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1.
营销是个人或集体通过创造并同别人交换产品和价值以获得其所需之物的一种社会过程。营销管理是为了实现各种组织目标,创造、建立和保持与目标市场之间的有益交换及联系而设计的方案和分析、计划、执行及控制。营销管理是分析市场机会、研究和选择目标市场、制定营销战略、设计部署营销战术以及实施和控制营销的努力。为了保护市场,赢得更多的利润,企业都在积极地制定自身的营销策略,千方百计地保护已有的市场,并抢占潜在的市场。而传统环境下的市场,并不利于这种市场竞争机制的发展和完善。网络和电子商务系统的出现彻底改变了原有市场营销理论和实务存在的基础。由于信息网络和电子商务的自身特点,构成了在电子商务下的商业实务运作模式与传统商业实 相似文献
2.
BtoC型电子商务的营销组合策略研究 总被引：5，自引：0，他引：5
电子商务作为一种新兴的商务模式，与传统的商务模式存在着诸多方面的不同，所以在指导思想和理论体系上就必然会有差别，文章在姜旭平先生4C营销策略的基础上，提出了另外3C策略，形成BtoC型电子商务7C营销策略，并构建了7C营销组合策略与传统经典4P营销组合策略的平面整合和立体整合模型。 相似文献
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本文论述了营销在电子商务中的地位和作用，讨论了电子商务下的网络营销构架及策略，说明了网络营销是在传统营销组合（产品、价格、促销、分销渠道）的基础上形成的新的体系结构，实际上就是利用整合营销（网络营销与传统营销的整合）的策略来实现以消费者为中心的理念。 相似文献
4.
浅谈电子商务中的消费心理 总被引：3，自引：0，他引：3
电子商务的兴起和发展为企业营销带来了新的契机,也向传统营销提出了新的挑战。文章通过对电子商务中消费心理变化趋势、特征,以及现阶段制约电子商务发展的消费心理因素进行了分析,并提出了电子商务中现代企业的应对策略。 相似文献
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李劲松 《内蒙古科技与经济》2004,(5):37-38
电子商务是物流企业发展中新型的经营手段,物流企业构建电子商务网将成为其基本生存条件,只有将网络作为物流业务平台或商业基础设施来完全普遍化,物流企业才能适应新世纪复杂多变的国际环境的挑战.本文就电子商务的发展前景及营销策略进行了一些探讨. 相似文献
6.
谈电子商务下的营销策略 总被引：9，自引：1，他引：9
随着网络和信息技术的飞速发展，传统的营销观念，营销策略发生了很大的改变。在电子商务下，企业必须改变自己的思维观念，组织结构，战略方针和运行方式，适时调整企业的营销策略，以适应历史的发展。 相似文献
7.
电子商务市场与传统实体市场有很大的不同,导致消费者的行为发生了很大的变化。这种变化使网络零售商不得不重新寻找适合网络销售的营销策略和营销工具。不同的网络营销策略的制订和网络营销工具的取舍决策,都应基于对网络消费者行为的认识和分析研究。本文分析了网上消费者的心理和行为特征,并提出相应的网络营销策略,对进一步开展现代企业电子商务营销具有重要意义。 相似文献
8.
老字号传统品牌正面临着当前市场和未来市场的抉择与挑战：“80后”、“90后”“新消费人群”以及未来消费人群正在离老字亏传统品牌而远去。老字号传统品牌如何应对抉择与挑战,实现传统品牌的传承与救赎？老字号传统品牌必须主动地研究市场,清醒认识市场,营销未来。实施文化营销、科技营销、时尚营销、电子商务营销策略和传统文化与国际元素的融合策略。让我们的“老字号”传统品牌,生于历史,活在当下,传承未来! 相似文献
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Marjorie Armstrong-Stassen Margaret Landstrom Ramona Lumpkin 《The Information Society》1998,14(2):153-164
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors. 相似文献
12.
