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1.
This study examines if and when spokespersons of an organization in crisis can express their genuine emotions as opposed to appearing rational. The impact of emotional (sadness) versus rational message framing on perceptions of an organization in crisis is studied by means of a 2 (crisis timing strategy: ex-antecrisis timing strategy vs. ex-postcrisis timing strategy)×2 (message framing: rational vs. emotional) between-subjects factorial experimental design with 168 participants. The findings first show that organizations can restore their reputation in times of crisis better by means of an ex-antecrisis timing strategy than by means of an ex-postcrisis timing strategy. In addition, the study illustrates that an ex-antecrisis timing strategy leads to more effective use of organizational message framing. In the case of an organizational self-disclosure, expressing sadness as a discrete negative emotion results in a better postcrisis reputation than rational message framing, whereas no impact of message framing is found for an ex-postcrisis timing strategy. Finally, the results indicate that organizations can benefit from allowing their spokespersons to express sadness because consumers will consider them more sincere.  相似文献   

2.
Family businesses comprise the largest portion of organizations in the United States. Although much is known about how individuals interact in these businesses, little is known about how family businesses function at an organizational level. Family businesses are likely to use strategic ambiguity in their mission statements to allow for multiple interpretations of the same message by their stakeholders. This study analyzed the mission statements of the 20 largest family businesses in the United States to explore their use of strategic ambiguity. Family businesses used strategic ambiguity for the purposes of unified diversity, promoting varied understandings of goals, and for facilitating organizational change, but not for the purposes of deniability. This research begins to provide an explanation of the potential driving factors of family business mission statements.  相似文献   

3.
《Communication monographs》2012,79(3):354-378
This study investigated the influence of context in the production of messages by stakeholders about organizational change. We analyzed messages produced in response to hypothetical organizational change scenarios. The message production task was implemented within a 2×2 experimental design (N = 1,205) fielded at three different organizations. We included multiple replications for each manipulation, and multilevel structural equation modeling allowed for analysis across scenario replications. Results indicated that perceptions of change and context do influence message design mediated by intensity of beliefs about a change. The study extends message design logics theory and contributes to a conceptualization of stakeholder interaction during organizational change as a problem of communication design.  相似文献   

4.
Today's turbulent business and social environment often compels organizations to adopt internal programs that will help them cope with complexity. One organizational sector in which this is particularly true is the health care industry, as managed care programs and competitive forces have changed the way hospitals and clinics operate. This study looks at a specific organizational program designed to cope with these industry changes and considers the impact of the program on the nurses involved. Drawing on theory and research on role development and strategic ambiguity, this case analysis looks at a hospital system in which the nursing role of “care coordinator”; was defined in a strategically ambiguous way. After analyzing interviews with 19 care coordinators, conclusions are drawn regarding affective reactions to strategic role ambiguity, behavioral adaptation to strategic role ambiguity, and the importance of conceptualizing role ambiguity as a systemic process.  相似文献   

5.
This study focuses on the problem of collapsed ‘stay in the market’ (SIM) beliefs during financial crises. More specifically, the goal of this investigation was to ascertain whether or not inoculation messages are a viable preemptive crisis communication strategy to protect the SIM beliefs of inexperienced investors amidst a major stock market downturn. Inoculation messages were compared to both supportive messages and no-message controls to determine their effectiveness in protecting SIM beliefs. Additionally, the impact of inoculation messages on beliefs in the absence of a crisis and the impact of crisis message modality (i.e. video versus print) on inoculation-generated resistance were explored. A between-subjects factorial design (3?×?2 plus one additional condition) was designed to explore three hypotheses and two research questions. Results indicate that inoculation messages can serve as a viable preemptive financial crisis communication strategy and that inoculation messages did not harm SIM beliefs in the absence of a crisis.  相似文献   

