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1.
Quantitative and qualitative analyses of entertainment television programs depicting public meetings demonstrate that, while citizens are often shown having substantial opportunity to impact local government, authorities are often portrayed negatively. In particular, they are often shown as rude and in a conflict of interest. The categories for this content analysis represent an initial attempt to draw on social psychological theories of justice for communication research into entertainment television content. The research is also meant to demonstrate how fan-generated computer databases of entertainment television content can be used in conjunction with content analysis to fill a gap in political communication research.  相似文献   

2.
A quantitative content analysis of 1,055 television ads reveals that male voiceovers outnumber female voiceovers 4:1. As has been the case for decades in television, a man is much more likely to serve as the disembodied and objective voice of authority, expertise, and reason. However, a woman's voice is twice as likely to be heard if her body is also represented on screen. Based on that finding, the authors argue that scopocentric sexism influences when and how gendered voices are presented. A woman's relative agency, her recourse to “voice” in both the literal and metaphoric sense, is conditioned by her visual presence. After completing the quantitative content analysis, a qualitative textual analysis was conducted on a subsample of ads in order to explore relationships between voice and body at a finer-grained level. The study provides an important update for critical ad research concerning voiceovers and is the first that systematically compares voice and body data. The authors conclude by presenting ideas for integrating critical sound research into media literacy curricula.  相似文献   

3.
The use of second screens to dual-view television and social media is exponentially increasing. As a result, television producers are increasingly augmenting television content with social media comments from viewers, which may serve as a type of real-time public opinion indicator. The current research effort utilizes two experimental studies to explore the effects of this new media production practice on viewer's attitudes and opinions. In these studies, a Twitter feed was integrated in to entertainment (Study 1) and political (Study 2) television broadcasts and manipulated to convey either positive or negative opinions of the content. Participants' opinions were found to conform to the majority opinion presented in the manipulated Twitter feed in nearly all of the analyses. Implications for dual viewing and second screen use are discussed in light of findings.  相似文献   

4.
A quantitative content analysis examined stereotypes and counter-stereotypes concerning mental illness in crime-based fictional television programs aired on U.S. television between 2010 and 2013. Coders rated 65 randomly selected television episodes and 983 characters for stereotypes and counter-stereotypes related to mental illness. Characters labeled as having mental illness demonstrated greater likelihood of committing crimes and violence than the remaining population of characters, perpetuating stereotypes. They also stood greater chance of being victimized by crime, another stereotype. Nevertheless, counter-stereotypes related to social standing (including the presence of family and friends) also emerged in the television content. The authors discuss how stereotypes in television content might contribute to the stigmatization of mental illness.  相似文献   

5.
Racial and ethnic relations in America are a form of social interaction about which changing perceptions could have important consequences. Current research examining the nature of discrete social interaction situations in entertainment content on television is lacking. This study was conducted with the objective of obtaining an updated account of the state of interpersonal interaction portrayals between characters of different racial/ethnic backgrounds in popular prime time programs on broadcast television. Specifically, we analyzed prime-time television program content on 4 major U.S. broadcast networks. Findings are interpreted via a media priming framework.  相似文献   

6.
In this article, I examine television home shopping programs to explore how social class issues are incorporated into the discourse of selling products. More specifically, a content analysis of the 3 major home shopping cable channels-Home Shopping Network, Quality-Value-Convenience, and Q2-is conducted. I argue that home shopping programming, in general, addresses social class issues through the identification of financial limitations, the promise of status mobility through consumption, and the fostering of anxiety with regard to one's social standing. This research contributes to the larger theory pertaining to social-order maintenance. In this article, I suggest that consumption on home shopping is offered as one means of resolving class tensions among the haves and have nots. More specifically, I argue not only that material consumption may be sold as a means to dispel class antagonism and anxiety but that home shopping programming addresses class-appropriate ideological discourse.  相似文献   

7.
Crowdsourcing platforms are commonly used for research in the humanities, social sciences and informatics, including the use of crowdworkers to annotate textual material or visuals. Utilizing two empirical studies, this article systematically assesses the potential of crowdcoding for less manifest contents of news texts, here focusing on political actor evaluations. Specifically, Study 1 compares the reliability and validity of crowdcoded data to that of manual content analyses; Study 2 proceeds to investigate the effects of material presentation, different types of coding instructions and answer option formats on data quality. We find that the performance of the crowd recommends crowdcoded data as a reliable and valid alternative to manually coded data, also for less manifest contents. While scale manipulations affected the results, minor modifications of the coding instructions or material presentation did not significantly influence data quality. In sum, crowdcoding appears a robust instrument to collect quantitative content data.  相似文献   

8.
运用文献计量学中有关内容分析、作者分析、引文分析的一些基本方法,对贵州财经学院人文社会科学研究人员2000~2006年发表的期刊论文,从发文指标、引文指标、摘录指标三个方面进行了全面的统计、分析和评价,比较客观地揭示和描述了新世纪初贵州财经学院人文社会科学研究与发展的基本状况。  相似文献   

9.
Major advertisers and children's television networks have announced marketing policies designed to combat childhood obesity. A content analysis of food advertising was conducted on programming from broadcast and cable networks most likely to be viewed by children. Unlike previous content analyses, the results show that nutrition appeals are among the most frequently used. However, as in past research, unhealthy foods are most frequently advertised. Further, child-targeted commercials employ production techniques and persuasive appeals that children have found difficult to evaluate critically. The potential impacts of this advertising landscape are discussed on both the individual and social level.  相似文献   

