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1.
Sentiment analysis on Twitter has attracted much attention recently due to its wide applications in both, commercial and public sectors. In this paper we present SentiCircles, a lexicon-based approach for sentiment analysis on Twitter. Different from typical lexicon-based approaches, which offer a fixed and static prior sentiment polarities of words regardless of their context, SentiCircles takes into account the co-occurrence patterns of words in different contexts in tweets to capture their semantics and update their pre-assigned strength and polarity in sentiment lexicons accordingly. Our approach allows for the detection of sentiment at both entity-level and tweet-level. We evaluate our proposed approach on three Twitter datasets using three different sentiment lexicons to derive word prior sentiments. Results show that our approach significantly outperforms the baselines in accuracy and F-measure for entity-level subjectivity (neutral vs. polar) and polarity (positive vs. negative) detections. For tweet-level sentiment detection, our approach performs better than the state-of-the-art SentiStrength by 4–5% in accuracy in two datasets, but falls marginally behind by 1% in F-measure in the third dataset.  相似文献   

2.
The emergence of social media and the huge amount of opinions that are posted everyday have influenced online reputation management. Reputation experts need to filter and control what is posted online and, more importantly, determine if an online post is going to have positive or negative implications towards the entity of interest. This task is challenging, considering that there are posts that have implications on an entity's reputation but do not express any sentiment. In this paper, we propose two approaches for propagating sentiment signals to estimate reputation polarity of tweets. The first approach is based on sentiment lexicons augmentation, whereas the second is based on direct propagation of sentiment signals to tweets that discuss the same topic. In addition, we present a polar fact filter that is able to differentiate between reputation-bearing and reputation-neutral tweets. Our experiments indicate that weakly supervised annotation of reputation polarity is feasible and that sentiment signals can be propagated to effectively estimate the reputation polarity of tweets. Finally, we show that learning PMI values from the training data is the most effective approach for reputation polarity analysis.  相似文献   

3.
The widespread use of the Internet and the constant increase in users of social media platforms has made a large amount of textual data available. This represents a valuable source of information about the changes in people’s opinions and feelings. This paper presents the application of Emotional Text Mining (ETM) in the field of brand management. ETM is an unsupervised procedure aiming to profile social media users. It is based on a bottom-up approach to classify unstructured data for the identification of social media users’ representations and sentiments about a topic. It is a fast and simple procedure to extract meaningful information from a large collection of texts. As customer profiling is relevant for brand management, we illustrate a business application of ETM on Twitter messages concerning a well-known sportswear brand in order to show the potential of this procedure, highlighting the characteristics of Twitter user communities in terms of product preferences, representations, and sentiments.  相似文献   

4.
As COVID-19 swept over the world, people discussed facts, expressed opinions, and shared sentiments about the pandemic on social media. Since policies such as travel restriction and lockdown in reaction to COVID-19 were made at different levels of the society (e.g., schools and employers) and the government, we build a large geo-tagged Twitter dataset titled UsaGeoCov19 and perform an exploratory analysis by geographic location. Specifically, we collect 650,563 unique geo-tagged tweets across the United States covering the date range from January 25 to May 10, 2020. Tweet locations enable us to conduct region-specific studies such as tweeting volumes and sentiment, sometimes in response to local regulations and reported COVID-19 cases. During this period, many people started working from home. The gap between workdays and weekends in hourly tweet volumes inspire us to propose algorithms to estimate work engagement during the COVID-19 crisis. This paper also summarizes themes and topics of tweets in our dataset using both social media exclusive tools (i.e., #hashtags, @mentions) and the latent Dirichlet allocation model. We welcome requests for data sharing and conversations for more insights.UsaGeoCov19 link: http://yunhefeng.me/geo-tagged_twitter_datasets/.  相似文献   

