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1.
China's soft power campaign has spawned many scholarly studies on it, but few have examined its rhetorical aspect. Through keyword analysis, this research examines strategic ambiguity in China's public affairs rhetoric surrounding the Six Party Talks over North Korea's nuclear program. The two keywords, ‘the Six Party Talks’ and ‘da ju’ (big picture, overall view), are semantically open and central to China's rhetoric in defining ‘What is it?’ and ‘Why is it?’ with regard to the talks. Analysis shows that strategic ambiguity contributed to some of China's goals. However, it was not adjusted when it stopped working. Its effectiveness was undercut by certain inconsistent messages, and da ju failed to differentiate between domestic and international political context and was also culturally maladaptive. This research contributes to public diplomacy and public affairs rhetoric research. 相似文献
2.
《Journal of Radio & Audio Media》2013,20(1):9-21
Talk radio has evolved into the town meeting of the 1990s. Talk radio's success comes from a combination of powerful personalities, audience involvement, and propagandistic appeals. Talk radio has become so powerful as to prompt the president of the United States to denounce many of its practitioners. Radio listeners need to understand how public figures use the media to manipulate the airwaves and their messages to influence the masses. This paper critically examines conservative talk radio figures using Father Charles Coughlin, the famous “radio priest” of the Shrine of the Little Flower, as the locus of comparison. The authors analyze the radio discourse of Coughlin, contemporary national figures such as Rush Limbaugh, and a Detroit‐area commentator, Mark Scott. Traditional propaganda analysis facilitates understanding of the rhetorical force of talk radio and enables the public to increase their awareness of and ability to deal with propaganda. 相似文献
3.
Traditional rhetorical theory tends to adopt the rhetor's point of view, emphasizing invention of rhetorical messages, rather than the audience's reception and interpretation of messages. The audience is ordinarily conceptualized in humanistic rhetorical theory as a target, a source of expectations to guide the rhetor's invention, a means to accomplish the rhetor's ends, or even an obstacle. We argue that a more complete view of rhetoric should include the audience as a potentially active part of the process of persuasion. Accordingly, we propose to supplement our traditional theories of rhetoric by sketching a complementary view of rhetoric as the process of an auditor's processing and responding to messages. The inspiration for this conception, Petty and Cacioppo's Elaboration Likelihood Model, is sketched, and implications for rhetorical theory and criticism are discussed. 相似文献
4.
J. Louis Campbell III 《Communication Studies》2013,64(2):174-186
Jimmy Carter's unusual success in the Presidential Primaries of 1976 has been the subject of much discussion. One rhetorical explanation posits that Carter's message may be described in terms of Weber's concept of charisma, and Bormann's theory of rhetorical vision. The charismatic message was caught up in a unique rhetorical situation, the social fantasies attending the Bicentennial Celebration. Carter's rhetoric and the people's fantasies transcended along similar lines. This confluence helped to carry Carter to the White House. 相似文献
5.
Proposing an enhancement to the concepts of verbal and corporeal rhetorics, this article offers the concept of aural body rhetoric, arguing that nonvocal sounds produced by the body can also provide rhetorical messages, create rhetorical challenges and prompt the conscious management of bodily sounds, particularly in panopticonic spaces (panauricons) in which the body is hidden from view. Using the urinary sounds made by transsexual men in public restrooms as an example, this article examines this space as a panauricon that creates a rhetorical challenge for these men and has prompted the dissemination of various rhetorical strategies within the community of transmen in the United States. 相似文献
6.
–The illusion of life rhetorical perspective increases our understanding about how discursive linguistic symbols and non-discursive aesthetic symbols function together to communicate and persuade in didactic music. We argue that lyrics and music work together to offer messages comprised of both conceptual and emotional content through the constructs of virtual experience (lyrics) and virtual time (music). Both virtual experience and virtual time must exist for music to function rhetorically. For songs without lyrics, virtual experience must be derived from some other source. Emotional content is progressively articulated in music and is understood by considering intensity and release patterns both individually and contextually. Music's rhetorical significance lies in the degree of congruity or incongruity that exists between virtual experience and virtual time. Congruent messages make the meaning more poignant, but could come at the expense of listener appeal. Incongruent messages transform the message in some way, making the holistic message more than, and perhaps different from, the message depicted in the lyrics alone. Incongruity could result in misinterpretation, an emotional message devoid of conceptual content, or subtle and systematic persuasion. 相似文献
7.
