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1.
Here is a book that makes you want to shout, ‘Finally!’For decades, political scientists and communication researchershave been focusing intensively on the question of how peoplemake their final voting decision and how this decision is influencedby reporting in the mass media and campaign advertising. Nevertheless,even though there is enough literature on this subject to filla library, only very few studies have dealt with the issue ofemotional appeals in election coverage and campaign advertising—andvoters’ emotional, possibly irrational reactions to theseappeals. Although numerous findings in the fields of psychology,neuroscience, and behavioral research suggest that emotionalappeals and reactions play an important role when it comes toall kinds of decisions—which, of course, also includesvoting decisions—social researchers in the United Statesand elsewhere have,  相似文献   

2.
Ambivalent Social Networks and Their Consequences for Participation   总被引:2,自引:0,他引:2  
Does perceived disagreement in political discussion help orhinder citizens’ political participation? Some argue thatdisagreement prompts reflection, perspective-taking, and tolerance.Challengers argue that disagreement fosters ambivalence andhinders participatory activities and turnout. One seminal studythat tackled this dilemma formulated the ‘cross-pressures’hypothesis (Lazarsfeld, Berelson, & Gaudet, 1944/1968),which posited that the more individuals are betwixt and betweenconflicting social positions, the longer the time for theirvote intention to crystallize (and the lower the likelihoodthey would vote). This paper offers a critique and refinementof the cross-pressures hypothesis. First, previous studies confoundedintra-individual and structural sources of cross-pressures.Second, past operationalizations of exposure to disagreementfocused on the sheer amount of opposition to the individual’spoint of view, rather than his or her exposure to two conflictingpoints of view. A new measure—network ambivalence—isproposed to capture the latter dynamic. Conceptual and methodologicalrefinements of the cross-pressures hypothesis are tested ona representative sample of voting-age respondents in the UnitedStates, interviewed on the American National Election Study2000 panel (N=1,555). Results suggest that not only were thesepressures hardly detrimental to participation, but they alsofacilitated the formation of considered electoral preferences.  相似文献   

3.
The environmental movement is one of the most successful socialmovements of the twentieth century, and a key reason for itssuccess has been strong public approval of the movement's goalof environmental protection. This paper reports cross-nationaldata on public approval of environmental protection relativeto approval of the goals of other major ‘new social movements’—theanti-nuclear power movement, the nuclear disarmament movement,the women's movement, the human rights movement and the animalrights movement—in Western Europe and the United States.The data come from a 1990 ‘lifestyles and attitudes’survey conducted by Gallup for Reader's Digest, based on nationallyrepresentative samples in the United States and seventeen Europeannations, and show higher public approval for environmental protectionthan for the goals of other new social movements.  相似文献   

4.
In this article the authors argue that studies of the influenceof the mass media on public support for presidential candidatesin primary elections should return to the social pyschologicalmodel of attitude change. This model should take into account,however, that in the real world, unlike laboratory settings,randomization and complete controls of variables are not possible,and rational and strategic choice considerations come into play,along with the cumulative effects of new information on aggregateopinion. The variables found to be relevant to attitude change,especially the characteristics of the communicator and the communication,have not been studied systematically in natural settings. Littleis known about how new information unrelated to electoral ‘momentum’affects the public's evaluations and support for candidates.A fuller explanation is needed of what are complex media influenceson candidate support in primary elections—including especiallythose messages conveyed through the media which tend to be distinctiveand most accessible to memory: information about the viabiltiyof candidates; positive messages and images conveyed directlyfrom the candidates themselves and (to a lesser extent) fromother major party leaders who support or oppose them; and, ofspecial theoretical importance, the ostensibly credible newscommentary about the candidates.  相似文献   

