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1.
This investigation examined the effects of who asked, who paid, date location, and gender on first date sexual expectations and related attitudes. Participants from a large southwestern university in the United States reported that men hold higher first date sexual expectations than women, particularly when men asked and paid for the date and the date occurred at an apartment versus the movies or restaurant. When women asked and paid for the date and the date occurred at her apartment, men hold higher rape myth acceptance beliefs than when the man asked and paid for the date or when either sex asked for the date and the partners “went dutch” on expenses. Additional sexual- and gender-related findings, discussion, and implications follow.  相似文献   

2.
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N1 = 922, M = 14.13, SD = 1.07; N2 = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable.  相似文献   

3.
This study explored relationships between argumentativeness and collectivism/individualism in Finland and the United States. Data were gathered in the United States (n = 412) and Finland (n = 261). The analysis suggested: (a) collectivism was negatively correlated with argumentativeness, (b) individualism was positively correlated with argumentativeness, and (c) Finnish participants reported lower levels of argumentativeness than Americans. Cultural differences between the United States and Finland are discussed as reasons for the differences between the nations on argumentativeness.  相似文献   

4.
Examining the impact of various media sources on knowledge has a long tradition in political communication. Although much of the extant research focuses on the impact of traditional media on factual knowledge, research is expanding to include a variety of media sources and multiple dimensions of knowledge, in addition to understanding processes that better explain these relationships. Using a nationwide, opt-in online survey (n = 993), we examine the relationship between partisan media and structural knowledge, which assess how interconnected people see political concepts. Utilizing understanding of the Affordable Care Act as the content area of interest, we examine whether exposure to partisan media has differential effects on attitudinal ambivalence—holding both positive and negative attitudes toward an object—based on the political ideology of the respondent, and whether this impact of ambivalence influenced structural knowledge. Our results show that exposure to attitude-consistent media decreased attitudinal ambivalence. This exposure to attitude-consistent media results in a positive indirect effect on structural knowledge through this decrease in ambivalence. We find the reverse effect for use of attitude-inconsistent media.  相似文献   

5.
Environmental issues have become important topics in the 21st century. Communication practitioners and scholars struggle with effectively communicating the threat of climate change and other changes to the natural world, partially due to the lack of concern by the general public. We present Protection Motivation Theory as a framework for explaining proenvironmental behavioral intentions among a college sample. Participants (N = 607) responded to an online survey, and the results indicate support for the proposed model, with severity (H1), vulnerability (H2), response efficacy (H3), and self-efficacy (H4) positively predicting proenvironmental behavioral intentions and response costs (H5) negatively predicting intentions. Implications for practitioners and scholars are discussed, and areas of future exploration in this domain are identified.  相似文献   

6.
The present research investigated selective exposure online, treating selective seeking and selective avoidance as independent phenomena. A behavior tracking measure was employed. Study 1 used an online quasi-experiment with voluntary national samples (n = 271). Consistent with early reviews on selective exposure, participants sought out attitude consonant information but did not systematically avoid attitude dissonant information compared to neutral information. Study 2 involved an experiment with student samples (n = 185) to examine the impact of cognitive load on selective behavior. The results revealed that those who were asked to multitask during an information search did not exercise any selectivity in information selection. The implications of information selection behavior in a multitasking media environment are discussed.  相似文献   

7.
This study used a survey design (N = 168) to examine how parent and child demographics, parental media-use motives, parental subjective norms, and parental attitudes toward preschool media use (PMU) are all related to actual media exposure among children 6 months to 5 years in age. Results indicate that, in accordance with the theory of reasoned action, parents’ perceived subjective norms regarding various categories of media were significantly related to actual child consumption. Further, positive attitudes toward media were significantly related to higher rates of child consumption. Interestingly, parental worries about media were only negatively related to television consumption and unrelated to child exposure to other kinds of media.  相似文献   

8.
Sleep experts have raised concern over the effects of electronic media use on sleep. To date, few studies have looked beyond the effects of duration and frequency of media exposure or examined the underlying mechanisms of this association. As procrastinatory media use has been related to lower well-being, we used data from two survey studies (N1 = 821, N2 = 584) to investigate (a) predictors of procrastinatory TV viewing and (b) the link between procrastinatory TV viewing and sleep quality. Findings from both studies indicate that those with a stronger viewing habit, higher TV involvement, and an eveningness preference reported more procrastinatory TV viewing. Procrastinatory TV viewing was related to subjective sleep quality, sleep latency, sleep efficiency, and daytime dysfunction. This association was fully mediated by perceived stress. As sleep is key for the replenishment of self-control, procrastinators may be setting themselves up to fail at self-regulating, a situation exacerbated by the omnipresence of media in today’s society.  相似文献   

9.
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10.
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol marketing on social media.  相似文献   

11.
The macro versus micro debate in the brand personality literature has yielded a variety of micro approach brand personality scales for different media, with both differences and parallels in personality dimensions uncovered. The observed parallels in media brand personality dimensions and the varying media contexts under which empirical tests of selective exposure theories have been conducted suggest some common ground in the way that media product brands of different formats are perceived by individuals prior to selection and that the optimal method of measuring brand personality for media products may be neither broad macro inventories nor highly context-specific micro measures but somewhere in between. This article discusses the construction of a unified scale of media brand personality that can measure the personality of movie, TV show, pop song, news, and video game brands. The results of a two-step study consisting of free-association task (N = 1,440) and factor structure formation survey of selected items (N = 4,967) suggest a three-factor structure consisting of aggression, heroism, and warmth. Communication, media management, and marketing ramifications of this scale and potential directions of future research are discussed.  相似文献   

