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1.
虚拟空间阅读的图书馆网络公关研究 总被引：1，自引：0，他引：1
互联网的普及吸引了大量的读者将眼光投向网络媒体,并使读者成为阅读消费的真正主导者。面对越来越多的人不再到物理的图书馆来阅读的局面,图书馆有必要迅速与网络化的发展相融合,挥起网络公关利剑,捍卫图书馆阅读大本营的地位。 相似文献
2.
5G技术的应用和智能设备的普及为数字阅读的发展带来新的机遇。文章从社交与共享功能升级的增强型社会化阅读、新型阅读媒介下的场景化阅读、5G与人工智能结合下的分众化阅读3个方面探析5G技术赋能下数字阅读的趋势。在以5G为基础的新技术支撑下,数字阅读服务将更加倚重互动关系链、媒介延伸、富场景感知以及基于全方位数据采集的用户画像。因此,在深耕内容的基础上,阅读服务机构应积极构建读者与他人、读者与媒介、读者与场景的深度互联关系。 相似文献
3.
This study investigated the separate and combined effects of emotion-laded exemplars and responsibility frames on readers' perceptions and evaluations. Two hundred and sixty-nine students participated in an experiment involving a news story that dealt with the social issue of homelessness in South Korea. Six versions of a news story differed in emotion-laden exemplars with textual information (anger-evoking, sympathy-evoking) and responsibility news frames (attribution of responsibility to society, attribution of responsibility to individual, and no frame). This study found that, compared to the responsibility frames, emotion-laden exemplars significantly affected readers' moral evaluations toward the target individuals and their perceptions of the social issue's severity. The results also indicated that the anger-evoking exemplars influenced readers to attribute responsibility of a problem more to the target individuals than the societal system. In contrast, the sympathy-evoking exemplars prompted greater attribution to the societal system than the target individuals. The likelihood of a reader supporting related governmental aid policy was influenced by both emotional exemplars and responsibility news frames. Implications for further research are discussed. 相似文献
4.
Ron Tamborini Robert J. Lewis Sujay Prabhu Matthew Grizzard Lu Wang 《Communication Research Reports》2016,33(3):177-187
Previous research suggests that media featuring exemplars of specific altruistic motivations can make those motivations more accessible in viewers’ minds. The present study extends this research to also examine egoistic motivations. We (a) developed a coding scheme to examine how frequently exemplars of altruistic and egoistic motivations appear in media content, (b) developed an intuitive motivation-affect misattribution procedure to measure the accessibility of altruistic and egoistic motivations, and (c) examined whether exposure to media content portraying specific motivations makes those motivations more accessible in audiences. The findings are discussed in terms of the model of intuitive morality and exemplars. 相似文献
5.
Summer Harlow 《Journalism Practice》2018,12(5):543-564
Entrepreneurial, independent digital media sites arose in response to disruption in the journalism industry brought on by emerging technologies. This study explores this trend in Latin America from the perspective of audiences. Based on surveys of readers of entrepreneurial digital news sites in Guatemala and Nicaragua, this mixed-methods study offers a snapshot of who these readers are and what they are interested in. Results showed readers of the Guatemalan and Nicaraguan news sites valued equally quality journalism and innovation, but differed when it came to the importance they placed on the sites’ business models. This study also illuminated a new dimension of innovation, one from the readers’ perspective. While some respondents associated innovation with use of new technologies, in general readers defined innovation as unique (to the region) and alternative (to mainstream media) ways of doing journalism; their definition, unlike that of journalists, was not necessarily technologically driven. 相似文献
6.
The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events. 相似文献
7.
《Communication methods and measures》2013,7(1):52-78
This research examines two recurrent conceptual issues of measuring media exposure in survey research—content specificity of survey items and whether exemplars should be provided to aid recall. In two population-based surveys, we evaluated three candidate measures of cancer patients’ self-reported exposure to cancer-related direct-to-consumer advertising (CR-DTCA); these measures varied in content specificity and provision of ad exemplars. All three measures performed equally well in terms of internal consistency, convergent, nomological, and discriminant validity. Increased content specificity or ad exemplars did not improve performance of the exposure measures. Participants were able to extrapolate from ad exemplars to report their exposure to broad categories of CR-DTCA. The briefest of the three measures posed the lowest level of survey costs and was deployed successfully for mailed and internet-based survey administration. We discussed future directions for application of these findings in DTCA research for other illness and for media exposure research more generally. 相似文献
8.
