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1.
ABSTRACT

This article critically examines how segmentation is used to identify, understand and engage arts audiences. Policy reports and academic publications are reviewed to establish the priorities of arts policymakers and practitioners for understanding arts audiences and their continued focus on audience data and segmentation. This article then makes two contributions. Firstly, critical perspectives on the use of data for audience profiling are applied to arts audience segmentation. Secondly, research using biographical methods is introduced as a new approach for critically evaluating arts audience segmentation. This research, employing biographical methods, shows the exploration and negotiation of audience identity positions. This article takes these insights to critically examine the implications of how profiles and segments are used to define and understand audiences for the arts. The conclusion addresses the implications of segmentation in terms of the design and communication of cultural experiences, the complexities of aligning audiences’ identities with segments, and the seemingly inevitability of exclusion. This article will be of relevance in the scholarly study of arts audiences and for arts and cultural organisations and policymakers in reflecting on the implications of quantitative and qualitative approaches in designing and undertaking audience research.  相似文献   

2.
ABSTRACT

In the British Isles, national policies for the arts are primarily viewed as the responsibility of arts councils with statutory duties to distribute state funding that meet the requirements of both “arms-length” principles and national strategic frameworks. This paper explores the tensions between policy making for the nation-state and for “the local” through comparative research on the arts councils (and equivalent bodies) in Scotland, England and Northern Ireland. Drawing on in-depth qualitative interviews with senior representatives from these organisations, it explores their notions of, responsibilities to and affiliations with “the local”. Findings suggest that despite their different models and relationships to the nation-state, and the disparities in the scale of investment, these national policy bodies commonly rely on networked governance to facilitate their relationship to “the local” which risks reproducing national interests, limiting the localised agency of place-based approaches and contributing to a culture of competition within cultural policy.  相似文献   

3.
Reliable data on attendance, participation and attitudes to the arts are needed by planners, policy makers, arts organisations, those concerned with marketing the arts and researchers.

This chapter describes the development and piloting of a national survey of people's engagement with the arts by the Arts Council of England and the Office for National Statistics. It outlines the main reasons for the development of the survey, presents results from the pilot and compares them with other national and international sources of data.

From the outset, procedures for obtaining feedback on the pilot questionnaire were built into the planning process. The paper discusses respondents’ reactions to the questionnaire, their views on how meaningful the questions were and how well the interview worked. It also explores respondents’ understanding of such terms as ‘the arts’ and ‘public funding’, and how they responded to questions.

The chapter concludes with a summary of the changes made in the light of the pilot and outlines future plans for the survey.  相似文献   


4.
Abstract

Over the last two decades, the shifts brought about by the emergence of Asia as a key player in global capitalism have led to countless Africans opting for Asian destinations as part of their trade and migration strategies. The implications of the constant ebb and flow of African entrepreneurs in Southern China and the transnational trajectories, connections, and practices they enable have been relatively understudied. This article focuses on place-making practices and structures of belonging surrounding those Africans living in (and circulating through) Guangzhou. Drawing on my fieldwork, I locate possibilities for place-making and belonging within transnational multiethnic microcommunities and highlight practices that have emerged from the assembling of transnational and translocal flows in residential clusters, community organisations, and religious congregations. I contend that the presence and intermingling of diverse transient subjects (both African and Chinese) nurtures “alternative imaginations” of self, place, home, and belonging that alter extant notions of national and cultural identity, ethnicity, and race in twenty-first century Asia.  相似文献   

5.
ABSTRACT

Arts managers frequently use customer relationship management systems to identify early and late ticket bookers, but to date there has been no comparable investigation of spontaneity and planning through qualitative academic audience research. This paper combines two radically different datasets to draw new insights into booking patterns of audiences for contemporary arts events. Quantitative data from Audience Finder has been analysed to look for trends in early and late booking amongst audiences for contemporary art forms. Qualitative data has been drawn from the Understanding Audiences for the Contemporary Arts study, which used in-depth individual interviews to investigate the contemporary arts attendance of audience members in four UK cities. Interpretative Phenomenological Analysis was then used to draw out insights about where the purchasing point sits within the longer decision to attend. Following a review of marketing and audience research literature on the decision to attend, we present the findings from each of these analyses, looking at moments where they confirm, supplement, contradict, or say something completely outside the remit of the other dataset. We show how the timescale of the decision to attend is influenced by (1) art form conventions and price, (2) geographical region and availability of the arts, (3) attending arts events with companions, and (4) personal preference for planning or spontaneously choosing activities. We end by suggesting a new three-part model for understanding booking patterns, and considering how these insights might be acted upon by arts organisations.  相似文献   