5.
In reputation management, knowing what impact a tweet has on the reputation of a brand or company is crucial. The reputation polarity of a tweet is a measure of how the tweet influences the reputation of a brand or company. We consider the task of automatically determining the reputation polarity of a tweet. For this classification task, we propose a feature-based model based on three dimensions: the source of the tweet, the contents of the tweet and the reception of the tweet, i.e., how the tweet is being perceived. For evaluation purposes, we make use of the RepLab 2012 and 2013 datasets. We study and contrast three training scenarios. The first is independent of the entity whose reputation is being managed, the second depends on the entity at stake, but has over 90% fewer training samples per model, on average. The third is dependent on the domain of the entities. We find that reputation polarity is different from sentiment and that having less but entity-dependent training data is significantly more effective for predicting the reputation polarity of a tweet than an entity-independent training scenario. Features related to the reception of a tweet perform significantly better than most other features.  相似文献   

6.
During the course of the Egyptian civil movement in 2011, excessive suppression of the protesters caused a great deal of humanitarian concerns across the world. Egyptian protesters were supported not only in the Arabic-speaking world, but also throughout the English speaking world. The Twittersphere1 became a valuable arena for individuals to communicate amongst each other regarding important social movement issues. This paper is a study of the communication on Twitterverse consisting of both English and Arabic tweets and the sentiments expressed therein during the Egyptian protest movement. We focus on the research questions: what sentiments of Tweeters relate to signals of protest communication?, and how do protest related tweets in two languages in the Twitter sphere, that are a proxy of two different and important cultural groups, compare with each other? In order to understand the protest communications in Twittersphere, we examine a dual pathways model that relates to emotional and goal related sentiments. We apply this model to examine the online protest in Egypt. Our findings reveal the emotions and goal related sentiments that are fundamental for intention to protest across the two languages. We find that anger, fear, pride and hope were the prime sentiments regarding intention to or support of protest, regardless of language.  相似文献   

7.
Electronic word of mouth (eWOM) is prominent and abundant in consumer domains. Both consumers and product/service providers need help in understanding and navigating the resulting information spaces, which are vast and dynamic. The general tone or polarity of reviews, blogs or tweets provides such help. In this paper, we explore the viability of automatic sentiment analysis (SA) for assessing the polarity of a product or a service review. To do so, we examine the potential of the major approaches to sentiment analysis, along with star ratings, in capturing the true sentiment of a review. We further model contextual factors (specifically, product type and review length) as two moderators affecting SA accuracy. The results of our analysis of 900 reviews suggest that different tools representing the main approaches to SA display differing levels of accuracy, yet overall, SA is very effective in detecting the underlying tone of the analyzed content, and can be used as a complement or an alternative to star ratings. The results further reveal that contextual factors such as product type and review length, play a role in affecting the ability of a technique to reflect the true sentiment of a review.  相似文献   

8.
Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet about a particular topic, product, or brand are frequently called a virtual tribe or E-tribe. However, there are no automatic tools for identifying and studying the characteristics of these virtual tribes. Towards this aim, this paper presents Tribefinder, a system to reveal Twitter users’ tribal affiliations, by analyzing their tweets and language use. To show the potential of this instrument, we provide an example considering three specific tribal macro-categories: alternative realities, lifestyle, and recreation. In addition, we discuss the different characteristics of each identified tribe, in terms of use of language and social interaction metrics. Tribefinder illustrates the importance of adopting a new lens for studying virtual tribes, which is crucial for firms to properly design their marketing strategy, and for scholars to extend prior marketing research.  相似文献   

