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《Journal of Marketing for HIGHER EDUCATION》2013,23(2):129-153
ABSTRACT The article reports on research conducted in Zimbabwe's 11 universities between 2001 and 2003. The research was aimed at finding how vice chancellors and internal marketers perceived the marketing concept and its organization within the universities including the extent to which prospective university customers considered the arrangements for marketing as meeting their expectations for choice and decision making. It is argued that the new university environment in the developing world replicates that which has driven Higher Education institutions in the developed world to embrace marketing as a key strategic option. However, even in the developed world, marketing in Higher Education continues to be based on imported wisdom from the business sector. The article argues that for marketing to occupy its rightful place in Higher Education, it has to be based on a new axis which reflects the core business of universities. It proposes a theoretical basis for considering a curriculum-focused marketing orientation for Higher Education. 相似文献
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This article documents the approach used and the design decisions taken during the establishment of a quality system for teaching activities in the Department of Mechanical Engineering at the University of Leeds, It describes the motivations for performing the work, how it was organized and resourced, the approach adopted, and the impact of the Higher Education Funding Council for England teaching quality assessment exercise. The article then details each of the stages of the project in turn, from specifying the scope of the work; analyzing the activities involved; defining the quality policy of the department; analyzing various quality system models and selecting the most appropriate one; defining the structure of the documentation to be produced; writing the quality manual and procedures; and the implementation of the system itself The article concludes by giving the current status of the system. Experiences gained from introducing and using the quality system are documented elsewhere: this article concentrates on its conception and design. 相似文献
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Bjørn Stensaker 《教育政策杂志》2013,28(6):757-769
Accreditation is fast becoming the dominant method of evaluation used in the European Higher Education Area. This paper traces the political process supporting the introduction of this method in Europe and identifies different theoretical understandings and practices which shed light on how we can interpret the spread and role of accreditation in Europe, before discussing current trends in European and US accreditation, which could pave the way for a joint research agenda. In the conclusion, some possible implications of current developments are briefly presented. 相似文献
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Biruté Mockiene 《Higher Education in Europe》1996,21(4):97-101
This article describes current developments in regard to quality assurance and the recognition of higher education qualifications in Lithuania. With the aim of internationalizing its higher education system, Lithuania acceded to the UNESCO European Diploma Convention in 1994 and to the Council of Europe Convention on the Equivalence of Diplomas Leading to Admission to Universities in 1996. The Ministry of Education created the Lithuanian Centre for Quality Assessment in Higher Education in January 1995. It has been very active in a number of directions since then. In addition, Lithuania has subjected its science to international evaluation, is a partner in the Baltic Higher Education Coordination Committee, and is participating in two PHARE projects for the development of co‐operation in higher education. The main obstacle to greater co‐operation in regard both to the recognition of academic qualifications and to quality assurance is lack of financial resources. 相似文献
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“工学结合”作为高等职业教育人才培养改革的重要切入点,是高等职业教育理念的重大变革。“2＋1”人才培养模式是实践“工学结合”理念的大胆尝试。目前,国内学术界对“工学结合”人才培养质量的评价研究十分缺乏。文章以学习评价体系的构建作为研究方向,从理论与实践层面探讨如何建立“2＋1”人才培养模式中“1”阶段的学习评价标准,并以高职商务英语专业为例,提出进行“1”阶段校外教学的具体操作办法。 相似文献
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Whose curriculum is it anyway? Stakeholder salience in the context of Degree Apprenticeships 
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下载免费PDF全文 A Degree Apprenticeship model has recently been introduced into the United Kingdom (UK) Higher Education system as part of wider changes to vocational training. The system has experienced numerous rapid changes in regulation and funding, and it is now little understood by many stakeholders. Distinguishing different phases in UK Higher Education, and using a salience model as a lens for analysis, this article identifies and examines stakeholders with regards to their influence on the Higher Education curriculum. The new Degree Apprenticeship model is funded by an employer payroll levy and it requires Higher Education institutions to deliver training to specific standards. This research explores the implications of the model for the Higher Education curriculum, concluding that the direct involvement of employers in the design and delivery of vocational Higher Education introduces untried elements into UK Higher Education on the assumption that the funding requirement will lead to a change in employer behaviour. This, coupled with the opening of Higher Education provision to private providers, transfers power over the curriculum to those with potentially no commitment to wider public values, and may offer a threat to the international standing of UK Higher Education. This article contributes to research in understanding how Higher Education systems respond to, and actors cope with, imposed change. 相似文献
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《Higher Education in Europe》1979,4(4):23-26
