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1.
Ron Warren 《Mass Communication and Society》2013,16(2):217-220
Recent research shows parents manifest parental third-person perceptions on behalf of their children; that is, they believe their children are less affected by media sex and violence than other children. This study (N = 171) found parental third-person perceptions for materialism effects of television and parental first-person perceptions for advanced educational effects of public television. Perceptions of materialism effects on one's own and other children predicted parental mediation, whereas perceptions of education effects predicted support for regulations requiring more educational television. 相似文献
2.
The tendency for individuals to perceive a greater impact ofmedia messages on others than on the self, Davison (1983) argues,has led to a number of policy decisions in which éliteshave exercised control of mass media messages in order to ‘protect’vulnerable others. The third-person effect has been well-documentedin experimental research with little attention to its theoreticalunderpinnings, or its antecedents or consequences. This articleargues that the third-person effect can be understood throughattribution theory, especially through the concepts of self-servingbias and effectance motivation. Second, it demonstrates thatthe third-person effect is influenced by certain social structuralfactors, media use patterns, and perceived harm of content.Finally, while perceptions of harm are related to perceptionsof influence, influence does not play a role in predicting supportfor external control of media content, while perceived harmhas a significant impact. 相似文献
3.
THE EFFECT OF SOCIAL DESIRABILITY ON PERCEIVED MEDIA IMPACT: IMPLICATIONS FOR THIRD-PERSON PERCEPTIONS 总被引：1，自引：0，他引：1
Eveland William P. Jr.; McLeod Douglas M. 《Int. Journal of Public Opinion Research》1999,11(4):315-333
This study examines variations in perceptions of media influencebased on the locus of impact (self vs. other) and the valenceof the message (pro-social vs. anti-social). After reading oneof four versions of rap lyrics either advocating or condemningviolence or misogyny, 406 undergraduates filled out a surveymeasuring the perceived impact of songs with that type of lyricson themselves and on other students. Results replicated previousfindings of a third-person perception for the anti-social messages.Based on an ego-enhancement motivational explanation, it waspredicted that there would be a reverse third-person perceptionfor the pro-social messages. The findings did not support thishypothesis, and for the pro-social message regarding the treatmentof women, a Lraditional third-person perception was found. However,consistent with the ego-defensive motivational explanation,the size of the third-person perception differential was significantlygreater for anti-social than for pro-social messages. Implicationsof these findings for explanations of the third-person perceptionwere discussed. 相似文献
4.
Kenneth Kim 《Communication Research Reports》2019,36(1):35-44
Recent theorizing in hostile media perception (HMP) has focused on the impact of news content on perceptions of media bias. Using a 2 (an outcome frame versus a value frame) × 2 (a societal frame versus an individual frame) experimental design (N = 114), this study examined the differential effects of news frames on perceptions of media bias. The results showed that an outcome frame induced relatively less HMP than a value frame. Further, a societal frame was more likely to elicit HMP than an individual frame when the medical abortion controversy was framed in term of values (vs. outcomes). Directions for future research on the potential impact of news framing on HMP were discussed. 相似文献
5.
Stephen D. Perry 《Mass Communication and Society》2013,16(2):113-114
This research scrutinizes 5 background assumptions frequently overlooked by scholars working within the third-person framework. These include: the kind of media influence (general vs. specific) referenced by respondents, the use of general versus specific "other" groups, neglect of likely second-person effects, distinguishing the problem as portrayed from the problem itself, and the potential range of behavioral effects. The study probed the influence of racial cues contained in a news story on estimates of the story's influence on self and others. Participants (n = 152) were presented with a news article conveying information that prostitutes were operating in a local neighborhood and local residents were upset. The study varied 2 experimental factors: the race of the prostitutes (White vs. African American) and the racial composition of the neighborhood residents (minority vs. White). Several important findings emerged from the study. First, manipulated elements of story content had a direct effect on estimates of the portrayal's influence on others. Second, the range of effects attributed to the media included specific factors such as thinking, feeling, problem importance, and harmful impact of the content. In addition to considering media censorship as a possible corrective measure, the study explored the influence of first-, second-, and third-person effects on a broader range of suggested actions, including increased criminal penalties and interpersonal discussion. Third-person "perceptual" effects were found throughout the data; however, they had little discernable effect on intended behaviors. Second-person effects significantly predicted proposed remedial actions and opinion expression. Discussion centers on the prospect of reorienting the third-person framework toward an expanded view of media effects and closer integration with other approaches to mass communication. 相似文献
6.
