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1.
Although the proportion of network prime‐time programs with sexual images decreased somewhat during the 1990's, the overall message about sex did not change. Sex is often found in a humorous context—four often programs include humorous sexual references. Sex is most often found in dramas, followed closely by situation comedies. Moreover, one‐fifth of prime‐time programs have sexual content that is categorized as gratuitous (unwarranted) to the plot. Viewers do not seem to favor programs with sexual content — there was no support for the hypothesis that programs with sexual content would have higher Nielsen ratings than programs without sexual content.  相似文献   

2.
Media may serve as important sexual socialization agents for lesbian, gay, or bisexual (LGB) adolescents who often have limited interpersonal resources from which to garner sexual information. A content analysis was conducted on a sample of television programs, films, magazines, and music popular with LGB youth to quantify the sexual messages LGB youth encounter in the media. Results suggest that heterosexuality is overrepresented and LGB sexualities are underrepresented in media popular with LGB adolescents. When depicted, LGB sexual talk was often talk about stereotypes or insults/jokes related to sexuality and rarely about relationships or sex. LGB sexual behaviors were nearly nonexistent. LGB sexual talk seems to be increasing in entertainment television, but LGB sexual behaviors have remained relatively rare over time. Findings are discussed in terms of the possible effects of exposure on LGB youth relying on media for information about sex and sexuality during sexual socialization.  相似文献   

3.
This paper examines the portrayal of sexual messages in the top 20 most popular television programs among teenagers in the United States. It compares findings from the 2001–2002 and 2004–2005 seasons. Results show that these programs contained a large number of sexual messages, though their frequency decreased over time. Most messages about sex were in the form of conversations. About 1 in 2 shows included portrayals of sexual behaviors, mostly precursory behaviors. Sexual risk and responsibility concerns were rarely addressed. Most consequences for sexual intercourse portrayed in 2004–2005 were negative, a significant change from 2001–2002. The findings' implications for adolescents' sexual socialization are discussed.  相似文献   

4.
A large sample of entertainment television programs that were aired on 28 channels in China in 2004 was analyzed for romantic and sexual content. Romantic scenes, typically portraying men and women already in committed relationships, appeared in 80% of the 196 programs analyzed. The analysis suggested that, according to Chinese television in the early part of the twenty-first century, emotional love was more important than physical sexual interaction in romantic relationships. More than half of the 1112 romantic scenes analyzed depicted love between the partners without any discussion or display of physical sexual behavior. Only 8% of scenes included discussion or depiction of sexual behavior (e.g., touching, kissing, and intercourse) without some sense that the partners were in a loving, committed relationship. Sexual intercourse was implied or depicted in fewer than 2% of the romantic scenes. Findings are discussed in light of the Chinese government's periodic regulation of sexually suggestive media content and attempts to filter Internet content. The extent to which such content may affect young viewers' perceptions of romantic relationships and sexual behavior is also discussed.  相似文献   

5.
This study examined sexual content in American prime-time programs popular among the tween (9–14 years of age) audience on broadcast networks and programs aired on the most popular adolescent TV networks—an understudied area of media research. Consistent with past research, the majority of broadcast shows contained sexual talk and behaviors, as did adolescent shows. No significant difference was observed between the two types of shows regarding the frequency with which sexual behaviors were presented in a given hour of TV programming. The amount of scene focus paid to sexual themes varied, but studio audiences were almost always heard positively reinforcing these messages. The findings are discussed with respect to social cognitive and cultivation theories.  相似文献   

6.
ABSTRACT

This study examined the amount and types of sexual content in adolescent programs popular with tweens (teen scene; 8 to 11 years old) and young adolescents (12 to 15 years old). Adolescent programming, as a whole, does not have an excessive amount of sexual content, but young adolescent programs have significant numbers of specific sexual behaviors (kissing, hugging, intimate touching, sexual suggestiveness, homosexual references, and implied heterosexual intercourse). There are few messages about sexual risk and responsibility. Most main characters in young adolescent programs were sexually active and not virgins. Compared to U.S. teens, sexual activity on television is underrepresented on teen scene programs and overrepresented on young adolescent programs.  相似文献   

7.
The study explores how competition-based reality shows with different thematic content influence gratifications obtained by viewers. Participants completed surveys regarding their reasons for watching reality programs in general and their reasons for watching specific reality shows (The Apprentice, The Bachelor/Bachelorette, and Survivor). Results identified a new gratification dimension not previously observed in other gratifications research (personal utility), and that correlations exist between the specific content of reality-based programs and the gratifications obtained by the viewers.  相似文献   

