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Jami A. Fullerton Matthew Hamilton Alice Kendrick 《Mass Communication and Society》2013,16(2):171-187
This study examines the relationship between Singaporean college students'attitude toward Americans and their exposure to U.S. exported entertainment media. The 328 Singaporean college student participants expressed relatively neutral attitudes toward Americans and reported high consumption of U.S. entertainment media (movies, television shows, magazines, music). Exposure to American media was found to correlate positively with student attitudes toward Americans. In contrast to some media critics' contention that exposure to U.S. media fosters negative attitudes among citizens of other countries, this study suggests that U.S. entertainment may influence attitude toward Americans in a positive direction. 相似文献
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Kenon A. Brown Natalie Brown-Devlin Michael B. Devlin Andrew C. Billings 《Communication Research Reports》2019,36(2):103-113
This fragmentation of Olympic media is a fascinating trend to explore on an international level to examine if there are similarities in how citizens of different countries consume Winter Olympic media. Another curiosity is the amount of entertainment value different media platforms add to the experience of the Winter Olympics. Using an international sample of 2,245 participants across six countries, a survey was conducted to explore the differences in media consumption during the 2018 Winter Olympics among citizens in six countries, as well as what media consumption habits predict one’s perception of the entertainment value of the 2018 Winter Olympics. Results showed that while participants are adopting more digitally based means to consume Olympic media, television and print media were the strongest predictors of entertainment value. 相似文献
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1990年代以来,大众传媒和商业意识的崛起,彻底瓦解了传统的读者群,阅读成为一个分化的小部落行为,阅读趣味也发生了巨大的分裂。强大的大众传媒力量构建了一个权利的话语体系,读者的阅读行为也被纳入到这一强大的媒介话语的生产结构之中。在以电视传媒为代表的大众文化日益渗透的影响下,受众的阅读心理呈现出一种娱乐化的特征,读者的阶层呈现全面的分化。在电视的强大影响下,阅读开始以家庭或小群体为单位,随着电视的指针而选择同一种阅读类型。当影视文化建构起的消费主义意识形态深刻地引导着受众的消费——购买影视图书的时候,读者就成为马尔库塞所说的“单向度的人”． 相似文献
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This study used brief, fantastical fiction films viewed on a computer to extend research into the multiple dimensions of audiences' responses to entertainment media. One hundred sixty participants viewed one of two films and completed measures of transportation into the film, perceptions of the film as fun and meaningful, and need for cognition. Transportation was associated with both fun and meaningfulness perceptions, which were correlated with each other. Need for cognition predicted meaningfulness directly and indirectly through transportation. This trait was associated with fun only indirectly, via transportation. 相似文献
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[目的/意义] 随着社交媒体应用的迅速普及和持续渗透,众多社交媒体用户面临过度使用问题,其正常的学习、工作和生活受到干扰,引发了用户焦虑、倦怠与后悔等负面情绪。探究引发用户后悔情绪的影响因素与应对策略的选择问题对社交媒体服务商缓解用户负面情绪、提高用户忠诚度,并促进用户健康使用社交媒体具有重要意义。[方法/过程] 以微信用户为研究对象,从社交过载、信息过载和系统功能过载视角出发,考虑用户转换成本与自我情绪管理的影响,构建微信用户过度使用的后悔情绪影响因素及其应对策略模型,采用结构方程模型（SEM）与模糊集定性比较分析（fsQCA）相结合的方法进行分析。[结果/结论] ①微信用户涉入程度正向影响用户对社交过载、信息过载和系统功能过载的感知及其转换成本,进而加剧用户的后悔情绪;②用户的后悔情绪越强烈、面临的转换成本越高,则越倾向于采取情绪导向应对策略,其次是问题导向应对策略;③微信用户自我情绪管理水平越高,用户越可能采取合适的应对策略以缓解自身后悔情绪;④定性比较分析发现两类触发微信用户后悔情绪的前因构型、四类触发问题导向应对策略选择的前因构型和一类触发情绪导向应对的前因构型。 相似文献
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This study explores Facebook users’ management behaviors related to their—and their friends'—political communication via social media, utilizing the concepts of context collapse and self-presentation. A new two-factor measure of Facebook management was developed, pilot tested (N = 139) and implemented in a survey utilizing a national sample (N = 352) of individuals aged 18–29. Results indicated Facebook users are not generally engaging in the strategic management of political disclosures or the political content to which they are exposed. However, as network sizes increase, participants engage in more disclosure behaviors and make greater efforts to manage content exposure. Additionally, participants with strong political beliefs engage in more Facebook management behaviors, possibly indicating an effort to limit cognitive dissonance. 相似文献
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Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion. 相似文献
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A total of 529 respondents who had participated in fantasy sport in the past year completed a survey regarding their media consumption habits and motivations for play. Significant age divides were uncovered between players who were younger than age 35 as opposed to respondents who were 35 and older. Overall, younger participants consumed 4.2 more hours of sports media content per week and were more likely to participate in fantasy sport because of entertainment, enjoyment, and surveillance desires. In contrast, older participants were more likely to participate in fantasy sport to pass the time, even though consumption research indicates that they spent less time devoted to the activity than their younger counterparts. In addition, younger participants were more likely than older participants to exhibit a desire to establish and exhibit elements of personal sports knowledge. Implications for communication researchers interested in media and/or sport are articulated. 相似文献
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Danny D. E. Kim 《媒体管理杂志》2017,19(3):197-221
