共查询到20条相似文献，搜索用时 15 毫秒
1.
《Communication monographs》2012,79(4):233-243
Frederick Wiseman's film High School is a rhetorical documentary about the exercise of power in an institutional setting. Wiseman uses selection, framing, and editing within and between sequences to depict the high school as a place where power is exercised through the double bind, reducing students to conformity, boredom, apathy, and empty gestures of rebellion. The double bind is most forcefully expressed in the invisible network of contradictory messages about the relations between power and sexuality. This essay examines the verbal and visual elements of the film to describe how Wiseman invites his audience to respond. 相似文献
2.
Megan D. McFarlane 《Visual Communication Quarterly》2016,23(1):3-13
On the night of May 1, 2011, almost 10 years after the 9/11 attacks, President Obama announced on live television that Osama bin Laden was dead. The next day, the Situation Room photograph was released, revealing a behind-the-scenes glimpse of how tense it was at the White House while the mission was underway. Building on previous scholarship about the rhetorical presidency and visual rhetoric, this essay analyzes how the photograph, combined with the context of Obama's speech the night of the raid, contributes to the increasingly visual aspect of the rhetorical presidency and creates an image of Obama as a strong commander in chief. 相似文献
3.
Kathleen Campbell 《Communication Studies》2013,64(3-4):258-268
In The Year of Living Dangerously, the philosophical position that is argued in the film's content is reflected also in the film's form; i.e., the film is an enactment of the argument it makes. Failure to recognize enactment as a viable rhetorical strategy may have led to a failure to recognize the film's rhetorical force. Further study of enactment and its rhetorical effectiveness are suggested. 相似文献
4.
William BENOIT Andrew KLYUKOVSKI John McHALE David AIRNE 《Critical Studies in Media Communication》2013,30(4):377-394
–We used Symbolic Convergence Theory to analyze 2,000 political cartoons on the investigation, impeachment, and trial of the president. The cartoonists' vision incorporates components from Starr's and Clinton's visions: “Our public figures (Clinton, Starr, Congress, the news media) are engaged in a tawdry burlesque drama.” The number of levels in a rhetorical vision depends on the vision's complexity. We show that multiple, independent, rhetors can create a rhetorical vision. These messages, highly visual and generally critical, freely use metaphor and allusions, allowing multiple interpretations and rendering the fantasy themes in these dramas accessible to readers with widely divergent attitudes. Despite their fictionality, these messages concern important issues and make moral judgments on these public figures. 相似文献
5.
《Communication monographs》2012,79(3):316-343
A random-effects meta-analysis was undertaken to examine the effectiveness of the Door-in-the-Face (DITF) persuasive message strategy on compliance. Results indicate an overall significant effect of the DITF strategy on verbal compliance (k=78, r=.126), but an insignificant effect for behavioral compliance (k=39, r=.052). In terms of verbal compliance, the DITF strategy works significantly better than controls for different samples, across varied communication media, and for prosocial causes. Additionally, the DITF technique is more successful than controls for volunteering/research than other target behaviors (e.g., monetary donation). For both verbal and behavioral compliance outcomes, the toughness (measured as amount of baseline compliance) of the donation context negatively predicted the magnitude of the DITF effect. It is argued social responsibility theory best accounts for observed moderator factors. 相似文献
6.
Proposing an enhancement to the concepts of verbal and corporeal rhetorics, this article offers the concept of aural body rhetoric, arguing that nonvocal sounds produced by the body can also provide rhetorical messages, create rhetorical challenges and prompt the conscious management of bodily sounds, particularly in panopticonic spaces (panauricons) in which the body is hidden from view. Using the urinary sounds made by transsexual men in public restrooms as an example, this article examines this space as a panauricon that creates a rhetorical challenge for these men and has prompted the dissemination of various rhetorical strategies within the community of transmen in the United States. 相似文献
7.
Martha Solomon 《Communication Studies》2013,64(2):74-84
The success of Marabel Morgan's Total Woman indicate its rhetorical effectiveness despite its substantive flaws. This article argues that the book's strong appeal to readers stems from: (1) its promise of fulfillment if woman expiate the guilt they bear for marital discord by self sacrifice; (2) its reinforcement of readers perceptions of themselves and their husbands; and (3) its emphasis on the power of “Total Women”; and its encouragement of sexual fantasy and play. These strategies produce a persuasive message which plays on readers’ concerns for their marriages, offers an alternative to the self consciousness urged by feminists and permits women to fulfill comfortable stereotypes yet experience the power and sexual freedom promised by liberationists. For readers with troubled marriages Morgan provides an alluringly simple, emotionally attractive answer to complex questions. Her message is rhetorically effective even if intellectually weak and psychologically misleading. 相似文献
8.
