共查询到20条相似文献，搜索用时 31 毫秒
1.
Belinda Flores Espiritu 《亚洲交流杂志》2013,23(4):355-372
This study examines the ‘theater of struggle’ in young Filipino women's reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci's concept of hegemony and Stuart Hall's encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall's sense, against both the liberalism in American dramas and the pre-modern themes in local dramas were manifested in the young women's discourses. Consequently, American cultural imperialism in the Philippines was undermined, challenged, and to some extent subverted. The study also looked into the young women's dominant, negotiated, and oppositional readings of the dominant capitalist patriarchal values and ideologies that were embedded in selected Korean dramas. While there were young female participants who subscribed to global capitalist values showing their cooptation within Western cultural hegemonic domains, the young women largely articulated negotiated readings of capitalist values and oppositional readings with regard to the dominant ideology of capitalist patriarchy. In reading the selected Korean dramas reflexively, the young women identified social pathologies of poverty, class inequality, and capitalist patriarchal values and constructed emancipatory discourses with regard to these. 相似文献
2.
This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products. 相似文献
3.
Hye-Jin Paek 《亚洲交流杂志》2013,23(2):133-153
Based largely on McCracken's ‘cultural meaning transfer’ model (1989), which stresses the cultural meanings of celebrity endorsers, this study explores the characteristics that differentiate celebrity-endorser strategies in South Korean newspaper ads from those in US newspaper ads. With Hofstede's cultural typology—uncertainty avoidance and power distance—as a theoretical framework, this study finds that ads in South Korea with a high uncertainty avoidance and a high power distance culture present a higher proportion of celebrity endorsers than those in the US with a low uncertainty avoidance and a low power distance culture. However, US ads have a greater proportion of product-related celebrity endorsers in both high- and low-involvement product ads. The study also provides detailed information on foreign celebrity endorsers presented in international product ads. 相似文献
4.
This study investigates how experiences of viewing sports content in a movie theater differ from typical television viewing conditions in a home. The results of analyses showed that the viewing condition (theater vs. home) influenced audiences’ sense of presence when watching mediated sports, which, combined with the attractiveness of the game, would determine the suspenseful nature of the media experience, as well as the subsequent enjoyment. 相似文献
5.
The formation of a diasporic community within a host society may be signalled through community members’ creative contributions in the realm of cultural production. The ways in which diasporic audiences engage with diasporic cultural texts potentially offers social and cultural trajectories of their understandings of themselves as they negotiate their new environment. This article examines these trajectories, focusing on the ways New Zealand audiences of Asian descent engage with Asian diasporic films. It addresses three key questions: How do audiences’ referential reflections on diasporic films intersect with and contribute to their diasporic journeys and perceptions of themselves in New Zealand society? What kinds of values and beliefs do diasporic audiences feel are important to affirm and negotiate, both within representations of diasporic communities and in their New Zealand-based lives? And what roles do diasporic films play in this ongoing negotiation process? 相似文献
6.
Jiyeun Lee 《亚洲交流杂志》2015,25(4):393-407
This study examined how Korean dramas portray the relationship between women's life and work. Men were shown as more affluent, more educationally privileged, older, and yet less likely to be married than women. Far more men than women were employed outside the home and holding a professional occupation or managerial position. Among young adult characters, marriage increased men's employment but decreased women's. Married men were also the most likely to be professionals or managers whereas it was highly unlikely for women, whether married or single. The negative effects of being a parent on employment and on holding a professional or managerial position were consistent for women and men. Examination of women and men's employment and professional empowerment for the past 10 years in television dramas and South Korean social statistics revealed a parallel between television reality and the observed reality, except for a gross overrepresentation of men as professionals or managers in the dramas. 相似文献
7.
Gregory A. Cranmer Nicholas D. Bowman Zachary W. Goldman 《Communication Research Reports》2017,34(1):78-83
Extant research has established that racially based brawn and brain frames are common within sports media. Framing theory suggests that these brawn and brain frames should influence audience members’ behaviors and attitudes, but little empirical evidence to support this notion exists. This study used a quasi-experimental design (Frame x Athlete Race) to understand how exposure to sports news articles that emphasize the physical or mental attributes of White and Black athletes may result in audiences’ subsequent observable behaviors or character judgments toward athletes. Results indicated that frames influenced audiences’ behaviors in a simulated environment and attitudes regarding athletes’ mental abilities, whereas athlete race influenced audiences’ attitudes of athletes’ physical abilities. These findings support sports scholars’ assertions about framing effects and underscore the potential dangers of current sports media trends. 相似文献
8.
