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1.

This study analyzed changes in the popularity (ratings) of television programs over the duration of a television season. Results indicated that popularity was quite stable and increased as the season wore on, especially among younger viewers.  相似文献   

2.
The public interest goals of television sometimes collide with the goals of market-driven broadcast industries. Because market forces have a pronounced effect on the broadcast sector in most countries, it is important to understand the relation between market competition and public interest goals like program diversity. To find a general pattern governing TV programming in a commercial environment, this study examines the relations between competition and diversity trends for programs oriented toward the public interest and for entertainment shows. The results show that overall diversity is a decreasing function of competition, but that competition's effects on diversity differ for informational and cultural programs and dramas. Both the degree of competition and broadcasters' goals for each program genre have important effects on the diversity of television programming.  相似文献   

3.
Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion.  相似文献   

4.
This study describes the changes over time in the portrayal of socio-cultural characteristics; namely gender, age, ethnicity, religious outlook, family unit, violence experienced, living conditions, and cultural values in Indonesian children's television programs. Using systematic-quantitative content analysis of popular locally produced Indonesian children's television programs in the 1980s and the 2000s, this study found that all socio-cultural characteristics changed over time, except for gender representation with male actors consistently outnumbering female actors. There were some predominant socio-cultural characteristics in the 1980s, the era of authoritarian broadcasting system in Indonesia: most of the major characters were children and preteens, from Western Indonesia, not showing religious symbols or practices, having more than one sibling, and the majority of the adult characters were married. In the 2000s, the era of liberal broadcasting system, major characters were children and teens, showing certain religious symbols, having no or only one sibling, and the majority of the adult characters were single. Indonesian children's television brought certain cultural values to the fore for their young audiences to identify themselves with: self-direction and benevolence.  相似文献   

5.

The current emphasis placed by the television industry on the development and production of public affairs programing has led to increased reliance upon perhaps the oldest, most simple, and least costly form of informative programing: the interview. This recent attention should not be allowed to obscure two facts: 1) the average interview program, valuable as it may be, rarely attracts audiences (and sponsors) to the same extent as does an “entertainment” program; and 2) some programs are exceptions. For eight years the “Paul Coates Show” has fascinated a loyal audience that has amply repaid the program's sponsors. Why has this particular program done so well? Mr. Coates, a widely‐read newspaper columnist, does not fit the stereotype of a television “personality,” neither are his questions so probing as those of some other television interviewers. In an attempt to uncover the factors underlying the popularity of the “Paul Coates Show,” Dr. Borgers has analyzed the structure of a number of programs and has arrived at some useful conclusions.  相似文献   

6.
关于建立省际卫星传播公司的建议   总被引：3，自引：0，他引：3  
在全球化的今天 ,开放是惟一可行的对策。全国性竞争是进行国际竞争的前提和预演 ,要开展全国性竞争 ,必须有一个实力足以和中央电视台“叫板”的真正对手。为此 ,本文提出建立省际卫星传播公司以提高中国电视竞争力的一个大胆建议。其制度安排类似欧洲及世界上其他一些国家广播电视实行的双重体制。  相似文献   

7.
The spin‐off program, defined as “a new program derived from an existing one, usually through the appropriation of characters, “ has been used frequently as a primetime network television scheduling strategy since the 1960s. Implicit in the scheduling of spin‐off programs is the belief that they have a greater chance of success than non‐spin‐offs because the audience is already familiar with the characters and/or the situational aspects of the program. The purpose of this paper is to test this implied proposition through statistical analysis.  相似文献   

8.

