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Charlene Simmons Ph.D. 《广播与电子媒介杂志》2013,57(3):444-459
In an attempt to learn more about perceived interactivity, this study explores the perceptions of radio listeners during the 1920s and 1930s. Radio provides an interesting case for exploring interactivity because, although the medium lacked interactive technological features, millions of listeners perceived that the opportunity to “interact” with radio existed through fan mail. The study finds that fan mail reflects several dimensions of interactivity often associated with the technological features of a medium: user input and feedback, medium responsiveness, two-way communication, and system monitoring. The results suggest that interactivity may be dependent on media content rather than media technology. 相似文献
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This national survey of broadband users (N = 200) investigates people’s participatory behavior on Internet video websites by analyzing their use of interactive features. It seeks to identify a group of “interactive audiences” who take full advantage of web interactivity and may be most valuable to advertisers. This study defined audience interactivity based on people’s frequency in using interactive features and three groups were identified—non-interactive audience, average audience, and interactive audience. It compared three audience groups based on traditional audience valuation criteria such as demographics and media consumption levels, as well as newly proposed criteria including online engagement level and electronic word-of-mouth value. Results indicated that interactive audiences are younger, more engaged online, and have higher electronic word-of-mouth value than non-interactive audiences. Because audience interactivity is related to audience value, findings suggest that advertisers should invest more in this highly engaged and influential group online. The results also reveal the need for expanding audience valuation criteria, particularly in the online space, to include other variables such as online engagement level and electronic word-of-mouth influence. The study then offers practical implications for website managers and marketers. 相似文献
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[目的/意义]以网络直播为代表的新兴交互媒体正在深刻地改变人们的生活习惯和精神文化需求,对网络直播APP用户使用行为影响因素进行分析,可以让网络直播平台更好地了解网络直播用户的采纳特征,帮助平台运营商提供更好的服务。[方法/过程]基于TAM和UTAUT模型,采用问卷调查和结构方程模型构建网络直播APP用户使用行为的影响因素概念模型,针对典型群体对影响因素模型进行实证分析。[结果/结论]数据分析结果表明,网络直播APP用户使用意愿的影响最大的是感知交互性,其次是用户感知价值;感知风险性对网络直播用户使用意愿产生负向影响,社会因素对使用意愿不产生影响。 相似文献
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��[Purpose/significance] The emerging interactive media represented by live-streaming is profoundly changing people's living habits and the spiritual and cultural needs. Analysis of the influencing factors of the behavior of live-streaming APP users can enable the live-streaming platform to better understand the adoption characteristics of live-streaming users. The adoption characteristics of live-streaming users help platform operators to provide better services.[Method/process] Based on the TAM and UTAUT models, a questionnaire and a structural equation model were used to construct a conceptual model of the influencing factors of the use behavior of online live APP users, and an empirical analysis was conducted on the influencing factors model of typical groups.[Result/conclusion] The results of data analysis show that the most influential effect of online live APP user is perceived interactivity, followed by user perceived value; perceived risk has a negative impact on the willingness of users of live-streaming users and social factors have no effect on their willingness to use. 相似文献
