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1.
Young Sik Kang Jinyoung Min Jeoungkun Kim Heeseok Lee 《International Journal of Information Management》2013
Individuals with a positive evaluation of a target system are likely to continue using the system, and this sustained use is likely to result in continued use. This target-oriented perspective has served as a major conceptual framework for understanding users’ behaviors in online contexts. The primary objective of this paper is to address two additional perspectives—alternative- and self-oriented perspectives—for a firmer understanding of continued use in the context of social network sites (SNS). A research model is built by employing regret and self-image congruity to represent these two perspectives. The model also examines the condition under which habits are formed and how this automatic mechanism influences the dynamics of the nomological network between intentions and behaviors. The analysis results of two rounds of surveys for capturing the actual link between intentions and behaviors indicate that regret and self-image congruity can play crucial roles in post-adoption phenomena in the context of SNS. 相似文献
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以SNS社交网络个人用户持续使用行为为研究对象,以信息系统持续使用理论为参考框架,整合计划行为理论,针对SNS的特点引入感知娱乐、感知信任及习惯,建立研究模型进行实证研究。研究结果表明:信息系统持续使用理论在SNS情境下有良好的适用性;主观规范和感知行为控制对用户的使用意向和实际使用行为影响显著;感知娱乐对满意度和持续使用意向影响显著;习惯对实际使用行为的影响及对持续使用意向和行为之间的调节效应显著。 相似文献
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本文研究了知识型员工主观幸福感对组织认同的影响问题,通过北京、广州、江苏等地的480份问卷测试,揭示了组织声誉、组织认同和积极情感三者的动态关系。结构方程统计结果显示,假设模型拟合指标优于其他替代模型,说明组织声誉直接影响组织认同,并且通过积极情感作为中介变量间接影响组织认同。 相似文献
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Samar Mouakket Mohammad Ahmad Al-hawari 《The Journal of High Technology Management Research》2012,23(1):46-57
Online reservation has increased significantly in recent years. Understanding how customers behave towards this technology is considered to be important to interested parties, such as travel agencies and tourism marketing managers, in order to enable them to improve their marketing strategies, which would, in turn, allow them to retain their customers. This paper presents findings about the antecedents of e-loyalty intention towards online reservation among 288 respondents in the United Arab Emirates. The research examines the role of e-service quality, hedonic and utilitarian values, satisfaction, and subjective norms in motivating loyalty intention towards online reservation. The results show that e-service quality has a significant influence on hedonic and utilitarian values, which, in turn, affect customer satisfaction. Moreover, satisfaction and subjective norms positively affect e-loyalty intention towards online reservation. 相似文献
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Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms. 相似文献
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[目的/意义] 探讨学术微信公众号用户持续使用意愿的影响因素,期望促进学术微信公众号的健康和可持续发展。[方法/过程] 基于期望确认模型（ECM）和PPM模型,构建了学术微信公众号用户持续使用意愿的影响因素模型,并通过问卷搜集300份有效样本数据,采用结构方程模型分析数据。[结果/结论] 结果表明,用户对学术微信公众号的满意度是影响用户持续使用意愿的主要因素;感知有用性正向影响满意度,间接影响用户持续使用意愿;期望确认正向显著影响感知有用性和满意感,间接影响用户持续使用意愿。与此同时,感知娱乐、信息质量和服务质量正向显著影响期望确认,间接影响感知有用、满意度、持续使用意愿。此外,转换成本、替代者吸引对持续使用意愿影响不显著。最后提出了相应的建议。 相似文献
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《International Journal of Information Management》2016,36(3):360-373
As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform. 相似文献
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Understanding users’ navigation on the Web is important towards improving the quality of information and the speed of accessing large-scale Web data sources. Clustering of users’ navigation into sessions has been proposed in order to identify patterns and similarities which are then managed in the context of Web users oriented applications (searching, e-commerce, etc.). This paper deals with the problem of assessing the quality of user session clusters in order to make inferences regarding the users’ navigation behavior. A common model-based clustering algorithm is used to result in clusters of Web users’ sessions. These clusters are validated by using a statistical test, which measures the distances of the clusters’ distributions to infer their dissimilarity and distinguishing level. Furthermore, a visualization method is proposed in order to interpret the relation between clusters. Using real data sets, we illustrate how the proposed analysis can be applied in popular application scenarios to reveal valuable associations among Web users’ navigation sessions. 相似文献
