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刘京林 《湖南大众传媒职业技术学院学报》2007,7(5):10-13
中央文件精神的传播效果,关键不在于宣传声势的大小,而在于能否真正被广大人民群众内化为自己的认识,并转化为自己的行动。运用苏俄心理学家维果茨基的社会文化历史理论中的活动说、中介说、内化说来阐释组织传播和人际传播在连接大众传播与内向传播的中介作用,旨在说明在大众传播越来越发达的情况下,千万不可忽视人类最基本、最核心的传播方式:组织传播和人际传播。各级政府和基层党组织的领导者(即组织传播的控制者)和共产党员(贯彻党的方针政策的骨干力量)应着力联系本地实际去宣传、贯彻党的方针政策,而因之所建构的组织传播和人际传播氛围(或曰现实环境),对于民众自觉认同并实践党的方针政策有着不可估量的意义。 相似文献
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刘砚明 《新乡师范高等专科学校学报》2007,21(3):131-134
在媒介高度发达的当今社会,剧烈复制的信息数量已经大大超过了人们可接受的限度,作为大众传播的一种形式,广告的效果变得越来越微弱。人际传播较之大众传播具有感官参与度高、信息反馈量大、传播符号众多等特点。在广告传播过程中,结合人际传播的这些特点,利用意见领袖和参照群体的影响,可以有效提高广告传播的效果。 相似文献
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一、教学过程和传播过程的关系传播活动是一种信息传受的过程,按照传播的规模、范围,可以划分为自我传播、人际传播、组织传播和大众传播。其中,组织传播是指组织内部及内部与外部的信息交流。组织传播的规模大于人际传播,它与后者的明显区别在于,前者的传播活动都是有组织目的的。 相似文献
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大众传播在当今社会处于优势地位,然而人际传播作为人类最基本的传播方式,其强大的互动优势、非语言传播的亲和力、情感的交流共享运用到安利直销模式中,散发出特殊的魅力。在大众传播中引入人际传播模式,发挥人际传播优势,将成为未来大众传播的发展新趋势。 相似文献
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课程内容的综合是世界课程改革带有普遍性的趋势。目前高师艺术教育专业综合类课程已占有一定的比例。实施综合课程教学时，要解决的重要问题是各项教学内容的链接。人类的各种艺术实践活动的共同规律，给高师艺术教育专业综合类课程内容的链接提供了可能性。教学实践中，有四种综合课内容的链接方式是有效的：即以题材为基点的链接；以文化背景为基点的链接；以时代背景为基点的链接；以风格、流派为基点的链接。 相似文献
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李金莲 《忻州师范学院学报》2003,19(6):92-94
谣言是一种未经证实的新异性信息，在新的媒介生态环境下，这种人际传播的舆论形式与具有大众传播特点的网络发生着密切联系，并逐步呈现出网际化传播的趋势。本文分析了此次“非典”谣言在网络环境下传播的过程和新特点，并提出了抑制谣言的舆论对策。 相似文献
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易蓉蓉 《湖南大众传媒职业技术学院学报》2003,3(3):35-36
电视谈话体评论节目中主持人、嘉宾和现场观众之间的信息交流是人际传播 ,而通过电视这一大众传媒传递给非现场观众是大众传播。究其实质 ,电视谈话体评论节目是一个将人际传播进行大众传播的过程。电视谈话体评论节目应有意识地运用人际传播的手段以改善传播效果。 相似文献
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网络传播对传统传播方式的继承和超越 总被引：1，自引：0，他引：1
黄维东 《连云港师范高等专科学校学报》2005,(4):45-48
文章从传播学研究的三个领域：控制分析、媒介分析、受众分析，对网络传播这一新兴的传播方式进行简要分析，指出其对传统传播方式，主要是大众传播、人际传播的继承超越和。网络传播动摇、改变了传统传播模式中传播者的地位和形式。它运用丰富的符号。实现了传播的多媒体化，特别是网络语言更是对传统传播符号的革新与超越。网络传播实现了真正意义上的传受互动，并呈现大众传播与受众窄播相结合的特点。 相似文献
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《海南广播电视大学学报》2022,(1):47-55
普法只有遵循一定的法律传播规律,才能取得好的普法效果。普法活动的实质是促进法律信息在社会上的流通。通过人际传播、组织传播和大众传播,法律信息从传播者流向受众者。受众者在法律传播活动中有重要的参与作用,但以往的普法活动忽视受众者在法律传播中的地位与功能。推进法律信息的有效传播,必须要同时重视对传播者和受众者的研究,注意发挥大众传播媒介的优势,科学测评法律传播效果,推动普法活动的常态化开展。 相似文献
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语言是交际的工具,是文化的载体。非言语是语言交际的补充,作为语言交际时的伴随性特征并同时具有语言功能。人们在交际中只注重语言交际,而往往忽略非言语交际作为信息传递的重要地住。文章主要对语言与非言语的关系、非言语交际分类、非言语交际的特征、非言语交际的功能做了简要阐述,并探讨了在跨文化交际中如何解决非言语手段带来的文化冲突。 相似文献
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Jamie J. Peterson Samantha DeAngelo Nancy Mack Claudia Thompson Jennifer Cooper Arturo Sesma Jr 《Innovative Higher Education》2014,39(4):321-332
This study examined gains undergraduate students made in their communication and collaboration skills when they served as peer teachers, i.e., laboratory instructors (LIs), for a General Psychology laboratory. Self-ratings of communication and collaboration skills were completed before and after teaching the laboratory. When compared to before the teaching experience, the students rated their skills significantly higher in written expression, oral expression, and participation skills. They also rated themselves significantly higher in written comprehension and expression skills than did a comparison group of non-LIs. Results from interviews also revealed beliefs that their communication and collaboration skills had substantially increased. 相似文献
