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1.
《广播与电子媒介杂志》2013,57(1):62-77
This study explores content differences in the evening newscasts of the cable all-news networks and compares the evening newscasts of the cable and broadcast networks. A content analysis found strong evidence of product differentiation in the major evening newscasts between the cable and broadcast networks as well as among the cable all-news networks. Each network contributed significantly to adding unique news to the daily television news pool and the topics of the unique stories were diverse. 相似文献
2.
TV evening news coverage of the 2008 presidential election by broadcast, cable, and public networks was predominately male and Caucasian in terms of reporters and sources. However, according to our content analysis of 888 campaign stories, viewers saw the least amount of source diversity if they watched the evening news on broadcast networks ABC, CBS, and NBC. Cable networks FOX and CNN, and the PBS evening news had more female and non-White sources. This pattern also holds true for reporter use of nonpartisan sources. Findings on the 2008 election for the traditional broadcast networks are not consistent with those for the 2000 and 2004 elections, when female reporters at these networks had more female and nonpartisan sources in their election coverage than did their male colleagues. Reporters at PBS provided the greatest overall source diversity, regardless of their race or gender, compared to what was observed on broadcast and cable networks. Differences in the way reporters used women and non-White sources to cover the 2008 presidential race may be attributable to organizational factors. 相似文献
3.
Walter S. McDowell 《媒体管理杂志》2013,15(3-4):217-225
Aside from battling for the hearts and minds of audiences, cable networks also must compete for the attention of cable system operators and national advertisers. The purpose of this study was to ascertain how cable networks attempt to achieve these objectives using various niche branding strategies revealed through their business-to-business (B2B) advertising. Adopting a merged conceptual framework of niche theory and brand differentiation, a 10-month qualitative content analysis of over 200 B2B advertisements representing 62 national cable networks revealed several recurring strategies for selling the niche. 相似文献
4.
Bundling can be a pricing mechanism by which monopolists capture economic surplus from consumers.We suggest that given the cost structure of media markets, channel bundling in the cable and satellite market could also emerge in a competitive environment. A la carte channel pricing on cable television may or may not increase consumer welfare and could decrease total welfare. Because bundling may create other problems, policymakers may consider allowing cable and satellite networks to sell packages of channel space to viewers at a given price, allowing viewers to choose which channels they want in their packages. We term this option quasi-bundling. 相似文献
5.
Partisans are poor judges of news content, rating neutral content as biased against their views (the hostile media perception) and forgiving biased content when it favors their side. This study tests whether a short news media literacy public service announcement (PSA) appearing before political programming can influence credibility and hostility ratings of the program and program host. Our findings suggest that a media literacy PSA can be effective, but its impact depends on the position of the news program and on the political ideology of the viewers. In this case, the media literacy PSA only influenced conservatives’ evaluations of the political program, improving perceptions of a neutral or congruent (conservative) host while further depressing ratings of an incongruent (liberal) host. Liberals’ evaluations of the program were unaffected by the PSA. Implications for media literacy messaging and information processing are discussed. 相似文献
6.
The scope and nature of reality television has changed since researchers last conducted a content analysis of the antisocial behavior for this type of programming. This study examines the content of seven seasons of Survivor, one of America's longest running reality television programs, to determine the types, frequency, and context of antisocial behavior presented in the series as well as the possible effects of the program on longtime viewers using social learning and cultivation theories. In the 76.4 hours of programming analyzed for this study, 4,207 antisocial acts were documented in the coding database. Indirect aggression and verbal aggression were found to be the most frequently occurring types of antisocial behavior. The number (4,207) and the rate (45.7 acts per hour) of antisocial acts in the seven seasons of Survivor analyzed in this study is higher than the findings of a previous study of antisocial behavior in reality-based television conducted in 1997. This study clearly demonstrates that longtime viewers of Survivor get a higher dose of antisocial behavior than did regular viewers of news programming and other reality-based programs that aired slightly more than 10 years ago. 相似文献
7.
Christopher Lueg 《媒体管理杂志》2013,15(3):161-166
In an integrated media environment where news networks seek synergistic opportunities for their parent companies, news content is increasingly susceptible to promotional influence. A comparative content analysis of new and traditional news spaces on U.S. cable television news networks Cable News Network, MSNBC, and Fox News Channel examined the video screen space and the news crawl, or “ticker,” space. Findings reveal that, proportionally, more promotional content occurs within the traditional video content space when compared to the ticker space. However, it was also shown that the ticker acts as a general branding agent for 2 of the 3 networks. Content dispersion also suggests a unique “content identity” for each news brand. The study found no evidence of “covert” promotion for synergistic gain—a positive result for news consumers. 相似文献
8.
《Journal of Radio & Audio Media》2013,20(2):358-370
This study analyzes the particularities of Brazilian radio networks that adopt the all-news format and briefly presents the main national and international experiences for the implementation of the model and its conceptualization. Besides the bibliographic review, we use the multiple-case study, analyzing as the empirical objects CBN and BandNews FM networks. Also, we apply methodological procedures of systematic non-participant observation, supplemented by interviews and surveys. We conclude that the different all-news programming models and network organizations influence the processes of production, information structure, broadcasting language, and therefore the stations' profile. 相似文献
9.
A content analysis examined the Twitter sites of 488 local television stations in the United States, based on a strategic and tactical model of media promotion. One finding of the study was that news stories were the most frequently occurring items on the sites. However, stations that offered news items also seldom promoted their regular newscasts. Overall, stations did not appear to use Twitter to direct viewers to the station's on-air programming. 相似文献
10.
Trivializing the News? Affective Context Effects of Commercials on the Perception of Television News
This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral mood, perceived the topic presented in the news story as less important and serious. 相似文献
11.