6.
ABSTRACT

Where and how does arts activity drive neighbourhood revitalization? We explore the impact of arts establishments on income in US zip codes, nationally and across quantiles (from four to seven subgroups) of zip codes stratified by disadvantage (based on income and ethnicity/race). We focus on what is new here: how neighbourhood scenes or the mixes of amenities mediate relationships between the arts and income. One dramatic finding is that more bohemian/hip neighbourhoods tend to have less income, contradicting the accounts from Jane Jacobs, Richard Florida and others. Arts and bohemia generate opposing effects, which emerge if we study not a few cases like Greenwich Village, but use more careful measures and larger number of cases. Some arts factors that distinctly influence neighbourhood income include the number of arts establishments; type and range of arts establishments; levels of disadvantage in a neighbourhood; and specific pre­ and co­existing neighbourhood amenities. Rock, gospel and house music appeal to distinct audiences. Our discussion connects this vitalizing role for arts activity to broader community development dynamics. These overall results challenge the view that the arts simply follow, not drive, wealth, and suggest that arts-led strategies can foster neighbourhood revitalization across a variety of income, ethnic, and other contexts.  相似文献   

7.
In contemporary accounts of cultural value, young people's perspectives are often restricted to analyses of their encounters with formal cultural institutions or schools or to debates surrounding the cultural implications of new digital spaces and technologies. Other studies have been dominated by instrumental accounts exploring the potential economic benefit and skills development facilitated by young people's cultural encounters and experiences. In this paper we examine the findings of a nine month project, which set out to explore what cultural value means to young people in Bristol. Between October 2013 and March 2014, the Arts and Humanities Research Council “Teenage Kicks” project organised 14 workshops at 7 different locations across the city, with young people aged 11–20. Working in collaboration with a network of cultural and arts organisations, the study gathered a range of empirical data investigating the complex ecologies of young people's everyday/“lived” cultures and values. Young people's own accounts of their cultural practices challenge normative definitions of culture and cultural value but also demonstrate how these definitions act to reproduce social inequalities in relation to cultural participation and social and cultural capital. The paper concludes that cultural policy-makers should listen and take young people's voices seriously in re-imaging the city's cultural offer for all young people.  相似文献   

8.
ABSTRACT

This article considers a project that used the Social Return on Investment (SROI) methodology to describe and measure the social impact of Turner Contemporary art gallery in Margate, a coastal town in the South East of England. The article details the reasons why the methodology was chosen by the gallery, setting this in the context of the wider debate around evaluation and social impact reporting. A section of the research and analysis, which was carried out by COaST, a consultancy and research centre based within Canterbury Christ Church University, is described in detail, allowing the reader to understand the processes involved in this type of project and the kinds of outcomes that can be delivered using this method. Finally, an account is given of the impact the work had on the management of the gallery, and the ways in which the final report was used.  相似文献   

9.
ABSTRACT

With live performance audience research frequently relying on cultural organisations to facilitate access to their audiences, this article addresses the issues involved in evidencing spectators’ responses via discursive methodologies. Recalling a series of empirical projects conducted over the past ten years with a range of theatre practitioners, it examines the conflicts involved in carrying out scholarly studies of audience reception against cultural organisations’ pressures to produce their own ongoing audience evaluations. Examining key concerns about audience research raised by creative practitioners in varying theatrical contexts, from site-specific to building-based work, it addresses the difficulties of understanding live performance reception and aesthetic experience via impact frameworks. It begins by situating these three operations in the context of Knowledge Exchange (KE) between academics within Higher Education Institutions (HEIs) and those in the creative industry sector.  相似文献   

10.
ABSTRACT

This article aims to provide a new approach to photography in Ireland by shifting focus from ‘art’ photography to the processes and practices of snapshot photography. In employing a new methodological approach to photography, it also provides a new way to examine women's history, exploring photography as part of the tactics women used in order to resist or assimilate state- and Church-led discourses of womanhood, which have often been characterized as both oppressive and hegemonic. In order to explore these themes in detail, this article examines the photography collection of Dorothy Stokes, the largest twentieth century amateur collection held by the National Library of Ireland. I situate Stokes's photographs between two traditions – ethnographic photographs of Ireland and ‘snapshot’ images of holidays and family. Stokes self-consciously made use of these two genres, but also disrupted them. Taking photographs and the making of photograph albums became ways for her to comment on Irish society and her place in the nation and to represent and constitute an oppositional private life.  相似文献   

