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王书鸿 《中国科教创新导刊》2012,(8):143-143
本文结合现代建筑分析传统元素在建筑中所赋予的文化寓意及内涵。文章运用案例分析法列举了在中国馆的现代建筑中传统元素的融合与传承,以及传统元素与现代高科技的材料的巧妙结合。 相似文献
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现代广告中古典情结的寓意 总被引：1，自引：0，他引：1
章晓琴 《重庆第二师范学院学报》2009,22(2):66-68,74
现代广告与传统文化达到了空前的融合,从表现形式到文化内涵无不包含难解难分的古典情结——传统文化。现代广告的古典情结更多的表现了中国丰富的观念形态的传统文化。亲情、怀旧、人文精神是现代广告的古典情结寓意的典型表现。 相似文献
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中国源远流长的文化底蕴,让中国园林建筑别具一格,充满诗情画意。独具东方文化神韵的中国古典园林堪与古希腊、西亚园林相媲美的原因除了中国传统之儒、道、释时空意识、审美情趣、伦理意志以及人格理想等理念巧妙融合以外,对独具神韵的水文化近乎完美的诠释,更是其享誉盛赞的又一制胜之因。中国古典园林对水元素的应用以及对水文化的诠释颇值一议。 相似文献
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中国传统文化中的价值观念、道德情感、礼仪风俗、文学艺术观念等内涵,对现代广告有着深远影响。现代广告应从中汲取有益的元素,既保持民族传统文化特色,又融入现代意识与创作理念,制作出文化特质鲜明、立意独特的现代广告作品． 相似文献
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通过研究中国传统文化中的元素在广告中的传承与传播,分析了一系列中国传统文化元素在广告中的误用现象,对如何正确、规范广告中的中国传统文化元素提出合理化建议。 相似文献
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中华民族拥有五千年优秀的传统文化,现代包装设计吸取中国传统文化的精华,使中国传统文化元素与现代包装设计设计理念巧妙融合,具有完美的艺术表现力. 相似文献
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以汉字为切入点,结合实例从汉字形貌修辞和汉字字体设计两方面论证了汉字这一传统文化元素在现代广告设计中的应用,同时指出目前国内设计领域中存在的传统文化元素设计误区。旨在提供一种将汉字引入至广告作品中的正确合理的方式,期望能以这种合理的方式赋予传统文化生机与活力,为现代广告设计提供一种新的思路。中国传统文化元素,即融合了中国传统文化的内在精神特质和外在感觉体验的文化元素,是最具表现力的文化形式之一,在广告设计中运用的前景大为可观。 相似文献
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茶源于中国．随着种植与饮用范围的扩大,逐渐开始作为商品进行销售,茶广告应运而生。中国现代茶广告正在不断挖掘茶文化与传统文化的结合点．并应用到广告设计中,形成传统文化语境下的中国现代茶广告感性诉求模式。本文就中国现代茶广告感性诉求路线的方式——应用传统文化,结合案例进行了总结与分析,并在此基础上提出了建议。 相似文献
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房产广告作为房地产营销的重要手段,起着推广房产企业项目的作用.中国传统文化元素也因此与房地产商品之间产生了更深层次的联系,本文首先界定了中国传统文化元素的内涵和寓意,奠定整篇文章的前提和基础;其次分析中国传统文化元素在房产广告中的具体应用;最后针对中国传统文化元素在房产广告中的应用提出了一些建议. 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献
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RUZBEHANI Mohsen 《重庆大学学报(英文版)》2004,3(1):20-25
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec… 相似文献
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唐芳 《读与写:教育教学刊》2008,5(6)
During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context. 相似文献