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1.
《Communication monographs》2012,79(4):284-287
In the fall of 1974 President Ford consistently employed the metaphor of war to direct public attention to inflation. The metaphor failed to cross because it was not consistent with Ford's political commitments, because it was mis‐managed, and because rival metaphors diminished its potency and integrity.  相似文献   

2.
Steven Spielberg's film Saving Private Ryan has been criticized for its failure to frame narrative action in terms of national, moral purpose. This criticism can be understood in terms of the constraints that the “Vietnam syndrome” places upon contemporary cinematic narratives of war; Vietnam memory subverts earnest declaration of high national principle. This essay examines how Saving Private Ryan “reillusions” American national identity in the wake of Vietnam by giving presence to an even more distant past. Supported by close textual analysis of key scenes centering upon the sole Jewish character in the film, this reading argues that the specific moral justification for waging war and accepting its horrors and sacrifices is found in a moral crusade against the Nazi program of Holocaust. By suturing the Holocaust into the film as its moral foundation, the film participates in the “Americanization” of Holocaust memory, circumvents Vietnam as a source of traumatic memory, manufactures a redemptive national identity, and constructs an ethically usable past in the present.  相似文献   

3.
《Communication monographs》2012,79(3):296-323
This essay explores the relationship between epideictic discourse and war through the analysis of George W. Bush's August 20, 2005, address at the Naval Air Station near San Diego, ostensibly to commemorate the 60th anniversary of the Allied victory over Japan. The case also serves as an exemplar for how Bush routinely interwove epideictic appeals with collective memories of World War II in order to promote the Iraq war and deflect criticism of his policies there. Bush praised the greatest generation and linked it to the current generation; blamed and dehumanized enemies of the past and present; advocated for war based on “lessons” from the past; and reinforced a shared identity to instill both obligation and confidence.  相似文献   

4.

After offering a metacritical commentary on the rhetorical and epistemological functions of metaphor, drawing on the work of Edwin Black and Susan Sontag, this essay examines Hitler's metaphorical characterizations of Jews as exogenous threats to the German national body.  相似文献   

5.
After publishing a controversial essay on 9/11, Professor Ward Churchill's scholarship and personal identity were subjected to a hostile public investigation. Evidence that Churchill had invented his American Indian identity created vehemence among many professors and tribal leaders who dismissed Churchill because he was not a “real Indian.” This essay examines the discourses of racial authenticity employed to distance Churchill from tribal communities and American Indian scholarship. Responses to Churchill's academic and ethnic self-identification have retrenched a racialized definition of tribal identity defined by a narrow concept of blood. Employing what I term blood-speak, Churchill's opponents harness a biological concept of race that functions as an instrument of exclusion and a barrier to coalitional politics.  相似文献   

6.
ABSTRACT

This essay explores how the language and priorities of the corporate world seep into the halls of government, and the ensuing implications of such rhetoric. Situating my analysis in Singapore's National Day Rally addresses from 1960 to 2018, I uncover two rhetorical signatures unique to Singaporean neoliberalism: the location of national character in economic performance, and the act of packaging and selling the nation to its people. I conclude by examining the implications of a corporate constitution of the nation for evoking affective ties to the nation, and by considering the value of Singapore's case to broader critiques of neoliberalism.  相似文献   

7.
This essay examines 1970s lesbian-feminist identity rhetorics to interrogate the exclusionary logics of visibility and gender normativity. Lesbian-feminists used such logics to exclude women living “in the closet,” performing gender in nonnormative ways, or avowing a transgender identity. Those struggles form a dynamic context to situate and critically analyze Robin Morgan's keynote address at the 1973 West Coast Lesbian Conference, “Lesbianism and Feminism: Synonyms or Contradictions?” Though Morgan's address exemplifies rhetorical violence of identity politics and transphobia within lesbian-feminist communities, I explore its radically queer possibilities to shed fresh light on persistent struggles that shape contemporary queer politics.  相似文献   