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《Mass Communication and Society》2013,16(1):21-44
Political candidates have responded to the public's desire to use the Internet as an interactive information source by creating their own online presence. This study is a content analysis of the Web sites and blogs of the 10 Americans vying to be the Democratic candidate for the 2004 presidential election. Focusing on interactivity, data indicated front pages hyperlink to participation areas such as Donation or Volunteer sections and rarely linked to external content. Blogs used hyperlinks at a rate less than Web sites. Interactivity was encouraged through text, as 83.7% of Web sites asked voters to become more involved. Blog posts discussed issues and attacked the opponents, including President Bush. For the most part, blog posts were personal in nature and used direct address. The tactical use of advanced Web site features showed a technological progression of political campaigning and an overall increase in interactivity through technology and text. 相似文献
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[目的/意义] 代表他人使用互联网搜寻健康信息成为非医学专业人员为患者提供健康信息支持的重要形式，了解替代搜寻者特征及其行为模式将对健康信息服务与传播具有积极意义。[方法/过程] 从参与者人口统计、健康信息搜寻经验和家庭结构3个方面的个体特征变量进行调查，并基于5W（Why-Who-When-Where-What）视角对健康信息替代搜寻者的行为模式进行分析。其中，除了对行为动机Why使用半结构化访谈之外，其余变量均通过问卷调查方法进行测量。[结果/结论] 研究发现，87.0%的在线健康信息搜寻者在近12个月内有帮助别人在线搜寻健康信息的经历；健康信息替代搜寻者的特征包括女性、独生子女、已婚、健康状态较好、有丰富的在线健康信息搜寻经验以及家人有慢性病患者；健康信息替代搜寻者的行为动机包括关怀、利他主义等；替代搜寻者更多地帮助与他们有强社会关系的人搜寻健康信息；替代搜寻者一般在患者就医之前帮助他们在线搜寻健康信息；替代搜寻者的信息来源于搜索引擎、在线健康社区和在线问答社区等；替代搜寻者更加需要与疾病本身相关的一般性信息、日常保健以及治疗相关的信息。 相似文献
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[目的/意义] 代表他人使用互联网搜寻健康信息成为非医学专业人员为患者提供健康信息支持的重要形式，了解替代搜寻者特征及其行为模式将对健康信息服务与传播具有积极意义。[方法/过程] 从参与者人口统计、健康信息搜寻经验和家庭结构3个方面的个体特征变量进行调查，并基于5W（Why-Who-When-Where-What）视角对健康信息替代搜寻者的行为模式进行分析。其中，除了对行为动机Why使用半结构化访谈之外，其余变量均通过问卷调查方法进行测量。[结果/结论] 研究发现，87.0%的在线健康信息搜寻者在近12个月内有帮助别人在线搜寻健康信息的经历；健康信息替代搜寻者的特征包括女性、独生子女、已婚、健康状态较好、有丰富的在线健康信息搜寻经验以及家人有慢性病患者；健康信息替代搜寻者的行为动机包括关怀、利他主义等；替代搜寻者更多地帮助与他们有强社会关系的人搜寻健康信息；替代搜寻者一般在患者就医之前帮助他们在线搜寻健康信息；替代搜寻者的信息来源于搜索引擎、在线健康社区和在线问答社区等；替代搜寻者更加需要与疾病本身相关的一般性信息、日常保健以及治疗相关的信息。 相似文献
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The popularity of social media sites for posting pictures has given rise to a new form of mediated communication: online photo sharing. This article explores motivations for sharing photos online, using the 2-step procedure common in Uses and Gratifications research. Focus groups revealed 42 motivations which were rated in importance by survey respondents (N = 460). Factor analysis revealed 4 classes of gratifications: seeking and showcasing experiences, technological affordances, social connection, and reaching out. These results suggest that photo sharing is driven by social needs and facilitated by interface features, with important implications for theories of technology and user psychology. 相似文献
