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1.
In recent years, many academic libraries have started adopting social media by, for example, establishing their own Facebook pages. Our research investigates the current Facebook usage among seven university libraries in Hong Kong. Using a mixed-method research approach, we examined the characteristics of academic libraries Facebook usage and its effectiveness to engage with their patrons, based on online observations and Web content analysis from the publicly available data of the Facebook pages.Our results indicated that most libraries in Hong Kong adopted Facebook as a marketing tool, yet the user engagement level in these pages is low. In addition, we also discovered that communication-related posts and video-type posts can attract the most attention of patrons. Based on these outcomes, we provided some recommendations on the application of Facebook for academic libraries.  相似文献   

2.
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries’ Facebook page content and popularity. An analysis of 72 academic health sciences libraries’ Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.  相似文献   

3.
Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.  相似文献   

4.
It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management.  相似文献   

5.
Although academic libraries continue to use social media to encourage student use of libraries and promote library resources and services, there has not yet been a study of social media use by the academic libraries in Montréal. This paper examines the social media accounts of the four university libraries in Montréal and, based on data gathered over the course of an 8-month period, seeks to determine the influence of each libraries' social media activity. Success was defined by measurable growth in the number of followers during the period studied. For the three universities with Facebook and Twitter accounts, the account considered most successful was the one with the highest engagement rate. The results indicate that all of the libraries were successful on the first measure, and the libraries with the fewest number of posts had higher levels of user engagement.  相似文献   

6.
Increased attention to and scrutiny of fatal police shootings across the U.S. is often credited to the rise of social media sites such as Facebook and Twitter, which provide a platform for citizens to publicly engage with police agencies. On its face, this type of citizen engagement appears to realize the promise of social media in the public sector to increase agency accountability, transparency, and legitimacy. However, research suggests that police agencies primarily use social media as a way to manage their public image, rather than for citizen engagement. In addition, the degree to which citizens use social media to hold police agencies accountable is unclear. We examined both sides by analyzing the emotional tone (sentiment) of over 350,000 police agency Facebook posts and user comments after a fatal officer-involved shooting of a citizen in 2016. On average, police agency posts were decidedly neutral in tone and did not change in the post-shooting time period, suggesting they did not post more positive content after the shooting in an attempt to bolster their public image. While user comments were more negative compared to pre-shooting levels, on average, the magnitude of the change was small, essentially neutral, and increased almost to pre-shooting levels very quickly. We also found small differences in user comment sentiment based on the race and armed status of the victim, but not in the expected direction. The findings provide evidence about how police agencies and users react to a police shooting on Facebook and raises critical questions about the ability of social media to serve as a meaningful tool for citizen engagement and accountability.  相似文献   

7.
The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge; and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research.  相似文献   

8.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.  相似文献   

9.
This paper explores the use and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users. The research questions guiding this study were: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries? (b) What information do Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries’ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only three libraries are fully utilizing their Facebook page, and they have been identified as “Skaters” based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.  相似文献   

10.
通过对国外100家高校图书馆Facebook服务平台的网络调查,从建站时间、服务内容、提供的功能、应用程序、活跃度等方面对Facebook应用的现状进行分析,为国内高校图书馆建设社交网络平台进行服务提出一些建议,并指出图书馆应用社交网络仍需深入研究和思考效果、隐私和安全3个主要问题。
  相似文献   

11.
This study looks at student Facebook groups supporting the 2008 presidential candidates, John McCain and Barack Obama, from largest land-grant universities in seven battleground states. The findings of a content analysis of wall posts show that students are using Facebook to facilitate dialog and civic political involvement. In opposition to pro-McCain groups, pro-Obama groups have wider time frame coverage and demonstrate substantively higher site activity. Political discussions related to the political civic process, policy issues, campaign information, candidate issues, and acquisition of campaign products dominate across groups and election seasons. An examination of the content of wall posts based on the four categories of the Michigan Model of voting behavior (partisanship, group affiliation, candidate image, and political/campaign issues) reveals that in the primary season, pro-Obama groups focus mostly on short-term topics (candidate image and campaign issues), whereas pro-McCain groups focus mostly on long-term topics (partisanship and group affiliation). The overall findings of this study suggest that youth online communities actively follow campaigns and post comments that foster the political dialog and civic engagement.  相似文献   