Mike Schmierbach Michael P. Boyle Douglas M. McLeod 《Mass Communication and Society》2013,16(4):492-513
This article addresses whether current methods of measurement are sufficient to reflect all nuances of the third-person effect. We do so by content analyzing all major third-person effect (3PE) articles, assessing measurement and analysis approaches employed by 3PE researchers. We revisit data from two published studies, comparing analytical models that emerged as commonly used by 3PE researchers (i.e., the standard subtractive measure, Whitt's Diamond model, first- and third-person estimates entered separately, and the subtractive measure with self-estimates as a control). Ultimately our analysis helps us understand past research and makes suggestions for research approaches in the future. First, researchers need to more carefully explore the role of first- and third-person perceptions in the behavioral hypothesis. Second, using only one analytical model does not tell the complete story. To that end, we propose a multimodel approach to analyses in third-person research be applied to extant and future work in this area. 相似文献
7.
The perceived effect of the media on the self when compared to others has been adequately established over the last 25 five years. Rather than a third-person effect where individuals perceive a greater effect for self than others, first-person effect perceptions, where individuals perceive a greater effect for self than others, have been considered by scholars recently. Findings indicate support for first-person perceptions. However, research is limited and the behavioral consequences of first-person perceptions are almost nonexistent. The current analysis discusses the evolution of the first-person perception and details the findings of each study as well as the psychological mechanisms used to explain first-person perceptions. Methodological considerations for future studies of first-person effect behavioral consequences are also proposed. 相似文献
8.
MASS MEDIA AND POLITICAL OUTSPOKENNESS IN HONG KONG: LINKING THE THIRD-PERSON EFFECT AND THE SPIRAL OF SILENCE 总被引：1，自引：0，他引：1
This study analyzes the impact of perceptions of the opinionsof others on political outspokenness in Hong Kong. Two relatedtheories, the third-person effect and the spiral of silence,are tested in the context of public opinion regarding the Sino-Britishdispute over Hong Kong's political future. To estimate the potentialinfluence of perceived public opinion on political outspokennessduring this political crisis, a representative telephone surveyof 660 respondents in Hong Kong was conducted in November 1993. As hypothesized by the third-person effect, perceptions of theinfluence of media reports about the Sino-British dispute onothers were found to be consistently greater than perceptionsof influence on self. Similar to previous findings, respondentswith a higher level of education were more likely to believethat the mass media influence others more than themselves. Thestudy also found empirical support for the spiral of silencehypothesis. Politically unconcerned respondents were less willingto voice their political opinions publicly when they perceivedthe majority opinion not to be on their side. Findings alsoindicate that the third-person effect indirectly influencesthe spiral of silence process through its impact on perceptionsof public opinion. 相似文献
9.
An array of communication technology, such as text messaging, social networking sites, and mobile apps, have become the platforms through which many self-disclosures take place. This brings forth questions about which factors determine media selection for self-disclosure, such as media appropriateness and efficiency. Survey participants (N = 598) indicated modality preferences for disclosing hypothetical negative, positive, private, and public scenarios to a friend. For positive or public disclosures, modalities considered most convenient were more likely to be chosen; for negative or private disclosures, participants were more likely to select modalities that were considered most appropriate. Results also show a discrepancy between perceptions of appropriateness and motivations for media selection. These findings present implications for the balance between media appropriateness and efficiency in self-disclosure strategies. 相似文献
10.
Erica Weintraub Austin Bruce E. Pinkleton Yi-Chun Chen Bruce W. Austin 《Mass Communication and Society》2013,16(4):399-421
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N1 = 922, M = 14.13, SD = 1.07; N2 = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable. 相似文献
11.
Chang Won Jung 《The Communication Review》2019,22(2):139-161
This study examines how the issue of game regulation has been discussed and influenced public perception by exploring ideologically differing media outlets’ distinct uses of frames by analyzing news contents (N = 1,217) and public opinion survey of the national sample of Korean gamers (N = 1,362), who play games currently. The analyses include the influence of media on attitudes toward game regulation, perception of games, and frame adoption, based on the results of news content analysis. The study found that (a) mainstream media was ambivalent about game issues and tended to define gaming and gamers in sensationalistic ways; (b) while the dynamics of media effects on public attitudes toward game regulation are complex, exposure to game-related news content significantly impacted public attitudes; mass media that highlight the negative aspects of games have strong impacts on public perception toward games, which may ultimately affect attitudes toward game regulation. 相似文献
12.
The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms. 相似文献
13.
