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1.
This study examined the effect of narrative messages of a massive fire crisis on optimistic bias by experimentally comparing the effect of narrative describing a personal story on the crisis incident and that of non-narrative message (Study 1). Researchers further sought the interaction between controllability and the narrative message and the mediated moderation model of risk perception. In Study 2, the effect of narrative message describing a group story on the crisis incident on optimistic bias was further tested in terms of South Korea’s collectivistic culture. Collectivism, along with controllability, was used as a moderator, and mediated moderation models of risk perception were tested. The present research offers several major findings: (1) a narrative message describing a personal story decreased optimistic bias, (2) among people who read a narrative describing a personal story, those with high controllability had a lower level of optimistic bias than those with low controllability, (3) among people who read the narrative of a group story, those with high collectivism had a lower level of optimistic bias than those with low collectivism, and (4) the interaction between message types and collectivism affected risk perception and this risk perception increased optimistic bias. Theoretical implications of these findings are discussed.  相似文献   

2.
The Use of Equivocal Messages in Responding to Corporate Challenges   总被引：1，自引：0，他引：1  
A framework is constructed to examine communication professionals’ views regarding the use of equivocal and nonequivocal messages for managing initial statements about corporate challenges. As predicted, equivocal responses were viewed as more appropriate to use and linked to a positive corporate reputation when the crisis situation contained avoidance–avoidance goal conflicts, whereas nonequivocal responses were viewed as more appropriate and linked to a positive corporate reputation when the crisis situation did not contain avoidance–avoidance goal conflicts. Communication professionals also judged nonequivocal and equivocal messages to be appropriate and linked to a positive corporate reputation when they believed the specific message would satisfy the multiple goals of the crisis situation. Implications for public relations practice are discussed.  相似文献   

3.
Persistent fear of crime can have serious consequences for one’s social behavior. Previous research has shown that people who fear crime are more likely to engage in self-protective behavior. Although a substantial amount of research has examined the relationship between television exposure and fear of crime, research on the association between television exposure and self-protective behavior is scarce. Based on cultivation theory and the mediated fear model, the current study aimed to examine whether news and crime drama television viewing are indirectly related to self-protective behavior via fear of crime. Structural equation modeling of data from 392 undergraduate students showed that news viewing and crime drama viewing is indirectly associated with self-protective behavior. The current study provided evidence for the importance of accounting for gender when investigating the complex issue of media effects on fear of crime and self-protective behavior.  相似文献   

4.
Using logic suggested by the model of intuitive morality and exemplars, we examined the impact of exposure to terrorist attack news coverage on the salience of moral intuitions and prosocial behavioral intentions toward outgroup members. In an experiment, participants were randomly assigned to watch news of the 2015 Paris terrorist attacks or a control news story. Afterward, we measured the salience of five moral intuitions (sensitivity to care, fairness, loyalty, authority, and purity) and the participants’ prejudice (i.e., the lack of intentions to help outgroup members). Results showed that exposure to terrorist attack news (a) increased the salience of respect for authority and subsequently (b) reduced prosocial behavioral intentions toward outgroup members. Closer inspection revealed that authority salience mediated the effect of terrorist news exposure on these behavioral intentions toward outgroup members. In a second study using the same design as in the first study, we ensured that the ingroup and the outgroup addressed in the first study were indeed perceived differently on dimensions of ingroup membership.  相似文献   

5.
This study explores the interplay of sex, presence, and enjoyment of nonfictional tragic news content; an experiment was conducted in which participants viewed a news story about Hurricane Katrina's devastation to the Gulf Coast on a standard definition television, high definition television, or a video iPod. The results indicate that women reported more sadness regardless of condition, though they seemed especially moved in the iPod condition. Women also reported more information seeking, and reported highest levels of presence in the iPod condition. The results are discussed both in terms of implications for crisis message practitioners, and in terms of what the results may mean for our understanding of the enjoyment of tragedy.  相似文献   

6.

