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1.
This study examines the widespread notion that people turn to media to find reinforcement for their personal values. Based on a representative sample of subscribers to women's magazines, the article investigates relationships between readers’ own values and the values they ascribe to the magazine. For some titles, selective exposure to a periodical that presents values close to their readers is observed. For others, readers disagree on magazine values to an extent that indicates considerable room for interpretation of a magazine as an “open” text. Some women's magazines seem to allow their readers to project their own values onto the published contents rather than presenting a clear-cut, “objective” value pattern that could steer exposure.  相似文献   

2.
This paper looks at the impact of internationalization on the women's magazine industry in Taiwan. It addresses the growing concentration of ownership and control at the international level, how the subsequent standardization has affected advertising, and the implications this has had for the magazines’ readership.

The influx of international magazines to the Taiwanese market since the mid 1980s saw a marked shift of advertising toward transnational brand products. With this in mind, content analysis was conducted to compare advertising in local magazines with that of locally available editions of international titles. The domestic titles, New Woman and Nong‐nong and the Chinese editions of Cosmopolitan and Marie Claire were analysed for 1995. The results indicate that commercial forces have resulted in Taiwan's women's magazines presenting the international stereotype of women in aesthetic roles.  相似文献   

3.
In recent years, many general-interest magazine publishers have had problems maintaining stability. What can these publications learn from smaller, niche titles that have  remained successful through the same industry changes? This paper will examine three major strengths for niche magazines that general-interest magazine publishers lack: their reader devotion, their careful approaches to digitalization, and their use of paid digital content. These strengths are analyzed in three case studies from different sub-genres of niche publishing: a city magazine, a luxury product magazine, and a hobby magazine. This paper offers practical suggestions general-interest magazines can implement. Looking at the successful practices suggests the potential to address industry-wide problems and to potentially yield more stable magazine publishing environments.  相似文献   

4.
《Communication monographs》2012,79(3):270-289
The framing of sexual content in women's magazines reflect two different approaches to the selection of a romantic partner: the selection of (a) a stable partner for a long-term relationship vs. (b) an attractive rogue for a fling. The effects of such framing on women's partner preferences were explored in this laboratory experiment. Women with different relationship goals were randomly assigned to read an article from a women's lifestyle magazine (Cosmopolitan) that framed sex in either relational or recreational terms before completing explicit and implicit measures of partner trait preferences. Article frame did affect the importance of appearance-related traits in a potential romantic partner as well as implicit preferences for frame-consistent partner traits. Results are discussed in terms of media framing effects.  相似文献   

5.
This study explores how consumers react to advertisers' attempts to influence editorial content of media. Two practices are explored: complementary editorial (magazines giving editorial mentions to advertisers' products or services) and attempts at content censorship. Specifically, the study looks at how adult female readers of women's magazines make sense of the 2 aforementioned practices. Findings indicate that women believe editorial mentions of advertisers' products and services can be useful. Based on what the women in this study stated, attempts by advertisers to prevent media content from being published has greater potential to damage the credibility of both the advertiser and the magazine. Participants drew a basic distinction between the practices of complementary editorial and advertiser influence to prevent content: Editorial provides information, but advertiser influence to prevent content denies information.  相似文献   

6.
The success of female athletes in the 1996 Olympics brought with it a great deal of optimism that women in sports would finally receive acceptance for their athletic talents. This optimism was concomitantly fueled by the rise of women's sport magazines. This study was designed with 2 purposes. First, through an analysis of both visual and literal texts, we sought to replicate previous research in determining whether there had been any changes in the coverage of female sports and athletes in Sports Illustrated's historically male-centered magazine. Second, the same standards of review were applied to Sports Illustrated for Women to discover if the mandates for marketing femininity are so strong that they have crossed over to this female-specific sport magazine as well. An analysis of content (1,105 articles and 1,745 photographs) within Sports Illustrated and Sports Illustrated for Women from 1997 to 1999 found that women continue to be underrepresented, portrayed in traditionally feminine sports, or shown in nonsport-related scenery in both media outlets. Within the pages of media explicitly focused on women's issues within sports, successful female athletes continue to be constructed in stereotypical and traditional conceptions of femininity that supercede their athletic ability. It is suggested that this generally unoffensive, status-quo approach has been continued to maintain marketability to advertisers and to general sports readers.  相似文献   

