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1.
Although recurring sports events are held more frequently and by a larger number of cities than one-off events, little research has examined the branding process within recurring events. This paper addresses this gap by examining the brand creation process for international recurring sports events. Based on Parent and Séguin's (2008) model for one-off sports events, a comparative case study of the Alberta World Cup (Canada) and World Cup Drammen (Norway) cross-country ski events was conducted. Findings included similarities (leaders’ skills/value-based actions, induced event experiences, and institutional experiences) and differences (branding/marketing efforts, recognition of the sport, and nature of the event (success, media coverage, geographic location, and history/impact)). An expanded model of event brand creation is proposed, which can be applied to both one-off and recurring sports events in small and large North American and European cities. 相似文献
2.
《Sport Management Review》2014,17(2):174-189
While much marketing research has focused on brand creation and management, less is known about the creation of sport brands. This paper complements the stakeholder model of branding and brand creation, which highlights the role of a firm's stakeholders in the analysis of brands, by including country-specific factors based on location and Country-of-Origin (CoO). Using a sample of innovative New Zealand-based firms, our qualitative study uses a comparative case method in two subsector settings to investigate how they have built outdoor sport brands based on that country's particular country-specific factors. We show how firms are able to leverage New Zealand's strong sport product category-country associations to create brand value. Our findings confirm that CoO image together with sport product category-country associations enables the creation of brands in sport product categories. Our paper contributes to theory and practice by extending understanding of brand creation by demonstrating the importance of location and product category. Further research directions are suggested. 相似文献
3.
张建会 《上海体育学院学报》2022,(1):60-71
进入新发展阶段,在统筹中华民族伟大复兴战略全局和世界百年未有之大变局中推进体育外交工作,需要准确把握世界百年未有之大变局给我国体育外交带来的机遇和挑战,并从中华民族伟大复兴战略全局的高度确定体育外交发展的战略目标与战略任务。认为,应从以下6个方面推进我国体育外交发展:加强国际体育领域合作,支持建设人类卫生健康共同体;服务构建"双循环",推进体育更高水平对外开放;通过北京2022年冬奥会主场外交,塑造良好国际形象;推动体育人文交流走实、走深、走细,促进民心相通;积极践行多边主义,主动参与全球体育治理;深化体育领域双多边合作,助推"一带一路"高质量发展。 相似文献
4.
《Sport Management Review》2014,17(2):97-106
In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable lifestyle. These dimensions are defined by an athlete's on-field characteristics, attractive external appearance, and off-field marketable attributes. This study contributes to the sport branding literature by providing the first comprehensive conceptual framework of athlete brand image and offering managerial implications for building and managing the brand image of individual athletes. 相似文献
5.
Eivind Å. Skille 《Sport in Society》2019,22(4):589-605
AbstractThe Sámi are the indigenous people of the North Calotte, living in Sápmi (land of the Sámi, which covers the north parts of Norway, Sweden, Finland and north east of Russia). This paper examines the role of Sámi sport with reference to the Nordic model – centred on the welfare state and social democracy – and draws on Norwegian and some Swedish empirical data. Theoretically, I combine Bourdieu’s field theory with two possible trajectories of post-colonialism: neo-traditionalism and biculturalism. Methodologically, I lean onresearch into Sámi sport, sport organization and state policy. The analysis shows that on a state level, Nordic sport policy towards Sámi sport corresponds to the neo-traditionalist perspective, that the revitalization of indigeneity is an issue primarily for the indigenous peoples and not for the entire population of the nation state. However, there are several nuances. First, the situation for Sámi sport is better in Norway than in other countries of the Sápmi region. Second, the experiences reported by representatives of local sport clubs show a bicultural, integrated approach to sport organizations. 相似文献
6.
《Sport Management Review》2014,17(4):470-483
The branding of sport leagues represents an emergent area of scholarship. The current research capitalised on an opportunity to explore the strategies sport leagues can implement to develop their brand and consequently better satisfy their consumers. The Psychological Continuum Model (PCM) was used to guide the examination of sport brand development strategies recommended by consumers of a sport league. Mixed method data were collected from football consumers in Australia (N = 230). Seven themes were uncovered through qualitative content analysis representing three brand development strategies – market penetration, market development and product development. The study contributes to sport management literature by (1) identifying strategies that can be used to position sport brands; (2) indicating how these strategies may be used to influence consumers’ brand associations; (3) demonstrating the close brand relationship between leagues and their clubs and (4) enhancing market research sampling knowledge. The study also provides sport managers with strategic brand management directions. 相似文献
7.
《Sport Management Review》2020,23(3):428-442
When a new sport team enters an existing league, branding becomes an important tool the team uses to establish itself and gain a following within the community. Previous research on new sport teams has focused on adult attachment and formation of fan communities, but few researchers have focused on children learning to value brands and branding techniques. Through this study, the authors examine the aspects of branding efforts, specifically branded imagery and associations, that children find important, relevant, and representative of a new sport team. A drawing contest for children ages 5–14 enrolled in public schools executed in conjunction with a local single-A baseball team after their inaugural season revealed many brand associations traditionally tied to adult fans of both new and established sport teams were irrelevant to the child participants included in this study. Branded imagery was also not used by any participants before the age of 7, extending current research on branding and child development to highlight the lack of effectiveness of branding on children younger than 7. Further findings are also discussed. 相似文献
8.