Douglas E. Pruim 《Communication Teacher》2019,33(1):26-30
Courses: Critically fun is a single-class activity for communication classes discussing persuasive messages, the effects of mass media, or rhetorical analysis (e.g. public speaking, communication theory, mass media, and rhetoric).
Objectives: By the end of the activity, students should be able to analyze critically the rhetorical significance of the setting, visual features, message content, humor, persuasive elements, and impact of a humorous, political artifact. This activity was designed to help students engage in critical thinking, evaluation, and assessment of humor. Although this can function as a non-graded, in-class activity, it could be modified into an out-of-class assignment for traditional, hybrid, or online courses. 相似文献
9.
Elinor Light 《Visual Communication Quarterly》2017,24(1):40-53
Through an analysis of the street artist Banksy's 2013 residency of New York City, I identify two major rhetorical themes: Images of Discontent and Re-Visions of the City. I argue that the Banksy images exert an influential postsubject voice into the visual discourse of New York City, which I define as a visual articulation that resists traditional markings of identity in favor of visual play. In visual play, elements of the city are turned into toys through a critical orientation towards the urban landscape, postmodern aesthetic codes, participatory rhetoric, and the logics of the virtual. I conclude by arguing that play may offer an effective and transgressive mode of engaging contemporary rhetorical argument, particularly within the materiality of place. 相似文献
10.
Allison J. Lazard Michael S. Mackert Mary A. Bock Brad Love Anthony Dudo Lucy Atkinson 《Visual Communication Quarterly》2018,25(1):16-30
In our media landscape, consumers view a plethora of messages with visual assertions, created through postproduction photo manipulation, which communicate meaning at-a-glance. These visual assertions are processed initially and directly and greatly influence how consumers think, feel, and behave. Yet the impact of visuals, which likely color all processing, is not incorporated in persuasive message processing models. Using dual processing models from multiple disciplines as a theoretical foundation, this study demonstrates through two experiments that the effects of photo manipulation, as visual assertions, in food advertising increased consumers' perceptions of healthfulness, positive attitudes, and purchase intentions. Dual processing models for persuasive messages should be extended to account for the initial, influential visual processing of implied assertions, often manipulated during postproduction. 相似文献
11.
China's soft power campaign has spawned many scholarly studies on it, but few have examined its rhetorical aspect. Through keyword analysis, this research examines strategic ambiguity in China's public affairs rhetoric surrounding the Six Party Talks over North Korea's nuclear program. The two keywords, ‘the Six Party Talks’ and ‘da ju’ (big picture, overall view), are semantically open and central to China's rhetoric in defining ‘What is it?’ and ‘Why is it?’ with regard to the talks. Analysis shows that strategic ambiguity contributed to some of China's goals. However, it was not adjusted when it stopped working. Its effectiveness was undercut by certain inconsistent messages, and da ju failed to differentiate between domestic and international political context and was also culturally maladaptive. This research contributes to public diplomacy and public affairs rhetoric research. 相似文献
12.
《Communication monographs》2012,79(4):215-228
The rhetorical foundations of social change may be found, not only in polemical discourse but in popular literary discourse as well. A case in point is that of the concept of the evolutionary sublime, an amalgam of the rhetorical/aesthetic theory of the sublime and scientific evolutionary theory, which had significant implications for personal morality and social policy. This reservoir of concepts was transmitted to its readership, the American middle class of the nineteenth century, through the popular literature of natural history; it subsequently served as a basis for the persuasive arguments of the conservation movement. This study traces the emergence of rhetorical argument from bases in popular literary and intellectual culture. 相似文献
13.
《Communication monographs》2012,79(4):318-339
Among historians in America, Carl Becker attained fame for style in discourse. Although his stylistic prowess was evinced in scholarly works which brought him eminence in his profession, epigrammatic style also was prominent in his writing of popular history, first in a polemic essay called “Kansas” which led to his role as propagandist in World War One, and then—and of particular interest to those interested in mass persuasion—an eminently successful high school textbook, Modern History. The objective of historiography herein is to establish causal relationships between epigrammatic style in those popular works and resultant, rhetorical effects upon Becker's readers mainly in the general public over a span of several decades. Primary source evidence of effectiveness is in letters to Becker, and other correspondence, that indicate which concepts and precise sentences in Modern History were salient and persuasive for a mass readership largely because of the epigrammatic style with which they were phrased. 相似文献
14.
