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In her presentation titled “How to Market Your Library’s Electronic Resources” at the Mississippi State University Libraries’ eResource &; Emerging Technologies Summit in August 2013, Marie Kennedy provided research, strategies, and applications that answer the question, “How … do librarians best connect their patrons to appropriate electronic resources?” While librarians typically may resist the application of marketing strategies and terminology to library operations, we all have in common the challenge to connect patrons to the resources available to them. Kennedy presented her nine components to the marketing cycle and explicated cross-disciplinary techniques, evidence-based approaches, and experiments with crowd sourcing in pursuit of effective marketing. 相似文献
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Clare Horrocks 《Media History》2014,20(1):21-33
In a climate of fear about funding for libraries and the arts, the preservation of many periodicals and newspapers is under threat. Digitisation is therefore justifiable as a conservation directive however what of those volumes that are not chosen? Are we creating an alternative version of Victorian culture through so selective a gaze? Indeed, who is choosing these titles? There is a question of access, both of what material is available to digitise and also what it is perceived ‘the audience’ want. However, a further question is raised—who are ‘the audience’? What are these archives going to be used for? This article will examine the different forms of nineteenth-century periodical and newspaper archives that are available, how they are organised and who their perceived audience is, before going on to consider the pedagogical utility of such sites. How can we enhance students' understanding of nineteenth-century culture by using these archives in our lecture theatres? And if we do, what are the implications for research in the future? 相似文献
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《Journal of Media Economics》2013,26(1):27-44
The traditional approach to studying media markets based on structure-conduct-performance relations has become more complex as the analysis of firms' strategic behavior has emphasized the heterogeneity of possible market outcomes. It is argued that although greater analysis of firm strategic behavior is required, an investigation of market structure and ownership patterns remains critical for the elucidation of the nature and extent of market power. The recent history of television markets in Germany and the United Kingdom provides an example of the significance of trends in concentration and ownership for the development of competition. In addition, a full account of firms' power may require consideration of alternative perspectives on the competitive process, but again market structure remains important. 相似文献
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Karla Moon 《Publishing Research Quarterly》2014,30(1):135-151
The South Korean publishing industry is ever-evolving according to its own standards while learning how to be competitive on a global scale. After World War II South Korea as a nation has rebuilt itself with ambitions, past resentments to fuel competition, and much hope weighing on the shoulders of its young people. Because keen economics and business acumen are seen as necessities, this thinking is ingrained in early educational resources and expands to adult non-fiction titles about achieving financial goals; however, questions of self-fulfillment are beginning to surface, and the publishing industry is responding. 相似文献
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“吃动物的本质和吞噬人类自己的生命没有差别。”摄影师帕特里克．布朗（Patrick Brown）花费五年的时间在亚洲国家跟踪动物黑市交易．他发现，野生动物交易是除毒品、枪支以外第三大肮脏的黑市交易。 相似文献
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