8.
An analysis of 9 week-long samples of prime-time network programming broadcast between the fall of 1997 and the fall of 2003 found that more than 8 out of 10 programs were labeled with an age-based rating (TV-G, TV-PG, TV-14, or TV-MA), whereas fewer than 4 in 10 programs were also labeled with content-based ratings (V, S, L, or D). Although programs with age- and content-based ratings accurately reflected sexual and violent content, a sizable number of programs without content-based ratings also had sexual and violent content. Ratings provide parents with incomplete information on which to base viewing decisions.  相似文献   

9.
This study tests the effects of exposure to sexual television content on emerging adults' sexual attitudes and moral judgments. One hundred and ten college freshmen were randomly assigned to view shows that portrayed either positive or negative consequences of sexual intercourse. Results indicate that exposure to shows that portray negative consequences of sex leads to more negative attitudes toward premarital intercourse and to more negative moral judgments of characters engaged in this behavior. Results were observed immediately after the viewing and persisted 2 weeks later. Findings are discussed in light of social cognitive theory and previous media effects research.  相似文献   

10.
A content analysis was conducted to examine sexual references and consequences among lesbian, gay, bisexual (LGB), and heterosexual characters on television. The sample was composed of programs portraying an LGB lead or reoccurring character. Results showed that heterosexual and LGB characters engaged in sexual talk and behavior in similar contexts. When discussing LGB sexualities, however, heterosexual characters were disproportionately likely to make jokes; LGB characters were disproportionately likely to discuss coming out. LGB characters depicted in sexual references were more likely to be in dialogue with a heterosexual character than another LGB character. Sexual consequences were more common for heterosexual characters than LGB characters. No gender differences existed in frequency of sexual references or consequences among LGB characters, evidence that the sexual double standard found in previous research may not apply to LGB characters. Results are discussed in terms of potential effects of exposure.  相似文献   

11.
This study documents the extent of sexual content, including sexual health content, in scenes with and without expressions of love on network and cable television popular with emerging adults. Sexual talk and/or behavior was found in 20% of all television scenes coded across 53.5 hours of programming. One third of these scenes featured sex alongside expressions of love. An additional 10% of scenes suggested love but not sex. Coded as a separate category, 25% of analyzed scenes contained a passing joke or pun referencing sexual organs, making these nonspecific, comedic one-liners the predominant reference to sex in this sample. Beyond jokes, most of the sexual or loving talk in this sample consisted of expressing a romantic interest in someone; sex- and love-related behaviors largely consisted of kissing or flirting. Very few scenes specifically referenced sexual intercourse. Sexual health messages were also rare. The majority of scenes mentioning any health consequence (7% of analyzed scenes) concerned emotional heartache. One scene mentioned sexually transmitted infections; 12 of the nearly 2,600 scenes coded mentioned condoms or contraceptives. It is thus a challenging proposition to build upon existing sexual depictions on television to promote safe sex practices within sexual and loving contexts.  相似文献   

12.
Social‐sexual communication at work may contribute to either the initiation of an organizational romance or sexual harassment. We examined forces that influence perceptions of sexual messages as harassing rather than flirtatious. We presented 94 working adults with questionnaires soliciting workplace attitudes and experiences. Then, participants reviewed newsletters describing male and female coworkers in a fictitious organization. Finally, participants evaluated the degree of sexual harassment evident in six hypothetical interactions wherein one of the employees introduced in the newsletter makes a suggestive remark to his or her coworker. Newsletters and questionnaires manipulated the explicitness of messages, the initiator's status as supervisor versus subordinate, the attractiveness of the message initiator and target, and the initiator's sex. Message explicitness accounted for 88% of the variance in perceptions of harassment. A five‐way interaction among message and situational cues suggested that perceptions of sexual harassment are also influenced by contextual information. Females rated highly explicit messages as more harassing than did males, and individuals who were more accepting of socializing or dating between coworkers rated scenarios as less harassing. Exposure to socializing at work had a curvilinear association with perceptions of harassment such that low to moderate exposure corresponded with perceptions of greater harassment and moderate to high exposure was associated with lower ratings of sexual harassment. The discussion highlights applications for sexual harassment training programs within organizations.  相似文献   

13.
Despite concerns about high rates of teen pregnancy and sexually transmitted disease in the United States, the mass media adolescents attend to most frequently include little accurate information about sexual health. In this study, a preliminary quantitative analysis of the sexual content in four media (television, magazines, music, and movies) popular among 3,261 Black and White adolescents (12–14 years old) found that less than one half of 1% of the content included information about or depictions of sexually healthy behavior. A qualitative analysis of the relatively rare instances of sexual health content revealed that across all four media the sexual health content was ambiguous and/or inaccurate, reinforced traditional gender stereotypes that males seek sex and females are responsible for protection against pregnancy, and presented puberty as funny and contraception as embarrassing or humiliating. These analyses suggest that significant changes in the media's presentations of sexuality would be required if the media are ever to be considered a healthy part of adolescents' sexual socialization.  相似文献   

