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1.
完善的消费者政策环境是促进我国B2C电子商务发展的重要因素.在国内外相关文献的基础上,确定了我国B2C电子商务企业消费者政策的五个维度:订购方式、配送服务、支付方式、售后服务和安全保障.采用内容分析法,对169家B2C电子商务网站的规定和用户政策进行了实证调查.研究发现,我国B2C电子商务网站用户政策呈现出区域差异性和不完善特点.根据研究结果对如何完善我国B2C电子商务网站的用户政策提出了对策建议.  相似文献   

2.
电子商务环境下B2C实物配送方案研究   总被引:6,自引:0,他引:6  
实物配送是制约电子商务环境下B2C商务模式发展的最大障碍。本文将B2C实物配送方案分为自建配送体系和采用第三方进行配送两种,并从配送服务水平、配送规模、企业所处的行业性质、产品的性质等多角度对这两种配送方案进行全面的分析,在此基础上提出了对两种配送方案选择的依据,并提出了相关的建议。  相似文献   

3.
随着近年来电子商务的迅猛发展,配送仓库的信息化程度不足制约了B2C产业的发展,使用DPC(distribution postponement control)决策方法为B2C配送仓库提供决策支持,并优化ABC分类法,探索更为有效地配送仓库管理模式,将订单的实时管理、仓储规划有效的结合在一起,提高配送仓库的信息化程度以及B2C配送服务的质量与效率。  相似文献   

4.
B2C电子商务中的在线信任分析及其在网站设计中的应用   总被引:1,自引:0,他引:1  
信任是电子商务成功的关键因素。本文研究了B2C(Business—to—Consumer)电子商务中的在线信任问题。分析了B2C电子商务环境中消费者在线信任的特点和构成,提出了在B2C电子商务环境中建立消费者在线信任关系的途径,提出电子商务网站设计的相关建议。并通过实际网站的实例分析说明建议的合理性。  相似文献   

5.
B2C电子商务中消费者信任的影响因素分析   总被引:1,自引:0,他引:1  
安蓉 《未来与发展》2010,31(6):55-58
信任问题是制约电子商务发展的关键因素。从在线公司本身、公司网站、消费者个体特征、电子商务环境等角度分析了B2C电子商务环境下信任的影响因素,在此基础上提出构建B2C电子商务信任的对策建议。  相似文献   

6.
首先基于对B2B电子商务模式的概念分析确定了分类探讨的三个维度:参与者角色、服务内容、盈利模式;然后选取我国25家B2B网站作为代表案例,分别从这三个维度对我国B2B电子商务模式类型进行了分析,进而将我国B2B电子商务服务模式细分为了12种类型,并依据各种服务模式的发展现状分析了我国B2B电子商务服务的发展趋势。  相似文献   

7.
影响B2C电子商务网站可用性因素分析   总被引:1,自引:0,他引:1  
可用性是B2C电子商务网站成功的一个关键因素。通过问卷调查得出网站的响应速度、网页的合理布局、网页的美观等是主要影响B2C电子上商务可用性因素,从而为我国B2C电子商务网站建设提供参考。  相似文献   

8.
B2C电子商务市场的逆向物流分析   总被引:5,自引:0,他引:5  
讨论B2C电子商务市场中的逆向物流问题,以期能够在人们研究逆向物流这一问题之时,与当前的电子商务市场加以结合。从逆向物流的定义谈起,结合B2C电子商务市场的特点,分析了如何进行B2C电子商务市场中逆向物流的管理。  相似文献   

9.
《科技风》2020,(1)
B2C电子商务是伴随着互联网经济以及人们物质生活的丰盈而迅速发展起来的一种崭新的行业,其产生以及迅速发展改变了人们的消费模式以及生活方式。同时,B2C电子商务的迅速发展成为了我国经济新的增长点,激发了人们的购物欲望,促进了消费。越南与我国毗邻,然而他们的电商发展缺远远落后于我国。鉴于此,本文主要研究中国B2C电子商务模式的发展,文中首先阐述了B2C电子商务的内涵,叙述了中国B2C电子商务模式的分类以及我国电子商务的发展经验,最后提出促进越南发展电商的若干对策建议。预期本文研究成功可供越南发展电商产业参考借鉴。  相似文献   

