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1.
《The Journal of Academic Librarianship》2020,46(6):102229
It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management. 相似文献
2.
Hong Huang Samuel Kai Wah Chu Lesley Yuyang Liu Philip Yi Zheng 《The Journal of Academic Librarianship》2017,43(4):329-336
This research examined the ways in which academic librarians and users interact when using social media tools such as Twitter and Weibo as well as end-users' and librarians' perceptions of the types of interaction through social media. The study conducted an analysis of 1600 microblog posts sampled from twenty university library Weibo (Chinese Twitter) sites and twenty library Twitter sites in English-speaking countries. The results were compared using Chi-Square analysis. Results indicated that at present academic librarians in English-speaking countries use post information relevant to the library (news and events) and respond to information/research inquiries. And academic librarians in China are likely to use Weibo to communicate with users and to disseminate library news. Given the lack of previous research on how social media such as micro-blogging in general facilitates communication between librarians and library users in academic libraries between in English-speaking countries and China, this study provides valuable information concerning librarians' and end-users' interactions of information/knowledge sharing activities, which will enable libraries to be better positioned to promote user engagement through SNS usage. 相似文献
3.
《The Journal of Academic Librarianship》2022,48(6):102504
University libraries can be powerful cornerstones of an open innovation ecosystem for entrepreneurs. They are a source of worldwide market research for entrepreneurs looking to expand outside national borders with their existing enterprises. Social networking sites (SNS), which have been widely adopted by libraries as a means of engaging with students, are increasingly being utilized to provide market information to business communities. SNS can assist startups in forming and maintaining strong strategic ties with libraries to obtain ongoing support for globalization efforts. This column discusses the numerous benefits and some problems of using social media to develop such collaborations, particularly in terms of giving useful market insights to entrepreneurs (implementing partnerships). The issues of SNS adaptation for developing such relationships can be addressed with prototyping technologies. To address the needs of global startups, libraries must take advantage of social network access, overcoming the need for meetings on library grounds. To do so, thorough integration of SNS with library business activities is required, which is, regrettably, only observable in a few circumstances. University libraries are boosting their use of SNS to provide more online support for the business community. 相似文献
4.
《The Journal of Academic Librarianship》2021,47(6):102462
This study was carried out to analyse strategies regarding the use of social media for academic library services in Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the main data collection instrument. The study population comprised of one hundred and ten library staff from public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and efficient distribution of its resources and services. The results also indicated that the academic libraries, however, seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore suggest the need to implement social media plans and policies, user engagement, social media update, and dedicated staff with the requisite skills in the use of social media platforms for library services delivery. 相似文献
5.
《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献
6.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
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This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 相似文献
9.
《The Journal of Academic Librarianship》2022,48(6):102611
TikTok, a social media platform that focuses on short form videos, has gained a high level of popularity, particularly among young adults. Because libraries are always looking for ways to engage with their patrons, the popularity among this demographic provides an opportunity for college and university libraries to do so. This study analyzed and categorized the videos within 15 academic library TikTok accounts in order to answer two questions: 1) How do academic libraries use TikTok? and 2) Is there a correlation between content category and user interaction on academic library TikTok accounts? The results show that humanizing or fun videos were most utilized by academic libraries, followed by videos including or highlighting collections and spaces. Results also demonstrated that humanizing and fun videos received the highest amount of user engagement. This differs from previous studies on other types of social media wherein news and announcements or events were often the dominant categories. 相似文献
10.
Andreas Vårheim Author Vitae 《Library & information science research》2011,33(1):12-18
Recent research on the generation of social trust and social capital gives public institutions prominent roles as instruments for creating social capital, the trust and connections between community members that yield collective action. Less is known about specific institutions and the mechanisms involved in creating social capital. In this paper, public library programs directed towards immigrants are explored as one possible mechanism for generating social capital. The data are unstructured interviews with U.S. library directors on strategies for immigrant programs and the creation of social trust. The interviews are analyzed and discussed, and they contribute to research on social capital formation. The programming activities in the libraries studied, which included classes in English as a second language (ESL), computers, and civics, attracted target immigrant populations. According to the library directors interviewed, these classes, which were carefully designed for these populations, were successful in generating trust and social capital: People “come back” to the library. Public libraries are promising arenas for generating social trust, and follow-up studies looking at the attitudes of immigrants who participate in these programs are important for increasing our knowledge on the mechanisms creating trust and social capital—that is, for theory development and for library practice. 相似文献
11.
Elizabeth Ramsey 《College & Undergraduate Libraries》2016,23(3):328-334
The concept of social capital and its contribution to success and well-being in a variety of settings has potential for academic library outreach. Research has found that those with extensive and varied networks of social relationships can benefit in myriad ways, including academic and professional achievement. A connection has also been found between lower levels of social capital and negative effects on individuals as well as communities generally. Academic libraries are strategically positioned to enhance the social capital of their users, effecting positive differences in engagement, retention, and success after graduation. 相似文献
12.
Public libraries are among key sites for the acquisition of cultural capital, and possibly one of the most potent means through which the state can address inequality. While digitalization of public libraries already attracted significant scholarly attention, the evidence of its contribution to the acquisition of cultural skills and knowledge and social mobility remains limited, as does the conceptual understanding of links between digitalization, cultural capital, and social stratification. This article draws on two disconnected bodies of research, the sociological analysis of cultural capital and stratification and research on digital divides. To bridge these two bodies of research, the interplay of cultural and digital capital in public libraries was investigated. The extensive dataset from the UK Taking Part Survey (2016–17) was analyzed using two-step cluster analysis and multinomial regression models to explore the contrasting profiles of contemporary library users. Results identify four distinct user groups: Traditional, Active, Family, and Tech Access, which possess different degrees of cultural and digital capital, have different demographic profiles, and benefit from digitalized libraries in different ways. If libraries are to fulfil their role in reducing social inequalities, it is important that they tailor their digital services to the specific characteristics of each user group. This approach also provides a useful template for exploring the interplay of digitalization and (in)equality in other cultural institutions. 相似文献
13.