The macro versus micro debate in the brand personality literature has yielded a variety of micro approach brand personality scales for different media, with both differences and parallels in personality dimensions uncovered. The observed parallels in media brand personality dimensions and the varying media contexts under which empirical tests of selective exposure theories have been conducted suggest some common ground in the way that media product brands of different formats are perceived by individuals prior to selection and that the optimal method of measuring brand personality for media products may be neither broad macro inventories nor highly context-specific micro measures but somewhere in between. This article discusses the construction of a unified scale of media brand personality that can measure the personality of movie, TV show, pop song, news, and video game brands. The results of a two-step study consisting of free-association task (N = 1,440) and factor structure formation survey of selected items (N = 4,967) suggest a three-factor structure consisting of aggression, heroism, and warmth. Communication, media management, and marketing ramifications of this scale and potential directions of future research are discussed. 相似文献
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《媒体管理杂志》2013,15(2):84-91
Films have become an essential asset to transnational media corporations (TNMCs) such as Sony, Time Warner, or Disney. Since the 1990s these and other corporations have utilized a strategy called event movie. The central goal of this marketing strategy is to ensure the success of a film, as well as to provide content for the many different divisions owned or controlled by TNMCs, for example home entertainment, cable, and pay-television. The event movie strategy takes advantage of the film industry's macro structure and combines established concepts (blockbuster, high-concept marketing) with new business models, turning the value chain into a value cycle. This article describes an analytical framework for the event movie strategy that is used by the world's leading TNMCs. As a conclusion, the framework of the event movie strategy can be applied to better understand the success of individual films. The concept can also be expanded to describe the individual TNMC's strategy within the field of audiovisual content. 相似文献
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Recent research has shown that exposure to entertainment media depicting moral beauty may not only influence viewers' affective responses, but also lead to altruistic behavior. Although the process has been tied to a set of feelings commonly referred to as elevation, the mechanisms by which the effects take place have not been examined. This experiment (N = 107) showed that participants who watched a clip portraying moral beauty were more likely to help with an unrelated volunteer task after viewing than those who watched a non-meaningful clip. The effect of the clip was mediated by the degree to which the clip produced mixed affective response in participants. Although the clip portraying moral beauty led to increased empathy with the character and increased feelings of elevation, neither of these predicted helping behavior after controlling for clip content. Helping behavior also increased when the help recipient was less similar to the participants (age, race, and university affiliation). 相似文献
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Josie Barnes Parker 《图书馆管理杂志》2013,53(8):1001-1006
ABSTRACTWe hear often of the success of managers and administrators. We can find lists of titles on how to succeed as a manager and be the best we can be. We rarely read of failure or coping with failure from the people who have failed and survived with their jobs, or not survived as so often is the case. Somewhere in between always succeeding and sometimes failing is job fatigue. What to do with ourselves and how to recover our confidence and energy when we are completely drained is a personal decision and one with many choices. The author chose learning to ride and own horses and in this column she explains how learning to “mean it” with horses allowed her to redefine success and remain an enthusiastic library administrator. 相似文献
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David Goldblatt 《传播与批判/文化研究》2013,10(2):201-206
Fiction, particularly movies, enjoys the license to abandon philosophical rigor and play free and loose with issues somewhat related to the traditional personal identity concerns of philosophers. Double-named characters appear frequently in movies raising issues of double-identity to deepen the intrigue of their narratives. This paper explores the 1947 American film noir Out of the Past, which depicts the double identity and subsequent incarnation/embodiment of its protagonist by his abandoned past as a private detective who has crossed his gangster employers. In addition, the essay reaches “outside” the film to discuss the use of incarnation in the application of such notions as star or role, by taking as an example, its star Robert Mitchum, which leads us to how forces largely independent of their wills, incarnate certain actors, setting them up outside their films for multiple identities. 相似文献
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Lihong Zhang 《亚洲交流杂志》2013,23(3):248-267