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《International Journal of Information Management》2017,37(6):601-610
Online games have created significant opportunities for electronic commerce managers. The degree to which online gamers regard their avatars—their gaming representations— as themselves is known to be influential to gamers’ behavior but little is known about how such identification impacts online gamer loyalty (i.e., gamers’ continued intention to play). This study filled this gap by developing its research framework from the perspective of the social identity theory and the social capital theory. Responses from 1384 online gamers were collected, and structural equation modeling was used to test the hypotheses. The analytical results indicate that avatar identification (the degree to which users regard avatars as themselves) is positively related to participation in gaming communities and social presence (the degree of awareness of other persons and interpersonal relationships). These were further positively related to online gamer loyalty. This study is the first using the two theories, i.e., the social identity and social capital theoretical perspectives, to clarify the mechanism underlying the impact of avatar identification on online gamer loyalty, assisting electronic commerce managers to create a loyal user base. 相似文献
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Millions of dollars have been invested into the development of digital libraries. There are many unanswered questions regarding their evaluation, in particular, from users’ perspectives. This study intends to investigate users’ use, their criteria and their evaluation of the two selected digital libraries. Nineteen subjects were recruited to participate in the study. They were instructed to keep a diary for their use of the two digital libraries, rate the importance of digital library evaluation criteria, and evaluate the two digital libraries by applying their perceived important criteria. The results show patterns of users’ use of digital libraries, their perceived important evaluation criteria, and the positive and negative aspects of digital libraries. Finally, the relationships between perceived importance of digital library evaluation criteria and actual evaluation of digital libraries and the relationships between use of digital libraries and evaluation of digital libraries as well as users’ preference, experience and knowledge structure on digital library evaluation are further discussed. 相似文献
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作为Web2．0时代的新兴产物,SNS社交网站已经成为互联网领域最热门的话题。而如何提高网站的活跃度是众多SNS企业关注的话题之一。从实证角度研究了社交网站用户的生活方式和人口统计特征如何影响其使用行为,进而影响其活跃度。发现分享新鲜事和玩游戏这两项使用行为对社交网站用户的活跃度有显著影响,而用户的某些生活方式（如创新因子）和人口统计特征（如性别、年龄、职业）又会对用户的使用行为产生显著影响。为SNS企业识别和留住活跃用户提供了理论依据。 相似文献
15.
Matti Mäntymäki Jani Merikivi Tibert Verhagen Frans Feldberg Risto Rajala 《International Journal of Information Management》2014
Academics and business practitioners are intrigued by the factors that foster continued user engagement in virtual worlds (VWs). It is unclear how, and to what extent, existing theories can explain their continued use. As young people constitute the majority of VW users, understanding the reasons for their continued use intentions is important. Taking the distinctive features of VW services into account, such as the visibility of users’ actions to other users, we contextualize the Theory of Planned Behavior and investigate the role of teenagers’ attitudes, social influences and perceived behavioral control as the determinants of their continued intention to use VW. We then apply a set of constructs from prior Information Systems (IS) literature to decompose these constructs. By analyzing primary data collected from 923 users of Habbo Hotel, a leading virtual world for teenagers, this study confirms the role of users’ intrinsic motivation, interpersonal influence and self-efficacy as key constituents of sustained user engagement in VWs. In addition, we demonstrate that decomposing these three established constructs can capture many of the key contextual characteristics of VWs. The study contributes to the literature by showing that IS theories and constructs are appropriate for the VW setting and teenage users. 相似文献
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Naveen Gudigantala Jaeki Song Donald Jones 《International Journal of Information Management》2011,31(4):327-338
