共查询到20条相似文献，搜索用时 421 毫秒
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Sue Kaler James Jaquette 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(1):19-31
To execute an effective marketing campaign, especially one featuring a complex process, the library must combine marketing ideas with technological improvements that lower barriers to entry. In conjunction with the University Libraries’ Communications and Marketing Department, Texas Tech's Document Delivery Department embarked on a project to raise user awareness of Document Delivery and the services it offers. This case study examines how Texas Tech's Document Delivery Department lowered its barriers to entry for services and branded the service in order to raise awareness. 相似文献
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《College & Undergraduate Libraries》2013,20(1-2):119-138
Abstract Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. 相似文献
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《College & Undergraduate Libraries》2013,20(2):59-69
The Standards for College Libraries is produced by the Standards Committee of the College Libraries Section of ACRL. The document is directed to college librarians who want guidance in assessing their libraries at institutions that support programs at the bachelor's and master's levels. The most recent 1995 edition is the fourth, and the first in nine years. This article covers changes form the 1986 to the 1995 edition and ideas of the Standard Committee for future updates. 相似文献
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Web2．0环境下的大学图书馆营销实践 总被引：1，自引：0，他引：1
长期在商业组织中成功运用的市场营销法则已被图书馆的经营管理所认同。文章以4Rs营销理论为指导,提出了大学图书馆如何利用新的web2．0网络环境开展营销实践的思路。 相似文献
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《Journal of Government Information》2000,27(1):1-11
The number of refugees who flee their countries each year due to civil war and political persecution has steadily risen over the years. One of the major producers of information about the plight of these people is the Executive Committee of the High Commissioner's Programme (EXCOM), a United Nations body established to advise the UN High Commissioner for Refugees. Very little has been written about EXCOM despite the prolific amount of documentation that it generates each year. This article attempts to fill the gap by introducing the Committee and its work, reviewing its usefulness as an information source on refugee issues, and highlighting the principal resources available that provide access to EXCOM texts. 相似文献
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《Legal Reference Services Quarterly》2013,32(1-2):281-299
SUMMARY Marketing is no longer a sporadic activity undertaken on an ad hoc basis, but rather has become an integral component of every library's day-to-day operations. This article provides an overview of basic marketing principles and then examines effective marketing strategies and promotional techniques in an academic environment. While viewed within the context of the law school setting, a majority of the marketing activities discussed are equally applicable in other types of law libraries. 相似文献
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《Journal of Government Information》1995,22(1):13-22
The Florida Legislature created the Joint Committee on Information Technology Resources for the purpose of, in part, analyzing the impact of advances in information technology on the Florida Public Records Law. In responding to the U.S. Information Industry Association's recently promulgated access principles for state and local government, the author found that although Florida does not actively encourage a diversity of information sources, such diversity is an indirect result of the state's long tradition of open access. The public's right of access is now guaranteed in Florida by a new constitutional amendment that guarantees every person the right to inspect or copy the public records of all three branches of Florida government.Florida's law is silent about an agency's obligation to provide a public record in a particular medium. However, the Joint Committee has proposed legislation that would require an agency to provide a copy of a public record in the medium requested. Additionally, the proposed legislation would allow a reasonable fee for costs for the labor and overhead associated with duplicating or copying a computer database; current law allows only the actual cost of duplication. In an effort to insure equal and timely access, this legislation also contains a provision that requires agencies to consider public access and redaction of exempt information in the design and development of all electronic recordkeeping systems.In an attempt to avoid monopoly control over public information, the author sponsored legislation last year that would have repealed Florida's law allowing the copyright of agency-created software. The Joint Committee's proposed legislation has a provision that would assure meaningful access to data controlled by proprietary software and would also preclude an agency from entering into any contract that would impair the right of the public to inspect and copy public records. 相似文献
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Karli R. Mair Kristine J. Shrauger 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(1-2):23-40
As it becomes increasingly difficult to demonstrate the worth of the library to the academic community, gate counts and usage statistics are no longer enough. Showing the impact the library has on the community requires planning new services with outcome measurement from the start. This article outlines a marketing strategy for launching a faculty book delivery service at the University of Central Florida's John C. Hitt Library using Fisher and Pride's (2006) Blueprint for Your Library Marketing Plan. It includes a review of relevant literature on marketing delivery services, service and marketing goals and outcomes, target audiences, marketing messages, message delivery strategies, marketing budget, and management of staff responsibilities. This article is the second in a series of three articles that together make up an entire project planning and management document that is based on Rhea Rubin's (2006) Outcome Measurement model. The plan in its entirety provides an example of how to apply the Outcome Measurement model in an academic library setting. 相似文献
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《Public Services Quarterly》2013,9(3):49-54
The make-up of communities has been changing at an increased rate, especially the demographic make-up. For libraries the ability to recognize and respond to these changes is crucial. Rather than waiting for a full scale community assessment, techniques such as focus groups, targeted surveys and partnerships can be used to maintain a library's ability to adequately respond to community needs and tailored to work with multicultural populations. 相似文献
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《Government Information Quarterly》1994,11(2):211-223