8.
There are several benefits to developing a successful funded research portfolio, as well as several challenges inherent in funded research. The purpose of this essay is to discuss the benefits and challenges of funded research from a department chairperson's perspective. Several issues are addressed: the benefits of extramural funding; strategies for developing and sustaining a department's funded research portfolio; the impact of funding on a department's identity; the impact of a funded research program on the scholarship of a department and its graduate program; the implications of funded research for interdisciplinary cooperation; and various administrative concerns that accompany an active and extensive portfolio of funded research. The goal of this essay is to provide the reader with a more complete understanding of the positive and negative implications of funded research for a communication department.  相似文献   

9.
Introduction     
Between 1940–1947, the FCC's Radio Intelligence Division (RID) monitored clandestine radio transmissions in the United States. The RID was the FCC's “largest single activity” during the war years and helped military and government agencies locate the Axis enemy. Its creation set the precedent for FCC participation in national defense. Although its national defense activities supported President Roosevelt's New Deal goals, the RID eventually became the target of considerable conservative criticism. This essay broadens the understanding of the FCC beyond its broadcasting authority and further provides insight to the national defense contributions of a civilian agency.  相似文献   

10.
Selling home: Corporate stadium names and the destruction of commemoration   总被引:3,自引:0,他引:3  
A city's primary benefits from professional sports franchises are civic pride and identification with its teams. The stadium or arena, as the physical “memory place”; for teams, has historically been named to commemorate the relationship among the team, the city, and the fans. This paper chronicles the rise in corporate naming and argues that sacrificing the commemorative name of a sports venue for a paid corporate name alters the identity statements of memory places, abbreviates the narrative about a city and its teams, and threatens the idyllic illusions about sports that fans have long chosen to maintain. As corporate naming spreads beyond sports, the substitution of commercialization for commemoration presents a growing threat to public memory places of many kinds.  相似文献   

11.
Through this essay, I assert that the intellectual authority of prominent cultural intellectuals can affect a form of “cultural pedagogy” that can essentially re-educate an audience through constitutive discourses that can re-articulate that audience's identity, cultural framework, and historical references, and in so doing can normalize mass violence. Serbian intellectuals and cultural elites played a prominent role in initializing the extreme nationalist mindset that increasingly polarized Yugoslavia throughout the 1980s. In 1986, the Serbian Academy of Arts and Sciences (SANU) drafted a Memorandum, the publication of which in the Serbian newspaper Vjecernje Novosti is retrospectively the precipitating event that awakened Serbian national consciousness. This essay critiques the 1986 Memorandum of the Serbian Academy of Arts and Sciences with regard to its role in constructing an exclusive and politically charged Serbian identity. Beginning with an examination of the Memorandum's central claims, this essay asserts that the dominant mythic themes that emerge in the document were part of a deliberate teleological reordering of historical events that provided the foundation for the constitutive rhetoric of Serbian intellectuals-turned-politicians. This essay allows for a deeper understanding of the effects of constitutive discourses, rooted in a mythos of victimization, on the emergent nationalism and mass violence in the former Yugoslavia.  相似文献   

12.
This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen's discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization's ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship and serve as a means of (re-)legitimation. In order to repair broken relationships, the article concludes, organizational leaders need to overcome primary concerns with liability and invest in a shared and long-term CHR process that creates spaces for ongoing discourse about the past.  相似文献   

13.

AIDS activist Larry Kramer's 1983 essay, “1,112 and Counting,” was a key rhetorical event in the development of AIDS activism by gays. This analysis relies on perspective by incongruity to explain Kramer's attempts to stimulate AIDS activism by altering gays’ perceptions of the disease and its implications for their lives and identities. The author argues that the power of perspective by incongruity in this case is linked to its facilitation of genuine argument, a personalized form of persuasion that forces both arguer and audience to confront an argument's implications for their own identities and behavior as moral human beings. The conclusion suggests that “1,112 and Counting” functions as a variant of constitutive rhetoric that de‐constructs and re‐constructs audience identity.  相似文献   