This study extends the research of the third-person effect by examining the effect of time span of media message on perceptual and behavioral components of the third-person effect. Using a survey of Hong Kong residents, the study explores perceived media effect of the news coverage of a short- and a long-term issue and the predictor of intention to take action to reduce negative effect. The results revealed no third-person effect by the short-term messages and the reverse third-person effect (first-person effect) by the long-term messages. There was a significant difference in discrepancy between the perceived media effect on self and others (third-person perception) produced by the messages of the short- and long-term issue. The study also found that perceived media effect on self is a stronger predictor of intention to take action to reduce the negative effects of the short- and long-term issue than the third-person effect. 相似文献
14.
Hyunjung Kim 《Mass Communication and Society》2013,16(3):303-324
This study explores how the perceived effect and bias of reported election poll results are associated with voters' attitudes toward restrictions on polling reports and their political participation intention through emotions. A telephone survey using a representative sample of South Korean voters (N = 597) was conducted prior to the 2012 South Korean presidential election. Results indicate that the third-person perception of reported election poll results was indirectly linked to support for restrictions on polling reports through anxiety. For supporters of Mr. Jae In Moon, the nominee of the liberal Democratic United Party, who was reported to be behind in the polls, the hostile media perception was indirectly associated with support for restrictions through anxiety and directly associated with political participation intention. Implications of the findings are discussed. 相似文献
15.
To explore the impact of Internet pornography on users as compared with traditional forms of pornography, a total of 1688 adolescents in Taiwan were surveyed. Results show that respondents estimated the harms of Internet pornography to exceed that of pornographic materials in print and broadcast media. More importantly, findings show that exposure to Internet pornography resulted in desensitizing effects in that users tended to perceive the harms of Internet pornography as less on self and others. In addition, exposure was found to be negatively related to support for restrictions of Internet pornography, but the perceived harm on self was found to be positively related to support for restrictions. Finally, the joint effects of the first and third-person effect (the second-person effect) were shown as a more reliable predictor of behavioral intention than the third-person perception. Findings help resolve the contradiction in past research that reported the third-person perception as both a significant and non-significant predictor of support for restrictions on pornography. 相似文献
16.
Jason A. Martin Jessica Gall Myrick Kimberly K. Walker 《Mass Communication and Society》2017,20(5):614-636
This experiment integrated theory from multiple domains to examine how aspects of news coverage of the Affordable Care Act (ACA) and differences in participants’ cognitive and emotional contingent conditions interact to shape attitudes and behavioral intentions toward health care legislation. Using a sample of uninsured young adults (N = 1,056), we tested an affective mediation model, which assessed the mechanisms through which media frames, exemplar case studies, and individual predispositions affect this type of news consumer. Results demonstrate the complicated pathways through which emotions mediate the effects of news coverage of ACA based on political predispositions, the need for orientation toward the health care issue, and the influence of equivalency framing in the form of example cases. These findings contribute to a more nuanced explanation of the causal mechanisms underpinning framing effects of public policy news coverage on an understudied population. The need for further examination of emotion along with cognition when investigating framing effects of public policy news is discussed, and the importance of exemplar cases as a significant manifestation of the effects equivalence framing is highlighted. 相似文献
17.
Samantha Nazione 《Communication Research Reports》2016,33(2):145-151
This online experiment analyzed the effect of first- versus third-person risk narratives on 235 female college students’ affect, attitudes, risk perceptions and thoughts regarding tanning beds through the lens of the heuristic-systematic model. Participants receiving a third-person narrative reported a greater number of systematic thoughts as compared to those receiving a first-person narrative. Regardless of condition, participants reported significantly more systematic thoughts as compared to heuristic thoughts. Narrative researchers should take note that not all narratives may be processed in a heuristic manner as largely proposed by past research. Future research should delve further into the reasons why third-person messages may be processed higher along the heuristic-systematic continuum. 相似文献
18.
This article elaborates on media-induced nostalgia as a mixed emotion elicited by remembering past media content and characters. It argues that social components of media consumption such as parasocial relationships (PSRs) play an important part in the elicitation of nostalgia. In an online study, participants (N = 96) remembered their individual media use and preferred media characters as children. Results show that media-induced nostalgia is significantly associated with PSRs to characters in the past. These findings are evaluated concerning their implications for future research on nostalgia and PSRs. 相似文献
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20.
Alec Tefertiller 《广播与电子媒介杂志》2018,62(3):390-407
This study sought to better understand what factors best predict consumers’ intention to cut the cord on cable television and adopt video streaming as their primary source of television. Utilizing media substitution theory as the conceptual framework, this study conducted a nationwide survey (N = 200). Findings show that perceived advantages of streaming applications over traditional television best predicted intentions to cut the cord on cable and adopt Web streaming; these perceptions mediated the relation between user frustrations with using older television technology and intentions to cut the cord. Entertainment needs were not significant predictors of cord-cutting intentions. 相似文献