共查询到17条相似文献，搜索用时 98 毫秒
1.
从理性和感性的方面探讨了英文广告的语言特征。广告语言的感染力从理性方面看有三个特征指令性、指称性、说服性,而社交性、表义性、煽动性则为广告语言的感性感染力的主要特征。 相似文献
2.
糟风英 《和田师范专科学校学报》2010,29(3):30-30
感性诉求广告主要以情取胜,相比较平实质朴的理性广告语言,感性广告语言更具有艺术感染力与感召力。本文讲述了广告文案中应用感性诉求方式的必要性、应注意的问题及其趋势。 相似文献
3.
杨凡 《南宁职业技术学院学报》2008,13(2)
通过中西方广告语言中的情感诉求、理性诉求、道义诉求等三个方面的论述及广告语言修辞中诉求手段的运用,分析了修辞劝说机制在中西方广告语言中的差异,明确了广告语中运用修辞劝说机制能增强语言的艺术性和感染力,从而更好地实现广告的价值。 相似文献
4.
杨凡 《南宁职业技术学院学报》2008,13(2):91-94
通过中西方广告语言中的情感诉求、理性诉求、道义诉求等三个方面的论述及广告语言修辞中诉求手段的运用,分析了修辞劝说机制在中西方广告语言中的差异,明确了广告语中运用修辞劝说机制能增强语言的艺术性和感染力,从而更好地实现广告的价值。 相似文献
5.
体育教师的感染力指的是教师通过形体动作以及相应的语言讲解,在教学示范中持续感染学生能力.它是一种很直观的教学方法,是集语言讲解和肢体语言的所共同形成的感染力的总和.本文通过从有声语言和体态语言两个方面体现教师的感染力,进而阐述在体育舞蹈教学中,教师的感染力对教学效果以及人才的培养起着重要的作用. 相似文献
6.
周兰芝 《湖北广播电视大学学报》2008,28(2):133-134
本文从有声语言和体态语言两个方面对教师的感染力进行研究,进而阐述在形体课教学中教师的感染力对教学效果以及人才的培养起着重要的作用。 相似文献
7.
语言象似性研究是国内外语言学界关注的焦点之一,但对广告英语的象似性研究还很薄弱。广告英语的象似性主要表现在语音象似性、数量象似性、顺序象似性和对称象似性等方面。在广告语言中灵活运用象似性理论,可以有效提高广告的吸引力和感染力,增强广告的宣传效应。 相似文献
8.
纪录片《Wild China》综合运用了理性和感性两种语言,既流畅隽永又生动自然,具有较高的艺术感染力。 相似文献
9.
李爰葓 《中华活页文选(教师版)》2023,(7):55-57
在小学语文课堂上，语言要素承担着传递教学信息、表达语文情感的重要教学任务。关注语言知识的多元化应用，以情感、文化引导学生参与学习，才能使小学生感受到中华语言文化的独特魅力，对语文课程产生更为浓厚的人文探索热情。为在小学语文教学中增强语言的感染力，现从语言感染力的直观概念、教学影响等角度展开论述，分析增强语言感染力的相关元素，思考借由教学活动提升学生语言素质的最佳方法。 相似文献
10.
尹春容 《中国科教创新导刊》2011,(16):126-127
如何增强高校思想政治课教学的吸引力和感染力,受学生欢迎,是每一位高校思想政治理论课教师必须研究和解决的问题。本文从教学内容、教学形式、教学语言、教学思路、教学评价、教师素质等方面对如何增强其吸引力和感染力做了一些探讨。 相似文献
11.
Previous research has examined the use of classroom fear and efficacy appeals from a student perspective, but little is known about teachers’ views towards fear and efficacy appeals. In this preliminary study, we conducted a survey of 234 secondary school teachers. Results showed that teachers held mixed views towards the use of fear appeals and their domain knowledge of fear appeals, but more homogenous views about efficacy appeals, reassuring messages and domain knowledge of efficacy appeals. There were no differences in the endorsement of fear and efficacy appeals from teachers of differing school general certificate of secondary education performance, however, teachers reported students to be less efficacious from schools whose performance is deemed to be ‘under average’. There were no differences in the endorsement of fear appeals or domain knowledge of fear appeals between novice and experienced teachers. These findings provide a first step in examining fear and efficacy appeals from a teacher perspective. 相似文献
12.