10.
At the behest of 39 members of the U.S. House of Representatives' Committee on Energy and Commerce, in 2007 the Federal Communications Commission (FCC) released a report that addressed the effects of violent television on children, the constitutionality of various strategies for regulating children's exposure to violent television content, and the viability and benefit of a congressionally developed definition of excessively violent television programming. This review evaluates how well the FCC carried out the tasks assigned to it by Congress, particularly in regards to the FCC's assessment of the social scientific research on the effects of exposure to televised violence.  相似文献   

11.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.  相似文献   

12.
To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared with men. Analyses examined representations of gender in the realms of occupation, aggression, sexualization, and stereotypically masculine and feminine attributes, with comparisons drawn across different age groups. Contrary to popular belief, these findings suggest that the current state of primetime television does not represent a “golden age” for women. Although it appears that some gender stereotypes have declined when compared to previous decades, others (e.g., dominant men, sexually provocative women) have persisted. Implications are discussed in terms of cultivation and social cognitive theories.  相似文献   

13.
This study attempts to describe some possible elaborations of the cultivation hypothesis and present relevant evidence from a Korean student sample. Using the postulates and methodology of the cultivation analysis approach to mass communication, this investigation employs a two‐pronged research strategy: message system analysis and cultivation analysis. Message system analysis consisted of one‐week sample of Korean television programs from the three television networks in June 1991. For cultivation analysis, a questionnaire was administered to 1,200 Korean students attending eight junior and senior high schools from five different states in July, 1991. Within the clear limitations of measures, the results suggested that viewers differentially perceive the social reality of different content types. The findings seem to indicate that the degree of cultivation effects is not uniform across different kinds of television programming.  相似文献   

14.
《Communication monographs》2012,79(2):186-201
This study examined the reliability and stability of newspaper and television public affairs exposure; the relationship of social structural variables and media exposure, when measurement error is taken into account; and the effect of these social structural variables on change in exposure. A secondary analysis was performed on a two wave national study composed of 7201 respondents. Using a LISREL model, the results indicated that: (1) the indicators of newspaper public affairs exposure were more reliable than the indicators for television public affairs exposure; conversely, the television public affairs construct was more stable than the newspaper construct, although both yielded fairly high stability estimates; (2) various indicators of location in the social structure (age, education, income, perceived social class, and sex) had effects on exposure to newspaper and television public affairs information, and effects on the change in this type of exposure over time. It was concluded that more attention should be directed toward measurement error issues and toward operationally and theoretically defining media exposure.  相似文献   

15.
Several recent reports pointed out how the practice of using a “second screen” while following a television program is becoming an increasingly widespread phenomenon. When the secondary device is used to read or to comment about a watched program, most of the discussion takes place on popular social media such as Facebook and Twitter. Previous research has shown that the analysis of these contents could lead to a better understanding of the behavior of networked publics and of the structure of the show itself. Nevertheless most of the existing research is focused on the content only and focused on a single episode analysis or on big media events. Leveraging this background, this article presents instead a study focused on the relationships between content and users across an entire airing season of a TV program. Through a quantitative network analysis of the tweets produced during 25 episodes of the Italian political talks show Servizio Pubblico, we identified a small loyal group of viewers. Despite the differences in quantity of content produced, the loyal viewers do not show any sign of forming a community-like structure. We also performed a qualitative analysis of the tweets produced during one specific episode and discussed the elements of the TV show that generated the higher level of engagement on Twitter.  相似文献   

16.
社会网络搜索关键技术研究概述   总被引:2,自引:0,他引:2  
在介绍近年来社会网络搜索总体研究情况的基础上,从社会关系获取、社会网络可视化及社会关系搜索三个方面,较为系统地分析和比较实现这三部分的关键技术,并提出一种对人际关系进行数值化处理的思路,指出进一步的研究方向。  相似文献   

17.
Parental control of children's television viewing has been studied for the last 4 decades. Cultural analysts have advocated studying media use as part of a broader family system. Framing media use as a process of domestic consumption raises interesting questions about media institutions' influence on parental mediation of viewing content. This study analyzes 2 structures present in video stores. I conclude that stores introduce structural constraints on parent-child discussion of content. Although many parents readily adopt these constraints in their video use, social class is a strong influence over their access to and negotiation of these control structures. The conclusion discusses the prospects for effective parent-child engagement over media content, given this set of institutional constraints.  相似文献   

18.
This study investigates media uses and preferences across two generations and across television and video games. Path analyses using data from 335 families show that the number of hours of television viewed by the first generation (parents at age 30) positively predicts the amount of television use by their offspring in the second generation 18 years later, as well as their own amount of television viewing at that time. The analyses also show that the amount of video game playing among offspring is significantly related to their own as well as their parents' concurrent TV use. While there is no similar longitudinal correlation between a preference for violent television by parents at age 30 and that of their offspring 18 years later, parents' violent television preferences at age 48 are positively correlated with their offspring's concurrent preference for violent television content. Additionally, the violent television preferences of offspring are positively correlated with their own preferences for violent video games. These effects were found while controlling for SES, intellectual achievement, and offspring gender. These results suggest that the amount of time devoted to media use and preferences for violent media generalize across media modalities and are transmitted across generations.  相似文献   

19.
The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.  相似文献   

20.
本文以专业主义研究的社会、认知和伦理三个维度为分析框架,以奥运会国际公用电视信号制作者群体与制作理念为分析对象,探索性地分析了体育电视专业主义指标框架的三个维度,识别出体育电视专业群体、强调体育精神的传播理念、保持角色中立,为体育精神服务等三个维度的11个指标。  相似文献   

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