12.
While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.  相似文献   

13.
Television stations are increasingly using social media platforms for a variety of reasons. This study examined more than 4,300 visuals posted to the Instagram sites of 383 local TV stations in the United States. The analysis found that news and promotion were the top themes of the posts. Using Goffman’s (1959) presentation of self as a theoretical foundation, this study found that visuals coded as frontstage received more likes and comments than backstage visuals. Small market stations featured more promotion visuals than large and medium markets. Large market stations featured more lifestyle, community, and news posts than the other market sizes.  相似文献   

14.
This article investigates the online comments of news items posted on the Facebook pages of two popular Arabic-language radio channels: Radio Monte Carlo—France24 and Radio Netherlands Worldwide (RNW). This study examines over 184,000 comments with a special focus on the most liked posts in order to understand how audiences of regular radio interact on social media. The results indicate that audiences seem to be more engaged with posts that encourage participating in broad issues, interacting with clever quotes, and entering contests and less so with reading breaking news. With regards to news events and serious issues, this study also examined how social media users of these two Facebook “radio” sites responded to postings that differed from their own opinions, and seemingly actively engaged with contrasting or oppositional views or sentiments.  相似文献   

15.
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc.  相似文献   

16.
A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.  相似文献   

17.
A content analysis was conducted of status messages posted by academic libraries on seventeen Facebook pages. In addition to being informational, libraries attempt to engage and establish rapport with students through Facebook. The university setting not only creates a context for messages, but also offers a mutual set of experiences and values shared by libraries and students.  相似文献   

18.
Over a million journal articles had been shared on public Facebook pages by 2017, but little is known about who is sharing (posting links to) these papers and whether mention counts could be an impact indicator. This study classified users who had posted about 749 links on Facebook before October 2017 mentioning 500 medical and health‐related research articles, obtained using altmetric.com data. Most accounts (68%) belonged to groups, including online communities, journals, academic organizations, and societies. Of individual profiles, academics accounted for only 4%, but the largest group were health care professionals (16%). More than half (58%) of all Facebook accounts examined were not academic. The non‐academic dominance suggests that public Facebook posts linking to health‐related articles are mostly used to facilitate scientific knowledge flow between non‐academic professionals and the public. Therefore, Facebook mention counts may be a combined academic and non‐academic attention indicator in the health and medical domains.  相似文献   

19.
The article presents the results of a quantitative comparative analysis of the activity of 59 Polish public university libraries on the social networking site Facebook (2009–2022). The study aimed to assess the use of Facebook by university libraries of different types and to evaluate the popularity of the content shared by these institutions based on the number of posts shared and the users' reactions to them. Fanpage Karma, a commercial online tool for monitoring social media monitoring was used to collect and statistically analyze the data from individual fan pages. The findings showed that overall, the degree of social media activity was not dependent on the type of library. Although the existence of Facebook is not new in the area of social networking, its use in Polish libraries has not yet become widespread. The phenomenon of the lack of library fan pages on social media is worrying given that several of these tertiary level libraries had no fan pages on any kind of social media. Nevertheless, for those that had a Facebook fan page, it was discovered that it was one of the primary tools for communicating with users, promoting library and information services, and other library activities.  相似文献   

20.
Many have noted the immense potential of social media as a catalyst for political engagement. While we know a great deal about the people who use social media for politics, and even why they do it, we know very little about when, or under what conditions, political uses of social media actually occur. In this article I extend interpersonal goals theory to examine when political social media use happens. Results suggest that, above and beyond cognitive political engagement, interpersonal goals contribute significantly in explaining political behaviors on Facebook. I find that political posts entail greater affective and interaction-related risks than following political pages or updating one’s profile, while “liking” political posts affords users a low-cost/low-reward strategy for managing interactions. As such, this study provides evidence that political expression on Facebook takes several distinct forms.  相似文献   

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