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1.
《Journal of Media Economics》2013,26(4):279-294
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies. 相似文献
2.
Cynthia Chris 《The Communication Review》2013,16(1):63-84
The article examines shifting patterns of ownership for cable programming services from 1994 to 2003. In these years, vertical integration in the cable industry declined, as cable's multi-system operators divested equity in programming services. Meanwhile, broadcast network-owning media conglomerates invested heavily in cable, tripling their holdings among the top 20 most fully distributed cable channels, as well as launching and acquiring dozens of additional, less widely distributed channels. In light of the Federal Communications Commissions' recent attempts to revise rules regarding television ownership, the author argues that while vertical integration has declined, the market power of the broadcast networks has grown by means of a new kind of horizontal integration that reaches across broadcast and cable channels. This shift is reshaping cable as a market which, despite growing product differentiation, is trending toward less competitive conditions that are akin to the broadcast oligopoly. This article shows that these broadcast-cable alliances contributed to the development of the new synergistic practice of repurposing. 相似文献
3.
The ongoing reforms in the Chinese media system have offered greater latitude for the development and operation of closed circuit community cable television. This research describes the structure and program content of one community system. Although similar to the national media model, the addition of a community channel offers a functional alternative. Local newscasts contain themes and production values similar to China Central Television (CCTV). Feature entertainment and music video request programs provide alternatives to the national and regional television channels. Increased access available through such systems has the capacity to expand the ideological range possible in Chinese life and exert pressure for further structural, operational, and ideological reform at the national level. 相似文献
4.
随着市场快速变迁与法令修改等外在因素影响之下,现代传媒集团必须将其核心竞争力业务适时调整,把握现有资源与优势往更多相关领域扩展。本文先以回归分析法中的逐步回归分析法探究康卡斯特公司近三年来的总收入与其所有业务的相关性,再由一元线性回归分析法来看其核心业务对总收入的影响。借由这两项分析法可看出,作为康卡斯特核心收入的有线电视业务,其发展有限,往内容领域扩展已成为未来大型传媒集团的发展趋势,并可作为我国传媒集团发展的启示。 相似文献
5.
《Journal of Media Economics》2013,26(4):241-258
This article argues the need for a theory of the media firm. Universal theories of management and context-dependent contingency theories of management control are identified. Other theoretical approaches to media organizations are reviewed: media management, theories of not-for-profit organizations, and theories of political management. The contribution to the theory of the media firm by 2 French scientists is analyzed-Bourdieu and Debray. This article concludes that a theory of the public service media firm needs to use several building blocks, some with relatively well-known sources, some with more recent origins. Avenues for further research are indicated, which may add angles to the development of a theory of managment in the public service media firm. 相似文献
6.
《Mass Communication and Society》2013,16(3):219-241
Seventy undergraduates from 2 U.S. regions, the first generation raised in a media environment expanded by cable and VCRs, recalled childhood and adolescent media viewing in autobiographical essays. These recollections, considered from a symbolic interactionist perspective, reflect the media's contribution to individuals' self-development. Respondents recalled the socializing influences of mediated content that provided characters for imitative preschool play, role models, and topics for adolescent peer interaction. These recollections of childhood and adolescent experiences expressed as autobiography provide clear evidence of the media's long-term influence on development of the self. 相似文献
7.
The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory with gratifications research can be used to effectively study competitive relationships. 相似文献
8.
9.
《Journal of Media Economics》2013,26(3):21-36
In 1996 French radio stations began complying with loi Carignon that sets a minimum quota of 40% of music time for French-language chansons. The law represents a departure from previous voluntary efforts to promote French-language music in broadcasting, but I argue that it is an example of political continuity in the protectionist tendencies discernible in French media policy. This article explores the reasons for the creation of the law, including political factors, career desires, and French media and cultural policies. 相似文献
10.
In the past 2 decades, cable television and the Internet have greatly increased the availability of media content. The phenomenon has reinvigorated a longstanding debate about the effects of this media landscape, as people selectively get exposed to specific content. Based on U.S. national survey data, this article advances research in this area by analyzing the interplay between individuals' ideological predispositions, their selective exposure to cable news, and the relationship between selective exposure and their attitudes toward an issue with key policy-making implications: Mexican immigration. Results indicate conservative Republicans are more likely to watch FOX News, which is associated with negative perceptions of Mexican immigrants and higher support for restrictive immigration policies. Findings also suggest that liberals who get exposed to FOX News also show less support for Mexican immigration. 相似文献
11.
Using a pooled cross section/time series data base for 18 basic cable networks over a seven‐year period, we show that limited national household reach is a major reason that cost‐per‐thousand (CPM) advertising rates for cable have remained consistently below broadcast rates. Our models thus imply that limited reach disproportionately restricts the economic potential of advertiser‐supported cable networks. The models also predict, however, that reach expansion, via DBS and other multichannel media and via digital compression technology, will disproportionately improve their viability: average cable CPMs would be well above broadcast network CPMs if household reaches were comparable. Our results also support the view that larger MSOs are able to adversely affect entry and survival of advertiser‐supported cable networks by threatening to refuse carriage. 相似文献
12.