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该文从言语交际的定义出发,着重研究了三种言语交际结构,即＂三要素＂言语交际结构、信息传递言语交际结构和信息加工言语交际结构.并认为,言语交际的过程实际上是一个交际主体的认知建构过程. 相似文献
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This paper investigates intercultural communication ethics is a vital element to promote intercultural communication competence. Firstly, it defines the concept of intercultural communication ethics; S... 相似文献
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从本期开始,我们会根据大学里面不同的专业,选择一些热门专业进行讲解。这一期我们选择了传播学Communication,很多有志于从事新闻传媒行业的同学可以初步了解一下,什么是传播学,以便提前进入角色。 相似文献
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Harry V. Scott 《The Educational forum》2013,77(3):334-335
“MR. LORD” An Appreciation of Miss Isabel McKinney's Biography of a Master-Teacher THE YEARS By Virginia Woolf An Appreciational Review by Florence K. Johnston The Honeysuckle and the Bee. By Sir John Squire. E. P. Dutton and Company. 282 pp. $3.00. The Private Letters of Princess Lieven. Edited by Peter Quennell. E. P. Dutton and Co., Inc. 376 pp. $3.75. A First Course in Statistics: Their Use and Interpretation in Education and Psychology. By E. F. Lindquist. Houghton, Mifflin and Company. 226 pp. $2.25. Study Manual for a First Course in Statistics. By E. F. Lindquist. Houghton, Mifflin and Company. 122 pp. $.80. America Yesterday and America Today. By Roy F. Nichols, William C. Bagley, and Charles A. Beard. Illustrated. The Macmillan Company. 415 pp. each. $1.40, each. An Introduction to Progressive Education. By Samuel Engle Burr. The C. A. Gregory Company, 345 Calhoun Street, Cincinnati, Ohio. 84 pp. $.50. Educational Psychology. By Noel B. Cuff. The Standard Printing Company, Inc., Louisville, Kentucky. 387 pp. $2.50. Child Guidance Procedures: Methods and Techniques Employed at the Institute for Juvenile Research. By The Staff of the Institute for Juvenile Research, Paul L. Schroeder, Director. D. Appleton-Century Company, Inc. 345 pp. $2.50. Elementary Practical Physics. By Newton Henry Black and Harvey Nathaniel Davis. The Macmillan Company. 710 pp. $2.00. Guide to High School Biology. By Edna Craig and George K. Stone. The Macmillan Company. 146 pp. $.96. High School Biology. By Ralph C. Benedict, Warren W. Knox, and George K. Stone. Illustrated. The Macmillan Co. 724 pp. $2.00. How to Teach. By Claude C. Crawford. Southern California School Book Depository, Los Angeles, California. 501 pp. $2.50. Humanized Geometray: An Introduction to Thinking. By J. Herbert Blackhurst. The University Press, 26th and University Avenue, Des Moines, Iowa. 272 pp. $1.33. Personal and Social Adjustment. By Willis L. Uhl and Francis F. Powers. Illustrated. The Macmillan Company. 475 pp. $1.40. Problems in American Democracy. By S. Howard Patterson, A. W. Selwyn Little, and Henry Reed Burch. The Macmillan Company. 726 pp. $1.88. Reorganizing the Social Studies. By Vernon B. Hampton. The John Willig Press, Stapleton, New York. 91 pp. $1.25. Secretarial Assistance in Teachers Colleges and Normal Schools. By Luther Jordan Bennett. Bureau of Publications, Teachers College, Columbia University, New York, New York. 86 pp. $1.60. Social Interpretation: Principles and Practices of Community and Public School Interpretation. By Arthur B. Moehlman. D. Appleton-Century Company. 