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以语用学的语用失误理论为指导,通过剖析一些标语口号的英译实例,探究标语口号英译中出现的语用语言失误和社会语用失误现象,并提出避免两类语用失误相应的翻译策略,旨在提高译文的宣传效果,实现跨文化交际的目的。 相似文献
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林婷婷 《湖北第二师范学院学报》2009,26(3):122-124
以语用学的语用失误理论为指导,通过剖析一些标语口号的英译实例,探究标语口号英译中出现的语用语言失误和社会语用失误现象,并提出避免两类语用失误相应的翻译策略,旨在提高译文的宣传效果,实现跨文化交际的目的。 相似文献
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正学校是书香浓郁的场所,墨韵书香令人心旷神怡;学校是育人的地方,育人靠的是先进的文化。然而,如今当你走进许多的校园,你感受到的不是墨韵书香,而是到处张扬的标语口号;你看到的不是先进的文化,而是喧嚣的标语口号。似乎有些教育管理者认为,没有标语口号,不足以体现学校的办学理念;没有醒目的标语口号,不足以彰显校园文化的内涵,于是乎,"标语口号满天飞"。 相似文献
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栗孟杰陈大文 《思想政治教育研究》2023,(3):107-111
中国共产党标语口号是进行政治动员和宣传教育的重要媒介,在解放战争时期发挥了唤醒民众正确认识国内外形势、引导民众了解和宣传前线局势以及动员民众参与土地改革和解放区建设等功能作用;利用“5W”传播模式分析发现,解放战争时期中共标语口号蕴含着依据政治形势定位目标、契合民心民意制定文本、遵循传播规律优化内容、考量精神力量反思效果等功能密码;新时代应重视并合理运用标语口号的信息传达功能、情感感召功能、柔性管理功能和隐性教育功能,以增强思想政治教育的吸引力、感染力、说服力和启发力。 相似文献
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陈杏梅 《中学政治教学参考》2014,(5):48-48
教育口号具有凝聚人心、催人向上的功能,是校园文化、班级文化的体现,也是教育思想、教育观念的反映。
临近中高考,学校为鼓励学生积极进取,奋力一搏,往往会让班主任组织学生张贴宣传标语,各种教育口号成为校园一道独特的风景线。一次外出学习,我看到一个班的教室赫然张贴着“努力改变命运,拼搏才有qian途”的口号。 相似文献
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本文就当前西方国家游行示威时打出的标语及口号，将从其文体结构以及文体特征进行分析，并提出此类标语口号的翻译策略。 相似文献
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标语是指“用简短文字写出的有宣传鼓动作用的口号”,而口号则是指“供口头呼喊的有纲领性和鼓动作用的简短句子”。标语和口号的意义相近,只是前者书面语色彩浓些,后者口语色彩多些。多数简短的具有鼓动性的句子既可以作为书写出来的标语,也可以当作呼喊的口号。所以,人们常常将标语和口号并称,我们这里所说的标语也包括了口号。目前,标语已经成为各级机关开展工作的重要工具,标语的宣传功能和环境功能越来越受到人们的重视。凡举重要活动,必有标语随行,如欢迎领导、鼓舞士气、告知活动、宣传精神、提醒注意等等。一些重要的会议或活动甚至在一定范围内公开征集标语口号,如:公开征集2006世界水大会的标语口号,征集2007年全国推广普通话宣传周标语等。这些标语的征集,一方面可以解决活动所需的标语,另一方面,也是在群众中进行宣传的重要方式。标语的拟制是有规律可循的,拟制时需要注意以下几个方面的问题。1标语内容要与时俱进标语要以鲜明的时代性吸引人、激励人。战争年代的标语多用以激励人民参加或支援战争。如:“打倒军阀!”“打倒蒋介石!”“将革命进行到底!”等;建国以后,标语的主要功能转变为侧重宣传特定时期的方针政策和教育提醒民众。如:“向雷锋同志学习”... 相似文献
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标语口号是一种特殊的＂话语＂传播方式,是时代的产物。标语口号发挥作用主要源于特殊的言语结构形式和超常的组织动员效果。对红军长征时期在遵义期间留下的标语口号进行语言功能、语言结构、语言运用三个层面的语言学分析,能够充分认识这一特殊历史时期标语口号的功能与特点。 相似文献
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聂莉娜 《南通师范学院学报》2008,(4):83-87
我国是个标语大国,新时期户外标语口号更是独具特色。在内容上,标语口号见证了这一历史时期的发展,内容逐渐多元化,从政治性标语一统天下到公益性、商业性等标语各呈风采;在形式上,表达方式日益丰富,标语风格发生了重要的嬗变,逐渐向人性化、个性化、情趣化方向发展;遣词造句更加注重修辞,在语气句式的选择、词语的锤炼以及修辞格的运用上都很有特点。当然有些标语的内容值得商榷,有的角色预设有误。 相似文献
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新时期自治县（旗）单行条例的发展历程,大致可以划分为起步、活跃、稳步发展三个阶段。从中可以看出,新时期自治县（旗）单行条例的立法和实施取得了长足的发展和显著的成绩,为自治县（旗）政治、经济、文化的发展提供了法律保障。但也应看到,自治县（旗）单行条例立法在立法主体、立法内容、立法程序和技术等方面仍存在不少问题且亟待解决。应从澄清单行条例立法过程中的理论分歧、增加自治县（旗）单行条例中对少数民族利益和地方利益保护的内容、中央和上级国家机关切实履行对民族区域自治地方——自治县（旗）的职责等方面加以完善。 相似文献
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农村转移劳动力、企业下岗失业人员和毕业生的就业问题已经成为制约我国社会发展的瓶颈。对于失业问题的解决，教育与培训虽然承担着十分重要的作用，但其能力有限，这一方面源于失业在很大程度上是教育系统外部因素作用的结果，教育与培训对于某些问题的解决无能为力，另一方面源于教育与培训自身存在的问题，使其在解决失业问题上应有的作用没有充分发挥出来。 相似文献
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Sarah E. Montgomery Wendy Miller Page Foss Denise Tallakson Maria Howard 《Early Childhood Education Journal》2017,45(1):1-14
Teaching about the Universal Declaration of Human Rights, which was adopted by the United Nations General Assembly in 1948, is one way to support students’ learning about issues of fairness. However, learning about this document is not enough. Students need to have experiences where they explore issues of justice and equity in order to learn about respect and dignity for others. The present study explored an arts-based project in a kindergarten classroom about the Universal Declaration of Human Rights Article 26—The Right to Education. Over the course of several months, nineteen kindergarten students learned about educational inequities around the world and specifically about an under-resourced partner school in El Salvador. Children’s literature