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1.
作为全世界最大的网络市场,我国C2C电子商务因其具有的独特优势取得了令人瞩目的成绩,未来的发展空间也越来越广阔。但随着网络零售市场中,B2C份额首次超过C2C份额,成为市场主体,给C2C电子商务模式带来巨大挑战,本文在总结我国C2C电子商务发展现状的基础上,分析其发展过程中存在的主要问题,并提出相应解决对策,以期为我国C2C电子商务的健康有序持续发展提供参考。  相似文献   

2.
白瑛  蔡建峰 《情报杂志》2007,26(10):44-47
从电子商务发展模式角度进行研究,通过对电子商务发展现状、电子商务现有模式以及其所面临的挑战进行分析,在传统模式B2B、B2C、C2C、C2B以及目前兴起的行业网联盟模式基础上,结合目前的电子商务搜索技术提出电子商务3S发展模式。  相似文献   

3.
近年来,受全球贸易市场发展停滞不前的影响,浙江纺织企业的出口业务也受到了冲击,在竞争激烈的国际贸易环境下企业很难再以传统的外贸方式生存,而跨境电子商务的迅猛发展为浙江纺织企业的发展提供了一条新路。本文研究了外贸B2C模式的概述及其相比外贸B2B模式的优势,并在此基础上结合浙江纺织企业的现状,提出了在外贸B2C模式下,浙江纺织企业可通过提高团队素质、打造优质网络购物环境,实施精准营销、提高客户忠诚度和打造品牌知名度、开拓国际市场等策略来促进自身发展,从而使其在竞争激烈的国际贸易市场上生存下来并获得长足的发展。  相似文献   

4.
B2C电子商务指的是企业针对个人开展的电子商务活动,艾瑞咨询预计我国网购市场规模2012年将达到7980亿,成为互联网新经济最强大的增长引擎。然而,雷同的网络销售模式和海量的销售数据处理难题困扰着经营着。本研究将云计算与海量数据挖掘技术相互结合,为B2C电子商务经营者提供科学的商业分析决策支持,为客户营造一个具有个性化特征的网络销售模式,增进客户的满意度和舒适性,提高网购交易量和客户的光顾频率。  相似文献   

5.
B2C电子商务指的是企业针对个人开展的电子商务活动,艾瑞咨询预计我国网购市场规模2012年将达到7980亿元,成为互联网新经济最强大的增长引擎.然而,雷同的网络销售模式和海量的销售数据处理难题困扰着经营者.本研究将云计算与海量数据挖掘技术相互结合,为B2C电子商务经营者提供科学的商业分析决策支持,为客户营造一个具有个性化特征的网络销售模式,增进客户的满意度和舒适性,提高网购交易量和客户的光顾频率.  相似文献   

6.
电子商务环境下服装产业发展模式的变革:以大连市为例   总被引:1,自引:0,他引:1  
信息技术革命给全球经济发展带来了巨大变革,尤其是随着Internet/Intranet的普及和应用,电子商务作为一种新兴的商务运作模式,不仅给企业带来了巨大的发展空间,更为重要的是为消费者提供了更为便捷的消费方式。本文针对服装产业的特点,分析了B2B和B2C下服装产业的商务运作模式,并根据大连市的特点,提出了大连市服装企业推行企业电子商务的对策建议。  相似文献   

7.
随着电子商务的迅速发展,迄今为止,已经有了C2C、O2O、B2B、B2C等四种常见的电子商务模式。本文主要以B2C和O2O为主,首先分别介绍了B2C和O2O的基本概念、存在的优势和核心内容,再对基于智能化电子商务系统的B2C+O2O网站双运行管理模式进行的详细的阐述,包括其产生的背景、基本内容等等,最后再分析了基于智能化电子商务系统的B2C+O2O网站双运行管理模式在现今竞争激励的电商市场所具有的优势以及推广方法。  相似文献   

8.
目前中国B2C电子商务市场发展的红红火火,各大企业激烈的竞争,使B2C市场迅速发展并日益完善,国内B2C市场发展持续看好。但综观其发展现状,B2C电子商务发展仍存在着一些问题,国内B2C电子商务网站近几年也都面临着严峻的挑战。本文就目前中国B2C电子商务的发展现状,探讨其存在的问题以及解决对策。  相似文献   