This study examined the effects of (response and self) efficacy on defensive message processing and behavioral intentions. Hypothesized predictions were generated from the extended parallel process model (Witte, 1992). The results suggest that people with low self‐efficacy will engage in greater defensive message processing in the form of counter‐arguing. In addition, people with low response and self‐efficacy will have lower behavioral intentions than people with high efficacy. Implications and limitations are discussed.  相似文献   

7.
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self‐examinations. Attitudes toward the threat became less accessible after exposure to a high fear‐arousing message, however. Analyses suggest that defensive reactions to the fear‐inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed.  相似文献   

8.
This study examines how the order and proportion of scene valence within a television news story influence viewers' processing of political information. The results of the study, based on structural equation modeling and Sobel's mediation analysis, suggest that, in a news story about a political candidate, positive information on the candidate is recalled better if he or she is praised at the beginning of the story and then criticized at the end than if he or she is criticized first and praised later. In addition, there was a strong proportion effect. Stories with a high proportion of positive scenes were more likely to increase the participant's recall of positive information and induce his or her favorable attitudes and voting intentions than those with a low proportion of positive scenes.  相似文献   

9.
This study evaluates the role of spokespersons and message control in complex organizations facing ambiguous crises. Specifically, the Centers for Disease Control and Prevention's (CDC) response to the anthrax crisis in 2001 is offered as a case study. A textual analysis of CDC telebriefings and corresponding print media coverage of the anthrax crisis reveals the use of multiple spokespersons and poor message control resulted in a seemingly fragmented CDC message and apparent loss of CDC credibility. The study concludes that limiting the number of spokespersons and appropriate use of strategic ambiguity may afford organizations an opportunity to make sense of the situation, avoid confusing and contradictory messages and protect organizational credibility. Recommendations include (1) limiting the number of spokespersons, which allows for greater message control while reducing contradictory and inconsistent messages, (2) maintaining an organizational willingness to revise publicly stated positions as more accurate information becomes available, and (3) actively using strategic ambiguity as a mechanism to protect organizational credibility.  相似文献   

10.
ABSTRACT

The identifiable victim effect is when people are more willing to help identified individuals than those who are unidentified, or statistical, victims. It has primarily been tested in experiments with humans as the victims. A lack of research exists testing whether animal victims could elicit the same level of help, or reactions, as human victims. This study tests the identifiable victim effect with both human and animal stimulus messages focused on the consequences of littering. A total of 198 undergraduate students were randomly assigned to view one of three messages (i.e., an identifiable human victim message, identifiable animal victim message, or a nonvictim control message). While the animal message elicited greater distress and empathy than the human message, the three messages did not differ on behavioral intention outcomes. This study fills a gap in the identifiable victim literature, and it provides insight about responses to risk messages aimed at increasing a prosocial behavior.  相似文献   

11.
This study examines the relationship of cognitive and parental factors affecting adolescents viewing of television violence. Participants in the study were 422 adolescents and 298 of their parents who were surveyed for their viewing behaviors, perceptions of violent portrayals, and aggressive behavioral tendencies. Regression analysis indicated that attitude was the strongest predictor of aggression. The more adolescents reported liking television violence, the more aggressive were their intentions. Results suggested that while exposure to violence and parental factors both play a part in mediating subsequent aggression, viewing violence is less important than liking violence.  相似文献   

12.
The recent proliferation of online videos captured at the scene of news events begs the question: Do news videos have a meaningful impact on citizens’ political opinions and behaviors that is different than that of news articles? This was examined in an experiment using carefully matched videos and articles about the European refugee crisis. Findings show that articles generated stronger intentions to help refugees than videos, and this was mediated by the depth with which the news story was processed. Despite their increasing prominence and intuitively impactful qualities, news videos do not deliver more powerful effects than news articles.  相似文献   

13.
The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages. Results showed no significant differences in cognitive processing according to metaphor or format, but there were differences in attitudes and behavioral intentions according to metaphor and format, with literal and verbal messages performing best. Potential explanations for findings and implications for future research and health message design are discussed.  相似文献   