The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.”  相似文献   

9.
This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies.  相似文献   

10.
This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies.  相似文献   

11.
The Net Effect     
This study introduces the term "travelers" to describe programs that move from one broadcast network to another. Travelers represent a form of television recycling common to the television industry, which has used over three times as many travelers as spin-offs. This article examines and accounts for the history and use of travelers over a fifty-year period: their initial popularity with networks and sponsors in the 1950s their decline in the 1970s and 198Os, and their resurgence in the 1990s. Travelers have become an increasingly important television programming tool as broad- cast networks compete for market share.  相似文献   

12.
Scores of consumer behavior studies have confirmed what has been called a double jeopardy effect, whereby brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. This two-fold plight of the small brand has also been detected among consumers of media, such as newspapers and television programs. This study hypothesized a similar double jeopardy behavior among radio station audiences. Using ratings-based turnover ratio and exclusive cume as operationalizations for listener loyalty, an analysis of over 1,600 stations revealed that, despite radio's emphasis on niche marketing, a significant double jeopardy effect can still be found. Furthermore, station competition and program format were tested as intervening variables.  相似文献   

13.
This research examines dramatic old-time radio programs produced by the networks to identify prime-time shows that focused regularly and principally on ecclesiastics- people in service to the institutional church. Although many such programs appeared on prime-time broad- cast television, this study reveals that only one such program aired in the history of prime-time radio. The article draws a profile of this program, The Bishop and the Gargoyle, looking at how it represents ecclesiastics. The aim is to contribute to an understanding of how popular culture represents the institutional church and its leaders, here adding a review of radio to the existing literature that looks at the church's representation in television and movies. The study also considers why church-set network-produced prime-time programs were so scarce in old-time radio.  相似文献   

14.
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.  相似文献   

15.
This study explores how competition and competition intensity affect the amount of time devoted to local television news and the number of employees assigned to news activities. It also studies how the amount of time devoted to news and staff size affect newscast ratings. The author concludes that competition and its intensity did affect the amount of news presented locally and newscast ratings in the market examined.  相似文献   

16.
This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data from the 3 networks operating in Taiwan: vertical programming diversity, horizontal programming diversity, and prime-time programming strategies. The results indicate a negative relation between market competition and programming diversity. Although the market competition increased from 1986 to 1996, this study discovered that the degree of programming diversity was reduced year by year.  相似文献   

17.
Although his works were almost ignored for many years, on William Shakespeare's 400th birthday he is considered to have been the greatest wordsmith using the English language. Although Shakespeare's plays are fun, and are eagerly attended by the general population when presented as “entertainment” and not as “culture,” television, if the frequency of presentation is any guide, has not considered them in the mainstream of popular entertainment. This is a mistake, as the ratings and the popular accpetance of such romps as the 1956 production of “Taming of the Shrew” should prove. The following article reviews some of the major productions of Shakespearean plays over American television. This list includes most of the network presentations although many more productions have been aired over local stations. In addition, many people may have had their interest in Shakespeare aroused by other programs (such as Dr. Frank Baxter's “Shakespeare on TV”) that discussed these works, or by filmic presentations seen on the “Late Show” or its equivalent. One particularly interesting non‐network series was the BBC presentation of “An Age of Kings,” a weaving into chronological order of Shakespearean historical plays that dealt with the story of the English throne during the 14th and 15th centuries. This series of 15 television programs was seen on a number of educational and commercial television stations in the United States, and afforded the extensive audience an opportunity to witness and appreciate both the history of England and the genius of its most famous author.  相似文献   

18.
Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing.  相似文献   

19.
The diffusion of international television programs has been an important area of international communication research. In this article, we use theoretical constructs from country-of-origin and cultural proximity literatures and develop a model to explain audience's attitudes toward and willingness to watch imported television programs from China. Our study used a questionnaire survey method to collect data from 553 respondents in Taiwan. We examined television programs imported from China, a country that has tried to invade Taiwan to destroy its democracy in the past decades. Regression analyses found that, whereas cultural proximity was an important predictor, animosity turned out to be a more powerful predictor of Taiwanese audience's attitudes toward television programs from China. The results also demonstrated that if the Taiwanese audience perceived China as holding less animosity and more cultural proximity, they had more positive attitudes and were more willing to watch television programs imported from China.  相似文献   

20.

This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming.  相似文献   

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