共查询到20条相似文献，搜索用时 15 毫秒
1.
The Ninh Nguyen Tien Dung Nguyen Hoang Giang Nguyen Thuy Bich Dinh 《Publishing Research Quarterly》2017,33(4):477-482
Book piracy is a significant problem throughout the world and particularly in emerging countries. Such a phenomenon is costly to all participants in the publishing supply chain. This paper aims to investigate factors that influence Vietnamese students’ purchases of photocopied textbooks. The findings reveal that students’ purchases are motivated by their perceived value, subjective norms representing social influence and the lack of regulation enforcement. Using these findings, this paper suggests interventions for policymakers, publishers, distributors and universities to limit the purchase of pirated textbooks as well as to improve the value of original textbooks. 相似文献
2.
Kurt I. Munson Devin Savage 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(4-5):191-200
Students look to interlibrary loan (ILL) as a mechanism for acquiring textbooks. What are the students’ expectations of ILL and can ILL meet those expectations, especially given that textbooks are perceived as difficult to borrow? This article reports the findings of a survey designed to determine the expectations of students who had placed ILL requests for textbooks. By analyzing the records for those students’ requests using data from ILLiad, the degree to which students’ expectations can be met was determined. Students’ flexibility with editions provides ILL staff methods to increase fill rates and improve service. 相似文献
3.
The Ninh Nguyen Viet Thao Tran Hien Anh Nguyen Lan Phuong Bui Phuong Linh Dang 《Publishing Research Quarterly》2018,34(3):378-384
This study aims to examine students’ perceived benefits and values of textbooks, with a specific focus on emerging markets. A paper-based survey was used to collect data from 459 Vietnamese students in three business disciplines including accounting, international business and marketing. The findings reveal that Vietnamese business students view textbooks as having greater short-term benefits than long-term ones. They also believe that textbooks have relatively low economic value. Interestingly, marketing students perceive that textbooks provide primarily benefits of improving class performance, while accounting students tend to view textbooks to have benefits of clearer understanding of relevant concepts. Implications for key stakeholders in the higher education book publishing industry are discussed and future research directions presented. 相似文献
4.
Robert M. Resnick 《Publishing Research Quarterly》2011,27(2):169-177
The K-12 instructional materials market, including textbooks, supplemental materials, and digital resources, totaled $16.4
billion in sales in the 2009–2010 school year. It is projected that sales in 2010–2011 will be $16.4
billion in sales in the 2009–2010 school year. It is projected that sales in 2010–2011 will be 17.3 billion, a 5.3% year-to-year
increase. There has been a slow down in this market, starting in 2006–2007 and intensifying in 2008–2009, yet the K-12 school
market continues to grow at a steady pace despite fluctuations in the U.S. economy. The fundamental fact that student enrollment
and per pupil expenditures continue to increase assures us that the K-12 market continues to grow, but it also reinforces
the fact that recent years were not banner years for educational publishers. Looking at sales of particular categories of
educational products, it is easy to see that the technology-related resources led the pack in a generally difficult sales
year in 2009. Big jumps were recorded in terms of sales of interactive whiteboards (+33.98%), online/digital content (+19.0%),
and learning management or student information systems (+11.3%) and, to a lesser extent, computing/mobile devices (+3.0%),
and instructional software (+1.2%). Looked at another way, if all of the digital product applications are grouped together,
this group was up a strong 11.3% in 2009, while the various types of books used by students, as a group, was down 12.7%. These
results make it evident that digital resources have not only gained traction in the K-12 school market, they are starting
to dominate. In fact, 2009 may be the first year that it became necessary for a company to be heavily invested in digital
content/delivery in order to achieve sales success in the non-textbook instructional materials market segment. 相似文献
5.
