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1.
This study presents the IDEA (internalization, distribution, explanation, action) model as an easy-to-use and situationally generalizable framework for quickly developing effective messages instructing people on how to protect themselves before and during high-risk events, crises, disasters, and other emergencies. The model consists of four elements: helping message recipients internalize the potential impact of the risk or crisis event, identifying appropriate channels and strategies for distributing the risk or crisis event messages, offering a brief and intelligible explanation of the nature of the risk or crisis, and providing specific self-protective action steps for people to take. The model may be used to design messages in any risk, crisis, or emergency context. Through a posttest-only quasi-experimental cross-sectional research experiment, this study measured the perceived message effectiveness, cognitive understanding, and behavioral intentions of those viewing a television news story about a crisis situation employing the IDEA model compared to those viewing a similar story replicating typical crisis event news stories delivered to general publics. This comparative examination revealed that the message designed according to the IDEA model was significantly more effective than the status quo message and resulted in greater behavioral intentions to engage in appropriate self-protective actions in the event of an acute risk or crisis situation. Strategies for implementing the model are also provided.  相似文献   

2.
This study examined an organization’s crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and the public’s cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptance of the message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of the message and more negative emotions than a technical translation strategy.  相似文献   

3.
Information asymmetry between corporate management and investors creates a context in which corporate reputation conveyed in the media may serve as a valid signal of firm quality to investors in times of corporate crisis. Results confirmed our hypothesis that corporate media reputation was positively correlated with postcrisis stock return. Furthermore, the positive effect of media reputation of a firm on stock market response to the crisis was enhanced by media visibility. Our findings supported a previously unexplored view of the media as information intermediaries in signaling and suggested that a favorable media reputation as an important signal of firm quality leads to high abnormal returns in times of corporate crisis.  相似文献   

4.
In the current study the authors investigate victims' response to a natural disaster crisis event. Crisis communication research has often considered organizations, but neglected the voice of the victims. Similarly, most crisis research emphasizes the negative outcomes of crisis. Positive communication research and sensemaking theory provide insight into the experiences of crisis victims. Twenty-nine individuals were interviewed from one community in Western Kentucky following a massive ice storm that occurred during January 2009. The remembering emphasis of sensemaking was salient in this study. Victims remembered their overall experience through positive terms and positive interpersonal communication. Communities and organizations alike can use this research to consider how their members may respond to crises and create messages based on these results.  相似文献   

5.
This experiment study used a 2 × 3 between-subjects design to assess two factors in crisis communication and reputation management—prior corporate reputation (good and bad) and crisis response strategies (apology, sympathy, and compensation)—on an organization facing high crisis responsibility. Results indicate that stakeholders prefer apology to compensation response strategies. Organizations with a prior good reputation have better postcrisis reviews that those with a prior bad reputation. Crisis managers facing crises that generate high attribution of crisis responsibility and anger are advised to rely on apology rather than compensation strategy. It would also be advantageous for an organization with prior good reputation to highlight its past achievements when responding to a crisis.  相似文献   

6.
This study examines if and when spokespersons of an organization in crisis can express their genuine emotions as opposed to appearing rational. The impact of emotional (sadness) versus rational message framing on perceptions of an organization in crisis is studied by means of a 2 (crisis timing strategy: ex-antecrisis timing strategy vs. ex-postcrisis timing strategy)×2 (message framing: rational vs. emotional) between-subjects factorial experimental design with 168 participants. The findings first show that organizations can restore their reputation in times of crisis better by means of an ex-antecrisis timing strategy than by means of an ex-postcrisis timing strategy. In addition, the study illustrates that an ex-antecrisis timing strategy leads to more effective use of organizational message framing. In the case of an organizational self-disclosure, expressing sadness as a discrete negative emotion results in a better postcrisis reputation than rational message framing, whereas no impact of message framing is found for an ex-postcrisis timing strategy. Finally, the results indicate that organizations can benefit from allowing their spokespersons to express sadness because consumers will consider them more sincere.  相似文献   

7.
This study evaluates the role of spokespersons and message control in complex organizations facing ambiguous crises. Specifically, the Centers for Disease Control and Prevention's (CDC) response to the anthrax crisis in 2001 is offered as a case study. A textual analysis of CDC telebriefings and corresponding print media coverage of the anthrax crisis reveals the use of multiple spokespersons and poor message control resulted in a seemingly fragmented CDC message and apparent loss of CDC credibility. The study concludes that limiting the number of spokespersons and appropriate use of strategic ambiguity may afford organizations an opportunity to make sense of the situation, avoid confusing and contradictory messages and protect organizational credibility. Recommendations include (1) limiting the number of spokespersons, which allows for greater message control while reducing contradictory and inconsistent messages, (2) maintaining an organizational willingness to revise publicly stated positions as more accurate information becomes available, and (3) actively using strategic ambiguity as a mechanism to protect organizational credibility.  相似文献   