With the consolidation of a number of survey forms in 1983, the Energy Information Administration researched, analyzed, developed, and tested various imputation methodologies for the monthly petroleum product surveys. The combination method selected multiplies the ratio of respondents' actual values to the respondents' predicted values by the nonrespondent's predicted values. The predicated values are forecasts based on the companies' values in previous periods. This imputation methodology has become a valuable tool used to account for the growing population that does not report on the surveys but can affect the survey results. 相似文献
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《Journal of Government Information》1995,22(1):45-69
Even before the creation of the American Library Association's Government Documents Round Table (GODORT) in 1972, librarians had long distinguished themselves as champions of the people's right of access to government information. In particular, it was the American Library Association's Public Documents Committee, which, during its long tenure from 1876 to 1956, remained the premier organizational body through which the library profession sought to shape government information policies. While the commitment of members of the Public Documents Committee to the goal of open access to government information never wavered, the underlying sense of mission that guided the Committee's work underwent considerable evolution during its history. Whether as genteel reformers of the Gilded Age, patriotic popularizers of the 1920s, or university-oriented social engineers during the Great Depression, Public Documents Committee members crafted a government documents reform agenda that translated a recognizably modern objective into the social and intellectual idiom of the age in which they lived. 相似文献
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Amanda Musacchio 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(3-5):51-59
The American Library Association's (ALA) Reference and User Services Association (RUSA) division, Sharing and Transforming Access to Resources Section (STARS) Rethinking Resource Sharing Policies Committee, has unveiled an updated version of the STARS Checklist. This article will discuss how the checklist can help to shape your library's resource-sharing policies. The ALA RUSA STARS Rethinking Resource Sharing STARS Checklist provides library staff an opportunity to review and reflect on the policies and processes that comprise the resource-sharing services they provide. The checklist helps libraries save money, impress administration, and serve patrons to their fullest potential. This article offers a review of the STARS Checklist, including its history and guidelines for its implementation. 相似文献
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This article reassesses The People's Choice by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, one of the foundations of communication and voting behavior research. As with most classics, which are often cited but seldom read, we believe this book has much to teach contemporary social scientists. We return to the original context of the research and use voting data from the period with three broad goals: (a) to find ideas and lessons from this work that generally have been overlooked, (b) to suggest new ways of applying these ideas, and (c) to encourage scholars to engage more with this seminal work to understand ideas that are often overlooked when a complex piece of research is reduced to a brief discussion or passing citation. 相似文献
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《Government Information Quarterly》1995,12(1):17-32
Tradition, law, and the model of the modern Presidential library cement the close institutional ties which bind the nation's chief executive and the chief recordkeeper, a relationship which comes into flourish in the post-presidency. Although existing statute addresses limited formal interaction between an incumbent administration and the National Archives and Records Administration (NARA), in fact, the day-to-day relationship has evolved to incorporate diverse and expanding activities, particularly under President Bill Clinton. These functions anticipate the eventual transfer of records management responsibility from the Executive Office of the President to NARA upon the conclusion of each administration, and the agency's future role in administering a president's library. In this essay, the current administration's liaison to the National Archives surveys the contemporaneous relationship between NARA and sitting modern Presidents, with emphasis on the Clinton White House. 相似文献
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《Journalism Practice》2013,7(2):196-215
Digital technology has revolutionized the journalist's toolkit with affordable miniaturized still and video cameras for producing high-quality multimedia, and connection equipment enabling that content to be transmitted via satellite from almost anywhere on the globe for publication on the Internet. Two results have been the advent of news production by an innovative type of lone, multimedia reporter, known as a “mojo” (mobile journalist) or “sojo” (solo journalist), and an increasing focus on “hyper-local” news on media websites. In an era of heightened newspaper and television competition driven by steadily declining North American readership and viewer numbers, many media managers have embraced with enthusiasm the solo journalist—able to move fast and travel light, at lower cost than traditional news teams. This paper surveys the impact that developments in multimedia publishing have had on the news produced by such solo journalists. It finds evidence of degradation of the genre in some, but not all, cases and concludes that since the Pandora's box of mojo journalism has been opened, if used judiciously by journalists with sufficient experience, there is some hope that the new modalities may result in responsible journalism enriched with multifaceted storytelling. 相似文献
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Markus Will 《媒体管理杂志》2013,15(1):46-53
Abstract Management has always been about communications. Business strategy in particular can only work, if implemented. Part of the process is communicating strategy to all company's stakeholders. The more team‐orientated a management style the more communications becomes a key success factor. By the same token, there has never been a management discipline for communications in its own right comparable to all the others that have developed over time: Neither Marketing nor HR nor even Finance were part of the original settings as, for example, laid out by Erich Gutenberg in the 1960s. All these “subs”; were initiated by increasing specialisation of business administration and developed to mature disciplines. This article will argue for yet another management discipline, communications management. The reasons are mainly twofold: on the one hand there are increasing needs on different types of communications even without the world‐wide web (such as financial communications), which must be integrated in one holistic approach. And on the other hand there are increasing new challenges caused by the digital economy (such as customer related communications), which will have to be integrated in an even advanced holistic management approach. This article will combine both reasons, but mainly focus on the first aspect. 相似文献
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