This study investigates the framing effects of gay-themed entertainment media in China. Specifically, the study explores the mechanisms underlying attribution framing and value framing, through two separate experiments. The results of the first experiment indicate that exposure to attribution frames had considerable influence on the participants' perceptions of the controllability of homosexuality and their emotional responses. In addition, fictional entertainment media's framing of the origin of homosexuality indirectly influenced the participants' opinion through anger. Those participants exposed to a program homosexuality as a type of ‘controllable’ sexuality were likely to express anger and thus were not likely to support gay rights. The results of the second experiment indicate that the core values reflected in a gay-themed program affected the participants' opinions by changing their perception of the importance of value-related beliefs. Those participants exposed to a frame reflecting family values were likely to consider beliefs about family values to be important, which facilitated their support for gay people's personal dignity and equal rights to jobs, housing, and freedom of expression, among others. 相似文献
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Hyunjung Kim 《Mass Communication and Society》2013,16(3):303-324
This study explores how the perceived effect and bias of reported election poll results are associated with voters' attitudes toward restrictions on polling reports and their political participation intention through emotions. A telephone survey using a representative sample of South Korean voters (N = 597) was conducted prior to the 2012 South Korean presidential election. Results indicate that the third-person perception of reported election poll results was indirectly linked to support for restrictions on polling reports through anxiety. For supporters of Mr. Jae In Moon, the nominee of the liberal Democratic United Party, who was reported to be behind in the polls, the hostile media perception was indirectly associated with support for restrictions through anxiety and directly associated with political participation intention. Implications of the findings are discussed. 相似文献
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Sophie H. Janicke Diana Rieger Leonard Reinecke Winston Connor 《Mass Communication and Society》2018,21(3):345-367
This study extends research on the relationship between hedonic and eudaimonic entertainment and its potential for recovery experiences and aspects of well-being (e.g., Rieger, Reinecke, Frischlich, & Bente, 2014). With the broad notion of what hedonic and eudaimonic media can entail, this research focused on unique affective experiences—namely, positive affect—and an expanded concept of meaningful affect (including elevation and gratitude). An online experiment with 148 full-time employees in the United States was conducted to investigate the unique role of positive and meaningful affect eliciting YouTube videos (compared to neutral control video) on recovery experiences and vitality and work satisfaction in the work context. A path model suggests that meaningful videos predicted mastery recovery experiences, whereas positive affect predicted psychological detachment and relaxation experiences. In addition, mastery recovery experiences predicted vitality, whereas relaxation experiences predicted satisfaction with work, indicating a unique potential of the consumption of meaningful and positive affect inducing YouTube videos at work for workplace well-being. 相似文献
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Amy B. Becker 《Mass Communication and Society》2014,17(3):424-445
The current study examines the relationships between exposure to partisan political parody, affinity for political humor given a desire to reduce anxiety, and internal political efficacy. Analyzing data from a spring 2013 experiment (N = 269), the results suggest that prior media exposure, an affinity for political humor given the desire to reduce anxiety, and a preference for humor that attacks the opposition are significant predictors of political efficacy. In addition, a three-way interaction between partisan identification, humor type, and affinity for political humor (AFPH)–anxiety relative to the dependent variable of internal political efficacy was significant. In particular, high AFPH–anxiety Republicans who viewed Democrat-directed humor were more likely to feel politically efficacious. The significance of the findings is discussed along with suggestions for potential theoretical mechanisms that can guide future academic research on the democratic impacts of politically entertaining media. 相似文献
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《Library & information science research》2019,41(1):31-38
While LIS literature addresses queer individuals' information practices in certain contexts, a gap exists in understanding interactions with entertainment media (EM), which can be broadly defined as fictional and creative non-fiction content such as movies and television. Ten semi-structured interviews with queer individuals and content analysis of EM resources using constructivist grounded theory found that participants viewed EM as a salient part of their identity-related information practices. In particular, participants engaged in discovery practices that included seeking, satisficing, and triangulation, and consumption practices that included validation, fact-finding, evaluation, and creation. Participants discussed the complex and contextual positive and negative attributes of queer-representative EM, as well as their experiences attempting to access such content in information institutions. Findings suggest ways in which knowledge workers may improve EM-related information systems and services to better assist queer individuals. 相似文献
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Erica Weintraub Austin Bruce E. Pinkleton Yi-Chun Chen Bruce W. Austin 《Mass Communication and Society》2013,16(4):399-421
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N1 = 922, M = 14.13, SD = 1.07; N2 = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable. 相似文献