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《Journal of Radio & Audio Media》2013,20(1):35-52
As the host of a radio show, a radio jock is often required or elects to post supplemental online writing or blogs as a way to bridge the gap between on-air personality and online interactive individual. However, to this date there is little or no research around the wants and motivations for an on-air personality to disclose information via an online blog. This article looks into the connection between digital biography of the modern-day radio jock as supplemental show information and personality development. Findings conclude that commercial radio hosts use blogs primarily for monetary gain which is different from their campus/community and public radio counterparts who blog in order to generate and engage with listeners. The article concludes with recommendations for radio stations and jocks on how best to implement blogs and match goals and motivations for their use. 相似文献
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[目的/意义] 以微信作为研究对象,采用混合方法,以期探讨社交媒体使用动机与特定功能使用的关系。[方法/过程] 通过访谈法和焦点小组法来确定微信使用的动机因素以及用户对微信功能的使用;并通过问卷搜集250份有效样本数据,利用回归分析来验证不同动机要素与各功能使用之间的关系。[结果/结论] 结果发现,不同微信功能的使用受到不同动机的驱使;而用户对微信一般性使用的影响因素与对特定功能使用的因素也不同。具体来说,娱乐显著影响用户对群聊、评论和分享功能的使用;消磨时间显著影响用户对朋友圈、评论和点赞功能的使用;社会互动显著影响用户对扫一扫、群聊、订阅和语音功能的使用;信息搜寻显著影响用户对订阅和扫一扫功能的使用;信息共享显著影响用户对发布功能的使用;自我表达显著影响用户对发布、定位、摇一摇和分享功能的使用;而跟随潮流显著影响用户对摇一摇功能的使用。 相似文献
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《Journal of Web Librarianship》2013,7(3):292-293
This study compared two common types of online information literacy tutorials: a streaming media tutorial using animation and narration and a text-based tutorial with static images. Nine sections of an undergraduate biology lab class (234 students total) were instructed by a librarian on how to use the BIOSIS Previews database. Three sections watched a brief video tutorial, three sections used an interactive HTML tutorial, and three sections received live instruction only. The content of instruction was the same across all nine sections. Immediately after instruction, each class was encouraged to complete a brief survey and quiz. One hundred and fifty-four students completed the survey and quiz. In all three conditions, students reported feeling more confident searching the BIOSIS Previews database after instruction. However, the increase in confidence was less for the HTML group. The students who watched the video tutorial scored higher on all five quiz questions than the other two groups. Comparing the HTML and video groups, the difference in scores was statistically significant (p < .05) for questions 1, 2, and 5. Students may learn more from video tutorials than tutorials that use static Web pages. Also, interactivity in tutorials may not necessarily enhance learning. 相似文献
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在风险社会中,科技的发展不仅是衡量现代性的核心要素,同时也是催生不确定性的重要原因。社交媒体的发展很大程度改变了风险传播的景观,使得风险认知和媒介信息之间的关系更加复杂。本研究采用问卷调查法对临近核电站建设区域社交媒体用户进行调查,旨在探讨社交媒体环境下的信息对受众风险信息搜索行为的影响。本研究采用结构方程模型的分析方法,从社会认知理论出发考察社交媒体环境中信息的质量对受众反应的作用过程。结果显示信息质量可以通过影响用户的风险认知、风险知识水平和自我效能三个变量影响其风险信息搜索行为,从而证明社交媒体所构建的信息环境会显著作用于人们对于风险的认知和行为反应。本研究的发现期待可以为风险传播中的有效公众沟通策略以及线上风险信息管理提供参考。 相似文献