Jon Dart 《Sport in Society》2016,19(10):1402-1418
Until relatively recently, the state of Israel was preoccupied with its military security and paid little attention to cultural politics. However, the emergence of other ‘battlegrounds’ has seen a shift to ‘soft power’ in an attempt to generate a more benevolent global image. This paper spotlights an international sporting event which ordinarily attracts very limited interest from the mainstream media. However, when held in Israel, it created much greater interest. The paper identifies the UEFA’s Men’s U-21 tournament, held in Israel in 2013, to assess how different groups responded to the event: celebratory by the host nation and its supporters, the Israeli Football Association and UEFA; critical amongst Palestinians and their supporters in the international community. The paper identifies how the Israeli state is using ‘hasbara’ in an attempt to arrest its deteriorating international image and shows how the concept is empirically operationalized (‘hasbara in action’). 相似文献
9.
Robert C.R. Siekmann 《体育科研》2014,(4):30-32
体育善治是最近以来国际体育领域的一个热门话题,原因在于国家或国际体育机构的体育管理者和官员必须遵循和遵守他们所代表的体育机构的规则。而体育领域的欺诈和腐败等行为已被广泛地评论和报道,成为人们关注的热点。其它关于体育治理的问题如体育管理机构与个体运动员以及运动员权利、义务的关系等也需要深入研究。本文对体育善治的主要方面进行分析,讨论体育善治与体育精神的关系,并提出了如何提高体育善治水平的途径和方式。 相似文献
10.
运用实证分析法、文献资料法、逻辑分析法对国内外大型体育品牌赛事进行系统分析,总结出大型体育品牌赛事形成的基本要素,以期为政府等相关部门举办大型体育品牌赛事提供有价值的理论参考。 相似文献
11.
AbstractThere has been limited research on brand legacies of the 2010 FIFA World CupTM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to determining the changes in international football tourists’ perceptions of South Africa as result of hosting this event. A quantitative methodology was employed to survey 391 international football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. The findings reveal statistically significant differences in most aspects between football tourists’ perceptions prior to, and six years after, the tournament. International football tourists’ perceptions changed positively six years after the event, including those features that were highlighted as major concerns prior to the tournament. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. 相似文献
12.
文化是一个民族的精神和灵魂,是国家发展和民族振兴的强大力量。文化软实力决定了一个国家的自信与尊严,更决定着一个国家的真实国力和未来发展的路途。由于提高国家文化软实力的目标涉及三个方面,即国家形象的国际亲和力,中华文化的国际影响力,以及文化产业的国际竞争力,所以,从这三个方面来探讨体育强国的构建,在展现当代中国人的精神面貌,提升国家形象的亲和力,扩大中华体育文化影响力;在提高体育文化产业的国家竞争力,提供国民经济发展的支撑力;在促进我国体育强国综合实力的增强与提升等方面都有重要的意义。 相似文献
13.
论文采用文献资料法、专家访谈法、实证调查法,对吉林省太极拳竞赛表演产业与品牌赛事的融合发展进行研究,从国家政策导向的顶层设计、地方领导重视的中层推进、新型协会体系的基层实施三个维度进行分析、整理体育竞赛表演产业发展的理论支持与推进路径,研究目前吉林省太极拳竞赛表演产业中品牌赛事发展的科技化、链条化、服务化、产业化现状,总结和归纳出目前阶段品牌赛事体系构建过程中面临的问题,并给出未来发展的建议,力求为体育竞赛表演产业与品牌赛事的融合发展提供借鉴与参考。 相似文献
14.
During the past several decades, South Korea has gained tremendous international recognition by achieving an excellent performance in a variety of international sport competitions and hosting numerous mega-sporting events. Although success in elite sport (i.e. Development of Sport approach) has contributed to making South Korea one of the sport powerhouses in the world, South Korea has paid very little attention to the role that sport can play as a tool for social and personal development (i.e. Development through Sport approach). Similarly, scholars also paid little attention to the ‘development through sport’ approach in South Korea while predominantly focusing their attention in taking the ‘development of sport’ approach. In recent years, however, the South Korean government has begun to show interest in the ‘development through sport’ approach to become a truly advanced sporting nation. Thus, the purpose of this paper is to explore how South Korea's paradigm in sport has historically shifted from ‘development of sport’ to ‘development through sport’ in its socio-political context. 相似文献
15.