10.
采用案例研究方法,探讨了我国一家机电类企业从传统国有制造企业的经营模式向平台型B2B电子商务模式转型的前因、后果及能力影响因素。研究发现,外界环境及企业对平台型B2B电子商务模式内在认知的共同作用会导致企业向这种模式的转型;而转型的结果是促使企业绩效的增强;转型过程受到企业IT能力、B2B电子服务能力及B2B电子商务转型能力的影响,且各种企业能力之间也存在相互作用关系。  相似文献   

11.
The Danish e-commerce strategy is a highly ambitious effort to become the world's leading IT nation. Instead of a production-led approach aimed at stimulating domestic hardware and software production, Denmark has pursued a demand-oriented approach focused on promoting the widespread adoption of e-commerce in the Danish society. The Danish government has developed a number of e-commerce initiatives via public-private sector partnerships--an approach we refer to as "governance." So far, it appears that Denmark has been successful in promoting business-to-business (B2B) e-commerce, with a number of Danish companies being global leaders in the use of B2B applications. On the other hand, Denmark has had less success in achieving widespread use of business-to-consumer (B2C) e-commerce. This article analyzes the Danish national environment for e-commerce, discusses four sets of governance initiatives aimed at the development of e-commerce, and analyzes the reasons for its success in B2B and relative failure in B2C adoption.  相似文献   

12.
The Danish e-commerce strategy is a highly ambitious effort to become the world's leading IT nation. Instead of a production-led approach aimed at stimulating domestic hardware and software production, Denmark has pursued a demand-oriented approach focused on promoting the widespread adoption of e-commerce in the Danish society. The Danish government has developed a number of e-commerce initiatives via public-private sector partnerships--an approach we refer to as "governance." So far, it appears that Denmark has been successful in promoting business-to-business (B2B) e-commerce, with a number of Danish companies being global leaders in the use of B2B applications. On the other hand, Denmark has had less success in achieving widespread use of business-to-consumer (B2C) e-commerce. This article analyzes the Danish national environment for e-commerce, discusses four sets of governance initiatives aimed at the development of e-commerce, and analyzes the reasons for its success in B2B and relative failure in B2C adoption.  相似文献   

13.
实践教学是我国高等教育的薄弱环节,特别是经管类专业更是如此。本文以电子商务课程为例,对于实践环节进行了重新设计,分别针对B2B、C2C、B2C模式,引入了模拟实验环境、竞争实验环境、实战环境等,并在相应的教学改革实践中,获得了一些认识和经验供分享。  相似文献   

14.
基于C2B智能商务模式战略分析   总被引:3,自引:0,他引:3  
采用系统分析和价值链理论,提出了一种基于C2B的智能化电子商务模式,并分析这种商务模式框架特点和优势。然后,从企业战略角度分析了该模式在电子商务市场环境下的竞争优势,并与传统模式进行了比较分析。最后,结合典型案例实证分析了这种新型的电子商务模式的现实意义,针对这种电子商务模式特点制定一套竞争战略,并对战略进行详细论述。  相似文献   

15.
This article examines the key global, environmental and policy factors that act as determinants of e-commerce diffusion. It is based on systematic comparison of case studies from 10 countries--Brazil, China, Denmark, France, Germany, Mexico, Japan, Singapore, Taiwan, and the United States. It finds that B2B e-commerce seems to be driven by global forces, whereas B2C seems to be more of a local phenomenon. A preliminary explanation for this difference is that B2B is driven by global competition and MNCs that "push" e-commerce to their global suppliers, customers, and subsidiaries. This in turn creates pressures on local companies to adopt e-commerce to stay competitive. In contrast, B2C is "pulled" by consumer markets, which are mainly local and therefore divergent. While all consumers desire convenience and low prices, consumer preferences and values, national culture, and distribution systems differ markedly across countries and define differences in local consumer markets. These findings support the transformation perspective about globalization and its impacts. In terms of policy, the case studies suggest that enabling policies such as trade and telecommunications liberalization are likely to have the biggest impact on e-commerce, by making ICT and Internet access more affordable to firms and consumers, and increasing pressure on firms to adopt e-commerce to compete. Specific e-commerce legislation appears not to have as big an impact, although inadequate protection for both buyers and sellers in some countries suggests that mechanisms need to be developed to ensure greater confidence in doing business online.  相似文献   