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[目的/意义] 探析硕士研究生网络学术信息查寻行为中的情绪作用机制，以深化信息查寻行为中情绪问题的研究。[方法/过程] 通过半结构化访谈法，收集网络环境下25位硕士研究生学术信息查寻活动的相关数据，使用三级编码对质性数据进行分析，提炼其信息查寻行为中的情绪特征与行为特征。[结果/结论] 硕士研究生在网络学术信息查寻行为过程中会产生不同类型的情绪效价和情绪唤醒度，前者包括积极情绪、中性情绪和消极情绪，后者包括高唤醒度、中唤醒度和低唤醒度；情绪效价与情绪唤醒度将引发不同类型的积极行为与消极行为。 相似文献
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[目的/意义] 在线信息搜寻行为一直以来都是用户信息行为研究领域备受关注的焦点问题,既有文献对在线信息搜寻意愿的影响因素认定存在差异,进一步明确各影响因素的整体效应值,可为深入理解用户在线信息搜寻意愿提供系统性参考。[方法/过程] 选择影响用户在线信息搜寻意愿的8个前因变量、5个调节变量,纳入104篇研究文献的178个独立效应值进行元分析。[结果/结论] 感知风险（r=0.166）、自我效能（r=0.309）、感知有用性（r=0.509）、感知易用性（r=0.384）、信源可信度（r=0.441）、信息质量（r=0.466）、信息素养（r=0.389）以及焦虑情绪（r=0.244）对用户在线信息搜寻意愿产生显著正向作用。搜寻渠道、搜寻场景、受教育程度、身份类别和社会文化会对上述8个变量与在线信息搜寻意愿之间的关系产生调节。 相似文献
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[目的/意义]梳理老年人信息搜寻行为的研究进展,有助于厘清老年人在线信息搜寻行为的特征及影响机制,可为老年人网络平台设计、信息资源组织和智能设备研发提供可靠的认识论依据,为顺利推进“智慧医养”建设提供启示。[研究设计/方法]回顾国内外老年人信息搜寻行为研究文献,归纳、分析其主要的研究内容、理论、方法、情境等。[结论/发现]相关研究主要集中在老年人信息搜寻行为影响因素、老年人信息搜寻过程和老年人信息搜寻结果三个方面。当前研究存在跨文化研究和基于纵向数据的研究较少等核心问题;跨文化的老年人信息搜寻行为、将游戏化思想引入老年人信息搜寻过程、进行大样本的自然搜索实验研究等是未来研究中值得关注的几个方向。[创新/价值]详细梳理了老年人在线信息搜寻行为研究进展,指出现有研究存在的问题,并提出未来可关注的研究方向。 相似文献
16.
Daphna Yeshua-Katz 《Mass Communication and Society》2019,22(1):117-138
This study employed the uses and gratifications approach to examine the role of online support forums in coping with the stigma of childlessness in Israel. The study compared two online support groups: one for Israeli women with fertility issues and another for Israeli women who are voluntarily childless. A quantitative content analysis was used to examine the frequency of support message types, and in-depth interviews with group members were used to examine members’ motivations for seeking these support types. The origin of the childlessness stigma carried great influence in the search for social support. Fertility forum members searched significantly more for information and emotional support to cope with a condition they felt was being forced on them and that was also perceived by society. However, voluntarily childless forum members sought significantly more for esteem and network support to cope with the social isolation stemming from unfavorable views toward their reproductive choice. 相似文献
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近年来,随着网络的迅速发展,依托网络平台开展网络互动服务逐步成为图书馆比较普遍的服务方式。文章以华北地区15所高校图书馆为样本,对其网络互动服务现况进行调研。结果表明,不同类型的图书馆在网络互动服务方面均取得了一定成绩,但在服务水平上仍存在较大差异。图书馆要适应网络环境下信息服务发展趋势,高度重视网络互动服务的开展;本着共建共享理念,加强网络互动服务中的交流与合作;要充分发挥网络的互动性优势,进一步强化网络信息素质教育。 相似文献
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为了完善与丰富OPAC的互动性与个性化功能,充分揭示用户对网络信息资源的利用和需求,提升用户的使用体验,需要对网络信息进行收集、利用、挖掘和整理,并构建网摘数据库,在此基础上利用ASP的XMLHTrP组件和数据库的相关技术存储网页快照,从而设计和实现了OPAC读者网摘功能,达到了将网页全文一键收藏的目的。 相似文献
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Adelia Grabowsky 《Medical reference services quarterly》2013,32(2):135-148
This study examines the use of smartphones by Alabama Advanced Practice Nurses to find information to address clinical questions and seeks to describe the types of questions answered using smartphones; barriers to information seeking; apps and online resources perceived as most helpful; and training/resource needs. Information collected in this study can be used by libraries that serve nursing students to develop training and resources to assist both nursing students and practicing nurses to become more efficient and effective information seekers. 相似文献