11.
Abstract

This article examines the strategies and tactics of surveillance that were used by Manchester City Police in relation to anxieties about gender, sexuality, juvenile delinquency and drugs misuse in post-war England. In the early 1960s the members-only ‘coffee beat club’ became a target of police activity, resulting in a series of raids, minor prosecutions and the intensification of the licensing laws. Commenting on the relationship between police culture and youth culture, including the leisure practices of adolescent girls, this article argues that the targeting of the ‘coffee beat club’ became a motif for the defence of an older imagined social order.  相似文献   

12.
Abstract

This article considers the effects of work in the south Wales coal industry either side of the turn of the twentieth century and, specifically, the ways in which work aged workers prematurely. It examines the consequences of working practices for miners’ bodies, the expedients utilized by miners to try and cope with the effects of premature ageing, and the consequences for their living standards, experiences and status. It situates these phenomena in the contexts of industrial relations and welfare provision. In so doing, the article engages with historiographies of the life-cycle, the aged, and pensions provision in modern Britain.  相似文献   

13.
This paper analyses how the methodological approach for a major Arts and Humanities Research Council and Economic and Social Research Council-funded project entitled Dementia and Imagination 11. http://dementiaandimagination.org.uk/View all notes was formulated. This multidisciplinary project brings together the arts and humanities with the social sciences with their different epistemological philosophies and subsequent understandings of research methods. The main objective was to determine how visual arts activities may change, sustain and catalyse community cultures, beliefs, attitudes and behaviours to create dementia-friendly communities. This project involves 6 different UK universities, 14 researchers, 10 formal partners, 7 project artists, 3 research artists and a large number of civil society organisations. The analysis presents a series of themes that have been identified as influencing the approach taken to develop methods which aimed to speak to different audiences in the social sciences, arts and humanities, policy/practice and public domains. It is concluded that a research project of this type needs to embrace a wide variety of epistemological positions if it is to successfully achieve its objectives. This paper contributes to knowledge about how the methodology of large-scale multidisciplinary projects may be constructed which will be of value to those building research consortia across different universities and between universities and community partners.  相似文献   

14.
ABSTRACT

Successive policies and efforts to increase participation in a range of arts and cultural activities have tended to focus on the profile and attitude of individuals and target groups in order justify public – and therefore achieve more equitable – funding. Rationales for such intervention generally reflect the policy and political regime operating in different eras, but widening participation, increasing access and making the subsidised arts more inclusive have been perennial concerns. On the other hand, culture has also been the subject of a supply-led approach to facility provision, whether local amenity-based (“Every Town Should Have One” – Lane, 1979. Arts centres – every town should have one. London: Paul Elek), civic centre or flagship, and this has also mirrored periodic growth in investment through various capital for the arts, municipal expansion, urban regeneration, European regional development and lottery programmes. Research into participation has consequently taken a macro, sociological, “class distinction” approach, including longitudinal national surveys such as Taking Part, Target Group Index, Active People and Time Use Surveys, whilst actual provision is dealt with at the micro, amenity level in terms of its impact and catchment. This article therefore considers how this situation has evolved and the implications for cultural policy, planning and research by critiquing successive surveys of arts attendance and participation and associated arts policy initiatives, including the importance of local facilities such as arts centres, cinemas and libraries. A focus on cultural mapping approaches to accessible cultural amenities reveals important evidence for bridging the divide between cultural participation and provision.  相似文献   

15.
ABSTRACT

An individual’s level of education has the strongest relationship with his or her arts participation. What is unclear, however, is why high-educated individuals are more likely to participate in the arts. Economic models indicate that price, income, and background are relevant to attendance, but the role these factors play among high-educated groups, like college students, remains underexplored. This study sheds light on what makes college students more likely to participate in the arts by evaluating a university’s investment in arts programming on campus. We analyse data from an experiment in which a university made substantial investments in arts programming largely centred on increasing access to the arts by providing more free programmes. Using pre- and post-intervention survey data, we analyse changes in students’ reported level of arts participation and barriers to arts involvement. The results from our analyses show that background, such as familiarity and experience in the arts, is the strongest predictor of increased arts participation among college students when prices are reduced.  相似文献   