高校图书馆人本管理中工会组织的潜能与作用 总被引：2，自引：0，他引：2
随着信息与知识传播手段的不断创新,读者信息需求的多层次、多元化与高校图书馆服务的信息化,读者对高素质的图书馆员依赖会越来越大,图书馆员的作用和价值将会日益凸显。而要建设一支与时俱进、具有较高综合素质、创新意识、科研能力与竞争能力的高校图书馆人才队伍,就必须强化和实施对图书馆员的人本管理。而工会组织在高校图书馆的人本管理中也是一个不容忽视的重要因素,它的潜能与作用在人本管理中有着极其重要的影响力。本文以南开大学图书馆工会工作实践,论述了工会组织在高校图书馆实施人本管理中的潜能与独特作用。 相似文献
9.
从读者与馆员,服务与被服务的角度阐述两者的角色定位与义务及相互之间的关系,两者之间既相互制约,又相辅相成,构成一个统一体。图书馆员与读者相互依托,才能支撑起一个和谐的图书馆,馆员对读者及图书馆领导对馆员需倾注丰富的情感管理及良好的情绪互动才能使图书馆工作有声有色、顺利开展。 相似文献
10.
This article establishes a 2-sided media market in which readers have heterogeneous beliefs, media outlets choose their reporting biases, and advertisement prices are determined by bargaining between media outlets and advertisers. The authors have shown that the presence of advertisers strengthens the reporting bias. The bias is increasing in the advertisers' bargaining power and is generally stronger if the advertisers can advertise in multiple outlets. Finally, the authors present an extension of the model on the formation of joint operating agreements for advertising sales among competing newspapers and show that the media bias will be mitigated. 相似文献
11.
《Journal of Media Economics》2013,26(2)
This issue of The Journal of Media Economics is devoted to a symposium on theory and media economics research. Media economics has been criticized by some in communications disciplines as being a field of research that is a theoretical in nature. As readers will discover, the articles in this issue of the journal invalidate the criticism. 相似文献
12.
The present study experimentally assesses the relative influence of visual and verbal exemplars on news readers’ judgments regarding use of emergency room health care services by undocumented immigrants and uninsured U.S. citizens. Assumptions from exemplification theory and theories of information processing guided the investigation. A series of two studies found that pictures and personal stories have comparable effects on perceptions of and attitudes about the issue. Furthermore, conflicting personal stories and pictures embedded in the same news item nullify each other's effect. 相似文献
13.
Carol Anne MEYER 《Learned Publishing》2011,24(2):87-93
The landscape of scholarly communication is complicated by multiple versions of the same documents, available from different sources. What happens if changes need to be made to published documents when scholars tap so many sources? How can important changes be communicated to readers so that they do not rely on outdated or, worse, repudiated research? This article explores the issues and describes the CrossMark service as a possible solution. 相似文献
14.
Explicating the third-person perception (TPP) as a cognitive fallacy in the process of comparative social judgment of media effects, we propose that not all self–other perceptual gaps in media effects should be considered as TPP. When there is reasonably valid and accurate information regarding self vis-à-vis others on media consumption and vulnerability to media influence, the associated self–other gaps in media effects are not exaggerations, hence, not TPP. TPP results from cognitive biases in information retrieval and application in the process of comparative social judgments. Such biases are in the forms of self-other information differential, assimilation, contrast, and anchoring effects. Caveats in interpretation of extant evidence and implications for future TPP research are discussed. 相似文献
15.
Cagdas Agirdas 《Journal of Media Economics》2013,26(3):123-141
With the advent of the Internet, many U.S. metropolitan areas have seen newspaper closures due to declining revenues. This provides the researcher with an opportunity to analyze the microeconomic sources of media bias. This article uses a large panel dataset of newspaper archives for 99 newspapers over 240 months (1990–2009). The author found that, after controlling for the unemployment rate, the change in unemployment rate, and the political preferences of surrounding metropolitan area, conservative newspapers report 17.4% more unemployment news when the President is a Democrat rather than a Republican, before the closure of a rival newspaper in the same media market. This effect is 12.8% for liberal newspapers. After the closure, these numbers are 3.5% and 1.1%, respectively. This moderation of media bias after closure of a rival newspaper is robust to the inclusion of newspaper size, newspaper fixed-effects or metropolitan area fixed-effects as controls. The author also found that newspapers in smaller metropolitan areas have a larger moderation in their bias. Findings provide support for theories in which media bias is demand-driven, as surviving newspapers aim to increase their sales by gaining the former readers of a closed newspaper in the same media market. 相似文献
16.