5.
Public opinion studies have conventionally treated politicalefficacy as a two-dimensional concept involving internal andexternal efficacy. The former refers to people’s beliefsabout their individual abilities to understand politics, andthe latter refers to people’s beliefs about governmentresponsiveness. The present study reexamines and goes beyondthis two-dimensional view. It proposes that collective efficacy,defined as a citizen’s belief in the capabilities of thepublic as a collective actor to achieve social and politicaloutcomes, can be considered as a third dimension of politicalefficacy. Based on this three-dimensional view, the relationshipbetween political efficacy, support for democratization, andpolitical participation in Hong Kong is examined. Analysis ofa representative survey (N = 800) shows that both support fordemocratization and political participation are positively relatedto collective efficacy and negatively related to external efficacy.Internal efficacy, on the other hand, has only a limited relationshipwith the dependent variables, though high levels of internalefficacy are found to be a condition for collective and externalefficacy to exert stronger impact on political attitudes andbehavior. It is argued that two characteristics of the HongKong society—as a transitional society and a collectivistculture—contribute to the significance of collective efficacyin the public opinion process. But the relevance of collectiveefficacy to other contexts is also discussed.  相似文献   

6.
Having become fully integrated into the contemporary politicallandscape, infotainment-oriented media extend Americans’traditional news (e.g. newspaper, radio, and television) toinclude a greater number of sources for political information,and in some cases, political mobilization. Given the increasingprominence of infotainment-oriented media in contemporary politics,this study addresses the effects of one particular type of infotainment—late-nightcomedy—during the 2000 presidential campaign. Specifically,we are interested in whether watching late-night comedy showsinfluences viewers’ evaluations of the candidates whohave appeared on these shows; in particular, we investigatepriming as the mechanism by which such influences occur. Findingsfrom the 2000 National Annenberg Election Survey (N = 11,482)indicate that evaluations of candidates are based in part onrespondents’ sociodemographics, perceptions of candidatesto handle certain issues, and their character traits. Therewas a main effect of watching late-night comedy on evaluationsof candidates; more importantly, viewers were more likely thannonviewers to base their evaluations of George W. Bush on charactertraits after he appeared on The Late Show with David Letterman.  相似文献   

7.
During the rewriting of its program in the early 1980s, theRassemblement pour la République (RPR) carried out anumber of opinion surveys. The person in charge of this wasnot a member of the inner leadership circle; he warned the partyleader, Jacques Chirac, that themes forming a coherent ‘liberal’program for the transformation of the relationship between citizens,state, and the economy, were not popular with public opinion,which remained attached to progressive taxation and a comprehensivesocial welfare system. The party leadership ignored these warnings.Rather than attempting to align their policies with voter aspirations,their principal use of political communications techniques aimedat improving their leader's image. The person in charge of thiswork was a stranger to politics whose understanding of the waycultural or political attitudes are changed led him to interpretvery fatalistically the chances of influencing election outcomesby communications techniques. His methods were treated withfrank skepticism by party communications colleagues, his client'spersonality was particularly unamenable to his efforts, andhis one successful initiative—the rejuvenation of theexecutive committee—was operated at the cost of a rowin the party. In the case of the RPR, opinion research seemsto have played no role at all in an important party policy review,the causes of which should be sought elsewhere.  相似文献   

8.
9.
This paper presents a content analysis of the manner in which‘world opinion’ is used in stories and editorialsof two nations' major newspapers. The authors studied the InternationalHerald Tribune and the Frankfurter Allgemeine Zeitung for themonths of February, March, and April 1986 for articles whichcontained implicit or explicit references to ‘world opinion’.These refernces were studied using a pre-designed survey instrument,which analyzed several features of the term's usage. Topicsfor discussion included: (1) the various syonyms for world opinion;(2) the agenda for world opinion; (3) the timing of referenceto particular issues on the agenda; (4) the moral and pragmaticcomponents of world opinion; and (5) the link between worldopinion and the ‘international isolation’ of nationsor individuals. The paper concludes by combining the resultsof the study into a preliminary definition of ‘world opinion’,based upon the common usage of this term. The definition comparesthe characteristics of ‘world opinion’ and ‘publicopinion’, and discusses the possible ramifications ofunderstanding the concept in this manner.  相似文献   

10.
Exploring the micromotivations (Williams, 1979, 1988; Aguiar, 1991)or internal reasons (Williams, 1979; Lupia, McCubbins, & Popkin, 2000)that mold public preferences for either democracy or authoritarianism,this paper aims to discuss the types of rationality that liebehind people’s choices in survey studies in Latin America.From this perspective, we examine the balance between surveyrespondents’ evaluation of democratic government and theirviews of the efficacy of democracy to solve their country’sproblems, and their joint impact on the molding of citizens’preferences for a particular type of government. Results showthat satisfaction with how democratic government performs standsout as one of the reasons underlying individuals’ preferencesfor democracy. Also the belief that democracy does not solvethe problems significantly determines the people’s choice.Conclusions favor the hypothesis that, in the region, a utilitarianrationality prevails over an axiological rationality (Weber, 1922;Boudon, 1996) in the way citizens form preferences for or againstdemocracy.  相似文献   

