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1.
This study looks at student Facebook groups supporting the 2008 presidential candidates, John McCain and Barack Obama, from largest land-grant universities in seven battleground states. The findings of a content analysis of wall posts show that students are using Facebook to facilitate dialog and civic political involvement. In opposition to pro-McCain groups, pro-Obama groups have wider time frame coverage and demonstrate substantively higher site activity. Political discussions related to the political civic process, policy issues, campaign information, candidate issues, and acquisition of campaign products dominate across groups and election seasons. An examination of the content of wall posts based on the four categories of the Michigan Model of voting behavior (partisanship, group affiliation, candidate image, and political/campaign issues) reveals that in the primary season, pro-Obama groups focus mostly on short-term topics (candidate image and campaign issues), whereas pro-McCain groups focus mostly on long-term topics (partisanship and group affiliation). The overall findings of this study suggest that youth online communities actively follow campaigns and post comments that foster the political dialog and civic engagement.  相似文献   

2.
《Communication monographs》2012,79(4):535-556
This study examined responses on the potential impact of Barack Obama's presidency from 16 semi-structured interviews with White males in leadership positions in various organizations across the United States. While numerous studies examine the circulating racial discourses on Obama, few studies explore how he is represented in first-hand accounts from those in the public, specifically from White-male elites. This study examined interview discourses from White-male elites to reveal how they imagine race through Obama. In positioning Obama among the pantheon of great-man leaders, this study showed how dominant racial ideologies get legitimatized and reworked when members of the dominant group desire to construct racial meanings onto a popular Black leader.  相似文献   

3.
不少人将奥巴马称为互联网总统,强调其胜利归功于善用互联网。这种说法容易导致将社会变迁简单归因于某种媒介技术的采纳与应用。本文通过一系列实证数据的分析,破除有关的迷思(myth),说明互联网应用并非奥巴马取胜的决定因素。进而分析了奥巴马在选举过程中主要采纳了哪些互联网应用,以及从哪些方面来认识互联网给奥巴马带来的帮助,给美国总统选举带来的变革。  相似文献   

4.
The 2009 “Boycott Whole Foods” campaign was born on Facebook in response to criticism by Whole Foods CEO John Mackey of the Obama administration's proposed health-care reforms. The boycott demonstrates volatile collective action through heterogeneous and heterarchic encounters, characterized by the formation of a collective across geographical distance, vibrant interaction across political distance, and temporary presence. These features suggest the possibility of further activism by the middle class on shared ethical issues, and of unintended yet forceful consequences of activism on social media. Despite widespread concern about group polarization in cyberspace, social media also offer a space in which enclaves encounter opponents and subject their ideas to scrutiny.  相似文献   

5.
Using a relatively new approach, this study examines the agenda-setting effects of television and newspaper coverage of a prominent rumor from the 2008 presidential election: the rumor that Barack Obama was secretly Muslim. In doing so, we look at the relationship between online information-seeking behavior and mass media news coverage, expecting online behavior, such as search, to be a function of exposure to conventional news coverage rather than vice versa. Using Google search trends as a novel search behavior measure, we demonstrate that volume of news coverage positively predicts spikes in aggregate search.  相似文献   

6.
On November 4, 2008, Barack Obama, an African-American man was elected as the 44th President of the United States. The election of a man of Obama??s racial and ethnic background is an event of monumental social and political significance. Many Americans, both black and white, stated openly that they would never have imagined that such an election result could take place in their lifetimes, or during the lives of their children or even grandchildren. Such is the awareness of the legacy of racial hatred and injustice toward African-Americans in the United States. Ever present, that legacy was apparent in a myriad of expressions of racism throughout Obama??s presidential campaign and still continues since his election. Knowledge of the social and political dynamics that emerged from the demise of African-American slavery is essential to understanding race relations in twenty-first century America. Many of the economic and social ills that have plagued the nation for generations can be traced back to the struggle for and resistance to racial equality and fair treatment. Now accessible in digitized sheet music collections of blackface minstrel music on the internet, a record of nineteenth and early twentieth century perspectives is uniquely captured through the popular music of past generations. Illuminating the political and social attitudes that led to commonly held beliefs and practices regarding African-Americans, this music has the power to help make sense of current racial dynamics and contributes to understanding the connection between meaning and context in how cultural knowledge is developed and represented.  相似文献   

7.
8.
This study compares U.S. digital news coverage of recent foreign and domestic protests. Differences in coverage’s framing, sourcing, and device emphases were analyzed for two cases: protests that erupted after the death of Michael Brown and protests demanding justice for the 43 missing students from Ayotzinapa, Mexico. Building on protest paradigm literature, content analysis results show that news articles that appeared on Facebook and Twitter emphasized legitimizing frames for foreign protests more than domestic protests. Foreign protests were framed with the spectacle frame more than domestic protests, which were more often portrayed as confrontational. Digitally native news organizations produced content that deviated from expected paradigmatic norms the most. In addition, this research examines the relationship between content and sharing on Facebook and Twitter. Implications of these findings within the theoretical framework of the protest paradigm are discussed.  相似文献   

