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1.
This study investigates the effect of corporate social responsibility (CSR) and corporate nationality on public reactions to negative news about corporations. To explain how CSR activity works as a buffer for a negative issue of an organization, we propose a halo effect theory. This study conducted an experiment using a 2 (CSR activity vs. no CSR activity) x 2 (domestic company vs. foreign company) between-subject design. For this experiment, we developed a negative news story about a fictitious Asian local company. The dependent variable was whether individuals showed willingness to take actions against this company. We found that both CRS activities and corporation nationality have the main effects on individuals' willingness to take an action against the local company. CSR activities and the company's national identity (being domestic) were significant positive factors in attenuating participants' intention to take action against the local company. Further, there was a significant interaction effect of CSR activity and the company's nationality on individuals' willingness to take action against the company: CSR activity had a greater positive impact on soothing the public's negative reactions when the local company was identified as foreign rather than domestic. The results were discussed as a halo effect of CSR activities.  相似文献   

2.
This study focused on Corporate Social Responsibility (CSR) within agribusiness – an industry confronted with particularly high expectations from its societal environment. This study examined the effects of transparency signaling and its interaction with the nature of CSR on publics’ evaluation of an agribusiness company with regards to perceived integrity, perceived competence, and company reputation. Our findings showed that high transparency signaling led to higher perceived integrity, but there were no significant effects on perceived competence and company reputation. Moreover, the effects of transparency signaling were moderated by the nature of CSR on company reputation. The study also revealed that perceived integrity influenced the relationship between transparency and company reputation, while perceived competence was not influenced by transparency signaling. Researchers discuss the implications of these findings for communication professionals sharing CSR information, especially for high involvement industries like food and agriculture.  相似文献   

3.
This study investigates how much corporations should communicate about their corporate social responsibility (CSR) to stakeholders. It is important to know how much a corporation should communicate about its CSR, because over-communicating CSR may cause stakeholders to question the motivations (CSR-induced intrinsic and extrinsic attributions) of the corporation’s CSR engagement. Through an experiment (N = 372), the effects of corporate reputation and the amount communicated about CSR on CSR-induced attributions are investigated. Findings show that neither the amount of CSR communication nor corporate reputation influences stakeholders’ CSR-induced attributions. The findings of this study suggest that corporations may choose to spend less time and money trying to communicate about their CSR engagement, because it does not influence stakeholders’ CSR-induced attributions.  相似文献   

4.
Environmental corporate social responsibility (CSR) has been a popular practice among corporations. However, the mechanism and effectiveness of environmental CSR in affecting corporate–public communication are still unclear. Against the theoretical backdrop of the ‘halo effect’ and through a controlled experiment with 742 participants from Hong Kong and mainland China, we find that: if a company’s environmental CSR activity receives higher support from the consumers, it is less likely for consumers to avoid advertisements endorsed by the company. The CSR green halo effect therefore exists. Moreover, consumers’ nationality and their three preexisting attitudes (general environmental CSR support, environmental beliefs, and favorability of products’ country of origin) are important moderators of the green halo effect and need to be considered in practice.  相似文献   

5.
This experiment study used a 2 × 3 between-subjects design to assess two factors in crisis communication and reputation management—prior corporate reputation (good and bad) and crisis response strategies (apology, sympathy, and compensation)—on an organization facing high crisis responsibility. Results indicate that stakeholders prefer apology to compensation response strategies. Organizations with a prior good reputation have better postcrisis reviews that those with a prior bad reputation. Crisis managers facing crises that generate high attribution of crisis responsibility and anger are advised to rely on apology rather than compensation strategy. It would also be advantageous for an organization with prior good reputation to highlight its past achievements when responding to a crisis.  相似文献   

6.
Corporate social responsibility (CSR) is widely understood as the various activities corporations engage in to meet stakeholder demands and demonstrate fit in society. Often employees are positioned as the beneficiaries of corporate largesse and worker recruitment and retention are offered as rationale for CSR activities. The voice of the employee, however, is noticeably missing from the CSR literature. This study uses a case study approach to explore how locked-out union workers define CSR. We conducted 51 semi-structured interviews and analyzed 27 secondary data sources. The results suggest that workers fuse together economic and ethical responsibilities to develop a portrait of their employer's CSR. Workers defined CSR as an economic/ethical responsibility that is intimately tied to a set of explicitly and implicitly communicated values. Our analysis exposed four additional dimensions that informed employees’ understanding of CSR: reciprocity, fair treatment, economic justice, and organizational structure. Propositions for future research and practical implications are offered based on the findings.  相似文献   