16.
This article examines the key global, environmental and policy factors that act as determinants of e-commerce diffusion. It is based on systematic comparison of case studies from 10 countries--Brazil, China, Denmark, France, Germany, Mexico, Japan, Singapore, Taiwan, and the United States. It finds that B2B e-commerce seems to be driven by global forces, whereas B2C seems to be more of a local phenomenon. A preliminary explanation for this difference is that B2B is driven by global competition and MNCs that "push" e-commerce to their global suppliers, customers, and subsidiaries. This in turn creates pressures on local companies to adopt e-commerce to stay competitive. In contrast, B2C is "pulled" by consumer markets, which are mainly local and therefore divergent. While all consumers desire convenience and low prices, consumer preferences and values, national culture, and distribution systems differ markedly across countries and define differences in local consumer markets. These findings support the transformation perspective about globalization and its impacts. In terms of policy, the case studies suggest that enabling policies such as trade and telecommunications liberalization are likely to have the biggest impact on e-commerce, by making ICT and Internet access more affordable to firms and consumers, and increasing pressure on firms to adopt e-commerce to compete. Specific e-commerce legislation appears not to have as big an impact, although inadequate protection for both buyers and sellers in some countries suggests that mechanisms need to be developed to ensure greater confidence in doing business online.  相似文献   

17.
以人因工程的思想为主导,在B2C电子商务服务流程分析的基础上,将人因工程学应用于B2C电子商务服务总流程,得出B2C电子商务服务各子流程的质量设计目标,通过控制服务流程来控制服务质量。研究结果表明:根据各质量特性的等级,B2C企业可根据自身情况优先完善等级为1和2的质量特性,逐步完善各运营环节,提升服务质量。以期为B2C电子商务企业有效改善自身的服务质量,进而为客户提供高效的、安全的、舒适的服务。  相似文献   

18.
B2C电子商务信任实证研究的现状与思考   总被引:3,自引:0,他引:3  
通过对1999~2003年国内外有关B2C电子商务信任实证研究文献的调研,提示现有实证研究存在的问题,提出缺乏一个统一的结构合理的在线购买信任的理论框架,是当前深化和推进有关研究必须克服的一个障碍。  相似文献   

19.
This article develops and tests a model examining the relationship between firm globalization, scope of e-commerce use, and firm performance, using data from a large-scale cross-country survey of firms from three industries. We find that globalization leads to both greater scope of e-commerce use and improved performance, measured as efficiency, coordination, and market impacts. Scope of e-commerce use also leads to greater firm performance of all three types. Globalization has differential effects on B2B and B2C e-commerce, however, such that highly global firms are more likely to do B2B but less likely to do B2C. Our findings provide support for Porter's (1986) thesis that upstream business activities (namely, B2B) are more global while downstream business activities (B2C) are more local or multidomestic.  相似文献   

20.
浅析B2C电子商务的云计算解决方案   总被引:1,自引:0,他引:1  
云计算的出现,带给了IT界巨大的改变,也给电子商务的发展带来了新的机遇,作为电子商务的主流模式之一的B2C电子商务,在云计算应用背景下也将会发生巨大的演变。通过对云计算的概念,特征,分类的分析,归纳出云计算的优势所在,并将其引入B2C电子商务模式中,探讨如何利用云计算的优势解决B2C电子商务发展中的瓶颈问题,试图提出几种有效的B2C电子商务的云计算解决方案,为传统企业开展新型的云计算B2C电子商务,以及现有的B2C电子商务企业通过云计算提升其核心竞争力提供有价值的参考。  相似文献   

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