Websites play a critical role in attracting customers and providing information to assist Web customers in decision making. Despite the importance of such systems providing a satisfactory experience, as per our knowledge no effort has been made to systematically examine the underlying causal structure among important decision related variables such as perceived effort, perceived information accuracy, perceived effectiveness, and satisfaction using Web-based decision support systems (Web-based DSS) that provide information to potential customers. In this study, we develop a conceptual model for investigating cognitive antecedents to Web users’ satisfaction in the context of Web-based DSS. The empirical examination of the research model using structural equations modeling indicates that perceived effectiveness is influenced by perceived information accuracy and effort, and in turn, has positive impact on satisfaction in using Web-based DSS. The implications of this study suggest to information managers that providing customers with highly accurate information from web sites requiring lower effort is perceived as an effective system and such perception leads to increased satisfaction. 相似文献
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Social networking sites (SNSs) enable user to personalize their contents and functions. This feature has been assumed as causing positive effects on the use of online information services through enhancing user satisfaction. However, unlike other online information services (non-participatory information services), due to the results of personalization in a certain situation, SNS users cannot help using the SNS even though they feel dissatisfaction on using it. SNSs are different from other information services in the sense that they create and sustain their own value based on the number of participating members. In SNSs, personalization, reflected by updates and maintenance of profile pages, results in such participation. This study hypothesizes that personalization influences on the continued use of SNSs through two factors: switching cost (extrinsic factor) and satisfaction (intrinsic factor). Web-based survey was conducted with the samples of 677 SNS users from six universities in the US. In-person interviews were conducted with 25 university students to elicit their thoughts on the SNSs. Quantitative analysis employed by testing the proposed model with five hypotheses through a structural equation modeling (SEM) technique. The transcribed interview data was analyzed following the constant comparative technique. The main findings indicate that, as expected, the personalization increases its switching cost as well as satisfaction, which results in further use of SNSs. These findings suggest that it is necessary to consider both extrinsic and intrinsic factors of user perceptions when adding personalization features on SNSs. 相似文献
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《Information processing & management》2022,59(6):103108
Our research attempts to track the role of coolness factors (i.e., attractiveness, subculture, and uniqueness) on user satisfaction and loyalty with respect to technological products. For this purpose, we construct a model for a particular technological product on the basis of coolness and satisfaction–loyalty theories. We then gather survey-based data from 454 Koreans for measuring the coolness factors, satisfaction, and loyalty variables. Subsequently, we employ an artificial neural network–structural equation model for testing the proposed model. Based on the outcomes, (1) we find that attractiveness and uniqueness have notable and positive effects on satisfaction, (2) whereas, subculture does not have a considerable impact on satisfaction. (3) In addition, a positive association between satisfaction and loyalty is identified. (4) Interestingly, there are no significant moderating influences of age and gender on the associations of coolness elements. Overall, the outcomes of our research contribute to the expansion of the literature regarding coolness theory and user experience of technologies. 相似文献
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本文从商店知识的视角探讨了营销刺激感知对零售商权益的影响。首先,我们将零售商权益维度整合成商店知识和零售商忠诚两个构件,并提出了“营销刺激感知对零售商权益影响”的理论模型。在模型中,营销刺激感知影响商店知识,商店知识又与零售商忠诚存在关联。我们通过武汉大型综合超市顾客的问卷调查,采用基于LISREL统计分析软件的结构方程模型,对研究假设进行了验证。研究发现,便利性、商店声誉、商店设施、感知价格和人员服务通过商店知识对零售商忠诚施加积极的影响,表明这5种营销刺激感知是零售商权益的驱动因素。最后我们讨论了对零售企业管理零售商权益的启示。 相似文献
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针对平台屡屡出现的用户质量问题,引入不同质量水平用户的交叉网络外部性度量,建立平台面向异质用户的定价模型,探讨异质用户的交叉网络外部性对平台定价策略的影响,并分析平台应对用户质量水平变化的定价策略.研究表明:平台对一方用户的定价水平与本方不同质量用户所产生的交叉网络外部性负相关,而与另一方不同质量用户所产生的交叉网络外部性正相关,且相关性的强弱取决于高质量用户的占比;另外,若任一方高质量用户占比降低,平台应提高对该方的定价水平同时降低对另一方的定价水平,反之则反;提价与降价的幅度取决于质量水平变化一方与对方平均交叉网络外部性强度的比值. 相似文献