读者的大阅读——新媒体时代的大众新阅读观 总被引：4，自引：0，他引：4
随着新媒体时代的到来,读者的阅读呈现出两种交错并存的类型：以纸质为中心的阅读和以新媒体为中心的阅读。读者须形成新的阅读观念和机制,才能应对精神、文化的有效需求,及阅读领域的深刻变化,大阅读由此诞生。大阅读在读者中发展和完善的结果,会促成阅读活动的创新,及个体和社会的思想系统再生产、文化的高组织化和精神生活再造等需求的实现。参考文献18。 相似文献
17.
Ariel Pomputius 《Medical reference services quarterly》2019,38(2):181-186
Maintaining regular engagement with audiences through various forms of social media is becoming more important as library users and the general public increasingly rely on social media for news, updates, and feedback. While large corporations have been monitoring social media for more than a decade, libraries have recently begun to use social listening to stay abreast of trends and assess user needs as voiced directly by their communities. This column will explain what social listening is, explore concerns over its widespread application, consider examples of social media listening software currently available, and offer an overview of its application in library settings. 相似文献
18.
Andrew Odlyzko 《Learned Publishing》2002,15(1):7-19
Traditional journals, even those available electronically, are changing slowly. However, there is rapid evolution in scholarly communication. Usage is moving to electronic formats. In some areas, it appears that electronic versions of papers are being read about as often as the printed journal versions. Although there are serious difficulties in comparing figures from different media, the growth rates in usage of electronic scholarly information are sufficiently high that if they continue for a few years, there will be no doubt that print versions will be eclipsed. Further, much of the electronic information that is accessed is outside the formal scholarly publication process. There is also vigorous growth in forms of electronic communication that take advantage of the unique capabilities of the web, and which simply do not fit into the traditional journal publishing format. This paper presents some statistics on usage of print and electronic information. It also discusses some preliminary evidence about the changing patterns of usage. It appears that much of the online usage comes from new readers (esoteric research papers assigned in undergraduate classes, for example) and often from places that do not have access to print journals. Also, the reactions to even slight barriers to usage suggest that even high-quality scholarly papers are not irreplaceable. Readers are faced with a ‘river of knowledge’ that allows them to select among a multitude of sources, and to find near substitutes when necessary. To stay relevant, scholars, publishers and librarians will have to make even greater efforts to make their material easily accessible. 相似文献
19.
Mohammed Ibahrine 《Journalism Practice》2020,14(8):971-990
ABSTRACT This paper examines the emergence of a news ecosystem, focusing on Hespress, Morocco’s first, largest, and most popular news website and its current economic success. My analysis investigates Hespress’s emergence and growth into a significant source for news content, reaching an unprecedented number of readers in Morocco and abroad. This paper argues that the success of Hespress’s business model is grounded in a particularly well-developed understanding of social media, the changing habits of digital readers, and a strategic combination of investigative reporting and curated user-generated content. My findings, then, show how Hespress used a strategy that can serve as a sustainable revenue model which was diversified to include other sources of revenue such as e-commerce, branded events, and native advertising, combined with distribution strategies that rely heavily on social and other digital platforms. 相似文献
20.
This study examined the characteristics of readers who share hyperlocal news in person, over email, and through social media. A reader survey of 10 hyperlocal news websites that operate in a variety of communities in the United States was conducted (n?=?2289). More readers indicated sharing hyperlocal news in person than through email or social media. Higher neighborhood involvement and higher education tended to characterize readers who shared hyperlocal news via each of the three channels. Education moderated the association between neighborhood involvement and sharing news in person and via social media. These results suggested that highly involved readers with little education used social media more than their highly educated neighbors to share news from hyperlocal websites. The study extends the precepts of channel complementarity theory into the domain of online news sharing. 相似文献