9.
According to NASA (2018), 17 of the 18 hottest years on record have occurred since 2000. In an effort to better understand the political communication of American leaders surrounding this environmental exigency, I systematically examined invocations of climate change in the spoken communications of presidents George H. W. Bush, Bill Clinton, George W. Bush, and Barack Obama. I identified three discursive approaches that were likely to appear in these communications: a general environmental emphasis, foregrounding, and sidestepping. Results from a content analysis showed these presidents were most likely to employ foregrounding, with a focus on the economy. Democrats were more likely to employ a general environmental emphasis, while the Republicans were more likely to sidestep the issue of climate change. In addition, presidents were more likely to emphasize national security as time passed. Implications are discussed for public understanding about climate change and future policy when presidents focus on economic matters and national security.  相似文献   

10.
American newsrooms are adopting social media as an innovation for greater engagement. However, several organizational and individual factors may affect the extent to which news outlets adopt social media innovations. In particular, there is assumed to be a divide among different age groups of journalists in embracing social media. Utilizing a structural equation modeling (SEM) analysis, the study seeks to understand how social media culture in newsrooms affects journalists’ strategies of taking social media as an innovation, and how journalists of different age groups differ in the SEM model fit. The analyses indicated Twitter engagement mediates social media culture and journalists’ attitude toward social media. However, that was not the case with Facebook. Additionally, while younger journalists favored Twitter, older journalists embraced Facebook and middle-aged journalists adopted both Facebook and Twitter. The analyses showed the more that middle-aged journalists interacted on Twitter, the more they tended to have a positive attitude toward social media. However, the more that younger and older journalists engaged on Twitter, the more they tended to have a negative attitude toward social media. Journalists from all three age groups tended to hold a negative attitude toward social media if they engaged more on Facebook.  相似文献   

11.
The role of librarians in addressing health insurance information needs emerged following a request from President Barack Obama for librarians to assist the public with navigating the Affordable Care Act and the Health Insurance Marketplace. The goal of this article is to highlight a number of concrete ways reference work could be expanded, especially in public library settings, to support health insurance literacy concerns by offering illustrative examples and recommendations for authoritative health insurance information resources. Overall, this article contributes to the existing literature by offering practical recommendations that may be relevant to reference librarians supporting the health insurance information needs of their communities.  相似文献   

12.
The current study assesses the effect of exposure to diverse comedy types, measuring the differential impact of other-directed hostile humor and self-ridicule on feelings toward John McCain. Specifically, the analyses use experimental data collected in 2009 to compare the differential impact of viewing a video clip of John McCain's playful self-satire on Saturday Night Live with the effects of exposure to the more aggressive, judgmental, other-directed hostile humor of Stephen Colbert. The results suggest that viewers cool toward McCain after exposure to Stephen Colbert's other-directed hostile humor. Additional analyses show that the effect of exposure to varied types of political humor is direct and relatively impervious to moderation by political partisanship. Implications of the findings and their ability to help researchers understand the differential influence of varied comedy message types on political evaluations and attitudes is discussed.  相似文献   

13.
Increased attention to and scrutiny of fatal police shootings across the U.S. is often credited to the rise of social media sites such as Facebook and Twitter, which provide a platform for citizens to publicly engage with police agencies. On its face, this type of citizen engagement appears to realize the promise of social media in the public sector to increase agency accountability, transparency, and legitimacy. However, research suggests that police agencies primarily use social media as a way to manage their public image, rather than for citizen engagement. In addition, the degree to which citizens use social media to hold police agencies accountable is unclear. We examined both sides by analyzing the emotional tone (sentiment) of over 350,000 police agency Facebook posts and user comments after a fatal officer-involved shooting of a citizen in 2016. On average, police agency posts were decidedly neutral in tone and did not change in the post-shooting time period, suggesting they did not post more positive content after the shooting in an attempt to bolster their public image. While user comments were more negative compared to pre-shooting levels, on average, the magnitude of the change was small, essentially neutral, and increased almost to pre-shooting levels very quickly. We also found small differences in user comment sentiment based on the race and armed status of the victim, but not in the expected direction. The findings provide evidence about how police agencies and users react to a police shooting on Facebook and raises critical questions about the ability of social media to serve as a meaningful tool for citizen engagement and accountability.  相似文献   

14.
This study tested for intermedia agenda-setting effects among explicitly partisan news media coverage and political activist group, citizen activist, and official campaign advertisements on YouTube—all in support of the same candidate. The setting for this investigation was the political activist organization MoveOn.org's “Obama in 30 Seconds” online ad contest, which was held during the 2008 U.S. presidential election primaries. The data provided evidence of first- and second-level agenda-setting relationships. Partial correlations revealed that the citizen activist issue agenda, as articulated in the contest ads, was most strongly related to the partisan media coverage, rather than to the issue priorities of the official Obama or MoveOn.org ads on YouTube. These results extend the intermedia agenda-setting framework to political activist communication efforts and consumer-generated content.  相似文献   