《Journalism Practice》2013,7(4):377-391
In the current economic environment, message synergy may result in a perceptible manifestation of ownership's impact on media content. That influence raises ethical issues: journalistic independence and access to the media marketplace for a variety of messages. This project analyzes the “soft news” content of the two most popular morning television news shows, The Today Show and Good Morning America during November 2007 sweeps. The analysis demonstrates that “soft news” story topic selection appears to be strongly influenced by economic connections to the parent corporation. The potential impact of this distortion of the cultural public sphere for journalists, viewers, creative artists and advertising at the institutional level are analyzed. The wages of synergy include a restriction of journalistic autonomy, confining viewers to a role that is exclusively consumption oriented, and, at the institutional level, jeopardizing the credibility of news programming which could have a long-term impact on advertising revenues. 相似文献
12.
John H. Lerch 《广播与电子媒介杂志》2013,57(3):213-224
The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.” 相似文献
13.
《Journalism Practice》2013,7(3):362-376
Television news directors increasingly utilize live shots in their newscasts for reasons other than journalistic value. Reporters and viewers alike react negatively to such “black hole” live shots. Nine news directors and nine senior reporters participated in this qualitative study designed to reveal their differing attitudes toward various aspects of live reporting. Analysis revealed significant tensions between the two groups. The news directors, who are responsible for the news program as a whole, include non-journalistic reasons such as presentation and station identity for including remote live shots. Senior reporters are chiefly concerned with their own contributions to the overall news program. They claim to understand these justifications but often disagree with how they are asked to execute them. The data also reveal one station violating the Radio Television Digital News Association Code of Ethics and Professional Conduct by allowing sponsors to determine editorial content. 相似文献
14.
Yusuf Kalyango Jr. Ph.D. 《广播与电子媒介杂志》2013,57(2):160-179
This study compared the newsgathering goals of gatekeepers with public attitudes regarding the coverage of Africa by CNN International (CNNI). A critical discourse analysis was based on interviews with CNNI news producers and executives, and 6 focus groups of Ugandan viewers that were conducted in 2004 and 2008. Results show not only dissonance, but also a disconnection between CNNI news producers and Ugandan viewers' perceptions of the network and of their 2 major local stations. The network was the main source of international news in 2004 in Uganda but its appeal diminished by 2008. Viewers considered its coverage largely biased and ill-motivated towards Africa. CNNI was regarded more favorably than local television (UBC and WBS) news in quality and depth of news content in 2004 than in 2008. This love-hate relationship for CNNI and the other local television networks is discussed in detail. 相似文献
15.
We are proposing a feedback model of news processing, assuming that news reception is guided by media input as well as by existing cognitive structures. However, these structures are in turn shaped by former media coverage. In our study we examine viewers’ processing of TV news, comparing objective news content (content analysis) to subjective meaning of news stories (viewer interviews). Results show that viewers interpret information about new events in the context of past events, themselves mainly a reflection of former media coverage. 相似文献
16.
《Journal of Media Economics》2013,26(4):227-239
This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias against African Americans on the part of viewers or television networks when adjusting for viewer income and age. Second, African Americans have lower incomes and show a strong intensity of preference for programming featuring African American cast members. Therefore, despite the absence of bias, the advertiser-supported broadcast market likely produces less than the socially optimal amount of African American programming. This article provides policy recommendations to increase viewer benefits. 相似文献
17.
《广播与电子媒介杂志》2013,57(2):204-221
Using analysis of program content and programming features, this study identifies patterns of television viewing preferences that explain why certain shows are frequently watched with certain other shows. Principal components analysis (PCA) of data collected from a sample of 750 Israeli adults was used to identify groups of shows often watched by the same viewers. A further analysis was conducted to uncover common features of these shows. The results replicate earlier findings indicating that program viewing preferences are explained by channel loyalty and genre loyalty, but the study adds a focus on the importance of programming language in non-English-speaking television markets. 相似文献
18.
The authors analyzed the implications of targeted advertising on the equilibrium level of channel profile differentiation (e.g., in terms of political positioning), in free-to-air broadcasting industries. When consumers have no preferences over program content (e.g., entertainment vs. news) standard Hotelling type results apply. Market forces minimize differentiation while the optimal degree is at an intermediate level. As preferences over program content get somewhat stronger, the difference between optimal and market outcomes is initially reduced. However, when preferences over program content get more pronounced, minimal differentiation suddenly becomes optimal while market forces lead to excessive differentiation. Hence, policies aimed at increasing diversity are beneficial only when viewers care little about differences in program content. 相似文献
19.
Phillip J. Hutchison 《广播与电子媒介杂志》2013,57(1):21-37
This historical study addresses the social impact of early local television by examining the ritual aspects of its now-extinct entertainment programming genres. The study assimilates several theories of ritual and collective memory to explain how this programming shaped the daily lives of television viewers in postwar America. It examines both the nature and form of this programming and how viewers remember it, largely via Internet-based tribute venues. This perspective helps better explain how such programming created a sense of community among technologically determined viewing audiences, and why it continues to structure the collective and individual memories of former viewers. 相似文献
20.
Jin Won Chung 《广播与电子媒介杂志》2017,61(2):430-448
This study investigates the relationship between the concentration of ownership among cable companies and diversity in the cable networks during a period of regulatory uncertainty—a period when the cable ownership rules were announced but did not have legal impact due to legal challenges from the industry. The results show that although cable ownership rules had not been legally in effect, they did pose potential threats to the industry and affected the cable television industry by decreasing the level of concentration among cable networks while increasing the level of concentration among cable system operators. 相似文献