《Communication monographs》2012,79(4):250-264
Students of public address have long admired the rhetorical works of two of the leading ministers of the eighteenth century—Hugh Blair and George Campbell. Little has been said, however, about the rhetorical theory of another eighteenth‐century preacher, John Wesley. The purpose of this paper is to analyze Wesley's views on rhetoric and belles lettres. Since most of the subjects covered by Blair in his Lectures on Rhetoric and Belles Lettres were also discussed by Wesley in his Journal, Letters, and essays, Blair's pattern of organization is followed here. Hence the study considers Wesley's precepts on taste, genius, style, the speaker's content and organization, delivery, poetry, and historical and philosophical writing. 相似文献
8.
《Journal of Radio & Audio Media》2013,20(1):30-49
Various radio and pulp incarnations of The Shadow have played a pivotal role in shaping American superhero mythology and cultural unconscious. This essay explores The Shadow's origins within the 1930s, and then utilizes Fantasy Theme Analysis to uncover mythic tensions and conflicts within The Shadow's transition from noir-like dystopian antihero into the more romantic utopian superhero of Orson Welles' 1937 radio program. We conclude by contemplating rhetorical implications for The Shadow's “symbolic divergence,” a fantasy evolving into contradictory counter-fantasies and rhetorical visions in radio and pulps, as a provocative illustration of theoretical debates regarding the psychodynamic functions of rhetorical fantasy. 相似文献
9.
Don J. Waisanen 《Communication Studies》2013,64(2):158-177
Over the past decade a remarkable number of revolutions worldwide imitated the touchstone youth movement Otpor, which played an influential role in ousting Serbian President Slobodan Milo?evi? in 2000. Given the continual presence of Western organizations and resources in Otpor's uprising, I argue that the movement demonstrates a type of communication termed glocal recursion—a rhetorical strategy that invites social change by imitating global methods of resistance, with slight variations, in local contexts. In addition to its time-based connotations (in which activists ground new messages in old texts), glocal recursion advances a space-based understanding of recursive appeals (with activists creating local messages from global structures). This essay analyzes four aspects of Otpor's glocal recursions, including its technological conditions, structured spontaneity, indigenous adaptations, and dialectical reappropriations. Various implications are drawn for communication research. 相似文献
10.
Charles J. G. Griffin 《Communication Studies》2013,64(2):196-210
Eyes on the Prize: America's Civil Rights Years ranks as one of the most successful public television documentaries ever produced. Although it originally aired in 1987, the series has since been shown widely in school and college classrooms, where it arguably has influenced many students’ understanding of the civil rights struggle and, more fundamentally, of the nature and form of “social movement” itself This essay draws upon Kenneth Burke's concept of “significant form” to examine how the documentary's design works to shape public memory of the civil rights struggle as a social movement. In addition to yielding insight into the rhetorical structure of a landmark television documentary, the analysis of form in Eyes on the Prize illumines how public consciousness of “social movement” can be created and perpetuated through narrative form. 相似文献
11.
ABSTRACT This essay examines communication's historical anxieties regarding disciplinary legitimacy as an investment in whiteness. We argue that such anxieties are predicated upon a normative ideal of citizenship. As such, rhetorics of disciplinary legitimacy enact white civil society's originary exclusion, which is antiblackness. To illuminate the ways antiblackness finds expression in these anxieties, we engage the field's lengthy archive of public musings regarding legitimacy to trace the rhetorical workings of antiblackness therein. 相似文献
12.
Kathleen Campbell 《Communication Studies》2013,64(3-4):258-268
In The Year of Living Dangerously, the philosophical position that is argued in the film's content is reflected also in the film's form; i.e., the film is an enactment of the argument it makes. Failure to recognize enactment as a viable rhetorical strategy may have led to a failure to recognize the film's rhetorical force. Further study of enactment and its rhetorical effectiveness are suggested. 相似文献
13.