Upgrading of professional knowledge and skills is an important factor in the concept of lifelong education. The following article tells how this important component is integrated into the USSR's higher education system. The article is based on a paper presented by Professor Dimitri Vasilyev, Head of the Department of Executive Teaching and Research Personnel at the Ministry of Higher and Specialized Secondary Education of the USSR, during the Consultation for the Preparation .of a Study on Recurrent Education and its Contribution to the Democratization of Higher Education in the Context of Lifelong Education, which was held at Unesco Headquarters in Paris on 23 and 24 April 1979. 相似文献
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Organisation response to institutional pressures in Higher Education: the important role of the disciplines 总被引：1，自引：0，他引：1
How do Higher Education Institutions respond to steering attempts in different disciplines? How can different responses be explained? Case studies have been developed in the Italian Higher Education context and at the departmental level, with a focus on government interventions through funding and evaluation of research. The paper tests the predictions of the model proposed by Oliver (1991) to forecast acquiescence and resistance to external pressures, and develops a new model to interpret and predict organisational response from a wider perspective. 相似文献
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论高职教育的"学校--企业--社会"办学模式 总被引：2，自引：0，他引：2
闵建杰 《孝感职业技术学院学报》2003,6(3):9-12
发展中国家采取什么样的模式发展高等职业技术教育,是一个有争议的问题,发达国家与地区成功的经验我们不能照搬,必须从国情出发。国内近几年也出现了一些发展高等职业技术教育较为成功的尝试。实践表明,在我国应采取“学校——企业——社会”的办学模式,以学校为主体,或依托企业,或自办企业,或与企业合资,方能使高等职业技术教育得以生存、发展。 相似文献
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丁勇春 《宁德师专学报(自然科学版)》2011,23(4):421-424
学校体育课程模式的研究是当前学校改革的重要课题之一.通过对福建省高职体育基本设施、师资学历、年龄、职称等情况及教学指导思想、体育课、课外体育活动等方面的调查研究,分析福建省高职院校体育课程模式现状,并提出了进行高职体育教学改革的几点建议. 相似文献
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Morwenna Griffiths 《Journal of Philosophy of Education》2012,46(3):397-413
I consider if and how far it is possible to live an educational philosophical life, in the fast‐changing, globalised world of Higher Education. I begin with Socrates’ account of a philosophical life in the Apology. I examine some tensions within different conceptions of what it is to do philosophy. I then go on to focus more closely on what it might be to live a philosophical, educational life in which educational processes and outcomes are influenced by philosophy, using examples taken from published sources and from conversational interviews with philosophers carried out by myself with Kenneth Wain, Bas Levering and Richard Pring. I then outline the directions of current European policy for Higher Education. Finally I discuss how far current policies and trends leave room for doing philosophy of education, concluding that it is possible, but only for individuals who are very much in sympathy with current policy trends or who are creative in constructing smoke screens. 相似文献
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Moitus Sirpa Vuorinen Raimo 《International Journal for Educational and Vocational Guidance》2003,3(3):159-175
The Finnish Higher Education Evaluation Council (FINHEEC) implemented an evaluation of guidance services in higher education
in 2000–2001. Altogether 25 higher education institutions participated in the evaluation. This article describes the evaluation
process, findings and recommendations. The aim is to show how an evaluation process can serve the development of guidance
policies and practices at the institutional and national levels. Additionally, the article demonstrates the use of evaluation
methodology as a means of enhancing communication between staff and students.
This revised version was published online in July 2006 with corrections to the Cover Date. 相似文献
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中国高等教育学会高等教育评估分会2006年学术年会的主题是“高等教育质量多元化与高教评估改革”。会议讨论了我国高等教育大众化阶段高等教育质量多元化的问题,分析了高等教育质量多元化对高教评估改革的影响,探讨适合中国高等教育发展的高等教育质量观和多元化评价体系,交流了各级各类学校在高教评估方面的经验。 相似文献
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学业考核评价是远程成人高等职业教育过程中必要环节。电大系统远程成人高等职业教育学业考核评价体系在教育现代化潮流中日趋完善,但仍存在一些问题。海南远程成人高等职业教育学业评价体系构建思路为:以能力考核为导向,以过程考核为核心,以多元开放考核方式为手段。 相似文献
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Mattia Cattaneo Hugo Horta Paolo Malighetti Michele Meoli Stefano Paleari 《Higher Education Quarterly》2019,73(1):85-99
Due to significant government cuts to Higher Education funding in Southern European systems, their already underfunded universities were forced to increasingly compete for students as sources of additional revenue. Concurrently, families and students that continued to afford participation in Higher Education became more selective when choosing a university, realising the riskier investment that Higher Education participation had become. Through a competing destinations model and relying on all Italian private and public universities, this study finds that the competition forces characterising universities’ attractiveness over the last decade have changed since the financial crisis of 2008. In a context of lower demand for Higher Education, the competition for students grew and universities in close proximity were better prepared to face the new challenges, leading to the growth of Higher Education clusters. 相似文献
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目前我国高等职业教育办学特色和师资队伍方面存在问题,通过对我国高职教育现状和存在问题的分析以及对德国职业教育新举措的介绍,提出几点建议,即:以法立教;建立完整的职业教育体系和加强师资队伍建设。 相似文献
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Colin Raban 《Perspectives: Policy and Practice in Higher Education》2013,17(4):112-118
The English Funding Council has announced its intention to invite tenders for the contract currently held by the Quality Assurance Agency for Higher Education (QAA), and the Australian government is promoting a Bill to curb the activities of the equivalent body, the Tertiary Education Quality and Standards Agency. This article compares the two agencies, and it draws upon debates and developments in Australia to interpret recent changes in QAA's relationship with universities focusing, in particular, on the significance of the UK Quality Code for Higher Education and the new single review method – Higher Education Review. The authors suggest that QAA's current crisis may have been precipitated by its failure to attend to the concerns of its members (Universities UK and the other representative bodies). The article concludes by proposing three basic principles which should govern the design of any new method for the review of UK higher education institutions. 相似文献