14.
This study extends the research of the third-person effect by examining the effect of time span of media message on perceptual and behavioral components of the third-person effect. Using a survey of Hong Kong residents, the study explores perceived media effect of the news coverage of a short- and a long-term issue and the predictor of intention to take action to reduce negative effect. The results revealed no third-person effect by the short-term messages and the reverse third-person effect (first-person effect) by the long-term messages. There was a significant difference in discrepancy between the perceived media effect on self and others (third-person perception) produced by the messages of the short- and long-term issue. The study also found that perceived media effect on self is a stronger predictor of intention to take action to reduce the negative effects of the short- and long-term issue than the third-person effect.  相似文献   

15.
This study examined an organization’s crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and the public’s cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptance of the message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of the message and more negative emotions than a technical translation strategy.  相似文献   

16.
This study tests a theoretical model named the Extended Elaboration Likelihood Model for Narrative Evidence Processing (EELM-NEP) to investigate associations between message processing, message outcomes, and behavioral intentions (BI) in the context of family health history communication. Furthermore, to investigate the role of cultural tailoring within these associations, this study explores how the type of culturally tailored narrative evidence and participants’ cultural identity moderate the relationships between message processing, message outcomes, and BI. A percentile bootstrap method and pairwise comparison tests in structural equation modeling (SEM) were employed. According to the results, identification significantly predicted engagement, and engagement had significant and positive effects on perceived message quality (PMQ), comprehension, perceived message effectiveness (PME), and BI. PME and resistance to counter-arguing significantly and positively affected BI. Importantly, the EELM-ENP model as well as pairwise comparison tests revealed that the messages were more effective when the participants read culturally distant messages. Findings suggest that cultural novelty might be more effective than cultural closeness in narrative persuasion.  相似文献   

17.
《Communication monographs》2012,79(4):448-470
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved their judgments (but not their attitudes) toward the provided statistic, a result only consistent with EVT in the case of positive violations. The results have multiple implications: (1) social norms messages may work to change judgments, but do not result in consistent attitude change; (2) the process of judgment change functions similarly across message topics, as well as message types (i.e., attitudinal versus behavioral); (3) judgment change does not appear to be the main cause for attitude change upon receipt of a social norms message; and (4) a message‐based expectancy violation does not function in the same way as a violated behavioral expectation.  相似文献   

18.
The media contribute to compassion fatigue—or public apathy toward human tragedy—in part by failing to present solutions to the social problems ubiquitous in today’s conflict-based news coverage. Some journalists have attempted to address this issue through a style of news labeled solutions journalism. This experiment tests the effects of this increasingly popular approach. Results revealed that discussing an effective solution to a social problem in a news story caused readers to feel less negative and to report more favorable attitudes toward the news article and toward solutions to the problem than when no solution or an ineffective solution was mentioned. Reading about an effective solution did not, however, impact on readers’ behavioral intentions or actual behaviors. This suggests that solution-based journalism might mitigate some harmful effects of negative, conflict-based news, but might not inspire action.  相似文献   

19.
“Creative facility” refers to the ease, rapidity, or fluency with which people are able to formulate and produce novel, appropriate messages. Previous research indicates that people differ in this regard and that the phenomenon is linked to various personality and cognitive-style variables. This study aims to investigate whether aspects of family structure (i.e., birth order) and family processes (i.e., family communication patterns) are related to creative facility. Results indicated a significant interaction between birth order and family conversation orientation such that, for first-borns, higher levels of conversation orientation were associated with slower message production. No effects were observed for family conformity orientation. Among the implications of the findings is the need to assess birth order in studies of family communication patterns.  相似文献   

20.
This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the idea that women are drawn to stimuli that are moderately arousing when they are framed positively and avoid negative ones, while men approach negatively framed stimuli more than positive ones. Men and women's affective and cognitive judgments of news messages in different valence frames (positive, negative, and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with this hypothesis.  相似文献   

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