7.
This article examines how shortened magazine supply duration of magazines effects newsstand sales. Based on a quasi-experimental design, panel data are gathered from a total of 33 newsstand vendors in cooperation with a magazine wholesaler in southwestern Germany. As results show, a shortening in magazines' supply duration does not lead to a significant decrease in a newsstand vendor's or a wholesaler's overall revenues. Furthermore, diverse categories of magazines are affected differently by a shortening of supply durations.  相似文献   

8.
In this article, I review 3 waves of ethnic media scholarship, and I describe how the dominant paradigm shifted from assimilation concerns to pluralism. I used qualitative and quantitative content analysis to examine news and features in 5 new nationwide women's magazines targeted to U.S. Hispanics. Thirty-eight percent of the manifest content mentioned Latinos and 27% mentioned specific Latin American cultures. These new English-language and bilingual Latina magazines distributed in the United States had simultaneous assimilative and pluralistic functions. One function was the ability to create a pan-Hispanic identity for members of various Latin American cultures. The magazine content does not fit within the confines of current language-based ethnic media models. I propose a revised model of ethnic media that reflects dual functions of assimilative and pluralistic expression and takes into account the possibility of more symbolic ethnic media functions.  相似文献   

9.
This paper focuses on the emergence of radio receiver technology and its use by the American public as revealed in 1,725 magazine display advertisements in 12 general circulation and women's magazines from 1920 through 1929. It explores how the complicated wireless telephone receiver was adapted to usability for the decidedly nontechnical public. The study also explores how the “new”; radio — broadcasting — became useful to the general public in various aspects of daily life by the end of the decade. From a technical and social novelty in 1920, radio had evolved to a place squarely‐ on the path to social and cultural integration with American society by 1929.  相似文献   

10.
In the summer of 1928, the arrest on a disorder charge of a young woman in north London who gave her name as Helene Adele led to a press sensation after she claimed that the officers had falsely accused her in order to discredit her claim that one of them had sexually assaulted her. The constables were ultimately prosecuted, convicted and discharged from the Metropolitan Police. This article considers the Adele case in the context of intense concerns about the possible abuse of police powers—particularly in cases involving women—in the late 1920s. Adele was catapulted onto the front pages of Britain's sensationalist press: her serialised memoir appeared in a newspaper and was reprinted in a women's magazine. However, her case was more than just a tabloid spectacle. Contributing to historians' reconsideration of the sensationalist inter-war press, this article shows how the coverage of the case fit into the press's interest in young working-class women's lifestyles and sexuality, highlighting how ‘human interest’ journalism could be intermixed with social critique.  相似文献   

11.
A panel discussion was held at the University of Minnesota to explore how librarians, publishers, and booksellers advance access to women's literature. Using the Twin Cities area of Minnesota as a model, the program brought together five professionals representing university and public libraries and socially conscious publishing and bookselling. The group addressed issues associated with the production, selection, and access to women's literature. Three conditions came to light, revealing the complexities of each function, the impact of contemporary trends, and the necessity of cooperation among publishers, booksellers, and librarians.  相似文献   

12.
13.
Breast cancer is one of the most feared diseases in contemporary Western society. Popular women's magazines are important sources of information about and orientation to the disease. The current study applies problematic integration theory in an interpretive analysis of all breast cancer articles appearing in five top-circulating women's magazines between 1997 and 2002. In so doing, the study illuminates two major challenges (uncertainty and ambivalence) and several imperfect approaches to coping constructed in this discourse (simplification, information-seeking/provision, affect management, trusting intuition, sustaining hope, and metaphoric reframing). These results have several clear and important practical implications and highlight a major and largely untried direction for future research.  相似文献   