11.
Since their beginnings pre-election polls have been under attackfrom politicians and journalists. One of the most fundamentalcriticisms of polls is that they can influence the outcome ofelections. This article investigates news media reporting ofpoll results and comments on public opinion research beforeFederal elections in Germany. It presents empirical findingsfor the quantity as well as the formal and substantial qualityof this press coverage. The database is a content analysis of443 pre-election poll articles published in Germany's leadingdailies Frankfurter Allgemeine Zeitung (FAZ), Frankfurter Rundschau(FR), Süddeutsche Zeitung (SZ), and Die Welt (Welt) between1980 and 1994. The quantity of news media reporting of publicopinion polls has improved over the years. Now, poll storiesare a standard feature of German newspapers. The frequency ofreports depends on the conditions of each election—e.g.on the expected closeness of the election outcome. The formalquality could be better—that is the conformity to AAPORstandards. Horse-race journalism isn't found as often as inthe USA. Journalists often use poll results to predict an electionoutcome. Moreover, the analysis revealed an ambivalent relationshipbetween liberal journalists and polls, while the reporting ofconservative journalists is more in favor of opinion research.  相似文献   

12.
The term pluralistic ignorance refers to erroneous beliefs heldby a group of individuals about the attitudes or behavior ofothers. In this study, we examined the degree to which collegestudents in Singapore misconceive their peers’ sexualattitudes and behavior. The data for this study came from aweb-based survey involving a random sample of 534 college studentsin Singapore. The results indicate widespread evidence of pluralisticignorance; that is, students believed that their peers weresignificantly more sexually active than was actually the case.The data also suggest that the students formed such erroneousimpressions of peers on the basis, in part, of the students’media consumption and of the students’ own sexual attitudes.  相似文献   

13.
WAPOR News     
DINERMAN AWARD FOR DON A. DILLMAN The 2006 Helen Dinerman Award for outstanding contributionsto survey research methodolgy was given to Professor Don A.Dillman at the WAPOR Annual Conference in Montréal inMay. Professor Dillman’s achievements in the fields aresummarized in the award citation read at the conference. DINERMAN AWARD CITATION Don Dillman’s work spans the entire field of survey research—fromthe mailed questionnaire to the internet surveys of the future—allwith  相似文献   

14.
This paper presents the results of a relatively large numberof public opinion surveys conducted in Britain during the Gulfcrisis—August 1990 to February 1991—many at weeklyintervals. The questions detailed here not only dealt with publicattitudes to the crisis itself but on its impact on the perceptionof the superpowers and the Arab world; again comparative trends,stretching back for almost forty years. There is also a discussionof the Gulf crisis and the British domestic political situation—wouldthe so-called ‘Falklands effect’ of 1982-1983 bereplicated by a ‘Gulf effect’ in 1991? This collectionof surveys probably represents one of the largest databaseson the topic in Britain. The paper shows a fairly stable positionof public opinion during the crisis; an improvement in the imageof the United States but a deterioration in that of the SovietUnion; but no significant effect on the British domestic politicalscene.  相似文献   

15.
Europe is characterized by a unique path of social differentiation.The ‘two swords’—state and church—thatstructured western European society in the Middle Ages havesince multiplied into six. Six cardinal institutions of society—theeconomy, government, science, religion, ethics, and art—eachmaintain a large measure of independence. Each is dependenton a special type of freedom: civic liberties, free trade, academicfreedom, religious toleration, the right to follow one’sconscience, artistic licence. The modern Europeans are offeredthe opportunity to create self-chosen biographies in their questfor wealth, order, truth, salvation, virtue, and beauty. Thesuccess of the EC depends on finding a form that suits thismainstream of European structuration. The appropriate form seemscloser to the model of ancient Athens that that of the RomanEmpire. Public opinion plays a vital role in integrating thistype of social order.  相似文献   