Fear appeals are messages that focus on avoiding the negative consequences of failure. They are often used by teachers as a motivational tactic prior to high-stakes examinations. In this study, we examined whether 566 secondary school students, from 26 different classes, approaching high-stakes examinations appraised fear appeals as threatening or challenging. Multilevel regression analyses showed that an increased frequency of student-reported (but not teacher-reported) fear appeals were experienced as a threat, when focused on avoiding negative consequences and as a challenge, when focused on the timing of forthcoming examinations. Threat experience was associated with lower student-reported academic self-efficacy, higher attainment value and higher extrinsic value. Challenge experience was associated with higher student-reported attainment value and higher extrinsic value. Results show that students differ in the way that they experience fear appeals. Fear appeals should be conveyed with caution, especially if students have low academic self-efficacy. 相似文献
13.
The present study investigated whether fear appeals used prior to a test increased self-reported test anxiety and had a detrimental effect on test scores. Forty primary school pupils were instructed for one week under a low threat condition under which no fear appeals were made and another week under a high threat condition in which fear appeals were made salient. An end-of-week test was given in both conditions. Pupils reported an increase in test anxiety related worrisome thoughts and autonomic reactions under the high threat condition, but not in off-task behaviours. Test scores were lower under the high threat condition, but were not attributable to the increases in test anxiety related thoughts and autonomic reactions. This study adds weight to the argument that fear appeals are a damaging classroom strategy, but the mechanism by which fear appeals are reducing test scores is not yet clear. 相似文献
14.
胡金平 《湖南师范大学教育科学学报》2012,(2):32-36
从理论上看,教师是受过专业训练的教育工作者,拥有教育的权威。然而,近年来家长直接或间接干预学校教育行为的现象愈加普遍,家长干预甚至成为学校教育改革推进过程中一个重要的阻力源。从新经济社会学的嵌入性理论看来,家长的诉求和干预是社会关系、社会结构等嵌入其中后的必然体现。学校教育者的行为,必须顾及作为学校利益相关者家长的诉求,其教育决策其实便是一个诸多利益平衡和理性选择的过程。 相似文献
15.
Laura J. Nicholson David W. Putwain Ghada Nakhla Benjamin Porter Anthony Liversidge Monika Reece 《Journal of Experimental Education》2019,87(1):139-160
A person-centered approach was employed to investigate how students' evaluation of perceived teacher utility value messages, i.e., fear appeals, as a threat and as a challenge, combined within individuals and how these combinations related to student engagement. Two studies were conducted with students in their final two years of secondary education. Empirically distinct clusters emerged at two time points in the academic year. Evaluating the message in the fear appeal at a higher level of challenge than threat was beneficial. Unexpectedly, high threat was associated with high engagement, as long as high challenge was also present, however, this combination was also related to high emotional disaffection. Moderate threat combined with moderate challenge had the most detrimental relationship with student engagement. Educational interventions should aim to increase the likelihood of a challenge evaluation. 相似文献
16.
随着《国家中长期教育改革和发展规划纲要（2010—2020年）》的颁布,开放大学的筹建被提上日程,办学自主权是其中关键的一项。从理论和现实看,国家开放大学和省级开放大学在办学自主权上都有自身的诉求,也均有其合理性,科学构建国家开放大学和省级开放大学的办学自主权,明确权利和义务,才能形成系统改革合力,实现共同的目标。 相似文献
17.
刘伟发 《渭南师范学院学报》2008,23(6):19-24
对渭南市检察机关2004年至2008年5月以来涉检上访问题的调查表明：当前基层检察机关涉检上访处理工作呈现工作规范性不强、工作机制不科学、工作考评标准不合理、处理方式被动的缺失。这些问题的产生涉及主观和客观两个方面的一些深刻原因。处理涉检上访工作要取得实效必须坚持标本兼治,强化案件质量管理,完善相关工作机制,做好上访信息工作是从源头预防、治理涉检上访的基本方略。 相似文献