共查询到20条相似文献，搜索用时 453 毫秒
1.
《南昌教育学院学报》2018,(5):126-128
包装设计是平面设计的一种,主要是对产品的外在形象进行特殊的视觉信息传达的设计方式。包装设计围绕视觉信息传达中图形、文字信息以及视觉色彩三要素的应用,传递和表达不同的视觉信息传达效果。推动和创新包装设计的发展,有利于产生创造新颖的包装设计形式,推动我国包装设计业的发展。 相似文献
2.
文章通过对包装设计与绘画艺术创作的对比分析，说明了包装是一种信息传达工具，进而阐述了包装与销售的密切关系以及包装在商品流通中的重要价值。 相似文献
3.
单文博 《河南职业技术师范学院学报(职业教育版)》2011,(5)
分析了人体包装表现形式的宗旨和内涵;阐述了包装中体现的造型、色彩、材质、肌理和功能等形式与特征传递给人们所能理解和接受的情感信息;探讨了服装对人体包装的作用;指出人体包装这一具体形式在设计中的意义。 相似文献
4.
在现代社会生活中,人们对商品的寻找、认识和了解是靠信息来完成的,而包装设计是商品的载体与媒介,起着快速传递商品信息的作用.功能所提供的内容是接收的人预先所不知道的,因此更会引起人对这些消息或内容的注意与兴趣.色彩作为包装设计的第一元素,本能就是在包装商品的基础上来展示其魅力和为消费者传递相关的内容和信息,传播着现代包装设计的特殊的信息与功能. 相似文献
5.
程瑶 《教育前沿(综合版)》2015,(4)
我们生活在一个快速发展的时代,怎样做到经济发展与环境和谐共处是我们在努力追求的方向。可持续发展成为此时我们应该考虑的问题。从包装设计上来讲,可持续发展的包装设计可以从包装材料,包装后续利用,包装结构,包装信息展现转移等方面进行思考。 相似文献
6.
王洪课 《中国科教创新导刊》2013,(32):205-205
色彩作为一种强烈的视觉语言,是包装设计的重要组成部分,发挥着极为重要的作用.在包装设计中,色彩具有传达色彩语言、释放色彩情感、传递企业信息的功能,色彩的应用是包装设计成功的关键.因此,我们有必要对色彩在包装设计的运用进行分析和研究. 相似文献
7.
由背景化触发的两种句法结构——主语零形反指和描写性关系从句 总被引：18，自引：0，他引：18
背景化从本质上说就是以句法上的低范畴等级形式将背景信息进行包装。在以动词屈折为形态手段的语言里,信息包装可以通过谓词的非限定形式作句法降级。本文认为,小句主语零形反指和描写性关系从句这两种句法形式是书面语中由背景化需求驱动的句法降级,反映了汉语信息包装的特点。 相似文献
8.
《佳木斯教育学院学报》2019,(3)
在电视节目设计里,文字起着传达信息的作用,使电视节目包装获得了巨大作用,文字之所以会有这样的效果,源于文字可以传达信息而且获得了包装。因此节目的内容和文字的设计融为一体,节目就有了完整性。基于此,本文浅谈了电视节目包装文字设计及其本土文化内涵,以供借鉴。 相似文献
9.
谢海涛 《合肥教育学院学报》2007,24(1):122-124
徽州文化在文房四宝及其包装设计上，通过包装的造型、色彩、形式、图形与文字，充溢着传统文化的语汇，传达出地域、民族及时空的信息，体现了徽州文化的内涵与意境，在包装设计发展历史上，既展现出民族艺术传统的风格，又形成了自己的特色。 相似文献
10.
由于符号学的存在,产品包装的信息传达变得更加科学准确,设计语言更加丰富多彩。 符号学内容丰富,本文针对符号学中的象征符号进行研究,阐述了符号学与包装设计之间的密切关系,以及在包装设计中如何更精确地运用象征符号,更准确地向购买者传达产品信息,最终设计出更优秀的包装。 相似文献
11.
Carmel M. Diezmann Tom J. Lowrie 《Assessment in Education: Principles, Policy & Practice》2009,16(2):131-147
Information graphics have become increasingly important in representing, organising and analysing information in a technological age. In classroom contexts, information graphics are typically associated with graphs, maps and number lines. However, all students need to become competent with the broad range of graphics that they will encounter in mathematical situations. This paper provides a rationale for creating a test to measure students’ knowledge of graphics. This instrument can be used in mass testing and individual (in‐depth) situations. Our analysis of the utility of this instrument informs policy and practice. The results provide an appreciation of the relative difficulty of different information graphics, and provide the capacity to benchmark information about students’ knowledge of graphics. The implications for practice include the need to support the development of students’ knowledge of graphics, the existence of gender differences, the role of cross‐curriculum applications in learning about graphics, and the need to explicate the links among graphics. 相似文献
12.
In two experiments, participants made inferences from weather maps, before and after they received instruction about relevant meteorological principles. Different versions of the maps showed either task-relevant information alone, or both task-relevant and task-irrelevant information. Participants improved on the inference task after instruction, indicating that they could apply newly acquired declarative knowledge to make inferences from graphics. In Experiment 1, participants spent more time viewing task-relevant information and less time viewing task-irrelevant information after instruction, and in Experiment 2, the presence of task-irrelevant information impaired performance. These results show that domain knowledge can affect information selection and encoding from complex graphics as well as processes of interpreting and making inferences from the encoded information. They also provide validation of one principle for the design of effective graphical displays, namely that graphics should not display more information than is required for the task at hand. 相似文献
13.
