共查询到20条相似文献，搜索用时 515 毫秒
1.
The senior author is an assistant professor of radio‐television at Indiana University, where Robert Blau is working toward a PhD. The article which follows is based on research done originally for an Indiana cable company for which the authors served as consultants. 相似文献
2.
Abstract Brand equity is an important asset that a B2C company can leverage to compete and prosper in its unique and intensely competitive environment. This paper provides a framework for building brand equity model. Based on this framework, some strategies are suggested to build brand equity online. Implications of the framework for research and practice are also discussed. 相似文献
3.
4.
Abstract The following paper is a case study analysis of the Sony Corporation; a leading transnational media corporation in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I, examines the history and development of the Sony Corporation. This paper argues that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Part II. examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision‐making. A second argument of this paper is that while Sony is a transnational media corporation, the organization is decidedly Japanese in its business values. The significance of this research lies in its revelations concerning the complex changes facing a company that was once historically Japanese in its origins but is tecoming increasingly transnational ïn scope and operations. 相似文献
5.
《Journal of Business & Finance Librarianship》2013,18(4):67-74
Abstract The resource to be reviewed in this issue is “A Business Researcher's Interests” (BRINT), an Internet resource providing links to a range of business information (http://www.brint.com/) focusing on contemporary business, management and information technology. Where does it fit in a business librarian's toolbox of company information resources? 相似文献
6.
Monica Berger 《College & Undergraduate Libraries》2013,20(1-2):127-140
ABSTRACT This article describes a library workshop for freshman hospitality management students enrolled at New York City College of Technology, CUNY, which features a focus on critical thinking. An active learning experience uses an element of surprise. Students evaluate the Website of a bankrupt company where information about the company's situation is not obvious. When the instructor guides the class to find unbiased information from newspapers, many students begin to think critically about sources. 相似文献
7.
《The Reference Librarian》2013,54(57):77-83
Abstract Thanks to the Internet, the average investor today has access to more information about potential investments and their performance than has been available at any time in the past. When called upon to aid in filtering through this information, the business reference librarian is also faced with the challenge of knowing what is “out there” and how to find it. This article identifies sites that provide information about stocks and their exchanges, mutual funds, bonds, company annual reports, and taxes. 相似文献
8.
《The Reference Librarian》2013,54(58):5-12
Abstract The American Graduate School of International Management (Thunderbird) has an extensive English as a second language (ESL) program for graduate students. As a component of the content-based aspect of this program, students have a semester-long project involving finding information about a U.S. company and its place in its industry. The students must include information about corporate finance, marketing, corporate history, and an industry and competitor analysis. A business librarian at another institution created a website for a course in competitor analysis. A business librarian at another institution created a website for a course with a similar assignment; this website included hot links to sources of U.S. corporate and industrial data. This article discusses the structuring of the course, the creation of the website, the collaboration between the classroom instructor and the business librarian, and the effects of the website on the quality and quantity of the ESL students' research. 相似文献
9.
《Journal Of Access Services》2013,10(2):53-55
ABSTRACT The following is a cost comparison of students photocopying print reserve readings for a typical college course versus printing out hard copies of the same articles if they are offered as electronic reserves at the University of Massachusetts at Amherst. The prices quoted were taken from the website of a major office supply company the week of December 19. Photocopying costs were current for the academic year at the University, as are the printing costs from public stations in the W. E. B. Du Bois Library. 相似文献
10.
11.
《Communication Teacher》2013,27(2):74-77
Courses: Beginning research methods and statistics courses, as well as advanced communication courses that require reading research articles and completing research projects involving statistics Objective: Students will understand the difference between significant and nonsignificant statistical results based on p-value 相似文献
12.
Critical communication pedagogy and service learning in a mixed-method communication research course
ABSTRACTCourse: Mixed-Method Communication Research MethodsObjective: The purpose of this semester-long activity is to provide students with opportunities to cultivate mixed-method communication research skills through a social justice-informed service-learning format. Completing this course, students will be able to: recognize the unique strengths of quantitative and qualitative research methods; locate, evaluate, and utilize scholarly literature for a literature review; conduct an original research project using quantitative and qualitative research methods to gather and analyze data; and raise self and community awareness about a social issue through collaboration with a community organization. 相似文献
13.
《Communication Teacher》2013,27(3):166-174
Courses: Communication Research Methods, Senior Capstone. Objectives: After completing this course, students will be able to: ? appreciate the role of empirical communication research in solving social and organizational problems; ? identify issues and needs in the community that can be addressed with empirical communication research; ? choose appropriate research methods for addressing different issues and needs; ? use various communication research methods to address community issues and needs; ? present research findings and recommendations to community organizations; ? demonstrate an increased commitment to active citizenship. 相似文献
14.
《Communication Teacher》2013,27(2):111-114
Objective: Students will develop positive attitudes toward communication research by linking new values and principles with the familiar values and principles contained in children's literature Course: Communication Research Methods Objective: Students will develop positive attitudes toward communication research by linking new values and principles with the familiar values and principles contained in children's literature 相似文献
15.
《The Reference Librarian》2013,54(1):37-55
ABSTRACT This article is intended to enlighten reference librarians on the major Securities and Exchange Commission filings. It is by no means a comprehensive overview of the 200 plus filings a company can make to the SEC. It discusses the documents which contain items such as executive remuneration, income statement, balance sheet, and President's letter to the shareholders. It also contains links to web sites and value-added services. Although the way in which companies will be filing may be different in the not too distant future, this article is intended to document the way things were filed. It is a guide to the present and historical filings. 相似文献
16.
《Communication Teacher》2013,27(3):156-160
Courses: Undergraduate Research Methods, Graduate Research Methods Objective: To assist students in distinguishing independent and dependent variables, appropriate research designs, and statistical analyses through the evaluation of research scenarios intended to reduce power differentials in the classroom. 相似文献
17.
《Communication Teacher》2013,27(1):49-54
Courses: Advertising Account Planning, Research Methods, Health CommunicationObjective: In this unit activity, students learn about conducting observational research, segmenting audiences for communication campaigns, and the importance of sharing the thinking behind their research—explaining how they operate as problem solvers. 相似文献
18.
19.
《Communication Teacher》2013,27(4):203-207
Courses: Research Methods, Communication Theory Objective: Students will understand and engage in the grounded theory research method 相似文献