A joint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology his co-workers from Norway US Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of the National Academy of Sciences on September .…… 《中国科学院院刊(英文版)》2008,22(1):6-7
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007. 相似文献
13.
Caroline Haythornthwaite 《The Information Society》2001,17(3):211-226
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction. 相似文献
14.
A research group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol-a chemical found in the skins of red grapes in red wine-can improve the sensitivity of mice to the hormone insulin according to a report in the October issue of Cell Metabolism.…… 《中国科学院院刊(英文版)》2008,22(1):14-15
Aresearch group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol--a chemical found in the skins of red grapes and in red wine--can improve the sensitivity of mice to the hormone insulin, according to a report in the October,2007 issue of Cell Metabolism. As insulin resistance is often characterized as the most critical factor contributing to the development of Type 2 diabetes, the findings“provide a potential new therapeutic approach for preventing or treating” both conditions, the researchers said. 相似文献
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Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies. 相似文献
16.
Puay Tang 《The Information Society》1998,14(1):19-31
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means. 相似文献
17.
Milton Mueller 《The Information Society》2001,17(3):151-163
Long-standing conflict between domain name registrants and trademark holders prompted the Internet Corporation for Assigned Names and Numbers (ICANN) to create a global, mandatory arbitration procedure known as the Uniform Dispute Resolution Policy (UDRP). The UDRP has been used in 2166 cases involving 3938 domain names as of 1 November 2000. The policy gives the initiator of a complaint, generally a trademark holder, the right to choose which ICANN-accredited dispute resolution service provider (RSP) will handle the case. During the preparation of the UDRP,some feared that complainant selection would lead to "forum shopping" that might bias the results. This article performs a statistical assessment of the forum-shopping thesis and finds support for it. There are statistically significant differences in the various RSPs' propensity to take away names from defendants; there are also major differences in the number of cases brought to each RSP. RSPs who take away names have the larger share of cases. The study examines other variables that might explain differences in market share, such as price, the plaintiff's nationality, or the time taken to decide a case. It finds that nationality and time also are correlated with market share. The study concludes that shopping for a favorable outcome is an important factor in the UDRP. 相似文献
18.
Prof. Raymond C.K. Chen a neuropsychologist with the CAS Institute of Psychology has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology.…… 《中国科学院院刊(英文版)》2008,22(1):15-15
Prof. Raymond C.K. Chen, a neuropsychologist with the CAS Institute of Psychology, has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology. 相似文献
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Active biological molecules functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery disease diagnosis therapy new nanodevice construction.…… 《中国科学院院刊(英文版)》2008,22(1):22-22
Active biological molecules and functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery, disease diagnosis and therapy, and new nanodevice construction. 相似文献
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Leah A. Lievrouw 《The Information Society》1998,14(2):83-96
The main premise of this article is that in information societies generally, and in virtual social contexts particularly, a distinctive style of interaction to facilitate the communication of difference, heterotopic communication , has emerged. It rests on two cultural foundations: an ideological belief in the positive, socially integrating power of communication, and a prevailing ethic of instrumental rationality, subjective individualism, and strategically practiced self-interest. The former is demonstrated by the use of simulation and spectacle as sources of information; exhibitionism/voyeurism as a communicative style; and the awareness of surveillance. The latter is seen in the competitive use of knowledge as a commodity; a surface globalism masking deep parochialism; lateral as well as vertical information inequity; and the use of public versus private as strategies for engagement rather than as spaces. Those who engage in heterotopic communication resort to their 'own devices' both in the sense of personal agendas, strategies, interests, and interpretations, and in the form of the telecommunication tools that help realize them. These personal and technological devices allow individuals with the right educational and technical resources to avoid exposure to disagreement, difference, or other information that does not serve their direct purposes or reflect their particular views of the world; yet they also help convey the appearance of openness, availability, and cooperation. This style of interaction is used strategically in combination with information and communication technologies to gain social or economic advantages, but it may encourage social separatism and parochialism, inhibit the negotiation of disputes, and emphasize competing interests. 相似文献