16.
Abstract

Reflecting on a personal experience of ‘pre‐professional’ university education and reluctant engagement with Cultural Studies as an academic project, this article examines the now ambiguous role of undergraduate education under neo‐liberal management regimes. Arguing that a ‘new class politics in knowledge’ is emerging with the transnational policy‐sharing and international student exchange schemes with which diverse governmental cultures are responding to globalization, Morris suggests that the undergraduate classroom is becoming a ‘frontier’ of struggle over the future. Teaching cultural studies to undergraduates in a liberal arts environment is one way in which the discipline's emphasis on local knowledge can be put to institutionally creative uses.  相似文献   

17.
ABSTRACT

What new styles of selfhood and self-presentation, forms of social status, and arbiters of “authenticity” are being authorized and propagated in the wake of big data and affective capitalism? How are they functioning, for whom, and to what end? This article takes up these questions via an examination of a sought-after user identity badge, the Twitter verification checkmark, figuring it as both an affective lure that incentivizes specific styles of self-presentation and a disciplinary means through which capitalist logics work to condition and subsume the significance of the millions of forms of self-presentation generated daily. Beneath the promise of democratized access to social status and fame, the business practices of the social platforms in and through which we self-present draw us into privatized strategies of social sorting, identity management, and control. To conclude, the article will posit a new “ideal type” of selfhood for the big data age.  相似文献   

18.
ABSTRACT

For many forcefully displaced people worldwide, notions around one’s sense of “home” and “place” in the world are perpetually unsettled. This article explores how digital technologies interact with embodied, material experiences within the geographical location refugees are residing in. Empirical examples from ethnographic research conducted among Iraqi urban refugees, living in prolonged uncertainty in Jordan, shows how situated experiences of legal, material, and social uncertainty reinforce particular mediated socialities. Pivotal studies have shown how digital connections engender virtual home-making practices and a wide variety of connected presences. This study points to the other side of the same coin: the cultivation of “absent presence.” “Absent presence” refers to feelings—the ambivalence that experiences of prolonged displacement bring about—but also to active disengagement and affective tactics in response. These engender a further separation from the physical world where forced migrants are not deemed welcome.  相似文献   

19.
Arts policy has a longstanding relationship with the concept of “quality” and the ways in which organisations measure, evaluate and account for it. Culture Counts, an evaluation system and digital platform, compiles data from standardised evaluation surveys of different stakeholder groups – organisations, audiences, critics, funders and peers – and provides the means to compare and triangulate data in an accessible format. As a result, it claims to provide a more effective, democratic tool for quality measurement of art, which demonstrates the public value of funding [Department of Culture and the Arts, & Knell, J. (2014). Public value measurement framework: Measuring the quality of the arts. Perth: Department of Culture and the Arts.]. Through qualitative research with two consortia of organisations involved in Culture Counts pilot projects in Manchester, England and Victoria, Australia, we explore these claims, comparing the reception and promotion of the system in both countries and considering its potential incorporation into policy assessment frameworks and adoption within arts organisations’ existing evaluation capacities.  相似文献   

20.
ABSTRACT

This paper provides a formative evaluation of The Art Institute of Chicago’s initial efforts to diversify the museum field through the Diversifying Art Museum Leadership Initiative (DAMLI) programme. DAMLI is supported by the Walton Family Foundation and Ford Foundation as part of a movement to diversify the arts & cultural workforce in the United States. In Spring, 2018 the author was contracted to evaluate the museum-wide initiative to systematize and improve the experiences of high school, college, and graduate interns from demographic groups currently underrepresented in museum leadership fields. Through the use of [Fraser, N. (1995). Reframing justice in a globalizing world. New Left Review, 36, 1–19.] social justice framework, this paper will focus on the recruitment, selection, and management of internship experiences of the first four cohorts of undergraduate and graduate-level interns within the programme. The paper begins with an overview of recent diversity, equity, and inclusion initiatives in the arts & cultural sector – highlighting the systemic issues leading to the need for such initiatives and presenting a typology for organisational responses to the issue. This paper then categorise the type of organisational change sought by The Art Institute of Chicago based on Fraser’s two-dimensional social justice conditions and remedies framework in order to assess whether or not the Art Institute is achieving its goal of attracting, retaining, and empowering a diverse set of students and influencing their decision to pursue a career in the museum field by providing an equitable and inclusive environment during the internship. Finally, the paper concludes with a discussion of the broader implications of this work for arts and cultural organisations interested in diversifying the cultural workforce.  相似文献   

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