共查询到20条相似文献，搜索用时 31 毫秒
1.
Deanna D. Sellnow Derek R. Lane Timothy L. Sellnow Robert S. Littlefield 《Communication Studies》2017,68(5):552-567
This study presents the IDEA (internalization, distribution, explanation, action) model as an easy-to-use and situationally generalizable framework for quickly developing effective messages instructing people on how to protect themselves before and during high-risk events, crises, disasters, and other emergencies. The model consists of four elements: helping message recipients internalize the potential impact of the risk or crisis event, identifying appropriate channels and strategies for distributing the risk or crisis event messages, offering a brief and intelligible explanation of the nature of the risk or crisis, and providing specific self-protective action steps for people to take. The model may be used to design messages in any risk, crisis, or emergency context. Through a posttest-only quasi-experimental cross-sectional research experiment, this study measured the perceived message effectiveness, cognitive understanding, and behavioral intentions of those viewing a television news story about a crisis situation employing the IDEA model compared to those viewing a similar story replicating typical crisis event news stories delivered to general publics. This comparative examination revealed that the message designed according to the IDEA model was significantly more effective than the status quo message and resulted in greater behavioral intentions to engage in appropriate self-protective actions in the event of an acute risk or crisis situation. Strategies for implementing the model are also provided. 相似文献
2.
This study used a content analysis of editorial articles to explore the portrayal of gender in women's pages of Taiwanese newspapers between 1975 and 2009. In addition to topical themes and editorial format, we focused on how women's pages present political messages in terms of the topics addressed, style of argumentation, methods of challenging traditional gender roles, and the promotion of provocative actions. We compared the content analysis data with social development indicators and public opinion polls in the contexts of the evolution of the market and the women's movement in Taiwan. We found that in the early stages of the women's movement, the women's pages mainly played the role of shaping a collective identity among the female public. During the postfeminist period, the women's pages mainly address social problems rooted in the domestic realm and provide self-development advice. 相似文献
3.
Heather M. Marshall 《Communication Studies》2013,64(4):435-453
This study tested the effects of normative influence on increasing college students' attitudes, intentions, and willingness to communicate about organ and tissue donation (OTD). It was hypothesized that students would look to their peers (referent group) in forming their own attitudes about organ donation. Three hundred thirty-nine (N = 339) participants were randomly assigned to one of five experimental conditions: (1) control group; (2) general referent/normative message group; (3) specific referent/normative message group; (4) general referent/counternormative message group; and (5) specific referent/counternormative message group. An interaction effect was predicted between message type (normative > counternormative) and attributed message source (specific referent > general referent). Students reported highly favorable attitudes toward OTD, moderate-to-high levels of intentions to become organ donors and willingness to communicate about OTD. The hypothesis that participants within the normative message condition would report more favorable attitudes, intentions, and willingness to communicate about OTD compared to participants within the counternormative message condition was supported for participants' willingness to communicate about OTD. The second hypothesis that participants within the specific referent condition would express more favorable attitudes, intentions, and willingness to communicate was rejected. 相似文献
4.
《Communication monographs》2012,79(3):211-234
This study examined the experiential attitude function--an attitude based on past experience(s)-and tested whether a message targeted at this function would elicit attitude change. Each of 139 undergraduates was assigned randomly to one of four conditions in which a fictitious Executive Committee for Academic Integrity (ECAI) report, written for a university president, supplied strong or weak arguments. Furthermore, these messages either argued that tenure should be abolished (anti-tenure) or that tenure should continue (pro-tenure). Results indicated that, although the functional target of the message was not related to posttest attitudes, conformity to message recommendations was contingent upon the discrepancy between the respondent's initial attitude and the position advocated in the message. Interestingly, the mean attitude change in every experimental condition was negative, indicating that regardless of the position advocated in the message, respondents' attitudes became increasingly antitenure. 相似文献
5.
Cuihua Shen 《亚洲交流杂志》2019,29(1):18-34
This study examines whether and how network size is associated with diversity and trust in the mobile SNS context. Online survey data (N?=?327) on Chinese WeChat users reveal that both personal network size and extended network size are positively related to the diversity of people’s social networks. We believe the explanation for these findings may be that the affordances of WeChat provide users opportunities to accumulate a wide spectrum of relations ranging from strong ties, weak ties to latent ties and thus a larger network can enable them to access to more diverse resources. We also find that extended network size is negatively related to people’s trust in their WeChat contacts. We argue that the increasing size of the extended network may reduce familiarity, certainty and accountability that assumed to be prerequisites of trust. 相似文献
6.