9.
As consumers increasingly engage in online brand communities, the demand of brand-related activities (e.g., finding relevant product information and sharing product information) also increases. Consumers may feel overwhelmed by these brand-related activities. To provide an understanding of this phenomenon, we conceptualize it as brand overload and then empirically examine its antecedents and consequences based upon the Stimulus-Organism-Response (SOR) framework in the context of online brand community. Using two rounds of surveys to collect data from 409 American consumers, our results show that consumer-generated content and social interaction quality are the primary drivers of information and social overload. Consumer-generated content quality has a quadratic effect on information overload following an inverted U shape. Social interaction quality also significantly affects social overload following an inverted U-shaped relationship. Information and social overload are both positively related to brand overload, which in turn leads to brand disloyalty as the negative consequence. In addition, to supplement the quantitative study, a qualitative study was used to test and substantiate the proposed research model. With its mixed-method design, our study contributes to the literature by proposing the concept of brand overload and empirically investigating its antecedents and consequences from the SOR perspective. Practically, our study delivers insights for companies on how to use online brand communities strategically and efficiently to avoid negative impacts.  相似文献   

10.
王洪伟  郑丽娟  尹裴  史伟 《情报科学》2012,(8):1263-1271,1276
对在线评论情感极性分类的研究现状与进展进行了总结。首先对情感类型的划分进行归纳,并针对在线评论中所涉及到的肯定和否定两种情感,从粗粒度、细粒度和实证研究三方面展开评述。为研究情感极性分类的商业价值,对在线评论将如何影响消费者的购买行为以及如何影响商家的销售绩效的工作进行整理和评述。最后对今后的研究方向进行展望。  相似文献   

11.
This paper examines the antecedents of branding co-creation that include social networking sites’(SNSs) participation motivations,customer participation, brand trust and brand loyalty in social media brand communities by applying the “Stimulus-Organism-Response paradigm”. The survey method was used to gather data from 407 social media users. Data were analysed using structural equation modeling techniques. The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty. Consequently, both brand trust and brand loyalty positively influence branding co-creation in brand communities on social media. Furthermore, brand trust contributes as a mediator between customer participation and brand loyalty on social media brand communities. Although studies on relationships examined through the lens of the Stimulus-Organism-Response paradigm are popular, to the authors’ surprise there is scant literature examining the relationships between SNSs’ participation motivations, customer participation in social media brand communities, brand trust, brand loyalty and branding co-creation.  相似文献   

12.
Stock prediction via market data analysis is an attractive research topic. Both stock prices and news articles have been employed in the prediction processes. However, how to combine technical indicators from stock prices and news sentiments from textual news articles, and make the prediction model be able to learn sequential information within time series in an intelligent way, is still an unsolved problem. In this paper, we build up a stock prediction system and propose an approach that 1) represents numerical price data by technical indicators via technical analysis, and represents textual news articles by sentiment vectors via sentiment analysis, 2) setup a layered deep learning model to learn the sequential information within market snapshot series which is constructed by the technical indicators and news sentiments, 3) setup a fully connected neural network to make stock predictions. Experiments have been conducted on more than five years of Hong Kong Stock Exchange data using four different sentiment dictionaries, and results show that 1) the proposed approach outperforms the baselines in both validation and test sets using two different evaluation metrics, 2) models incorporating prices and news sentiments outperform models that only use either technical indicators or news sentiments, in both individual stock level and sector level, 3) among the four sentiment dictionaries, finance domain-specific sentiment dictionary (Loughran–McDonald Financial Dictionary) models the news sentiments better, which brings more prediction performance improvements than the other three dictionaries.  相似文献   

13.
The digital currency has taken the financial markets by storm ever since its inception. Academia and industry are focussing on Artificial intelligence (AI) tools and techniques to study and gain an understanding of how businesses can draw insights from the large-scale data available online. As the market is driven by public opinions, and social media today provides an encouraging platform to share ideas and views; organizations and policy-makers could use the natural language processing (NLP) technology of AI to analyze public sentiments. Recently, a new and moderately unconventional instrument known as non-fungible tokens (NFTs) is emerging as an upcoming business market. Unlike the stock market, no precise quantitative parameters exist for the price determination of NFTs. Instead, NFT markets are driven more by public opinion, expectations, the perception of buyers, and the goodwill of creators. This study evaluates human emotions on the social media platforms Twitter posted by the public relating to NFTs. Additionally, this study conducts secondary market analysis to determine the reasons for the growing acceptance of NFTs through sentiment and emotion analysis. We segregate tweets using Pearson Product-Moment Correlation Coefficient (PPMCC) and study 8-scale emotions (Anger, Anticipation, Disgust, Fear, Joy, Sadness, Surprise, and Trust) along with Positive and Negative sentiments. Tweets majorly contained positive sentiment (~ 72%), and positive emotions like anticipation and trust were found to be predominant all over the world. This is the first of its kind financial and emotional analysis of tweets pertaining to NFTs to the best of our understanding.  相似文献   

