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1.
图形艺术具有通过某一表象事物,表达丰富内涵的特征,这个特征与设计语言、元素的基本条件吻合,它是图形艺术在现代视觉传达中应用的契合点。蒙古族传统图形的发生、发展体现了该民族特殊的社会文化背景。在蒙古族传统图形艺术与现代视觉传达设计中的应用方面要尽量做到:反对简单地拿来照搬;强调差异化的诉求与表现策略;充分表现民族精神、民族气质、民族心理。  相似文献   

2.
如何将中国画这个传统元素运用在现代平面设计中,一直是现代平面设计关注的焦点。中国画元素的运用使设计师的理性作品带有情感的魅力,并使感性的情感思想引导理性的设计作品彰显其所传播的文化内涵。平面设计师应将中国传统元素与现代平面设计相结合,利用中国画的艺术特点为中国平面设计的发展带来改变和创新。  相似文献   

3.
空间是从事视觉传达设计专业人员所苦苦追求的一种视觉效果,是艺术表达的一种重要手段。平面设计的空间形式包括:正、负空间,层次性空间,区域性空间和三维透视空间。这些空间形式在平面设计中都有其鲜明的视觉特征,突显出空间形式在平面设计中的重要意义。  相似文献   

4.
Digital automation is on the rise in a diverse range of industries. The technologies employed here often make use of artificial intelligence (AI) and its common form, machine learning (ML) to augment or replace the work completed by human agents. The recent emergence of a variety of design automation platforms inspired the authors to undertake a review of the research literature on the impact of Automation, AI and ML on visual communication, and its subset practice of graphic design, with a view to understanding the implications for the education of practitioners entering that specific field. This review discovered that there was relatively little research published on the topic but what did exist noted that graphic design as we have known it has an uncertain future. Furthermore, the scant literature argued for a shift in educational and professional focus away from the aesthetic and technical skills required to design visual modes of communication and towards a deeper engagement with the softer, more human skills associated with negotiation, facilitation and judgement. The paucity of literature on this topic suggests to the authors that visual communication design education and the industry are poorly prepared for the impact of automation, AI and ML on them.  相似文献   

5.
The popularity of visual literacy may have resulted, in part, from some school authorities rushing the process of determining school curriculum. This article argues that the haste is reflective of pressure placed on educational discourse to conform to neo-liberal reforms of the sector, and is not the result of a careful and complex debate within the education community. In Australia, such reform has contributed to the erosion of visual art as a discrete subject in the general curriculum. The article accounts for the fact that the lack of careful debate may be due to art educators rehearsing tired arguments for retaining the place occupied by visual art, which smack of sentimentality. The author examines the conceptualisation of visual art at a cultural and theoretical level, and argues that by considering the function art has traditionally played in relation to conceptions of human subjectivity, we may disclose the marginalisation of visual art as a signal of much larger threats to political and economic structures in democratic society. The article considers whether the absorption of ‘art’ within a broader preference for visual communication, graphic design, or design and technology, is symptomatic of a long-term cultural stagnation.  相似文献   

6.
视觉传达是通过视觉媒介表现并传达给观众的设计,体现着设计的时代特征图形设计和丰富的内涵。创新是视觉传达本质的要求,作为"为传达而设计"的视觉传达,如何能够正确充分的利用视觉传达的表现手段及特点更好的应用在影像的创意表达上,是每一个影像工作者始终要面临的问题。从设计理念、视觉语言和技术表现方式的创新入手,正确充分地传达信息是创意的有效途径。  相似文献   

7.
汉字图形化在现代平面设计中的应用愈来愈广泛,基于汉字的外在结构形式美感和象形文字独特的视觉语意特征,以汉字图形化设计为主体元素的平面设计具有形简、意美、表现丰富的特点。由汉字的视知图形提升到汉字的感知图形,使汉字不再是单纯的叙述符号,它成为情感依附的载体,强化人为的精神传达,以图形构成的表现力强调、夸张某种情感,从而更完美的为表现设计主题服务,给读者带来强烈而难忘的视觉印象和心理印象。  相似文献   

8.
9.
This paper is concerned with identifying the problems that pervade design education and the practice of design in China so that a way forward can be proposed to make improvements that will enable the Chinese design industry to become more competitive after entry into the World Trade Organisation. The authors gathered data from their own experiences and observations in situ, as well as surveys they commissioned. They found that there are numerous endemic, fundamental problems in the practice of design education across the whole education sector. Fortunately, many Chinese design educators and managers of design companies are cognizant of these problems and are motivated to institute changes, even though they are unsure of what these changes should be or how they should be implemented. The authors conclude by making their own recommendations for effecting improvements in design education and professional development.  相似文献   

10.
随着世界各国文化交流范围的不断扩大,汉字标志图形作为文化交流与视觉传达的符号被广泛应用于各个领域,显示出我国文化强大的世界魅力。鉴于汉字标志图形的文化价值与不可取代的独特地位,并就对汉字标志图形设计的艺术表现形式进行了深入的研究,旨在表达汉字标志图形设计是“物象之本,符号演化”的审美创造,这种艺术表现形式能够赋予现代标志图形深厚的文化底蕴和强烈的民族特色,是设计出独具特色的现代标志的关键因素,有助于我们在标志设计中融入本土文化,表现富有生命力的现代标志。  相似文献   

11.
Trevarthen’s theory of innate intersubjectivity is relevant to understanding communication problems in children with sensory disabilities. Trevarthen and Aitken used the term “intersubjectivity” to describe “the ability of humans to detect and change each other’s minds and behavior”. When children lack auditory and/or visual means of interaction, they may not be able to fully develop intersubjectivity, which impedes the development of more complex interpersonal communication. This article presents a review of 31 studies about intersubjectivity in children with sensory disabilities. The results indicate that the intersubjective development of children with sensory disabilities is often delayed. The studies also describe similar strategies for mediating intersubjectivity in children with sensory disabilities and in typical children, but say that specific adaptations may be needed. From an intersubjectivity perspective, symbolic communication delays in children with sensory disabilities may be improved through specific, purposeful forms of social interaction.  相似文献   