The purpose of this study was twofold. On the ground of Gerbner's cultivation theory, it examined the effect of South Korean drama consumption on the perceived prevalence of single life and having fewer children in married life. It also tested the causality of cultivation effects through a priming methodology. Results indicated that the perceived prevalence of having fewer children in married life was significantly affected by exposure to dramas which positively feature single life and having fewer children in married life on television. The findings provide public health policy-makers and communication campaigners with valuable theoretical relationships, as well as their practical implications. 相似文献
9.
Sports fans are increasingly turning to Twitter to experience events and receive commentary. Using the theoretical grounding of disposition theory, this study surveyed sports fans to measure how Twitter potentially influenced their enjoyment of viewing live and mediated sporting events. Respondents primarily used Twitter to augment their consumption of sports, and heavy Twitter users reported higher enjoyment levels when using the social networking site while watching sports. Findings also suggest how the manner in which respondents used Twitter impacted their sports viewing enjoyment. 相似文献
10.
11.
Monique Scott 《Curator: The Museum Journal》2005,48(1):74-89
This article explores the question of how transnational audiences experience anthropology exhibitions in particular, and the natural history museum overall. Of interest are the ways in which natural history museums reconcile anthropological notions of humanity's shared evolutionary history—in particular, African origins accounts—with visitors' complex cultural identities. Through case studies of British, American, and Kenyan museum audiences, this research probed the cultural preconceptions that museum visitors bring to the museum and use to interpret their evolutionary heritage. The research took special notice of audiences of African descent, and their experiences in origins exhibitions and the natural history museums that house them. The article aims to draw connections between natural history museums and the dynamic ways in which museum visitors make meaning. As museums play an increasing role in the transnational homogenization of cultures, human origins exhibitions are increasingly challenged to communicate an evolutionary prehistory that we collectively share, while validating the cultural histories that make us unique. 相似文献
12.
Omotayo Banjo Ph.D. 《广播与电子媒介杂志》2013,57(2):137-159
Whereas ethnic humor scholars purport that groups disparaged through stereotypes derive enjoyment through a sense of connection and identification, few studies examined out-group members' enjoyment experience of the same disparaging content. The present study examines predictors of Whites' enjoyment of stereotyped entertainment when Blacks and Whites are the targets of humor. Integrating critical race theory, entertainment theories, and empirical methodology, this study examines levels of White racial identity as predictors of stereotyped enjoyment. Findings reveal that cultural competence is crucial to digesting racial humor and useful to cultivating cultural cohesion. Further, this article argues for an expansion of enjoyment theories to consider affiliation. 相似文献
13.
Kevin Smets 《The Communication Review》2013,16(1-2):103-111
Diasporic communities, especially in urban multicultural settings in the West, have emerged as one of the major sites for innovative audience research. This growing body of research connects media sociological questions with the study of global and transnational media flows. In this contribution, some of the main studies on diasporic audiences are revisited, exploring in which ways diaspora studies and audience studies have turned out to be a fruitful match. This is linked to and further exemplified by the discussion of a media ethnographic study of film reception among the Turkish and Moroccan communities in Antwerp, Belgium. It is demonstrated how the ‘diasporic turn’ reformulates traditional boundaries in audience research, proposing banal yet meaningful engagements with media texts. Finally, it is argued that a focus on diasporic audiences has revealed that ethnicity and nationality intersect with other social and cultural determinants such as gender, generation and religion, putting the diasporic proposition itself into perspective. 相似文献
14.
Katherine Sender 《The Communication Review》2015,18(1):37-52
Critiques of reality television assume that audiences enjoy watching participants’ humiliation or adopt the reforming injunctions of the shows. This audience research project investigates how people who watch personal makeover shows (The Biggest Loser, Queer Eye for the Straight Guy, Starting Over, and What Not to Wear) use these texts in meaningful ways. Data from 1,800 survey respondents and 130 interviewees demonstrate that audiences use the shows to be self reflexive, while they also are highly reflexive about media production processes. Furthermore, they are reflexive about their participation in research about a disparaged television genre. Audiences’ perception of surveillance and shame in the shows suggest how reflexivity can provide a critical distance from the programs but is not necessarily ideologically freeing. 相似文献
15.
Tanya Muscat 《Journalism Practice》2018,12(2):220-235
When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism. 相似文献
16.