刘磊 《新疆教育学院学报》2012,(2):113-115
信息规模愈发庞大的今天,图形设计需要进一步精简图形语言,直接传达主题。简化图形设计元素,可以使画面简洁,传达的信息更加确定,在单位时间内让人记忆更多的信息。用精简的方式设计图形应是设计师观点的明确表达,它能唤起读者的联想,使传达的信息凸显出来。 相似文献
14.
标志的本质是信息传播,这是现代标志设计的核心.标志是一种具有象征性的大众传播符号,它以精炼的形象表达一定的含义,并借助人们的符号识别、联想等思维能力,传达特定的信息.传统图形艺术在现代标志设计中的应用,更进一步体现了具有几千年历史及厚重文化基奠的图形艺术魅力,也是引导和启发现代标志设计的一个契合点.从形象的拓展和象征的外延上来认识和理解现代标志设计中的传统图形艺术的融入.通过这些融合,才能设计出既保留传统图形的艺术神韵,又体现现代感及时代性并极富内涵的优秀标志. 相似文献
15.
《Learning and Instruction》2003,13(2):141-156
This paper presents an integrated view of learning from verbal and pictorial representations. Learning from these representations is considered as a task oriented process of constructing multiple mental representations. Construction of these representations includes information selection and information organisation, parsing of symbol structures, mapping of analog structures as well as model construction and model inspection. Based on this theoretical view an experiment was conducted to analyse the effects of different kinds of multiple external representations on the structure of mental models. Sixty university students were randomly assigned to one of the three experimental conditions. The text-only group learned the subject matter with a hypertext, whereas the other two groups learned the subject matter with a hypermedium including this hypertext and different kinds of graphics. The findings indicate that the structure of graphics affects the structure of the mental model. They also indicate that presenting graphics is not always beneficial for the acquisition of knowledge. Whereas task-appropriate graphics may support learning, task-inappropriate graphics may interfere with mental model construction. 相似文献
16.
Ulrike Hochpöchler Wolfgang Schnotz Thorsten Rasch Mark Ullrich Holger Horz Nele McElvany Jürgen Baumert 《European Journal of Psychology of Education - EJPE》2013,28(4):1105-1126
When students read for learning, they frequently are required to integrate text and graphics information into coherent knowledge structures. The following study aimed at analyzing how students deal with texts and how they deal with graphics when they try to integrate the two sources of information. Furthermore, the study investigated differences between students from different school types and grades. Forty students from grades 5 and 8 from higher track and lower track of the German school system were asked to process and integrate texts and graphics in order to answer items from different levels of a text–picture integration taxonomy. Students’ eye movements were recorded and analyzed. Results suggest fundamentally different functions of text and graphics, which are associated with different processing strategies. Texts are more likely to be used according to a coherence-formation strategy, whereas graphics are more likely to be used on demand as visual cognitive tools according to an information-selection strategy. Students from different tracks of schooling revealed different adaptivity with regard to the requirements of combining text and graphic information. 相似文献
17.
Carmel M. Diezmann Tom Lowrie 《International Journal of Science and Mathematics Education》2012,10(6):1469-1490
Learning to think spatially in mathematics involves developing proficiency with graphics. This paper reports on 2 investigations of spatial thinking and graphics. The first investigation explored the importance of graphics as 1 of 3 communication systems (i.e. text, symbols, graphics) used to provide information in numeracy test items. The results showed that graphics were embedded in at least 50?% of test items across 3 year levels. The second investigation examined 11??C?12-year-olds?? performance on 2 mathematical tasks which required substantial interpretation of graphics and spatial thinking. The outcomes revealed that many students lacked proficiency in the basic spatial skills of visual memory and spatial perception and the more advanced skills of spatial orientation and spatial visualisation. This paper concludes with a reaffirmation of the importance of spatial thinking in mathematics and proposes ways to capitalize on graphics in learning to think spatially. 相似文献
18.
文中讨论了高等数学中的图形动画问题,实现了基于Flash软件的高等数学图形动画,使得复杂、抽象地高等数学理论通过图形绘制,变得更加简单、直观.本项目的研究有助于加强学生对本学科的深刻认识,让教师运用现代信息技术手段快速建立数与形的模型效果,从而提高教学质量. 相似文献
19.
随着时代的发展，信息技术已经渗透到数学教学中．借助新技术不仅可以简化很多传统的数学计算，更为重要的是有助于学生深刻理解数学知识．作为信息技术时代产物的图形计算器有着强大的符号运算系统和图形运算系统，这一技术可以广泛应用于解决几何问题、深刻认识动点轨迹的性质和代数对象的几何意义． 相似文献
20.
《Infancia y Aprendizaje》2013,36(90):71-87
AbstractA study is reported that explored adolescents' and adults' abilities to comprehend and create visual displays (realistic pictures, graphics, diagrams) as effective means of communicating information. The comprehension abilities of our subjects were analysed through a test which included questions on six examples of different kinds of visual displays. Their production abilities were studied by examining the visual displays that the subjects spontaneously created on the content of a given text. An improvement with age was found in their comprehension abilities: older subjects performed better than younger ones in extracting more elaborated information from graphics. On the contrary, no remarkable improvement with age could be found in their production abilities. Subjects of all instructional groups showed difficulties in following conventional rules of representation with graphics and in using graphical features (colour, size, grid) to communicate information visually. The conclusion is drawn that instructional measures for improving subjects' visual literacy at different educational stages are needed. 相似文献