12.
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and behaviors. Based on results from the media survey, respondents' top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nudity, sexual innuendo, touching and kissing, and sexual intercourse. Overall, 11% of the media used by respondents contained sexual content. A measure called the Sexual Media Diet (SMD) was developed to assess each individual's exposure to sexual content in the media, based on the combination of media consumption and content. The SMD measure showed a statistically significant association with adolescents' sexual activity and future intentions to be sexually active, with measures of movie and music exposure showing the strongest associations.  相似文献   

13.
This research examines the relationships between communication competence, communication anxiety, and five subdimensions of counseling self-efficacy. The sample consists of volunteers trained at two rape crisis centers (n = 63) over a one-year period. As hypothesized, communication anxiety was negatively related and communication competence positively related to the subdimensions of counseling self-efficacy. Results suggest that training programs need to be aware of how personality characteristics may affect a volunteer's ability to become an efficacious counselor. Implications for how rape crisis centers can integrate these communication issues into their training programs and improve the self-efficacy of their advocates are discussed.  相似文献   

14.
Utilizing a unique methodological approach, this study investigated subtypes of reality television (RTV) to study the influence of exposure to RTV on body image (body dissatisfaction and drive for thinness) as compared a more traditional weekly report of RTV viewing. Young adults (N = 472) completed online surveys measuring their exposure to RTV and perceptions of their own body image. Four types of RTV were uncovered. Regression analyses using these 4 factors demonstrated that exposure to competition-based RTV shows (e.g., Dancing with the Stars) predicted increased body dissatisfaction and drive for thinness. On the other hand, the weekly self-report of RTV viewing did not reveal any relationships between weekly exposure to RTV and body image. These findings underline the need for cultivation-based media studies that include program-based measures of genre-specific media exposure, especially when seeking to capture media effects related to RTV.  相似文献   

15.
A growing number of Americans are living with chronic health conditions that require informal, ongoing care from family members who are also in the paid labor force. In this exploratory study, communication privacy management is used to make sense of chronic caregiving (N = 48–64) and noncaregiving (N = 174–178) employees’ disclosure preferences, intentions, and behaviors in the workplace. We find that workers in general anticipate that they would disclose to many individuals at work about their caregiving, but employees actually disclose much less information to far fewer people at work when they occupy the chronic caregiver role. For chronic caregivers, positive perceptions about coworker supportiveness predict increased disclosure behaviors. Finally, future research directions as employers, workers, and policy makers prepare for the complex challenges associated with negotiating paid work and unpaid chronic caregiving are provided.  相似文献   

16.
The present research developed a measure for exposure to both antisocial and prosocial media content by revising and extending a previous Content-based Media Exposure Scale (C-ME). The validity and reliability of the C-ME2 was tested in two independent samples (N = 678), among young adults (Study 1) and adolescents (Study 2). Results of Confirmatory Factor Analyses showed good fit, in both studies, for both antisocial and prosocial dimensions of media content, and for both males and females. Furthermore, the C-ME2 explains unique variance beyond previous measures of violent and general media exposure. Evidence is presented of reliability, discriminant and predictive validity of the C-ME2, measuring both frequency and exposure to specific content of media. The C-ME2 covers all media platforms, is easy to use in all research designs, and allows for standardization and systematic comparisons across studies.  相似文献   

17.
Although traditional mood management theory suggests we use media to deflect sad moods and maintain good moods, various research findings reflect a more complex picture. The present study took a mixed-method, nuanced approach to basic mood management questions and investigated both open and close-ended media preferences among college students (N = 157) immediately following a positive or negative mood induction. Results show that sad (vs. happy) participants showed a preference for viewing a dark comedy or a social drama, whereas happy (vs. sad) participants showed a preference for viewing a slapstick comedy or an action adventure. Women (vs. men) showed an increased preference for romantic genres regardless of mood, whereas men showed a preference for action, suspense, and dark comedy genres. An interaction between gender and mood also emerged; sad men in particular showed a preference for dark comedies. Results are discussed in light of the emotional gratifications that mood-reflecting media may afford men and women.  相似文献   

18.
This study examines the emotional experiences and perceptions of librarians embedded into clinical care teams and how those perceptions affect their training and preparation needs. Qualitative research methodologies were applied to textual data drawn from focus groups (n = 21), interviews (n = 2), and an online survey (n = 167), supplemented by quantitative survey data. Phenomenological results show librarians experience strongly affective responses to clinical rounding. Important factors include personal confidence; relationships with team members, patients, and families; and the stressful environment. Analysis of librarians’ perceived educational needs indicates that training must address specialized subjects including medical knowledge, clinical culture, and institutional politics.  相似文献   

19.
ABSTRACT

This article proposes a new appraisal of Brazil’s alternative media. By investing in the concept of the periphery, this study draws on past literature, semistructured interviews, and data collected from across the country (n = 50) to propose a repertoire analysis of media producers’ views of the country’s popular notion of the periphery. Evidence shows that they have shown nuanced views of the periphery as a site of purpose, pluralism, and authorship. Despite crisis and turmoil, this study presents some paths that could help reorientate the priorities of alternative media research toward a closer consideration of the periphery as entity that appears much more in line with local realities and expectations than previous international debates.  相似文献   

20.
This article elaborates on media-induced nostalgia as a mixed emotion elicited by remembering past media content and characters. It argues that social components of media consumption such as parasocial relationships (PSRs) play an important part in the elicitation of nostalgia. In an online study, participants (N = 96) remembered their individual media use and preferred media characters as children. Results show that media-induced nostalgia is significantly associated with PSRs to characters in the past. These findings are evaluated concerning their implications for future research on nostalgia and PSRs.  相似文献   

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