Judine Mayerle 《Communication Studies》2013,64(3-4):223-239
Norman Lear's return to commercial network television in 1983 after an absence of five years resulted in the first prime time series about and starring Hispanic‐Americans. The lack of a coherent and sustained rhetorical vision resulted in the failure of the series. This essay uses fantasy theme analysis to examine the series’ narrative and production discourse and suggests how Pablo might have achieved success. 相似文献
14.
Richard Leo Enos 《Communication Studies》2013,64(2):77-83
Building on Ochs’ analysis of “rhetorical detailing” in Cicero's Verrine orations, this essay reveals that the disposition of arguments in the In Verrem shifted markedly from compositions which were structured for oral argument to those which were intended for public reading. 相似文献
15.
《Communication monographs》2012,79(4):392-421
This study answers 4 research questions as it explicates the SCT's ability to explain how special communication theories come into being as the product of rhetorical visions that contain the norms, conventions, and customs for exemplar participation in a specific communication style. This study demonstrates that the concept of rhetorical vision yields insights into the creation, rise, and potential for demise of a style‐specific, special theory of communication named the critical autoethnography special theory (CAST). The study reports that the CAST itself is a symbolically created product of the critical autoethnographic rhetorical vision (CARV). The study's findings indicate that CARV's life‐cycle is congruent with those of other rhetorical visions and would predict that the CARV may well implode upon itself as it contains the seeds of its own destruction. 相似文献
16.
LaChrystal D. Ricke 《Communication Studies》2013,64(2):119-135
Throughout its multiple seasons, the language on Fox's Family Guy has been the subject of criticism, foundation reports, and even lawsuits. The show's creators assert that the language used in the show simply provides satirical social commentary; others believe the language is inappropriate for broadcast television. This study investigated the presence of derogatory language in Family Guy in order to make an argument regarding the potential cultivating effects of such language when presented in an animated format. The study found that derogatory messages were present in roughly 9% of Family Guy scenes and that correlations existed between the types of characters that were the senders and recipients of derogatory messages and the types of messages transmitted. 相似文献
17.
Amy O'Connor 《Journal of Applied Communication Research》2013,41(3):263-284
This exploratory study addresses the ability of values advocacy messages to influence target publics’ behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants’ comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech. 相似文献
18.
《Communication monographs》2012,79(4):233-243
Frederick Wiseman's film High School is a rhetorical documentary about the exercise of power in an institutional setting. Wiseman uses selection, framing, and editing within and between sequences to depict the high school as a place where power is exercised through the double bind, reducing students to conformity, boredom, apathy, and empty gestures of rebellion. The double bind is most forcefully expressed in the invisible network of contradictory messages about the relations between power and sexuality. This essay examines the verbal and visual elements of the film to describe how Wiseman invites his audience to respond. 相似文献
19.
Hollaback! is an international movement seeking to end street harassment. Its website invites women to share narratives of their experience of street harassment as well as photos of the men who harassed them. We treat Hollaback! as an exemplar of feminist online activism and aim to identify lessons for other feminist online activists and organizations. In particular, we argue that the site’s narrative-image posts provide a powerful means of enacting countervisuality in public spaces. After analyzing 26 narrative-image postings on the Hollaback! website, we identify three collective rhetorical effects of countervisuality: Altering the traditional dichotomy of male/observer and female/observed, enacting feminist rhetorical agency through mobility in public spaces, and generating women’s solidarity through shared experience. We then argue that Hollaback!’s strategy of countervisuality insufficiently enacted the core principles of feminist rhetorical resilience, especially the concept of mêtis. We conclude by offering recommendations for feminist online activists and scholars. 相似文献
20.
Thomas Gallagher 《Visual Communication Quarterly》2019,26(1):32-43
With social media, presidential figures can communicate directly with citizens without filter, and the self-selecting nature of social media ensures that supporters will comprise the majority of that figure's social media following. This project examines an example of visual content aimed at a president's supporters: the Real News Update. Produced by the Trump reelection campaign, the Real News Update mimics the color designs and structures of cable news and uses female anchors to soften messages while emphasizing conflict with the press. In a polarized climate aided by the popularization of outlets like Fox News, the Real News Update apes the style of the press to offer an in-house digitally distributed alternative. 相似文献