14.
Misinformation has captured the interest of academia in recent years with several studies looking at the topic broadly with inconsistent results. In this research, we attempt to bridge the gap in the literature by examining the impacts of user-, time-, and content-based characteristics that affect the virality of real versus misinformation during a crisis event. Using a big data-driven approach, we collected over 42 million tweets during Hurricane Harvey and obtained 3589 original verified real or false tweets by cross-checking with fact-checking websites and a relevant federal agency. Our results show that virality is higher for misinformation, novel tweets, and tweets with negative sentiment or lower lexical density. In addition, we reveal the opposite impacts of sentiment on the virality of real news versus misinformation. We also find that tweets on the environment are less likely to go viral than the baseline religious news, while real social news tweets are more likely to go viral than misinformation on social news.  相似文献   

15.
Detecting sentiments in natural language is tricky even for humans, making its automated detection more complicated. This research proffers a hybrid deep learning model for fine-grained sentiment prediction in real-time multimodal data. It reinforces the strengths of deep learning nets in combination to machine learning to deal with two specific semiotic systems, namely the textual (written text) and visual (still images) and their combination within the online content using decision level multimodal fusion. The proposed contextual ConvNet-SVMBoVW model, has four modules, namely, the discretization, text analytics, image analytics, and decision module. The input to the model is multimodal text, m ε {text, image, info-graphic}. The discretization module uses Google Lens to separate the text from the image, which is then processed as discrete entities and sent to the respective text analytics and image analytics modules. Text analytics module determines the sentiment using a hybrid of a convolution neural network (ConvNet) enriched with the contextual semantics of SentiCircle. An aggregation scheme is introduced to compute the hybrid polarity. A support vector machine (SVM) classifier trained using bag-of-visual-words (BoVW) for predicting the visual content sentiment. A Boolean decision module with a logical OR operation is augmented to the architecture which validates and categorizes the output on the basis of five fine-grained sentiment categories (truth values), namely ‘highly positive,’ ‘positive,’ ‘neutral,’ ‘negative’ and ‘highly negative.’ The accuracy achieved by the proposed model is nearly 91% which is an improvement over the accuracy obtained by the text and image modules individually.  相似文献   

16.
Health misinformation has become an unfortunate truism of social media platforms, where lies could spread faster than truth. Despite considerable work devoted to suppressing fake news, health misinformation, including low-quality health news, persists and even increases in recent years. One promising approach to fighting bad information is studying the temporal and sentiment effects of health news stories and how they are discussed and disseminated on social media platforms like Twitter. As part of the effort of searching for innovative ways to fight health misinformation, this study analyzes a dataset of more than 1600 objectively and independently reviewed health news stories published over a 10-year span and nearly 50,000 Twitter posts responding to them. Specifically, it examines the source credibility of health news circulated on Twitter and the temporal, sentiment features of the tweets containing or responding to the health news reports. The results show that health news stories that are rated low by experts are discussed more, persist longer, and produce stronger sentiments than highly rated ones in the tweetosphere. However, the highly rated stories retained a fresh interest in the form of new tweets for a longer period. An in-depth understanding of the characteristics of health news distribution and discussion is the first step toward mitigating the surge of health misinformation. The findings provide insights into understanding the mechanism of health information dissemination on social media and practical implications to fight and mitigate health misinformation on digital media platforms.  相似文献   