15.
This article demonstrates how Facebook, a popular social networking Web site, provides libraries with the opportunity to develop an outreach presence and information portal within an online community. While much of the recent literature examines Facebook and defines its potential use within libraries, this article focuses on the use of Facebook's newest feature: customizable Facebook Pages. In December 2007, librarians at the State University of New York at Buffalo began exploring the use of Facebook Pages to virtually reach out to patrons and market library services. Based on user response and Page statistics, librarians found the use of Facebook Pages provided a welcome extension of services and a unique form of outreach that reached beyond the campus community. Through a University at Buffalo Libraries Page on Facebook, librarians can update and inform students, faculty, and staff of new events, workshops, library services, and resources. Librarians at the University at Buffalo maintain an active online community that reaches more than 300 fans. Fans provide discussion and feedback regarding library services, offering a more interactive extension of the Libraries homepage. This article explains the design process, including the use of third-party and custom applications. Challenges, ideas, and user response in regards to the use of Facebook Pages in a library setting are also presented.  相似文献   

16.
This article analyzes President Barack Obama’s remarks following the acquittal of George Zimmerman on the charge of murdering Trayvon Martin. Speaking directly to, for, or about African Americans would lead some to accuse him of speaking primarily as a black man, while ignoring the idea of race would lead some to accuse him of failing to acknowledge its omnipresence in American life. To manage these constraints, the president employed what we have termed a doubled persona; that is, he enacted two different speaking personae and envisioned a distinct audience persona for each speaking persona: He spoke both as a black president and as a president who is black.  相似文献   

17.
The primary objectives of this research article are to explore the concept of communication tools using Facebook, and to evaluate the performance of the East West University (EWU) Library Facebook page as a communication tool. The EWU Library Facebook page uses a variety of strategies and techniques to engage with its patrons. The author's intention is to examine this library Facebook page, which is explored using a case study method. This article also focuses on how Facebook facilitates collaborations between the library and the patron's community, as well as the implications for academic libraries in the future. This case study reviews the literature on the use of social networking while focusing on Facebook as a communication tool and engaging libraries in social networking. The article emphasizes the author's experience of working in an academic library to identify the main trends in providing services based on posting various topics through the Facebook page of the EWU Library, Bangladesh. The numerous issues in adapting Facebook as a communication tool and an exploration of the opportunity and drawbacks of the use of the Facebook application in academic libraries are also discussed.  相似文献   

18.
Social networking on the Web has become very popular in recent years. Used by more than 950 million people worldwide, Facebook is one of the most popular of these services. One interesting aspect of Facebook is that users can converse through various formats, including wall posts, photographs, Web links, music, and video clips of stories and interests surrounding their daily lives. This phenomenon raises an important question for archivists in regard to personal history on the Web: What are the new ways that contemporary people document their life stories? This study looks at Facebook activities from the perspectives of personal documentation. Using an online survey, this study investigates how Facebook content presents users themselves and their everyday stories, whether they perceive their activities of using Facebook as personal documentation, and what factors influence such activities. The findings of this study show the current status of Facebook usage. Facebook content indeed indicates information of self-presentation and personal documentation of everyday lives of users. Attitudes about and activeness on Facebook are the major factors that influence self-presentation and personal documentation activities on Facebook. Generic external factors, such as personal archiving in general, do not show strong associations with personal documentation activities as factors. Based on this understanding, we discuss the roles of information professionals and cultural heritage institutions in dealing with a new type of personal record on the Web.  相似文献   

19.
The present study examines how language use (e.g., personalized vs. depersonalized language) and modality (e.g., tweets vs. Facebook status updates) influence source credibility interdependently. A total of 257 participants read personalized or depersonalized health messages embedded in mock-up tweets or Facebook status updates. The results show that users perceive depersonalized tweets as more credible than depersonalized status updates posted on Facebook. On the other hand, personalized status updates on Facebook generate higher credibility judgments than personalized tweets. The findings are discussed in light of the MAIN model as well as the preconceived user expectations and communication norms of social media.  相似文献   

20.
On November 30, 2014, five African American St. Louis Rams players locked hands and displayed a “hands-up” gesture during player introductions in response to racial tensions in Ferguson, Missouri, emanating from the Michael Brown case. This act generated significant media attention and prompted discussions via Facebook and Twitter. Two notable venues on social media for these conversations were the “Boycott the St. Louis Rams” Facebook page and the Twitter hashtag #BoycottRams. A thematic analysis of 1,019 user-generated Facebook comments and 452 tweets was conducted through the lens of social identity threat management. Six primary themes emerged: (a) renouncing fandom, (b) punishment commentary, (c) racial commentary, (d) general criticism, (e) attacking other group members, and (f) presenting the “facts” of the case. The results suggest that social media sites such as Facebook and Twitter serve as forums where group members discuss and debate challenges to group values and promote action steps that can mitigate social identity threats. This form of protest holds implications for minority athletes’ activism efforts and sport organization administrators.  相似文献   

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