Blaise Cronin 《New Review of Academic Librarianship》2013,19(1):1-2
This article brings together results from a number of separate studies carried out in 2004 and 2005 analysing the results of user surveys in UK academic libraries. Results from four LibQUAL?+?? surveys and six surveys based on a template available from the Society of College, National and University Libraries are compared. Several common themes emerging from the analyses are examined, including differences in response rates and library behaviour between the various user groups, and the relative importance of a range of library services. Discrepancies between the responses of library staff and their users in areas such as the provision of information resources are noted. Associations between campus libraries and subject disciplines are likely to influence interpretation of survey results within institutions. There are similarities in the overall picture of user behaviour provided by both survey instruments. The implications for service development and delivery are discussed and a pilot benchmarking study reported. 相似文献
14.
Jong-Ae Kim 《The Journal of Academic Librarianship》2017,43(3):209-215
This study explores user perception, the use of an academic library, and the correlation between user perception and library use. The findings indicate that the academic library is a preferred place to study and spend time during non-class times on campus. The frequent user activities in the library included individual study, reading, computer use, finding information, group study, using reference and information services, and meeting and socializing. The correlation between library use and each of the user activities was examined. The findings suggest that users perceive the academic library primarily as a place for learning and information seeking. The study shows how users perceive and use the academic library, and provides insights into how libraries can strengthen their place and advance their role in the academic community. 相似文献
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Academic libraries can effectively plan and market their services by identifying the value users perceive in their services and in their social media communications about those services. This study reports on findings of a survey of 104 undergraduate students in information technology courses at a large research university. Results of an ordered logistic regression analysis indicated that students considered access to information and computer resources and study support services as the most important library services offered. Likewise, students perceived library social media postings related to operations updates, study support services, and events as the most useful. Future related research will investigate the needs and priorities for library services of other key user populations of academic libraries, such as graduate students and online students, to assemble service repertoires that are tailored to individual user groups. In addition, future research will examine whether and how libraries can use the analysis of users' engagement with a library's social media postings to inexpensively gauge the value they perceive in library services. 相似文献
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Adeyinka Tella Shuaib Agboola Olarongbe Hauwa Bolanle Akanbi-Ademolake Mulikat Y. Adisa 《New Review of Academic Librarianship》2013,19(3):274-290
The attractiveness of social networking sites (SNSs) has extended to almost all professionals in numerous human organizations including the library. Librarians as a result of this development are now making use of these sites to connect to other libraries and librarians both within and outside their environment. However, it is observed that the use and benefits derived from social networking sites by Nigerian librarians, generally, and those in academic libraries, particularly, has not been well documented. It is against this backdrop that this study examined the use of social networking sites to both the libraries and the librarians in selected academic libraries in six Nigerian States. A survey research design approach was adopted. The simple random study drew upon 200 academic librarians from academic libraries across six selected States in Nigeria. Five research questions were raised and answered by the study. The results demonstrate that Facebook and Twitter are mostly use by academic librarians. Academic librarians are making use of SNSs on a weekly basis and partially on a daily basis. Many potential benefits of SNSs were indicated both to the librarians and their libraries such as creating opportunity to connect with people across the globe, which includes those that have never been seen and those that one is not sure of coming in contact with. It was also found that SNSs give opportunity for academic libraries to incorporate SNSs as a means of creating more interactive user centered library and information services. Examples of the defects identified associated with SNSs include sexual harassment, cybercrime, fraud, and spreading of spam. It is expected that the outcomes of this study will serve as pioneer data upon which future related studies will be anchored. 相似文献
18.
《Journal of Web Librarianship》2013,7(1):19-35
A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students. 相似文献
19.
本论文从多重共现的分析角度出发,通过对Morris交叉图技术进行改进,使其适用于多重共现的分析,同时综合运用多重共现的分析方法及多重共现的交叉图技术对高校图书馆与核心期刊间的发文关联关系进行了分析。通过研究高校图书馆-核心期刊-关键词的多重共现关系发现:(1)高校图书馆与核心期刊的发文关系具有一定的地域性特点;(2)高校图书馆较为注重用户服务和资源环境建设等方面的研究;(3)各核心期刊所刊载的高校图书馆论文的研究主题各具特色;(4)各高校图书馆除了会在某些核心期刊上发表关于某几个特定主题的文章之外,在各类期刊中发文的主题可以说是百花齐放。 相似文献
20.
图书馆全面社会价值评估的逻辑模型与标准化测度公式 总被引：1，自引：0，他引：1
社会价值评估是图书馆评估工作的高级发展阶段。基效价值评估、绩效价值评估、成效价值评估和乘效价值评估顺序关联构成图书馆全面社会价值评估的逻辑模型。综合馆力、智力资本、相对竞争力、社会信息化程度、用户全息共享水平、用户利用转化能力和社会应用扩散能力等主要因素,影响着图书馆对社会投入实现创造性转移与倍增性输出的价值变换过程。特定图书馆显在社会价值产出总增量的标准化测度公式为:Y=ABCDEτ(1+α)(1+β)(1+γ)X。 相似文献