14.
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.  相似文献   

15.
This study examines the role of learned societies as publishers in Finland based on bibliographic information from two Finnish databases. We studied the share of learned societies' peer‐reviewed publication channels (serials with ISSNs and book publishers with distinct ISBN roots) and outputs (journal articles, conference articles, book articles, and monographs) in Finland. We also studied the share of learned societies' open access (OA) publications. In 2018, there were 402 peer‐reviewed publication channels in Finland. In 2011–2017, the number of peer‐reviewed publications from scholars working in Finnish universities and published in Finland was 17,724. Learned societies publish around 70% of these channels and publications, mostly in the fields of humanities and social sciences. Learned societies in Finland focus on journal publishing, whereas university presses and commercial publishers focus on book publishing. In 2016–2017, 38.4% of the learned societies' outputs were OA. This study concludes that Finnish learned societies play an integral part in national scholarly publishing. They play an especially important role in journal publishing, as commercial publishers produce only 2.6% of Finnish journals and book series, and only 1.4% of the journal articles from scholars working in Finnish universities.  相似文献   

16.
从版权合作到内容本土化——时尚杂志的必然选择   总被引:2,自引:0,他引:2  
本文从时尚的文化本质分析入手,认为时尚杂志的立足点应该是本土的时尚文化。文章分析了成功时尚杂志版权合作与内容本土化并重的运作模式,认为从时间纬度上看,从版权合作走向内容本土化是中国时尚杂志的必然选择。同时,文章从历史的角度佐证了内容本土化将使中国时尚杂志成功成为可能。  相似文献   

17.
Between November 1977 and February 1978 sixty-three major American public libraries were surveyed concerning their holdings of the fifty-five leading mass consumer magazines sold on the newsstand. The 97 percent response is discussed and tabulated as is the coverage of the titles in eight popular magazine indexes. For ease of discussion the fifty-five titles surveyed are grouped into fourteen subject categories and the results of the survey summarized. It is concluded that the major public libraries in the United States adequately represent the current state of the nation's popular culture as reflected in newsstand sales of popular magazines.  相似文献   

18.
This ethnographic research concerns the management of emotions in the editorial offices of the Finnish fashion-oriented lifestyle magazines, Elle Finland and Trendi. The material was collected through focused interviews and participant observation in editorial shoots. The analysis focuses on the informants’ ways of acting in the editorial shoots and their experiences in their work and the role of emotions in content production and co-operative work practices. The study demonstrates that emotional labour is required in production of content that is aimed to move, please or surprise the model reader and through her, the actual readers of the magazine. The members of the photography team are inclined to suppress feelings of anxiety and at the same time support and encourage other team members and the photographed subject. Emotional labour maintains stability in a tightly scheduled and goal-oriented teamwork, and enables team members to attune to the intimate and convivial atmosphere. The study also gives evidence about cruel optimism as it points out how magazine staff adjust to the uncertainty of the magazine field and the increased personal workload by invoking in themselves feelings of enjoyment and suppressing feelings of strain.  相似文献   

19.
Serials Report     
Abstract

An exploratory study of the information-seeking experiences of women's studies faculty provided interesting insights into their use and collection of periodical literature. Using in-depth interviews and observations, as well as postings from a listserv, the study identified problems, influences, and expectations involved in faculty's daily work with magazines and journals.  相似文献   

20.
This study used a content analysis of editorial articles to explore the portrayal of gender in women's pages of Taiwanese newspapers between 1975 and 2009. In addition to topical themes and editorial format, we focused on how women's pages present political messages in terms of the topics addressed, style of argumentation, methods of challenging traditional gender roles, and the promotion of provocative actions. We compared the content analysis data with social development indicators and public opinion polls in the contexts of the evolution of the market and the women's movement in Taiwan. We found that in the early stages of the women's movement, the women's pages mainly played the role of shaping a collective identity among the female public. During the postfeminist period, the women's pages mainly address social problems rooted in the domestic realm and provide self-development advice.  相似文献   

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