ABSTRACT Students at universities spend an average of $1,250 yearly on textbooks and course materials. Can a collaboration between the Library and the Instructional Design Department create value for student populations by incorporating OER into the course development process? This is a case study of one University with a large online and distributed network with controls over the course design, timeline and curriculum delivered by the faculty. This University’s team tested whether the entire course could be designed in a scalable format using OERs collaborating with a librarian to organize the resources so students will have ready access to OER every time the course is offered. The result was an internal recommendation on structuring collaboration with the Library and course developers and presentation of the selected OERs in the Learning Management System. The result explored how adopting OERs redesigned course assignments and assessments in courses and fostered the development of original OERs in discipline-specific topics and content. The impact was a greater use of library resources by faculty and students and an economic impact to the student who does not have to purchase costly course materials. This process also supported course authentic assessment creation that are not dependent upon paid resources. 相似文献
6.
David Benjamin Brown Elizabeth Maaike Simpson 《New Review of Academic Librarianship》2013,19(1):43-56
This article explores two methods of “packaging” information for students: custom textbooks and web-based discovery services. It examines the implementation of each of these initiatives at the University of Reading, using the institution as a case study to explore the implications on students’ information-seeking behavior. This is combined with a review of the relevant literature surrounding each service. Custom textbooks were used by the University's History department to support one of its first-year undergraduate modules, with the aim of providing a source of essential reading. The University Library released its web-based discovery service to students in October 2011. Various effects on information-seeking behavior are observed, including the potential decline of critical thinking in order to evaluate sources and the danger of sidelining search skills in favor of easy information solutions. The article concludes that librarians have an important role to play in helping students to understand the complexity of information searching. Whilst custom textbooks and discovery services are in some ways beneficial to students, they still require guidance from expert library staff to help them navigate these resources as independent learners. Finally, topics for further research are presented. 相似文献
7.
本文采用实证研究方法,从消费者的角度研究网上书店网站的可用性,分析其对消费者购买行为的影响。实验选取了三个网上书店网站,邀请59名学生参加。结果表明,网站的可用性对消费者的购买行为有重要影响。网络消费者更加愿意在可用性好的网站购买,也更加愿意在将来重新访问可用性好的网站和将来在可用性好的网站再次购买。同时,研究发现,消费者在购买过程中,非常重视“注册简单”、“搜索引擎”和“响应时间”这三个网站功能要素。 相似文献
8.
相关分析指出,高校教材存量市场不断扩大,品种逐年增加,供给过剩与需求旺盛并存。在数字化时代激烈的市场竞争中,高校教材巡展这一成熟的营销手段暴露出一些弊端,本文结合笔者多年参与教材推广的经验,总结高校教材巡展面临的四大主要问题,并提出五点对策。 相似文献
9.
Rob Reynolds 《Publishing Research Quarterly》2011,27(2):178-187
Over the next 5 years, digital textbook sales in the United States will surpass 25% of combined new textbook sales for the
Higher Education and Career Education markets. Moreover, we expect digital to be the dominant form factor in Higher Education
textbooks inside of 7 years. This growth in digital textbooks will boost revenues in excess of $1.5 billion within 5 years
(Private: Digital Textbooks Reach the Tipping Point in the US Higher Education—A Revised 5-Year Projection). This growth will
also create avenues for new digital product models, allow new content publishers to enter the textbook market, lead to fundamental
shifts in purchasing patterns around learning materials, and expedite the formal adoption of open educational resources to
augment premium digital content. 相似文献
10.
基于iResearch、Alexa、Google Ad Planner、Google Trends for Websites等国内外知名网站流量统计工具,针对网络小说网站的流量、点击量及用户使用情况进行查询分析发现,排名前5位的文学网站分别为起点中文网、快眼看书、晋江原创网、搜读网及纵横中文网。卓越网、当当网两个国内知名图书销售网站的小说销售排行榜显示,网络小说在实际销售中所占的比例较高,发展潜力巨大,其中悬疑探险类、言情类小说是现今网络读者喜爱的类型,有很大的市场需求。 相似文献
11.