《Communication monographs》2012,79(4):211-234
This study examined the experiential attitude function-an attitude based on past experience(s)-and tested whether a message targeted at this function would elicit attitude change. Each of 139 undergraduates was assigned randomly to one of four conditions in which a fictitious Executive Committee for Academic Integrity (ECAI) report, written for a university president, supplied strong or weak arguments. Furthermore, these messages either argued that tenure should be abolished (anti-tenure) or that tenure should continue (pro-tenure). Results indicated that, although the functional target of the message was not related to posttest attitudes, conformity to message recommendations was contingent upon the discrepancy between the respondent's initial attitude and the position advocated in the message. Interestingly, the mean attitude change in every experimental condition was negative, indicating that regardless of the position advocated in the message, respondents' attitudes became increasingly antitenure. 相似文献
7.
Jennifer A. Samp 《Communication Studies》2013,64(1):86-105
Discussions about relationship issues are rarely easy, and as in any important conversation, the actions of a relational partner may encourage one to change initial message intentions and behaviors during the course of an interaction. The interrelationship of communication goals and message content was examined through a sequential analysis of 10-minute conversations between 100 dating partners about a relationship problem. After completing survey measures, respondents engaged in a discussion about one partner's problematic behavior. Respondents then reviewed discussions to rate the importance of their communication goals (self-oriented, other-oriented, relational, or task) at 1-minute intervals. Objective coders assessed the grammatical focus of respondents' messages (self, relationship, partner, or task) at the same or adjoining interval. Lag sequential analyses indicated that goal importance defined self-interested or more prorelational content, providing evidence that goals are fluid and communicative behavior is influenced by dyadic interaction. 相似文献
8.
Allison J. Lazard Michael S. Mackert Mary A. Bock Brad Love Anthony Dudo Lucy Atkinson 《Visual Communication Quarterly》2018,25(1):16-30
In our media landscape, consumers view a plethora of messages with visual assertions, created through postproduction photo manipulation, which communicate meaning at-a-glance. These visual assertions are processed initially and directly and greatly influence how consumers think, feel, and behave. Yet the impact of visuals, which likely color all processing, is not incorporated in persuasive message processing models. Using dual processing models from multiple disciplines as a theoretical foundation, this study demonstrates through two experiments that the effects of photo manipulation, as visual assertions, in food advertising increased consumers' perceptions of healthfulness, positive attitudes, and purchase intentions. Dual processing models for persuasive messages should be extended to account for the initial, influential visual processing of implied assertions, often manipulated during postproduction. 相似文献
9.
《Journal of Radio & Audio Media》2013,20(2):342-354
This paper begins with a review of literature and an historical account of the development of alternative women's community radio in the UK. It describes how UK women's radio stations were developed from feminist radio activity in the 70s and 80s. The two short case studies are based on qualitative research in women's community radio stations that have developed in the 90s: Fem FM in Bristol in the southwest and Radio Venus in Bradford in the north of England. Finally it develops a model of alternative women's radio for those who wish to forge a gendered space in a radio environment dominated by male broadcasters. 相似文献
10.
This paper examines the interactive effects of the perceived strength of the verbal claims and the intensity and direction of the emotional appeal of public service announcements (PSAs) on audience perceptions of message effectiveness. The results show that PSAs containing strong verbal claims are rated as more effective than those with weak claims. Arousing messages with weak claims are perceived as least effective. Increasing claim strength increased memory for negative but not for positive messages. It is suggested that the combination of intense emotional appeal and weak claims may be partially responsible for the boomerang effects in antidrug campaigns. 相似文献
11.
Catherine Y. Kingsley Westerman 《Communication Studies》2013,64(5):585-601
The current study focuses on the delivery of negative feedback and how supervisors can accomplish that delivery while maintaining their own image and their employees' face. We look at delivery of feedback with and without face-saving messages through two different channels: face-to-face (FtF) and email. Results indicate that the inclusion of face-saving messages had relatively consistent positive effects on a variety of employees' impressions of supervisors. Channel was found to interact with message content to impact perceived face threat of a message and the perception of the supervisor's appropriateness. These findings are discussed in terms of theoretical and practical applications, as are limitations and directions for future research. 相似文献
12.
This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the idea that women are drawn to stimuli that are moderately arousing when they are framed positively and avoid negative ones, while men approach negatively framed stimuli more than positive ones. Men and women's affective and cognitive judgments of news messages in different valence frames (positive, negative, and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with this hypothesis. 相似文献
13.
Matrimonial ads serve as unobtrusive sites to observe the construction and perpetuation of normative heterosexuality through socio-cultural discourses. The current study focuses on gendered spousal expectations and sex role preferences in 1065 matrimonial ads from two popular newspapers in India. Gender differences in ad type, financial stability, physical attractiveness, fairness, slimness, personality traits, and occupational preferences were examined. Results found support for social exchange of men's financial stability for women's physical attractiveness, gender polarization in ideal spousal occupations, and the relative fluidity in gender identities of women as compared to men. A strong preference for fair and slim women was observed. Implications for sexual objectification of women and changing gender roles in globalizing India are discussed. 相似文献
14.
