共查询到20条相似文献，搜索用时 62 毫秒
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陈红旗 《当代教育理论与实践》2011,3(9):121-122
文章从商标的构成来研究商标的翻译。作为一种语言的表述,商标在当今世界商业领域中起着重要的作用。商标语言的运用应该简短新颖,能让顾客产生瞬间记忆,同时,商标的翻译还应该考虑文化背景和因素。了解商标的构成对进、出口商标的翻译有着重要的借鉴作用。 相似文献
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赵立无 《邵阳学院学报(社会科学版)》2009,8(4):53-56
商品名称具有自己的特点.随着社会经济的发展和科技水平的提高,产品进出口日益增多,商标名称的翻译也越来越受到重视,而其翻译方法和策略的研究也应不断丰富和发展,只有综合各方面的因素并追溯其源头即商标命名设计原则和构成,才能译出符合目标消费者语言文化并达到促销效果的译名.文章从商标名称的一般特征及其命名设计原则及构成,在对传统的翻译方法进行回顾的基础上来探讨商标名称的翻译,并从语言和文化角度来研究翻译对策. 相似文献
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《校园英语(教研版)》2016,(21):225-226
商标是一种特殊的语言符号,是商品的一种标记,是商品生产者或者经营者区别其他同类商品而用的一种标记。食品商标是众多商标中的一种,形式多样。食品商标翻译不仅是一种语言翻译,更是一种文化翻译。本文从欧美食品商标的定义和特征入手,并选取欧美食品商标的典型翻译范例来分析英文食品商标的基本翻译策略。 相似文献
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商标作为一种应用语言,是当今商品社会中广泛使用的交流媒介,对其所作的汉英翻译不仅涉及语言的转换,还要考虑英汉两种文化差异对翻译的影响.文章从商标和文化的关系、出口商标翻译中容易出现的问题两方面出发,讨论了出口商标翻译的原则. 相似文献
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商标是商品表面或包装上的标记.商标名的翻译是广告翻译中的一个重要组成部分,也是一种跨文化交际形式,不管是中文商标的英译还是英文商标的汉译,都会涉及到语言规律、文化心理、审美情趣等方面的因素.按照等效原则的理论观点,商标的译名在语言上应做到音、形、义的完美统一.本文拟翻译商标时应遵循的原则和方法,以及翻译商标时应注意的问题进行探讨. 相似文献
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商标翻译是一种跨文化的交流活动。作为一种特殊的应用文体,文化差异是影响商标翻译的一个主要的因素。文化差异对于商标翻译的影响主要表现在英汉两种语言的语义对比上,可以采用音译法、变译法、交际翻译法来克服文化差异对于商标翻译的影响。 相似文献
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吕璀璀 《连云港职业技术学院学报》2008,21(1):56-58
同任何翻译一样,商标词的翻译是一种跨文化交际活动,涉及到语言规律、地域文化、消费心理和价值取向等诸多因素,商标译语中的信息接受者对商标译文信息的反应应该与商标源语接受者对商标原文的反应程度基本相同.在翻译商标词时,译者应在等效翻译原则的指导下,尽可能将商品丰富的文化内涵和功效特色等效地传达出来. 相似文献
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雍滨瑀 《内江师范学院学报》2010,25(Z2)
商标的翻译不仅是一种语言上的翻译,更是一种文化翻译.准确地掌握商标的翻译方法,注重同目标语国家文化的结合,才能译出符合消费者心理需求的商标,从而争得消费市场. 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject. 相似文献
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Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities. 相似文献
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RUZBEHANI Mohsen 《重庆大学学报(英文版)》2004,3(1):20-25
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec… 相似文献
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Rajesh Kanoi 《海外英语》2007,(1):52
Today, Sunday morning, I sit thinking and typing at my computer. My thoughts are in my homeland, India and my body is in China. The body is here and mind there for a good reason. Mr. Hu is president and I am resident and both are in each other's countries (what a difference the absence of one small letter makes!). Mr. Hu will return in a few days and I will stay on longer. 相似文献
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正A One day a pig went to the stable(马棚)to see his good friend,an oldhorse,and was going to stay there forthenight.Night came and it was time forsleep.The pig went into the straw heap(稻草堆)and lay comfortably.A longtime passed,but the horse was stillstanding there and did not move.Thepig asked the horse why he did not go tosleep."Standing like this is the begin-ning ofsleeping,"answered the horse. 相似文献
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《今日中学生》2014,(9)
正1.Any fool can count the seeds in an apple.Only God can count all the apples in one seed.2.Happy families are all alike;every unhappy family is unhappy in its own way.3.Memories are the key not to the past,but to the future.4.Sometimes in the dark you see what you want to see.5.There is a great difference between 相似文献
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《重庆大学学报(英文版)》2014,(2)
正Scope and Policy The Journal of Chongqing University-English Edition(JCQU-E)is a peerreviewed journal publishing research articles in multiple disciplines of science and technology,covering civil and environmental engineering,chemical engineering,biotechnology,mechanical and electrical engineering,computer and data processing,mining,metallurgy,materials science,and interdisciplines thereof. 相似文献