7.
Community-building is studied as a multidimensional process that leads to sustainable improvements in the well-being of individuals, families, communities, and society as a whole. The study looks at the role organizations play in developing countries as an integral function of inter-connectedness between organizations and community. A total of 100 Indian and Chinese organizations were analyzed for the available corporate social responsibility (CSR) information and initiatives using quantitative content analysis. The sample was drawn from the 2011 Forbes Global 2000 list. Significant differences were found between Indian and Chinese organizations in the levels of community-building. Findings also revealed information on the most common CSR terms, issues, and modes used by the organizations and how those differ culturally. Cultural scores on collectivism were also looked at for each country to analyze the relationship between organizations and community-building.  相似文献   

8.
Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed that organizations utilized CSR as a means to enhance corporate image via four ways: Engaging in two-way conversations with stakeholders, adopting an inside-out communication approach with employees, recognizing the relevance of other CSR communication channels, and communicating CSR with authenticity. However, some organizations hesitate to use CSR communication to enhance their corporate image because they wanted to avoid being seen as using CSR as a promotional tool.  相似文献   

9.
Special libraries, especially in corporate environments, face a challenge in measuring their value and communicating it to their customers and management. This can be especially difficult in organizations where libraries or information centers are perceived as cost centers that make minor financial contributions. A return on investment study, when combined with contextual information, can help overcome this perception while providing valuable information on customer needs.  相似文献   

10.
The Use of Equivocal Messages in Responding to Corporate Challenges   总被引：1，自引：0，他引：1  
A framework is constructed to examine communication professionals’ views regarding the use of equivocal and nonequivocal messages for managing initial statements about corporate challenges. As predicted, equivocal responses were viewed as more appropriate to use and linked to a positive corporate reputation when the crisis situation contained avoidance–avoidance goal conflicts, whereas nonequivocal responses were viewed as more appropriate and linked to a positive corporate reputation when the crisis situation did not contain avoidance–avoidance goal conflicts. Communication professionals also judged nonequivocal and equivocal messages to be appropriate and linked to a positive corporate reputation when they believed the specific message would satisfy the multiple goals of the crisis situation. Implications for public relations practice are discussed.  相似文献   

11.
This paper identifies the factors that determine the publics' acceptance of e-Government services. The online tax filing and payment system (OTFPS) is a well-known e-Government service in Taiwan. Using a theoretical model based on the theory of planned behavior, this study aims to (1) identify the determinants for acceptance of the OTFPS; (2) examine the causal relationships among the variables of acceptance behavior for the OTFPS; and (3) explore the relative importance of each determinant for both those who use the OTFPS and those who do not. The article reports on a survey that collected 1,099 usable responses. The results indicate that the proposed model explained up to 72 percent of the variance in behavioral intention. In addition, the important determinants of user acceptance of the OTFPS are perceived usefulness, ease of use, perceived risk, trust, compatibility, external influences, interpersonal influence, self-efficacy, and facilitating condition. Finally, the academic and practical implications of these findings are discussed.  相似文献   

12.
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13.
As the perceived credibility and availability of conventional sources of applicant information wanes, employers increasingly use online information to evaluate prospective employees' fit. This qualitative study explores how employers communicatively frame online screening—or cybervetting—to inform fit assessments during personnel selection. Findings suggest that employers legitimize cybervetting by framing the practice as risk work (i.e. due diligence and professional identity work), reputation management, efficient, fun, and transformative. Findings evidence shifting understandings of how fit assessments occur and what constitutes a “good fit” and an ideal worker as employers extend organizational surveillance beyond conventional work roles and contexts. Recommendations include assessing cybervetting's effectiveness at accomplishing risk, reputation, and efficiency goals; complicating singular notions of identity; considering bona fide information environments when developing employment legislation; and expanding training to improve employers' and workers' socio-technical and communicative competencies.  相似文献   

14.
Journalists are frequently reporting about new and innovative products in news articles. Oftentimes, journalists use specific company and product information provided by enterprises that highlight a corporation’s social responsibility (CSR) activities. Based on framing theory and theory of reasoned action, an experiment was conducted to examine how types of CSR-framed news (either highlighting ethical, ecological, or philanthropic responsibilities of a company) affect news recipients’ product purchasing intentions. A mediation analysis showed that CSR-framed news indirectly and positively affected individuals’ purchasing intentions via company and product attitudes. No relevant differences could be detected for the specific type of CSR frame. Implications of the results are discussed.  相似文献   

15.
Information asymmetry between corporate management and investors creates a context in which corporate reputation conveyed in the media may serve as a valid signal of firm quality to investors in times of corporate crisis. Results confirmed our hypothesis that corporate media reputation was positively correlated with postcrisis stock return. Furthermore, the positive effect of media reputation of a firm on stock market response to the crisis was enhanced by media visibility. Our findings supported a previously unexplored view of the media as information intermediaries in signaling and suggested that a favorable media reputation as an important signal of firm quality leads to high abnormal returns in times of corporate crisis.  相似文献   