影响读者选择电子书行为因素初探 总被引：1，自引：0，他引：1
借由二元罗吉特模式探讨影响读者选用电子书的因素及其对选择行为所造成的影响。本研究回收有效样本数为392份,经由二元罗吉特模式的分析显示,电子书价格高低、职业与每周上网时间等对于选择行为有显著的影响。电子书价格变化对市场占有率影响较大,纸质书价格上涨对电子书市场占有率影响较小,电子书价格上涨对纸质书影响较大。研究结果还显示,学生对于电子书的接受度高,如果能继续保持其优势,包括数量庞大的电子书、功能强大的阅读器,在版面安排上设计更适合于笔电与阅读器上阅读的电子书,并且改善付费方式,若能辅以电子书价格的优势,必能有效提高电子书市场占有率。 相似文献
12.
Sabine Mengin 《Publishing Research Quarterly》1993,9(3):4-22
In France, book information disseminated on television reaches large numbers of potential purchasers and increases sales of
the books featured, despite a ban on advertising. There is a clear relationship between television appearances and bestsellerdom.
The ability of television to influence sales affects the behavior of book purchasers (who focus on a small number of rapidly
changing titles), publishers (who devote advertising and production budgets to mediagenic titles), and book-sellers (who devote
more shelf space to titles promoted on television). This article analyzes the impact of television on the book market and
on trends in production and editorial decision making.
Translated by Beth Luey. 相似文献
13.
This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products. 相似文献
14.
提出探讨不同人口统计变量与学习生活型态之大学生,其数字教材购买行为之实证分析架构。拟透过对数字教材发展趋势和大学生购买行为分析架构的陈述,为相关学术研究提供一个思考方向。这项架构假定大学生对于数字教材的购买行为,将因不同人口统计变量与学习生活型态之差异而有所不同。 相似文献
15.
Sumiko Asai 《Journal of Media Economics》2013,26(2):81-101
This article analyzes the sales patterns of audio recordings in the Japanese popular music market using the Bass model and its restricted model. First, the results of this investigation show that the majority of recent hit music was sold in the early stage of the sales cycle, and that the timing of purchase has shifted toward the time of release during the period from 1980 to 2005. Second, audio recordings featuring debut artists and unpopular artists sold slowly, compared with the audio recordings featuring popular artists. Third, sales of audio recordings released by independent record companies have also become concentrated in the early stage. 相似文献
16.
17.
Consumption of single-use bottled water has created severe environmental pollution problems around the world. By incorporating the theory of planned behavior with the additional cognitive and behavioral factors of perception, prior behavior, and knowledge variables, this study examined college students’ bottled water consumption intentions. Results show that perceived peer norm, behavioral control, and perceived bottled water benefits are significantly related to purchase intentions, as are prior levels of bottled water and tap water consumption. The same is not true for attitude toward and knowledge of bottled water consumption. Perceived tap water benefits negatively moderated the attitude-purchase intention relationship, whereas prior bottled water consumption negatively moderated the behavioral control-purchase intention link. 相似文献
18.
《Journal of Media Economics》2013,26(3):215-231
This study examined the causes of an inadequate number of entry-level sales candidates at U.S. broadcasting stations. It concluded that college broadcast majors are not adequately introduced to sales as a career or trained in media sales. It recommended that broadcasters and educators work together proactively to inform students about careers in radio and television sales. Survey respondents proposed a 7-point action plan for each other. Educators were challenged to offer a media sales course, invite local broadcast sales managers to meet students and faculty on campus, and work proactively to arrange sales internships. Broadcasters were challenged to be proactive on local campuses to instruct and engage students, view development of salespeople as a long-term investment in a steady stream of good people, devise a workable sales internship, and offer an entry-level compensation package that is competitive with comparable beginning sales jobs in other industries. 相似文献
19.
Margret Beditz 《Publishing Research Quarterly》2018,34(2):157-169
There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques. 相似文献
20.
以原版教材《高级英语视听说教程》的引进为例,本文详细论述原版教材引进过程中,选题策划、编辑加工、出版发行等不同环节的工作内容和程序,其结论认为原版教材引进是一项复杂的系统工程,只有精心设计各个环节,才能出版高质量的引进教材。 相似文献