14.
Min Liu 《亚洲交流杂志》2013,23(2):197-213
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15.

One week of primetime network television from 1989 was content analyzed with a coding scheme previously used to examine sex on television in 1979. At a time when AIDS and high rates of teenage pregnancy call for sexual responsibility, the study found that sexual behavior and language have not diminished over the 10‐year period. Instances of suggestive sexual displays and noncriminal sex acts declined, while sexual touching increased. Explicit intercourse, not in evidence in 1979, was shown in 1989. Issues of safe sex, sexually transmitted disease, and contraception are rarely addressed. Sex in primetime occurs predominantly among the unmarried, and white males typically initiate sexual acts and words.  相似文献   

16.
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and behaviors. Based on results from the media survey, respondents' top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nudity, sexual innuendo, touching and kissing, and sexual intercourse. Overall, 11% of the media used by respondents contained sexual content. A measure called the Sexual Media Diet (SMD) was developed to assess each individual's exposure to sexual content in the media, based on the combination of media consumption and content. The SMD measure showed a statistically significant association with adolescents' sexual activity and future intentions to be sexually active, with measures of movie and music exposure showing the strongest associations.  相似文献   

17.
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted according to their own values and beliefs about gender roles, relationships, and sexuality. I argue that the geographical isolation and the local patriarchal culture mediated the process of reception, interpretation, and appropriation of telenovelas. The isolation in which Macambira is located in relation to the urban representations in the telenovela narratives intensified the perceived gap between the local patriarchal culture and the urban reality constructed in the television text.  相似文献   

18.
The reality dating programs Boy Meets Boy and Playing It Straight purported to illustrate the elusiveness of performing sexual orientation in a culture that increasingly understands sexuality as fluid. By highlighting stereotypes typically associated with both gay and straight men, the shows exposed the difficulties of determining sexual orientation with “gaydar”. Both gay and straight participants were represented as equally incapacitated to identify sexual orientation. In doing so, the programs sought to advance liberal democratic conceptions of tolerance and equality. Employing Foucault's conception of the “glance,” I explore the problems inherent in relocating “gaydar” to the small screen.  相似文献   

19.
This paper reports analyses of sex differences in knowledge, attitudes, and behavior related to HIV/AIDS and communication about HIV I'AIDS in the heterosexual college population. Men and women differed in their assessments of risk to HIV infection for various behaviors; in each case women perceived greater risk. Women were more favorable than men regarding talking about AIDS and attitudes about condom use. Men reported a greater number of sexual partners for the previous five years than did women. Men, more often than women, appear to have changed their behavior in a direction of greater risk. Only two sex differences were found for prevention‐related behaviors. First, men more often reported having purchased a condom. However, no sex differences were found for actual condom use. Second, as reported in previous studies, women were more likely to engage in AIDS‐related talk with a sexual partner. Because of their many differences, men and women need to be targeted as separate audiences for HIV/AIDS prevention. Further, because women have emerged as the most rapidly growing group at risk for HIV infection and because women appear to be more willing than men to implement HIV/AIDS prevention in their relationships, they should be considered a primary audience for HIV/AIDS‐prevention programs designed for influencing the behavior of heterosexual couples.  相似文献   

20.
Feminist groups have contended that women are portrayed more often as the butt of humor on prime‐time television than are men, citing this as an example of sex discrimination. The present study was conducted to investigate the accuracy of this charge. Other aims of the study were to assess the frequency of sexual and hostile humor on television and to determine whether the Family Viewing Hour contains less hostile and sexual humorous content than other times. To fulfill these goals coders recorded and classified humorous incidents sampled from the prime‐time (8–11 p.m.) viewing hours on the three major commercial networks in October, 1977. The results indicated that in absolute terms males were more often the object of humorous disparagement than were females. However, males appeared more frequently in principal roles on television and thus were more available as targets of disparagement. When the frequency with which males and females appear was taken into account, males disparaged females significantly more than females disparaged males. Thus, there is some support for the charge of sex discrimination. Other findings indicate that hostile humor is no more common than nonhostile humor; and nonsexual humor is more frequent than sexual humor. Finally, the survey indicated that sexual and hostile humor was as common during the Family Viewing Hour as during adult viewing hours.  相似文献   

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