485 pp. $3.00. The Progress Arithmetics. By Philip A. Boyer, W. Walker Cheyney and Holman White. Book E. Accompanied by a Teacher's Manual. The Macmillan Company. 189 pp. and 29 pp. $.48. The Student Editor. By James W. Mann. The Macmillan Company. 149 pp. $1.00. A Mighty Fortress. By Le Grand Cannon, Jr. Farrar and Rinehart. 336 pp. $2.50. Grass on the Mountain. By Henry and Sylvia Lieferant. E. P. Dutton and Co., Inc. 443 pp. $2.50. Robinson of England. By John Drinkwater. Illustrated by J. H. Dowd. The Macmillan Company. 326 pp. $2.50. The Hush-Hush Murders. By Margaret Taylor Yates. The Macmillan Company. 344 pp. $2.00. The Wooden Spoon. By Wyn Griffith. E. P. Dutton and Co., Inc., 318 pp. $2.50. Time Piece. By Naomi Jacob. The Macmillan Company. 352 pp. $2.50. Victoria Four-Thirty. By Cecil Roberts. The Macmillan Company. 364 pp. $2.50. The Concept of Morals. By W. T. Stace. The Macmillan Company. 307 pp. $2.50. Differential Psychology. By Anne Anastasi. The Macmillan Company. 615 pp. $2.00. In the Name of Common Sense. By Matthew N. Campbell. The Macmillan Co. 192 pp. $1.75. Earth-Lore: Geology Without Jargon. By S. J. Shand. Illustrated. E. P. Dutton and Company. 144 pp. $1.25. Living Safely. By Earl C. Bowman and Paul F. Boston. The Macmillan Company. 177 pp. $.52. 相似文献
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The issue of international students in the tertiary classroom is of broad significance across disciplines as evidenced, for example, in the work of Ladyshewsky (1996), Pe‐Pua (1995), and Romm, Paterson and Hill (1994). The need for university instructors to employ teaching strategies that are student‐centred and interactive has also been gaining attention in recent literature, for example, in the work of Biggs (1992, 1997), Chalmers and Volet (1997), and McKay and Kember (1997). This article presents some practical teaching strategies employed in an undergraduate Business Communication class that, in our experience, provide a context that encourages student interaction and participation to the mutual benefit of both local and international students. Data collection procedures included an open‐ended questionnaire, observation of students, informal and unstructured discussions and reflective journals of students and tutor. The conclusions drawn here suggest that these strategies not only enhance classroom participation by international students but also allow international and local students to interact more productively with each other. 相似文献
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刻板印象与大众传播存在着一种必然的关系，二者能相互影响，这为我们了解这两个概念以推动跨文化交际的顺利进行打开了方便之门。本着减少差异和误解，加大沟通和理解这一前提，刻板印象与大众传播能够在一定程度上互为所用，促成交际双方取得最佳交际效果。 相似文献
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We live in the changeable and dynamic change.The study of intercultural communication is about the world’s change of social relationships and how we must adapt to them.This paper mainly deals with the relationship between culture and communication.And what the influences of culture and communication have on studying ICC. 相似文献