This study examines strategies employed by women when refusing an unwanted request for increased intimacy. Women (N = 76) orally produced refusal messages to unwanted requests from hypothetical dating partners and friends. The influence of relationship type, request persistence, and alcohol consumption on refusal strategies was examined. Approximately half of the participants (N = 37) drank alcohol before encoding the refusal messages. The results indicate that relationship type influenced women's refusal strategy selection and that request persistence had a more pronounced influence on the refusals to dates’ requests than to friends’ requests. Alcohol consumption did not significantly affect the encoding of refusal strategies. Results suggest that the influence of alcohol consumption on refusals should be examined within the context of the whole message production process. 相似文献
15.
《Communication monographs》2012,79(1):49-69
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self‐examinations. Attitudes toward the threat became less accessible after exposure to a high fear‐arousing message, however. Analyses suggest that defensive reactions to the fear‐inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed. 相似文献
16.
《Journal of Radio & Audio Media》2013,20(1):18-32
The author examines radio programs produced by women in the U.S. that feature music by women. Women's music programming offers a variety of music genres and presentation styles. Criteria of music selection also vary, with some programs concentrating solely on women's contributions and musical works, and others that play music by mixed-sex groups and even featuring a male vocal. However, the commonality of all these programs lies in their dedication to highlighting women artists and giving voice to those who would otherwise not be heard. As media artifacts, women's music radio programs offer multiple layers of feminist inquiry. 相似文献
17.
Mark T. Morman 《Journal of Applied Communication Research》2013,41(2):91-116
Despite the significant threat men face for contracting testicular cancer, most men remain completely unaware of this risk. Moreover, men are not regularly performing the testicular self‐exam (TSE) in order to detect this form of cancer in their bodies. The current study attempted to assess whether fear appeals targeted at men will motivate them to begin regular performance of the TSE. Additionally, the influence of message design and masculinity was also tested. Results indicate messages that follow the direction of Witte's (1992, 1994) Extended Parallel Process Model and promote both high threat and high efficacy are successful in increasing men's intentions to perform the TSE. Implications of these findings are discussed. 相似文献
18.
Shinichi Saito 《Communication Research Reports》2017,34(2):89-97
Focusing mainly on the roles of media exposure and thin-ideal internalization, this study attempts to extend the findings of previous studies conducted in other countries. A structural equation model with maximum likelihood estimation was performed to test the hypothesized path model. The fit indices indicated that the path model provided an acceptable fit. The results revealed that the influence of fashion magazine reading on the drive for thinness is mediated via thin-ideal internalization. Thus, heavier readers of fashion magazines were more likely to exhibit a greater drive for thinness via internalization of the thin ideal. The results were generally consistent with findings from previous studies conducted in other countries, confirming the cross-cultural importance of the process of thin-ideal internalization in the study of the drive for thinness among young women. 相似文献
19.
Cyberbullying is an increasingly common experience that produces psychosocial consequences for targets. Interventions encouraging bystanders to support targets of cyberbullying are limited by a lack of focus on what to communicate. This study considers supportive messages that emphasize emotional comfort, attributions of responsibility, and beliefs that people can change as relevant to this context, and it examines how perceptions of messages differ based on whether support providers have or lack experience with cyberbullying. We extend research on the indirect effects model of supportive communication by randomly assigning participants (N?=?304), who self-identify as targets of cyberbullying, to message and source conditions and assessing their perceptions of messages, providers, and outcomes. Impressions of messages mediate their influence on outcomes, and the experiential similarity of support providers moderates these effects. Certain messages, notably those contending that bullies can change, are less effective when delivered by sources who lack experience with bullying. 相似文献
20.
《Qualitative Research Reports in Communication》2013,14(1):59-68
This study evaluates the role of spokespersons and message control in complex organizations facing ambiguous crises. Specifically, the Centers for Disease Control and Prevention's (CDC) response to the anthrax crisis in 2001 is offered as a case study. A textual analysis of CDC telebriefings and corresponding print media coverage of the anthrax crisis reveals the use of multiple spokespersons and poor message control resulted in a seemingly fragmented CDC message and apparent loss of CDC credibility. The study concludes that limiting the number of spokespersons and appropriate use of strategic ambiguity may afford organizations an opportunity to make sense of the situation, avoid confusing and contradictory messages and protect organizational credibility. Recommendations include (1) limiting the number of spokespersons, which allows for greater message control while reducing contradictory and inconsistent messages, (2) maintaining an organizational willingness to revise publicly stated positions as more accurate information becomes available, and (3) actively using strategic ambiguity as a mechanism to protect organizational credibility. 相似文献