12.
纵观广告设计的发展历程,是由一个商业美术创作到平面设计创作,再到视觉传达设计,这样一个无论是称谓还是实际工作内容都有着跨越式发展变化的艺术门类。真正商业广告设计作品践行着"以人为本"的基本宗旨。本文通过对视觉传达设计在商业广告中的效应阐述,剖析顾客在视觉传达设计中审美、商品信息、情感需求,提出了视觉传达设计在商业广告中的多维度设计理念。  相似文献   

13.
One of the main goals of design education is to enhance and enable creative thinking. Therefore, effectively teaching visual representational and interpretational skills is vital for the communication and articulation of such ideations. This article will explore examples from two specific introductory design studios where my personal pedagogical approach emphasises drawing as a creative language of reflection and critical conceptualisation. The aim of my approach accentuates the exploration any idea through drawing and thus allowing this graphic language to aid in the generation of creative thinking. Drawing, then, assumes the role of a research process concerned not only with the projection of thoughts, but with the study of correlations, and the consequent incorporation of perceptive and conceptual articulations.  相似文献   

14.
以人类分层传播模式探讨视觉理论的整合   总被引:1,自引:0,他引:1  
美国视觉传播专家保罗·M·莱斯特(Paul M.Lester)认为:目前代表性的视觉理论基本可分为两类——感觉理论和知觉理论。文章认为二者侧重人类视觉传播的不同层面,分别有"还原主义"和"特创主义"之嫌,都人为地割断了人类视觉传播层次结构中的因果链,割裂了人类视觉传播的系统整体性。这成为了长期困扰视觉传播领域的理论难题。作者借助"基于认知心理学的人类分层传播模式",讨论并试图整合视觉理论。  相似文献   

15.
图形是设计作品中最敏感和倍受关注的视觉中心,创意是图形设计中的创造性思维。在艺术设计教学中,加强学生创意能力的培养,其方法主要有:培养学生的想象能力、发散性思维能力、师从生活和自然的能力、讨论交流的能力。  相似文献   

16.
信息时代下传统平面设计面临着信息爆炸、信息过剩、视觉污染等新挑战.相较于西方,我国平面设计起步晚,整体行业尤其是进行人才培养和输送的高校教育存在很多的问题.文章分析了我国高校平面设计教学的现状,从时代需求和人才培养的角度提出了几点新诉求.  相似文献   

17.
平面设计的泛滥,电脑技术在设计学科中的广泛运用,以及学生的定位,即盲目地追求风格以致于忽视基本功的训练等都是导致设计专业学生认知误区的原因。我们必须重新思考,明确专业美术的学习目的,进而加强手绘能力的训练,通过多阅读好的优秀绘画作品,临摹吸取优秀作品中的精髓,再利用写生消化吸收,在设计的学习中必须始终把修身放在练笔,加强手绘能力的训练同时提高艺术修养,使自己成为一名合格的、优秀的平面设计师。  相似文献   

18.
从语境学谈艺术设计中的图形表达与认知   总被引:1,自引:0,他引:1  
如何利用图形进行高效的信息传达是当前视觉传达设计的重要研究内容。对于图形设计的研究和学习不能只停留在图形形式的表面,应该挖掘图形背后更深刻的内容。除了应将语境学作为理解艺术设计研究的一种模式与实践,从而实现图形艺术设计教学研究与实践的新突破外,对于图形的相关理论知识以及哲学的、逻辑学的、系统论的、辩证法的思想方法都应进行深入的学习与研究。只有对图形的相关系统知识和设计实践进行平衡的学习,才可能使之成为艺术设计学习的有效途径,进而不断创造深刻而又丰富的具有文化内涵和社会意义的图形作品。  相似文献   

19.
Learning to be an artist or designer is a complex process of becoming. Much of the early phase of ‘learning to be’ occurs during the time emerging artists and designers are students in university art/design programmes, both undergraduate and postgraduate. Recent research reveals that a critical role in assisting students in their maturing identities as artists and designers is played by artist/designer‐academics teaching in university art and design programmes. By maintaining active art/design practices and drawing from these in their teaching, artist/designer‐academics model professional practice to students. Witnessing and interacting with such modelling is part of the process of students learning the shared discourses, views and practices of the art or design worlds to which they aspire to belong. The modelling of professional practice is critical to an artist or designer's ‘learning to be’ experience because it enables students to access the tacit and nuanced behaviours, languages and cultures that constitute contemporary art or design practice. This article outlines findings from a recent Australian study revealing the role of professional practice modelling in university art/design teaching. It highlights the centrality of professional practice modelling to artist/designer‐academics in their beliefs and approaches to teaching their academic disciplines. In critically exploring the research data and findings this article describes the role that modelling of practice plays and how it comprises a core part of the value that artist/designer‐academic participants contribute to the teaching of art/design education.  相似文献   

20.
The multiple goals approach is used to assess whether or not women on probation or parole engaged in communication with their probation/parole officers (PO) regarding needs or issues they had and about which they wanted to talk. Interviews were conducted with 402 women on probation and parole across Michigan; 127 stated that there was a time when they wanted to talk to their PO about a difficult need or issue they were facing, including housing and illegal activity. Women who were concerned about threats to their freedom were less likely to have initiated the conversation. Findings highlight possible reasons that impact whether or not individuals engage in difficult conversations that are desired.  相似文献   

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