16.
In this section the International Journal of Public OpinionResearch reviews articles that have recently been publishedin peer-refereed journals and which broadly relate to the fieldof public opinion. The intention is not to give an exhaustiveoverview of a given study but rather to alert our readers tointeresting ideas and research in our field. For this issuethanks are due to Ken’ichi Ikeda (University of Tokyo)for help in compiling the reviews. Arai, Kiichiro (2006). A mechanism of political participation:Experience and evaluation. Review of Electoral Studies, 6, 5–24. This paper examines how citizens are engaged in political activities,with a focus on their experience of political participationand their evaluation of the experience. Using data from theJapanese Election and Democracy Study 2000 survey, an empiricalanalysis shows that people who positively evaluate their experienceof participating in political activity (such as helping election  相似文献   

17.
The capacity of the mass media to cover issues as well as thecapacity of recipients to be concerned about issues is limited.The coverage on and the concern about new issues will consequentlyremove old issues from the agenda of both the mass media andthe general public. The present study investigates two modelsof this process of issue competition. The equal-displacementmodel assumes that a rise of one issue in the media by a givennumber of stories is matched by an equal fall in all other issuessumming up to a similar number of issues. The restructuringmodel assumes that unexpected, surprising or otherwise newsworthyevents create killer issues that move several other issues completelyoff the agenda and leave others untouched. A content analysisof all news shows of the two major TV stations in Germany and53 weekly surveys regarding 16 different issues covering thewhole year 1986 shows that—within the media agenda—therewere no killer issues affecting the coverage of the TV stations.In the public agenda, however, some killer issues could be identified.Coverage of these issues increased public concern about themand decreased concerns about other issues. Consequences of theseresults for agenda-setting theory and for politics are discussed.  相似文献   

18.
This study investigated the extent to which the third-personeffect—the tendency of people to estimate greater impactof media messages on ‘other people’ than on themselves—mightdepend upon question-contrast effects (i.e. self-serving comparisonstriggered by back-to-back questions dealing with effect on othersand oneself), the order of questions, and respondents' levelsof background political knowledge. Two hundred and eighty-sevensubjects participated in two experimental studies involvingquestions about media coverage of President Clinton's possiblerole in the ‘Whitewater Affair’, his alleged frequentpolicy reversals, the O. J. Simpson murder trial, and childmolestation charges against Michael Jackson. Both experimentsresulted in significant third-person effects that did not dependupon having the same respondents answer both questions; meansfor single-question (no contrast) conditions did not differsignificantly from comparable means in two-question (contrast)conditions. No significant main effects of question order wereobserved. In Experiment 1 a significant interaction betweenpolitical knowledge and question order was found, such thata negative relationship between knowledge and perceived impacton oneself emerged when the ‘self’ question followeda question about perceived effects on others. Experiment 2 replicatedthe interaction for two of three news stimuli, and indicatedthat it was not a product of differences in the personal importanceof issues. Implications of these results for understanding thethird-person effect are discussed.  相似文献   

19.
A notable entry in the 1984 ISI Press book, the Copywriter’s Handbook (for promotion of specialized and scholarly journals) was a 250-word entry “How to Write with Short Words,” written entirely with one syllable words. For an updated and expanded edition in the 1990s, which failed to materialize, author Nat Bodian drew on thirty-plus years of copywriting experience to expand the one-syllable word article on book promotion and book review writing to more than 850 words. An effort to have the lengthy one-syllable article in the Guinness Book of Records also failed; Guinness had no category for such an entry. The article appears in print here for the first time.  相似文献   

20.
In recent years, a number of new techniques have been developed—includingdeliberative polls and educational surveys—that attemptto gather measures of public opinion that is of higher quality(i.e. better informed or more deliberative) than that recordedin typical mass opinion surveys. This paper addresses severalgeneral sets of questions. What is meant by ‘quality’in public opinion? What criteria can be enumerated by whichthe quality of public opinion can be assessed? In grapplingwith these questions, the paper argues that conceptions of qualityin public opinion are inextricably bound to broader conceptionsof quality in democratic decision making, a complex processinvolving multiple phases and collective participants. In addition,a number of important contradictions and ambiguities underlieconceptions of quality in public opinion.  相似文献   

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