8.
This study seeks to understand the effectiveness of an organization’s communication strategy in enhancing its crisis management capability in public management. The relationships between two types of communication strategies (bridging and buffering), crisis management capability in public management, relational improvement, reputational improvement, and conflict avoidance have been tested to suggest how an organization’s overall strategic orientation may help its ability to weather a crisis. A survey of communication managers was conducted in South Korea with 105 responses, representing 105 organizations. Results revealed that organizations which are predisposed toward adopting the bridging strategy as their main communication strategy also report better crisis management capability in public management, and as a result, experience positive relational and reputational outcomes.  相似文献   

9.
Despite the benefits of using online social support groups, prior research does not provide a solid understanding of the online factors related to an individual’s supportive interaction. Accordingly, this study aims to explore how various aspects of anonymity predict different levels of social support engagement. The current study uncovers that visually identifiable group members are more likely to get supportive responses than are visually anonymous members. Also, when support group members are visually and discursively identifiable, they are more likely to get supportive messages than those who are visually and discursively anonymous. Additionally, the more identifiable support group members are, the more they receive positive messages. Practical implications for the role of social support group members’ anonymity/identifiability on the overall social support process are presented.  相似文献   

10.
Research in organizational communication and public relations suggest that in times of crises, messages generated by the organization are most likely to positively influence stakeholder perceptions, whereas those generated by the press may have negative ramifications. Although this advice seems logical, to date there is little research that investigates this claim empirically and directly. Two experiments were conducted to explore the separate and combined impact of print and televised messages concerning an organization in the midst of a crisis. The findings offer empirical evidence that statements from organizations experiencing crises may offset negative stakeholder responses. Theoretical and pragmatic implications are discussed regarding these findings.  相似文献   

11.
This study investigated Internet communication and use in a crisis situation, Hurricane Katrina, to explore the role of the Internet in supporting or diminishing geographically-based community during a crisis. The researchers conducted an online survey of Internet users (n=1192) from the dispersed metropolitan New Orleans area. The survey focused on amount, type, function, and importance of Internet use to creating and maintaining social capital, supporting geographically-based communities, activating social networks, reducing uncertainty, and achieving both expressive and instrumental communication goals. The results indicated that Internet users in a crisis situation went online to seek interactive fora specific to their neighborhoods and to activate weak ties in their social networks. They engaged in more uncertainty reduction behavior when experiencing higher degrees of damage. They turned to the Internet in place of other media as a result of disruptions caused by the crisis. Women valued online expressive communication more than men did. The findings suggest that social capital theorists would benefit from a communication perspective on the Internet. The study also led to the formation of suggestions for emergency preparedness agencies, shelter providers, crisis victims, and online news providers that can improve emergency response.  相似文献   

12.
Organizations are experiencing more online activity requiring more digital communication than ever before. Due to these increasing electronic experiences and the uncertainties that result for electronic leaders (e-leaders), this study explored the strategies e-leaders use to manage uncertainties within organizational settings. To accomplish this inquiry, computer-supported analysis examined 281 qualitative responses to an e-leader survey. Findings revealed that conditional communication, team, time, and technology strategies are widely deployed by e-leaders to manage the shared uncertainties of people, time, and technology. Further, conditional communication was found to be a ubiquitous and highly co-occurring strategy allowing e-leaders to move from computer mediated communication to face-to-face communication and vice versa, to utilize different channels and messages dependent upon varied goal needs, and to encourage feedback and the sharing of organizational leadership across different technology spaces.  相似文献   

13.
Social media can be used to assess public opinions and emotions during different stages of a crisis. Guided by the Crisis and Emergency Risk Communication (CERC) model, this study examined a systematic sample of 2,881 tweets from a corpus of over one million tweets posted during the initial, maintenance, and resolution stages of the 2015 California measles outbreak. It found that the public showed the greatest interest (as measured by the number of tweets and retweets) in the initial stage of the crisis, but their interest drastically declined afterward. The expression of humor/sarcasm was significantly more frequent in the initial stage than in the maintenance or resolutions stage, while the expression of reassurance increased significantly from the initial, maintenance, and resolution stage. The emotion of alarm/concern was most frequently expressed during the initial stage. For message types, the public were more likely to tweet about their personal opinions and less likely to tweet about resources during the initial stage. These findings allow public health professionals to better design messages in response to the public’s concerns and emotions during public health crises.  相似文献   