Beth M. Olson Ph.D. 《广播与电子媒介杂志》2013,57(2):277-278
A survey conducted in McAllen, Texas, a largely Hispanic area, examined whether exposure to Spanish-language cable news had an agenda-setting effect. Results show that level of exposure was associated with agenda-setting effects for Spanish cable news, but perceived media credibility and media reliance were not related to the strength of agenda-setting effects. Exposure, credibility, and reliance were also not associated with agenda- setting effects for English-language newscasts-perhaps because English speakers had more news options in the survey area. 相似文献
13.
对媒介产品的经济学分析 总被引：2，自引：0，他引：2
从经济学角度分析 ,媒介产品应归依为公共产品的范畴。具体到各种媒体 ,广播电视是纯公共产品 ,而报纸、杂志、卫星电视、有线电视是准公共产品。作为公共产品的媒介由于自身的特性 ,具有极强的外部效应 ,这就是政府对媒介产品严格管制的经济学依据。 相似文献
14.
《Microprocessing and Microprogramming》1994,40(5):355-373
The current work is a survey of the problems and current proposals for implementing digital networks on existing cable TV systems. It presents a summary of the cable TV medium, describes some of the special problems that medium presents, and discusses several proposals/implementations of networks on cable TV systems. Each has some strong and weak points. We then compare these proposals especially with respect to their capability to transmit voice. 相似文献
15.
As long as scholars have studied media, issues of access have been of great concern. Recent advancements in digital technology have framed disparities in access within the digital divide research and knowledge gap frameworks. While early digital divide research looked at access, more recent research has focused on how media are used differently across populations. The current research extends this literature by examining media expectancies across ethnic subgroups for a broad range of media (i.e., local newspapers, national newspapers, network television, cable television, radio, magazines, and Internet). Data indicate expectancies differ among African Americans, Caucasians, and Hispanics. 相似文献
16.
John W. Higgins 《广播与电子媒介杂志》2013,57(4):624-644
The vision of empowerment espoused by the community television movement is explored through an interpretive study of producers at a public access cable television facility. The findings address media literacy, the dialectical nature of societal change, and critical pedagogist Paulo Freire's taxonomy of social action. The findings suggest that the application of advanced media technologies to more democratic purposes is possible with a focus on the critical use of the technological tools for social change. 相似文献
17.
Bundling can be a pricing mechanism by which monopolists capture economic surplus from consumers.We suggest that given the cost structure of media markets, channel bundling in the cable and satellite market could also emerge in a competitive environment. A la carte channel pricing on cable television may or may not increase consumer welfare and could decrease total welfare. Because bundling may create other problems, policymakers may consider allowing cable and satellite networks to sell packages of channel space to viewers at a given price, allowing viewers to choose which channels they want in their packages. We term this option quasi-bundling. 相似文献
18.
Jaime Banks 《广播与电子媒介杂志》2013,57(4):620-628
This article reports a national study of Internet users' usage of cable television Web site features to illustrate the dynamics of cross-media use in electronic media and explore the role of cable television network Web sites in network branding and viewership. Our findings indicate that younger Internet users are much more likely to use television Web sites than older Internet users. Despite the low use of the enhanced features of television Web sites, the increase in the number of Web site feature usage positively predicts viewer loyalty, subscriber loyalty, and to a lesser extent, new subscriber attraction for cable networks. 相似文献
19.
Stephen M. Croucher Deepa Oommen Ian Borton Samara Anarbaeva Jacob S. Turner 《Mass Communication and Society》2013,16(3):314-334
This is an examination of the ethnic media use of French and British Muslims. A total of 677 Muslims participated in the study. Analysis reveals being an immigrant or a native of a nation does not significantly influence ethnic media use in France but does in Britain. Ethnic identification was also revealed as an influential predictor of ethnic media use among Muslims in France but not in Britain. Religiosity significantly predicted ethnic media use among British Muslims. The article argues religiosity and ethnic identification should be included in studies examining media use among ethnic groups. 相似文献
20.
Alec Tefertiller 《广播与电子媒介杂志》2018,62(3):390-407
This study sought to better understand what factors best predict consumers’ intention to cut the cord on cable television and adopt video streaming as their primary source of television. Utilizing media substitution theory as the conceptual framework, this study conducted a nationwide survey (N = 200). Findings show that perceived advantages of streaming applications over traditional television best predicted intentions to cut the cord on cable and adopt Web streaming; these perceptions mediated the relation between user frustrations with using older television technology and intentions to cut the cord. Entertainment needs were not significant predictors of cord-cutting intentions. 相似文献