16.
Using the coordinated management of meaning theory as a guide, this article examines critiques and commendations of toy company, GoldieBlox Inc.’s, goal of “disrupting the pink aisle.” Notwithstanding capitalistic enterprise, it is argued that GoldieBlox’s corporate narrative engages in an imperative social skill that its toys still lack: critical reflection. Although GoldieBlox’s toys are rudimentary in their science, technology, engineering, and math designs, the company’s corporate narrative—driven by its origin story, mission and vision statements, and marketing strategies—challenges a 100-year-old gendered toy tradition and prompts significant questions of gender representation and improbable beauty ideals in our children’s toys.  相似文献   

17.
《Journalism Practice》2013,7(1):51-67
The extent to which information sources, that stand behind virtually all the news, are perceived by journalists as credible is a key determinant of the likelihood of their obtaining news access and public voice. The nature of source credibility judgment in journalism, however, is disputed between two major schools: while the “visceral” camp contends that it is highly subjective, intuitive and biased, the “discretional” camp perceives it as a far more reasonable and legitimate journalistic tool. The present study attempts to uncover evidence of both “visceral” and “discretional” judgment by studying the conceptual credibility (trustworthiness ratings) and practical credibility (practices indicating trust or skepticism, such as cross-checking and attribution) and the congruence between the two in a sample of 840 news items based on 1870 news sources. Findings were gleaned in face-to-face reconstruction interviews with reporters from nine leading Israeli news organizations, who reconstructed, source by source, the processes behind their items, shortly after their publication. Pro-discretional evidence shows that while journalists perceive their own experience as more credible than that of any other human agent, they do tend to stick with sources they perceive as more credible, the majority of which were relied on in the past, granting them more ready acceptance. Pro-visceral evidence, in turn, demonstrates that even the least credible sources receive substantial news space, some without any cross-checking. Furthermore, reporters ranked their sources' credibility even when they had no former record of trustworthiness. The paper suggests interpreting the composite of these findings as discretional logic with islands of visceral judgment.  相似文献   

18.

This study explored perceptions of television production crew members regarding production situations and communication behavior of a television director. Results suggest that calm communication behavior is related positively to perceived appropriateness of the director's communication, to social and task attractiveness, and to production crew outcome satisfaction. In support of attribution theory, agitated communication behavior produced more favorable evaluations in a threatening as compared to routine situation. These evaluations, however, were less favorable than the effects of a calm manner, regardless of the production situation.  相似文献   

19.
The increasing use of the Internet for service delivery has paralleled an increase of e-service users' privacy concerns as technology offers ample opportunities for organizations to store, process, and exploit personal data. This may reduce individuals' perceived ability to control their personal information and increase their perceived privacy risk. A systematic understanding of individuals' privacy concerns is important as negative user perceptions are a challenge to service providers' reputation and may hamper service delivery processes as they influence users' trust and willingness to disclose personal information. This study develops and validates a model that examines the effect of organizational privacy assurances on individual privacy concerns, privacy control and risk perceptions, trust beliefs and non-self-disclosure behavior. Drawing on a survey to 547 users of different types of e-services – e-government, e-commerce and social networking – in Rwanda, and working within the framework of exploratory analysis, this study uses partial least square-structural equation modeling to validate the overall model and the proposed hypotheses. The findings show that perceptions of privacy risks and privacy control are antecedents of e-service users' privacy concerns, trust and non-self-disclosure behavior. They further show that the perceived effectiveness of privacy policy and perceived effectiveness of self-regulations influence both perceptions of privacy risks and control and their consequences; users' privacy concerns, trust and non-self-disclosure behavior. The hypotheses are supported differently across the three types of e-services, which means that privacy is specific to context and situation. The study shows that the effect of privacy assurances on trust is different in e-government services than in other services which suggest that trust in e-government may be more complex and different in nature than in other contexts. The findings serve to enhance a theoretical understanding of organizational privacy assurances and individual privacy concerns, trust and self-disclosure behavior. They also have implications for e-service providers and users as well as for regulatory bodies and e-services designers.  相似文献   

20.
Selling home: Corporate stadium names and the destruction of commemoration   总被引：3，自引：0，他引：3  
A city's primary benefits from professional sports franchises are civic pride and identification with its teams. The stadium or arena, as the physical “memory place”; for teams, has historically been named to commemorate the relationship among the team, the city, and the fans. This paper chronicles the rise in corporate naming and argues that sacrificing the commemorative name of a sports venue for a paid corporate name alters the identity statements of memory places, abbreviates the narrative about a city and its teams, and threatens the idyllic illusions about sports that fans have long chosen to maintain. As corporate naming spreads beyond sports, the substitution of commercialization for commemoration presents a growing threat to public memory places of many kinds.  相似文献   

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