17.
Users’ ability to retweet information has made Twitter one of the most prominent social media platforms for disseminating emergency information during disasters. However, few studies have examined how Twitter’s features can support the different communication patterns that occur during different phases of disaster events. Based on the literature of disaster communication and Media Synchronicity Theory, we identify distinct disaster phases and the two communication types—crisis communication and risk communication—that occur during those phases. We investigate how Twitter’s representational features, including words, URLs, hashtags, and hashtag importance, influence the average retweet time—that is, the average time it takes for retweet to occur—as well as how such effects differ depending on the type of disaster communication. Our analysis of tweets from the 2013 Colorado floods found that adding more URLs to tweets increases the average retweet time more in risk-related tweets than it does in crisis-related tweets. Further, including key disaster-related hashtags in tweets contributed to faster retweets in crisis-related tweets than in risk-related tweets. Our findings suggest that the influence of Twitter’s media capabilities on rapid tweet propagation during disasters may differ based on the communication processes.  相似文献   

18.
Sentiment lexicons are essential tools for polarity classification and opinion mining. In contrast to machine learning methods that only leverage text features or raw text for sentiment analysis, methods that use sentiment lexicons embrace higher interpretability. Although a number of domain-specific sentiment lexicons are made available, it is impractical to build an ex ante lexicon that fully reflects the characteristics of the language usage in endless domains. In this article, we propose a novel approach to simultaneously train a vanilla sentiment classifier and adapt word polarities to the target domain. Specifically, we sequentially track the wrongly predicted sentences and use them as the supervision instead of addressing the gold standard as a whole to emulate the life-long cognitive process of lexicon learning. An exploration-exploitation mechanism is designed to trade off between searching for new sentiment words and updating the polarity score of one word. Experimental results on several popular datasets show that our approach significantly improves the sentiment classification performance for a variety of domains by means of improving the quality of sentiment lexicons. Case-studies also illustrate how polarity scores of the same words are discovered for different domains.  相似文献   

19.
To improve the effect of multimodal negative sentiment recognition of online public opinion on public health emergencies, we constructed a novel multimodal fine-grained negative sentiment recognition model based on graph convolutional networks (GCN) and ensemble learning. This model comprises BERT and ViT-based multimodal feature representation, GCN-based feature fusion, multiple classifiers, and ensemble learning-based decision fusion. Firstly, the image-text data about COVID-19 is collected from Sina Weibo, and the text and image features are extracted through BERT and ViT, respectively. Secondly, the image-text fused features are generated through GCN in the constructed microblog graph. Finally, AdaBoost is trained to decide the final sentiments recognized by the best classifiers in image, text, and image-text fused features. The results show that the F1-score of this model is 84.13% in sentiment polarity recognition and 82.06% in fine-grained negative sentiment recognition, improved by 4.13% and 7.55% compared to the optimal recognition effect of image-text feature fusion, respectively.  相似文献   

20.
Recent years have been characterized by the ubiquitous use of social networks as a mean of self and social identity, which offers new opportunities for qualitative and quantitative research in social sciences. The dynamics of interactions on social platforms such as Twitter promote the development of social movements around hashtags, such as #MeToo. According to previous research, this movement has set the beginning of an era. The present study aims to determine the key indicators of social identity in the #MeToo movement in Twitter using textual analysis and sentiment analysis of user-generated content. To this end, we use a cognitive pragmatics point of view to study a corpus of 31.305 tweets. Using the methodological approaches of corpus linguistics (CL) and discourse analysis (DA), we identify keywords, topics, frequency, and n-grams or collocations to understand the social identity of the #MeToo movement. The key indicators of the social identity in the #MeToo Era are validated using association statistical measures of Log-Likelihood and Mutual Information (MI). Our results reveal the polarization of sentiments where UGC is associated with both negative and positive topics. The social identity is particularly strongly correlated with women and the workplace. Finally, regardless the industry or area, these results present a holistic approach to the social identity of #MeToo.  相似文献   

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