about human rights became the catalyst for critical conversations, written responses, and drawings inspiring action. Students worked to address injustice by screen printing images they drew about their beliefs regarding a child’s right to education on fabric banners to raise awareness about school inequity. These banners were then displayed in their school and in the partner school. Overall findings from students’ discussions, writing, illustrations, and interviews indicated that the kindergartners were able to recognize their own rights and educational privilege. Through the project they demonstrated active citizenship centered on care and sought further connections with children at the partner school. In using arts-based service learning, educators involved in the study discovered how art can be used as a creative process and a teaching method to support young learners raising awareness about global inequities. 相似文献
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《British Journal of Educational Studies》2012,60(2):159-165
Abstract This paper argues that some educational policy slogans, particularly compound slogans, are inherently paradoxical, and that while this may have a strong motivational effect, in appealing to a wide range of ideals and aspirations, it renders both the implementation and the evaluation of certain policies problematic. The example is given of equal opportunities in relation to gender and subject choice. 相似文献
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大学教室标语是大学校园文化建设的一个重要内容,目前对它的研究仍颇为肤浅。大学教室标语有着很深厚的文化渊源,类别多样,内容丰富,文化功能比较强大,但目前的大学教室标语存在着诸多文化缺失。 相似文献
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Jong-Bae Park 《Educational Philosophy and Theory》2019,51(9):949-957
AbstractThis paper aims to argue that school rituals played critical roles for the educational purpose in Confucian school education in the Joseon period. Diverse rituals were performed in Confucian schools of the Joseon period, and these rituals formed a comprehensive ritual system of the school education. These school rituals can be read to manifest the ideals of Confucian philosophy of education and to be also utilized as one of the important educational tools or programs through which to hand down the Confucian values. Based on this interpretation, this paper asserts that school rituals were in no way irrelevant to their educational function for the society then nor that they served only for the political edification, but constituted part of a comprehensive system of education in pursuit of the formation of the Confucian personhood as one of the important pillars of Confucian school education in the Joseon period. 相似文献
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Leopoldo Mesquita 《Journal of educational administration and history》2012,44(2):141-153
It is assumed in this paper that the main trend in global education policies is based on an entrepreneurial model intended to submit school work to the same logic that prevails in economic systems at large. Thus, I try to recognise such a model in current educational changes in Portugal. Two paths for the entrepreneurialisation of school work were identified, both of which have a strong influence in this country. As it is the rule in a global context, slogans such as ‘educational excellence’, ‘success for all’, ‘lifelong learning’ or ‘acquisition of essential skills’ are the cornerstones of the educational policies nowadays in Portugal. The continuous improvement of school productivity appears to be the main goal of the public education system in these policies. 相似文献
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黄秋尘 《湖南大众传媒职业技术学院学报》2014,(4):18-21
瓶装水产品的物理属性相近,因此需要借助广告语等元素进行品牌区隔。纵观国内外著名瓶装水品牌,利用广告语可以创造出独特的卖点,构建独特的品牌关系,还可以配合广告战略创造出独特的品牌性格。 相似文献