9.
《科技风》2019,(12)
本文以某医药集团特定案例进行研究,通过其传统业务模式与新兴电子商务模式的实例,对企业进行了商业模式及其相关要素的分析,得出该医药集团能做到国内医药流通行业龙首企业的原因,以及其B2B、B2C、O2O模式成功的要点,对相关行业的发展有一定借鉴意义。  相似文献   

10.
本文通过分析内蒙古自治区的电子商务个人消费市场和地理特点探讨了适于该地区电子商务发展的B2C模式,同时分析了制约该地区电子商务B2C模式发展的因素、解决方法及发展成熟后表现出来的优点。  相似文献   

11.
The Danish e-commerce strategy is a highly ambitious effort to become the world's leading IT nation. Instead of a production-led approach aimed at stimulating domestic hardware and software production, Denmark has pursued a demand-oriented approach focused on promoting the widespread adoption of e-commerce in the Danish society. The Danish government has developed a number of e-commerce initiatives via public-private sector partnerships--an approach we refer to as "governance." So far, it appears that Denmark has been successful in promoting business-to-business (B2B) e-commerce, with a number of Danish companies being global leaders in the use of B2B applications. On the other hand, Denmark has had less success in achieving widespread use of business-to-consumer (B2C) e-commerce. This article analyzes the Danish national environment for e-commerce, discusses four sets of governance initiatives aimed at the development of e-commerce, and analyzes the reasons for its success in B2B and relative failure in B2C adoption.  相似文献   

12.
The Danish e-commerce strategy is a highly ambitious effort to become the world's leading IT nation. Instead of a production-led approach aimed at stimulating domestic hardware and software production, Denmark has pursued a demand-oriented approach focused on promoting the widespread adoption of e-commerce in the Danish society. The Danish government has developed a number of e-commerce initiatives via public-private sector partnerships--an approach we refer to as "governance." So far, it appears that Denmark has been successful in promoting business-to-business (B2B) e-commerce, with a number of Danish companies being global leaders in the use of B2B applications. On the other hand, Denmark has had less success in achieving widespread use of business-to-consumer (B2C) e-commerce. This article analyzes the Danish national environment for e-commerce, discusses four sets of governance initiatives aimed at the development of e-commerce, and analyzes the reasons for its success in B2B and relative failure in B2C adoption.  相似文献   

13.
B2C电子商务信任实证研究的现状与思考   总被引:3,自引:0,他引:3  
通过对1999~2003年国内外有关B2C电子商务信任实证研究文献的调研,提示现有实证研究存在的问题,提出缺乏一个统一的结构合理的在线购买信任的理论框架,是当前深化和推进有关研究必须克服的一个障碍。  相似文献   

14.
This article develops and tests a model examining the relationship between firm globalization, scope of e-commerce use, and firm performance, using data from a large-scale cross-country survey of firms from three industries. We find that globalization leads to both greater scope of e-commerce use and improved performance, measured as efficiency, coordination, and market impacts. Scope of e-commerce use also leads to greater firm performance of all three types. Globalization has differential effects on B2B and B2C e-commerce, however, such that highly global firms are more likely to do B2B but less likely to do B2C. Our findings provide support for Porter's (1986) thesis that upstream business activities (namely, B2B) are more global while downstream business activities (B2C) are more local or multidomestic.  相似文献   

15.
基于二元语义的B2C电子商务网站评价方法   总被引:1,自引:0,他引:1  
针对网站评价具有主观性、难以精确的特点,提出了一种基于二元语义信息处理的综合评价方法。首先在现有网站评价研究的基础上,确立了B2C电子商务网站评价指标体系;然后在二元语义概念基础上,给出了利用二元语义信息处理对电子商务网站评价的过程,计算出网站综合评价值,最后通过算例证明了该评价方法的有效性。  相似文献   

16.
云计算在电子政务系统中的应用研究   总被引:1,自引:1,他引:0  
鲍凌云  刘文云 《现代情报》2011,31(4):170-173
本文在分析云计算应用在电子政务系统的必要性与可行性的基础上,提出了电子政务云计算系统体系结构,并指出云计算给电子政务带来的优势与潜在风险。  相似文献   