14.
This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on research into social dilemmas, it was hypothesized that information about charity goal attainment (e.g., the contributions of others) should increase donation intentions. The hypotheses were tested in a 2 (goal attainment: yes/no)×2 (framing: positive/negative)×2 (evidence: statistical/anecdotal) factorial design. Abstract information was more effective when combined with a negatively framed message, whereas anecdotal information was more effective when combined with a positive frame. In addition, donation intentions were higher for messages that addressed charity goal attainment issues.  相似文献   

15.
In face‐to‐face interaction, speakers often pursue secondary goals such as not hurting the other's feelings. Two studies investigated the effect of trait verbal aggressiveness (VA) on the importance of such goals. In both studies, persons higher in VA were relatively less likely to judge messages unacceptable for the reason that the message would offend or hurt the hearer. Study 1 also found that high VAs are less likely to consider messages unacceptable because the message conflicts with their principles and less likely to report chronic secondary goals to be supportive or maintain a positive relationship. In Study 2, the effect of VA on the situated importance of a goal to not offend or hurt the other depended on the situation. The implications for the manner in which high VAs anticipate the outcomes of message are considered.  相似文献   

16.
Although expressions of affection may be regarded as a form of support between relational partners, affectionate communication has the potential also to be threatening to senders’ and receivers’ face needs, especially in nonromantic relationships. On the premise that a given communicative act can support positive face needs while simultaneously threatening negative face needs, this study applied politeness theory to the task of predicting receivers’ responses to affectionate messages from adult platonic friends. Results indicated that direct, unequivocal affectionate messages were the most supportive of positive face and also the most threatening to negative face, while indirect, equivocal messages supported positive face and threatened negative face the least. A curvilinear relationship emerged between the directness of affectionate messages and receivers’ intentions to reciprocate them, with the most direct and most indirect messages being most likely to be reciprocated. The implications of these findings both for affection research and for politeness theory are discussed.  相似文献   

17.
This study introduced publics' perceived attribution about the sincerity of corporate social responsibility (CSR) purposes as the main reason why publics react differently to companies that practice similar CSR activities. The effects of congruence of CSR activities and the source of CSR-related information on publics' attribution were examined using prior corporate reputation as a moderator in an experimental setting. Overall, the study found that corporate reputation moderated publics' perceived attributions on the sincerity of the CSR purposes. Sincere motives were more severely downgraded when a negatively-reputed company engaged in a high-congruence CSR activity and used a company source than when a highly-reputed company did.  相似文献   

18.
This study explored participants' perceptions of instructor use of positive slang (e.g., “cool,” “awesome,” “sweet”) and its perceived impact on the classroom environment and teacher's credibility, as well as the rules governing its usage. Participants viewed a video of a positive slang-using teacher and then responded to several open-ended survey questions. The results demonstrate that students generally appreciate teacher use of positive slang and cite the potential benefits of its usage. Implications of teacher use of positive slang are discussed.  相似文献   

19.
This study focuses on the problem of collapsed ‘stay in the market’ (SIM) beliefs during financial crises. More specifically, the goal of this investigation was to ascertain whether or not inoculation messages are a viable preemptive crisis communication strategy to protect the SIM beliefs of inexperienced investors amidst a major stock market downturn. Inoculation messages were compared to both supportive messages and no-message controls to determine their effectiveness in protecting SIM beliefs. Additionally, the impact of inoculation messages on beliefs in the absence of a crisis and the impact of crisis message modality (i.e. video versus print) on inoculation-generated resistance were explored. A between-subjects factorial design (3?×?2 plus one additional condition) was designed to explore three hypotheses and two research questions. Results indicate that inoculation messages can serve as a viable preemptive financial crisis communication strategy and that inoculation messages did not harm SIM beliefs in the absence of a crisis.  相似文献   

20.
《Communication monographs》2012,79(4):434-458
Using self-report and observational data from parent and mid-adolescent dyads, this study examined the role of confirmation in parent–adolescent relationships regarding adolescents’ openness with their parents. Results from the self-report data suggest a positive link between parental confirmation and adolescent openness. The observational data revealed a more complex picture, particularly highlighting adolescents’ role in parent–adolescent communication as well as in their own openness. Adolescents’ confirmation was positively related to their openness, particularly for females. Sequential analyses further revealed that adolescents reporting less openness exhibited a greater mix of confirming and disconfirming messages towards parents, whereas adolescents reporting more openness exhibited more reciprocation of confirmation. The results suggest theory regarding confirmation in family relationships should incorporate a transactional perspective.  相似文献   

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