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精品课程建设中创立《市场营销原理与实训》的实践 总被引：1，自引：0，他引：1
以企业营销职业活动为基础,以营销职业能力为中心,以工作过程为导向,建立理论教学体系与实训教学体系相结合的市场营销教学体系模块,形成<市场营销原理与实训>课程.课程采取"文本+电子"的立体化教材编写方式,实行以体现职业能力为核心的课程考核标准和学习成果现场演示相结合的考核模式,实现了市场营销知识学习和实际动手能力训练的相互交融、循序渐进. 相似文献
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市场营销风险是指由于企业制定并实施的营销策略与企业营销环境的发展变化不协调,从而导致营销策略难以顺利实施、目标市场缩小或消失、产品难以顺利售出、盈利目标无法实现而产生的可能性。企业在开展市场营销活动过程中,必须分析市场营销可能出现的风险,并努力加以预防,设置控制措施和方案,最终实现企业的营销目标! 相似文献
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《赤峰学院学报(自然科学版)》2017,(24)
一个企业的发展状况与市场营销的成效息息相关.市场营销简单来说就是指营销人员在研究了市场之后继而开展一系列经营活动和销售行为的过程.制定一个科学有效的市场营销组合是整个销售过程中最为关键的部分,关系到营销过程的效果和成败,本文对此进行了分析探讨,以供参考. 相似文献
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化文娟 《河北职业技术学院学报》2008,8(1):69-71
高新技术成果转化过程中的市场营销与传统产品的营销有一定的区别,因此必须通过多种营销手段,运用整合营销理念,开展市场营销工作.为此,围绕高新技术成果转化的市场营销,探讨了知识营销策略、差异化营销策略和服务营销策略. 相似文献
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市场营销学作为中等专业学校的一门专业基础课,旨在通过课程教学,使学生掌握市场营销的基本概念、营销过程及市场定位,掌握市场营销组合策略,使学生树立正确的营销观念,具备较扎实的营销理论知识,熟练掌握丰富的营销技巧,具备较强的营销实践能力. 相似文献
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王志强 《淮南职业技术学院学报》2012,12(4):28-30
当前企业需要不断改变营销模式,实现营销渠道创新,完善市场营销机制,才能提升企业的营销水平,为可持续发展奠定重要的基础;煤炭企业在发展过程中受到国内市场和国际市场的双重影响,需要采取科学的营销策略,降低企业的营销成本,提升企业的市场经营水平,从而能够帮助企业摆脱危机,实现效益增长。 相似文献
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《市场营销》课程项目化改革基本思路是立足职业岗位要求,将市场营销课程内容整合成认知市场营销、分析市场机会、营销战略选择、营销策略制定、营销综合实训等相互关联的五个教学模块.实践证明,《市场营销》课程项目化改革不仅调动学生的积极性,而且能够实现高等职业院校培养高端技能型人才的目标. 相似文献
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贾利云 《河南科技学院学报》2010,(10):117-119
《市场营销学》是一门综合性、应用性、实用性的课程,是培养学生未来走向市场、进入企业就业乃至创业所需的市场调研能力、市场分析能力、营销决策能力、销售技能等能力的重要课程之一。相比其他课程,在教学中更适合应用项目教学法,文章分析了《市场营销学》和项目教学法的特点,阐述了项目教学法在《市场营销学》中的应用并提出了应用过程中应该注意的事项。 相似文献
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一、名词解释市场营销学生产观念产品观念销售观念市场营销观念社会市场营销观念企业战略密集性增长一体化增长多角化增长企业市场营销环境总体营销环境个体营销环境政治环境经济环境文化环境科技环境法律环境消费者行为态度相关群体社会阶层生产者购买行为企业市场营销管理过程二、填空1.市场营销学是本世纪初在产生的。2.生产观念和产品观念都属于以为中心的经营思想,其区别在于前者注重,后者注重。3.社会市场营销观念要求求得、、三者之间的平衡与协调。4.相对市场占有率是指业务单位与市场占有率之比。5.努力使现有产品打入新的市场叫做… 相似文献
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邱崇丙 《唐山师范学院学报》2014,(1):21-23
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献
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RUZBEHANI Mohsen 《重庆大学学报(英文版)》2004,3(1):20-25
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec… 相似文献
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Rachel Zupek 《海外英语》2007,(11):40-41
我们绝大部分人都同意一件事情——我们喜欢金钱。但是你对金钱的喜欢之情足够到让你创立一份事业么?.财富通常被人忽视,主要在于人们不能真正了 相似文献
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YANGShiguo 《重庆大学学报(英文版)》2004,3(1):86-88
The problem on the geometrc inequalities involving an n-dimensional simplex and its inscribed simplex is studied. Aninequality is established, which reveals that the difference between the squared circumradius of the n-dimensional simplex andthe squared distance between its circumcenter and barycenter times the squared circumradius of its inscribed simplex is not lessthan the 2(n-1)th power of n times its squared inradius, and is equal to when the simplex is regular and its inscribed siplex is atangent point one. Deduction from this inequality reaches a generalization of n-dimensional Euler inequality indicating that thecircumradius of the simplex is not less than the n-fold inradius. Another inequality is derived to present the relationship betweenthe circumradius of the n-dimensional simplex and the circumradius and inradius of its pedal simplex. 相似文献
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Rajesh Kanoi 《海外英语》2007,(1):52
Today, Sunday morning, I sit thinking and typing at my computer. My thoughts are in my homeland, India and my body is in China. The body is here and mind there for a good reason. Mr. Hu is president and I am resident and both are in each other's countries (what a difference the absence of one small letter makes!). Mr. Hu will return in a few days and I will stay on longer. 相似文献