17.
Cloud Computing is an emerging technology which promises to bring with it great benefits to all types of computing activities including business support. However, the full commitment to Cloud Computing necessary to gain the full benefit is a major project for any organisation, since it necessitates adoption of new business processes and attitudes to computing services in addition to the immediately obvious systems changes. Hence the evaluation of a Cloud Computing project needs to consider the balance of benefits and risks to the organisation in the full context of the environment in which it operates; it is not sufficient or appropriate to examine technical considerations alone.In this paper, we consider the application of CAPM, a well established approach used for the analysis of risks and benefits of commercial projects to Cloud adoption projects and propose a revised and improved technique, OSM. To support the validity of OSM, two full case studies are presented. In the first, we describe an application of the approach to the iSolutions Group at University of Southampton, which focuses on evaluations of Cloud Computing service improvement. We then illustrate the use of OSM for measuring learning satisfaction of two cohort groups at the University of Greenwich. The results confirm the advantages of using OSM. We conclude that OSM can analyse the risk and return status of Cloud Computing services and help organisations that adopt Cloud Computing to evaluate and review their Cloud Computing projects and services. OSM is an emerging service and analytics model supported by several case studies.  相似文献   

18.
李亚琴 《现代情报》2017,37(7):79-83
用户在线消费评论是电子商务平台客户评论系统的核心内容之一,也是潜在消费者网络购买决策的重要依据。本文运用内容分析和对应分析法对B2C电子商务平台用户评级和用户评论内容进行比较研究。结果表明,不同网站用户评论存在显著差异,用户评论受商品类别的影响和中美网站用户评论存在文化差异。研究结论对完善平台用户评论管理和营销管理具有重要的理论和实践价值。  相似文献   

19.
This article provides a broad overview of the likely global/regional contextual factors and unique national characteristics that influence e-commerce diffusion in Singapore. Our analysis suggests that Singapore is likely to be a very fast adopter of e-commerce applications that have relatively proven business models in other advanced countries. In particular, advanced manufacturing clusters in Singapore with strong global supply chain links to advanced countries (especially electronics), logistics and transportation services, and other global market-oriented, business-to-business (B2B) industries are likely to be the most aggressive in adopting e-commerce applications. In contrast, we predict that Singapore will be less likely to innovate new e-commerce technologies or pioneer revolutionary e-commerce applications with radical global impacts, due to the small local market and the inadequate development of an information and communications technologies (ICT) entrepreneurial community with extensive network links to Silicon Valley and other entrepreneurial hot spots. Singapore is also unlikely to be a leader in large-scale business-to-consumer (B2C) e-commerce applications and mass consumer contents publishing. Our review of government policy initiatives to promote e-commerce suggests that although they are by and large in the right direction, they are unlikely to have significant impact until proven e-commerce models have emerged and competitive pressure start to be felt by companies. A possible exception is "e-government" applications. In contrast, we identify a number of areas where government policy initiatives have been a bit slow, notably in liberalizing the telecommunications services sector and in promoting technology entrepreneurship. Our review of the available empirical evidence on recent e-commerce diffusion trend and pattern in Singapore appears to be consistent with this analysis.  相似文献   

20.
This article provides a broad overview of the likely global/regional contextual factors and unique national characteristics that influence e-commerce diffusion in Singapore. Our analysis suggests that Singapore is likely to be a very fast adopter of e-commerce applications that have relatively proven business models in other advanced countries. In particular, advanced manufacturing clusters in Singapore with strong global supply chain links to advanced countries (especially electronics), logistics and transportation services, and other global market-oriented, business-to-business (B2B) industries are likely to be the most aggressive in adopting e-commerce applications. In contrast, we predict that Singapore will be less likely to innovate new e-commerce technologies or pioneer revolutionary e-commerce applications with radical global impacts, due to the small local market and the inadequate development of an information and communications technologies (ICT) entrepreneurial community with extensive network links to Silicon Valley and other entrepreneurial hot spots. Singapore is also unlikely to be a leader in large-scale business-to-consumer (B2C) e-commerce applications and mass consumer contents publishing. Our review of government policy initiatives to promote e-commerce suggests that although they are by and large in the right direction, they are unlikely to have significant impact until proven e-commerce models have emerged and competitive pressure start to be felt by companies. A possible exception is "e-government" applications. In contrast, we identify a number of areas where government policy initiatives have been a bit slow, notably in liberalizing the telecommunications services sector and in promoting technology entrepreneurship. Our review of the available empirical evidence on recent e-commerce diffusion trend and pattern in Singapore appears to be consistent with this analysis.  相似文献   

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