John Clarke 《传播与批判/文化研究》2013,10(3):309-313
Currently, scholars grapple with media that depict Third World women as either victims of unchanging contexts or agents of liberation. To explore how a widely distributed and popular documentary film can destabilize a First World gaze, this essay examines Iron Ladies of Liberia (ILL), which traced Ellen Johnson Sirleaf's first year as president of Liberia. ILL foregrounded women's rhetorical and political agencies to alter a postwar context, while it also situated their agencies within an enabling and constraining constellation of power relationships. Through its unique relationships between filmmaker and subject, ILL suggested a transnational feminist perspective on women in media. 相似文献
15.
《Communication monographs》2012,79(4):260-265
The Examiner papers, the Conduct of the Allies, the History of the Four Last Years of the Queen, and the other productions which Jonathan Swift composed during his years as chief publicist for the Tory administration of Harley and St. John (1710–1714) are among the most effective examples of persuasive discourse in the history of British political pamphleteering. Much of this effectiveness is attributable to the skill with which Swift‐steadily aware of the prejudices and demands of his predominantly rural and conservative audience—manipulated such specific rhetorical devices as imagery, anecdote, analogy, historical example, allegory, insinuation, and other such items from the vast catalogue available to the polemicist. 相似文献
16.
B. Aubrey Fisher 《Communication Studies》2013,64(4):294-301
The goals, pedagogy, and structure of the first course in speech communication often convey an unintended but nonetheless erroneous implication of audience control by a speaker. Using the persuasive campaign as the pedagogical basis for the speech fundamentals course allows for a broader range of rhetorical strategies and new criteria for evaluating student performances. Use of the persuasive campaign is also totally consistent with contemporary theories of human behavior. 相似文献
17.
《Communication monographs》2012,79(3):193-204
Stephano Guazzo's The Civile Conversation was a dominant contribution to the literature of manners in the Renaissance. The work, however, was far more than a Courtesybook. Guazzo's treatise helps explain the rhetorical influence in Renaissance thought and the relationship of that influence to humanism. A study of the rhetorical inheritance shows that Guazzo owed a substantial debt to classical theory and pedagogy, but it reveals also an extension of communication study to all aspects of life. A consideration of the humanistic impulse indicates that this extension emerges from a conception of man as communicator, a conception that expands upon some traditional notions concerning rhetoric and humanism in the Renaissance. 相似文献
18.
Natalia Mielczarek 《Visual Communication Quarterly》2018,25(2):67-81
Within hours of its publication online, the “pepper-spraying cop” image from the Occupy Wall Street movement at the University of California–Davis became an Internet meme. The outraged public manipulated key signifiers of the famous picture, creating hundreds of digital derivatives that offered new takes on what happened. With the use of iconographic tracking and visual rhetorical analysis, the study argues that Internet memes are more than silly jokes or social commentary. Through rhetorical transfigurations, they can deliver social justice and launch public shaming campaigns, serving as online instruments to respond to an off-line event. 相似文献
19.
J. Louis Campbell III 《Communication Studies》2013,64(2):174-186
Jimmy Carter's unusual success in the Presidential Primaries of 1976 has been the subject of much discussion. One rhetorical explanation posits that Carter's message may be described in terms of Weber's concept of charisma, and Bormann's theory of rhetorical vision. The charismatic message was caught up in a unique rhetorical situation, the social fantasies attending the Bicentennial Celebration. Carter's rhetoric and the people's fantasies transcended along similar lines. This confluence helped to carry Carter to the White House. 相似文献
20.
Todd Cesaratto 《传播与批判/文化研究》2013,10(4):307-328
“The Good Will Hunting Technique” analyzes and enacts rhetorical paradigms present in popular culture. The main objects of examination are Gus van Sant's film, Good Will Hunting, and Eminem's music video “Mosh.” The author extracts positive aspects of popular culture to feature a rational-affective approach to rhetoric. The notion of mind–body rhetorical collaboration, which stems from Behavioral Doctrine developed during Germany's Weimar era, combines an emphasis on exteriority with traditional notions of rhetoric to establish a method for progressive action in lived reality. 相似文献