Jenifer Parks 《国际体育史杂志》2013,30(13):1554-1567
Analysing internal documents from recently accessible Soviet archives as well as International Olympic Committee (IOC) correspondence, this article explores how Soviet sports administrators sought to gain influence and authority in international sports in order to advance Soviet state goals during the Cold War. To counter the ‘reactionary’, ‘Anglo-American’ bloc they perceived in the IOC and International Federations (IFs), members of the Soviet All-Union Committee on Physical Culture and Sport sought to ‘democratise’ international sports organisations by transforming them into truly international bodies that included representatives from all regions of the world, especially those sympathetic to the Soviet Union. Because of the governing culture of the IOC and the personalities of many of its members, any stance taken on by Soviet members could not overtly challenge Olympic ideals. Couching their call to expand Olympism in the principles of international cooperation, democracy and the right for everyone to participate in sports, Soviet administrators could present themselves as dedicated promoters of sport and use their clout to further Soviet interests. Through their efforts to increase Soviet influence globally, Soviet administrators challenged the insularity of the IOC and IFs and helped to transform international sports and the Olympic Games into a truly global movement. 相似文献
16.
Peter Horton 《国际体育史杂志》2015,32(10):1238-1261
For Australia and most of its people, international sporting contests have long been a marker of the nation’s identity, psyche and international standing. Now in the era of global mediasport, the geopolitical role and the economic impact of elite sport has assumed far wider implications. As a consequence, the need for strong, effective and appropriate governance of all sport, particularly at the elite level has become of critical importance. This paper presents an overview and an analysis of the policy shifts that impacted the development of the Australian Sport Commission, its structure and administration from its colonial roots up to the period leading to the Sydney Olympics in 2000. This discussion will look at the development of the centralized governance of elite and community sport in Australia and will be reflected upon through a consideration of the sportization–globalization processes, with sport in the first instance being established as an element of the cultural diffusion of British imperialism to its significant geopolitical role in late twentieth-century Australia. 相似文献
17.
《Sport Management Review》2017,20(3):273-284
The increased global popularity of social media has led many consumer brands to increasingly turn to consumer-to-consumer marketing methods in recent years. One such method, user-generated branding (UGB), is defined as “the strategic and operative management of brand related user-generated content (UGC) to achieve brand goals” (Burmann & Arnhold, 2009, p. 66). Other disciplines have identified potential benefits of UGB such as cost effectiveness, the ability to track consumers, and immediate feedback regarding a brand and its products or services (Burmann, 2010). Hambrick and Kang (2015) also posited that UGB might be effective in developing stronger relationships between brands and consumers and eliciting greater engagement with consumers on social media. This study sought to fill the gap on UGB research within the sport management field. Utilising Porter’s (1985) generic strategies as a theoretical framework, the Instagram accounts of six purposefully selected running brands were examined to determine to what extent brands utilised user-generated content on their Instagram accounts and whether differences existed in audience engagement based on the type of content posted. A quantitative content analysis method was employed, and results indicated that those brands utilising a differentiation strategy and posts with an overt focus on the product or brand were most successful in eliciting engagement from followers. Implications for researchers and practitioners are discussed in greater detail in the paper. 相似文献
18.
王梦柔 《哈尔滨体育学院学报》2013,(2):56-59
自新中国成立以来,我国在政治、经济、科教文卫体等事业上都取得了质的飞跃,体育人无论是在对内传播体育意识还是对外进行体育交流方面,都对新中国的发展做出了贡献。文章回顾了新中国成立以来,与美、苏、日、亚非拉等国家的体育交流及所取得的巨大成就,并讨论其当时影响,进而提出我国与其他国家在体育外交发展方面的两点建议,以期对我国体育外交的发展提供参考。 相似文献
19.
In November 2013, local citizens of Munich and the surrounding districts voted in a referendum against a city’s bid for the 2022 Winter Olympic Games. Since this is but one example of such a failed referendum—others being the ones in Poland, Switzerland and Austria—it is astonishing that it seems to become common practice to conduct public polls regarding the bid for a mega sport event. The city of Hamburg, for instance, will be the next German city to hold a referendum on its bid for the 2024 Olympic Games in November 2015. Against this backdrop, we introduce the ‘Arenatheoretical Model’ into mega event research and conduct a qualitative content analysis of the media coverage on the Munich referendum. Three nationwide German newspapers were analysed as the model suggests that this coverage has a profound influence on the public opinion in other parts of the country. The aim was to identify arguments brought forward to explain the outcome of the referendum. Besides a number of other issues, such as concerns regarding event legacy and regional matters, major findings stress the significance of a damaged brand image of international sport organisations and ‘their’ events. Based on these insights, a number of implications can be derived for other cities/nations and sport organisations that depend on a favourable public opinion in their efforts to stage a mega sport event. 相似文献
20.
张文桥 《体育科技文献通报》2008,16(4):117-118
卡塔尔体育现象表现在：“以赛带练”的指导思想促进了竞技体育的稳步提高；积极举办国际赛事，特别是通过举办多哈亚运会，提高了卡塔尔国家形象，取得良好的社会效益和经济效益；体育福利制度逐步健全和完善。 相似文献