John Sinclair 《亚洲交流杂志》2013,23(1):137-155
The advent of international satellite television broadcasting, including the satellite‐to‐cable services which are now proliferating in several countries of the world, represents a qualitative leap in the nature of broadcasting. Satellite distribution is a literally ‘international’ medium in which signals can not only spill across neighbouring borders, but reach audiences spread over entire world regions and even link diasporic communities on different continents. The concerns raised by various countries about national sovereignty and their attempts to control reception are well‐known, but dishes and cable systems have flourished, and international and regional services are leasing new transponder capacity faster than operators can get their satellites into orbit. In this new satellite business, language and culture are emerging as powerful forces in making and breaking world‐regional markets. Thus, in contrast to the large degree of regional integration in Latin America, thanks to its linguistic and cultural similarities, service providers in Asia have soon found that they have to take account of linguistic and other cultural differences in establishing their markets, which therefore have more of a national than a regional character. This article reviews these trends and outlines how the technological potential to integrate regional markets via satellite broadcasting across borders has been attenuated at least as much by cultural as political resistance. Evidence of the effectiveness of such resistance, it is argued, raises questions about the validity of the rhetoric of ‘cultural imperialism’ now being heard again in Asia. 相似文献
17.
Culture is found to play an important role in the perception and recall of information. Hypotheses based on the two cultural models (individualism and context) were tested using a 2 × 2 factorial between-subject experimental design: individualism/collectivism and high/low-context conditions. The subjects consisted of 82 American students and 82 Korean students. The cultural tests confirm that the American culture represents individualism, whereas the Korean culture represents collectivism. The results indicate that Koreans tend to be more comfortable with a high-context culture that uses indirect and ambiguous messages. The Korean subjects show higher ratings for perceptions of information in a high-context design compared to the American subjects. There was no statistically significant difference in recall of information from high- and low-context conditions between the American and the Korean subjects. The findings of this study may benefit information professionals who are looking for effective ways of conveying information to intended audiences. 相似文献
18.
Carina Weinmann Frank M. Schneider Franziska S. Roth Melanie J. Bindl Peter Vorderer 《Communication methods and measures》2016,10(4):248-257
The aim of this study is to investigate the measurement invariance of media users’ entertainment experiences as conceptualized by two-process models of entertainment (i.e., enjoyment and appreciation) across different media formats. With this purpose, the present research relates to the recent rise of entertainment research, embracing more and more media types and formats with which entertainment experiences may occur. At the same time, it addresses a methodological issue that has rarely been addressed in communication research. Focusing on one of the most often used measurement instruments in entertainment research, on three different media formats (political talk shows, comedies, and dramas), the study finds evidence for configural, metric, and scalar invariance for the scale. The theoretical and practical implications of the findings are discussed. 相似文献
19.
《Journalism Practice》2013,7(7):834-852
ABSTRACTThis paper examines the impact of the digital transformation on broadcast practices from a producer/studio participant perspective with a focus on sports journalism online. More specifically, the study targets changes in sports talk and interaction as producers re-shape their communicative activities to fit audiences’ new contexts of reception. It discusses how these changes in practices relate to some of the fundamental assumptions in current broadcast talk theory. The textual studies are complemented by interviews with six prominent Swedish media industry representatives in order to shed light on their perceptions of the broadcast to online shift given their respective experiences. The results show how producers/participants adapt to a more casual and relaxed interactional style and tone online than in ordinary broadcasting. The studied sportscasts also largely abandon the traditional broadcast address, as expressed in direct discursive address and looks-to-camera, for an orientation to screen devices where social media active audiences are to be “found,” although still having a traditionally positioned audience to attend to. Although sociability is still the structural principle for producers’ interactional choices irrelevant of platform, the strategies of how to achieve it are changing due to the digital transformation. 相似文献
20.
Scott Parrott 《Mass Communication and Society》2016,19(1):49-73
Two studies examine disparagement humor in online television and reasons people enjoy witnessing the comedic ridicule of other people. In Study 1, a quantitative content analysis, coders documented the prevalence and characteristics of disparagement humor in online television clips and its reception by audiences. Disparagement humor appeared in one in four video clips, often targeting physical appearance and weight. Studio audiences, other television characters, and online commenters often validated disparagement humor. Study 2, an experiment, investigated the contribution of existing prejudice and third-party audience reaction to the reported enjoyment of disparagement humor and willingness to share the insulting humor with others. Both validating audience reaction and existing prejudice positively predicted enjoyment of disparagement humor. Further, enjoyment of the disparagement humor significantly predicted participants’ self-reported likelihood to share the insulting jokes with acquaintances. 相似文献