14.
ABSTRACT

Anchored on the Vietnamese American Project (VAP), this essay presents the documentation of the Vietnamese American Experience through the voices of ethnic Vietnamese in Orange County, California, home to the largest concentration of this ethnic group outside Vietnam. Groundbreaking in its approach and method, VAP is an open forum that enables community assessment, self education, public memory preservation, and the first step toward understanding Vietnamese America and the Vietnamese diaspora. The cross-sectional narratives encompass transcontinental accounts of first and 1.5 generations of Vietnamese refugees and their children, and subsequently focus on their coming to terms with their second home in America, dwelling on how ethnic Vietnamese have negotiated with political turmoil, socioeconomic changes, and cultural identity. The paper, as the VAP, bridges cultural and linguistic barriers, connecting the native land and the adopted country. In short, the paper through its synthesis of the VAP: (1) gives a timely response to the urgent needs to understand and study the ethnic Vietnamese community in Orange County, providing much-needed primary data on the respective population for the ethnic communities and interdisciplinary scholarship; (2) serves as a healing process for members of the Vietnamese American community in Orange County and other victims of war; (3) sheds light onto intra- and inter-ethnic relations, fostering community consolidation, forging cross-cultural collaborations, and nurturing racial harmony; (4) contributes to an important period in American history with perspectives that are lacking in the extant literature; and (5) will conduce peace by bringing out the human experience in America's longest war.  相似文献   

15.
This article explains how metaphors influence how we experience events, and how the Web, viewed through a different metaphor or lens, currently appears a little less valuable as a tool of education or democracy. Although the Web constitutes a new communication milieu, possessing the potential to revolutionize communication in the next millennium, its rhetoric is currently one of consumerism and capitalism–economic not political ideologies pertain. This article conducts a metaphorical analysis of the World Wide Web positing that the Web might be understood best through a managerial metaphor rather than the current spatial/relational metaphor. Using Sproule's 1988 categories of managerial rhetoric, this article critiques contemporary Web practices in an effort to better understand the Web and its communicative potential.  相似文献   

16.
《Communication monographs》2012,79(3):167-181

This essay examines President Nixon's April 30, 1970 address announcing the American incursion into Cambodia. Examining the perceptual patterns of the speech, the authors found that Nixon's remarks led to a climax which justified the war on ritualistic rather than Cold War premises. The last third of the speech was content analyzed. The resulting term clusters were then interpreted for their symbolic significance. The authors found the President's remarks in conformity with the potlatch ceremony of the Kwakiutl Indians. The essay concludes by relating the perceptual patterns and analogical matrix of the potlatch to trends which may be developing on the international scene, and calls for the rhetorical critic to become aware of ritualistic elements in public communication.  相似文献   

17.
18.
Metaphor is ubiquitous as a persuasion device although the process by which its effects are achieved is still not yet fully understood. The study proposes that the trope's persuasive outcomes derive from an emergent structural match between linguistic and conceptual metaphor that produces coherence among the structural components of attitude; a literal-only message offers no such match and hence by comparison less attitude coherence. To test this proposition, four hypotheses related to metaphor's effect on attitude and intra-attitudinal structural coherence were tested by manipulating message type (metaphor vs. literal), knowledge of metaphor target/attitude object (low vs. high), and placement of metaphor/literal equivalent (message introduction vs. conclusion). Results provided moderate support for the predictions.  相似文献   

19.
《Communication monographs》2012,79(4):380-394
Among “corporate rhetors,” none has been regarded as more creative and aggressive than Mobil Oil. This essay examines Mobil's use of “Observations"—half‐page Sunday newspaper magazine section ads—during the years of 1976–1980. The first focus is upon “Observations” as epideictic discourse developed in response to Mobil's 1975 rhetorical situation. Attention is then turned to examples of the discourse itself and a summary of 149 “Observations.” Following the analysis are treatments of the identificational strategies used by Mobil and the Promethean myth which gives those strategies universal appeal. Finally, Mobil's “epideictic advocacy” is evaluated by the standards of effect, ethics, and art. Through “Observations” Mobil intends to be—like the Sunday newspaper—a part of America's afternoon.  相似文献   

20.
《Communication monographs》2012,79(5):279-292
The literature of rhetorical theory reveals a persistent sense of relation between the arts of rhetoric and architecture. The following essay looks first to assumptions of a germinal relation of force between the arts; and next, to assumptions of an analogical relation of form. The latter relation, developed primarily in terms of the “edifice metaphor,” is traced chronologically to the point of its decline among rhetorical theorists of the present century. Concluding suggestions are offered in explanation of the decline of the metaphor, and in affirmation of the need for viable new figures to express the processes of rhetorical disposition.  相似文献   

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