6.
This study presents the IDEA (internalization, distribution, explanation, action) model as an easy-to-use and situationally generalizable framework for quickly developing effective messages instructing people on how to protect themselves before and during high-risk events, crises, disasters, and other emergencies. The model consists of four elements: helping message recipients internalize the potential impact of the risk or crisis event, identifying appropriate channels and strategies for distributing the risk or crisis event messages, offering a brief and intelligible explanation of the nature of the risk or crisis, and providing specific self-protective action steps for people to take. The model may be used to design messages in any risk, crisis, or emergency context. Through a posttest-only quasi-experimental cross-sectional research experiment, this study measured the perceived message effectiveness, cognitive understanding, and behavioral intentions of those viewing a television news story about a crisis situation employing the IDEA model compared to those viewing a similar story replicating typical crisis event news stories delivered to general publics. This comparative examination revealed that the message designed according to the IDEA model was significantly more effective than the status quo message and resulted in greater behavioral intentions to engage in appropriate self-protective actions in the event of an acute risk or crisis situation. Strategies for implementing the model are also provided.  相似文献   

7.
The current study tested the degree to which the sample size heuristic (Baesler & Bur goon, 1994), perceived verifiability of evidence (Ah Yun & Massi, 2000), and perceived message credibility (Kopfman, Smith, Ah Yun, & Hodges, 1998) mediate the relationship between the use of statistical evidence in a persuasive appeal and a person's attitude toward a given topic. Four hundred eighty‐six participants were exposed to one of three messages (statistical, narrative, or no‐evidence control) or a no‐message control condition and completed either a 12‐ (control) or 33‐item (experimental) survey that was designed to measure respondents’ perceptions of the sample size heuristic, verifiability of evidence, message credibility, and attitude toward a year‐round academic schedule. Path analysis and hierarchical regression modeling were employed to test the proposed model. Results revealed that the perceived sample size heuristic, verifiability of evidence, and message credibility mediate the relationship between statistical evidence and individuals’ attitudes. Additionally, the perceived sample size heuristic was found to be the strongest unique predictor of attitudes and confirmatory factory analysis results indicated that perceived verifiability and message credibility may be two indicators of a higher‐order factor. These findings and their implications for future research are discussed.  相似文献   

8.
Communication network is a personal or professional set of relationships between individuals or organizations. In other words, it is a pattern of contacts which are created due to the flow of information among the participating actors. The flow of information establishes various types of relationships among the participating entities. These relationships eventually form an overall pattern that could form a gestalt of the total structure within organizational context. In this paper, we analyze the changing communications structure in order to investigate the patterns associated with the final stages of organizational crisis. Organizational crisis has been defined as organizational mortality, organizational death, organizational exit, bankruptcy, decline, retrenchment and failure to characterize various forms of organizational crisis. We draw on theoretical perspectives on organizational crisis proposed by social network analysts and other sociologists to test 5 key propositions on the changes in the network communication structure associated with organizational crisis: (1) a few actors, who are prominent or more active, will become central during the organizational crisis period; (2) reciprocity within the organizational communication network will increase during crisis period; (3) organizational communication network becomes less transitive as organizations experience crisis; (4) number of cliques increases in a communication network as organizations are going through crisis; and (5) communication network becomes increasingly centralized as organizations go through crisis.  相似文献   

9.
The widespread adoption of social networking sites has made these platforms useful for governmental and non-governmental organizations (NGOs) to disseminate diplomatic messages and engage with their audience. However, it is unclear whether “top-down” or “bottom-up” approaches to diplomacy are more conducive for generating user engagement during armed conflicts. This study compares the reception of diplomatic messages from leading governmental and non-governmental organizations during the operation “Guardian of the Walls” (May 2021) in Israel/Palestine in terms of user engagement on social media. We found that diplomatic messages from governmental organizations generated significantly more user engagement than diplomatic messages from NGOs, even when normalized for the number of followers. Additional variables, such as the media format (photo/video vs. link/status), the language of the message (informal vs. formal), and the tone of the message (positive vs. not positive), also predicted (to a lesser extent, through direct or interaction effects) user engagement with diplomatic content.  相似文献   

10.
《Communication monographs》2012,79(4):231-240
Subjects differing in construct comprehensiveness and cognitive complexity wrote persuasive messages directed at a fictitious target person and gave written justifications for each argument or appeal used in their messages. Messages were scored for number of appeals used and appeal justifications were scored for the degree of strategic adaptation to the message target they reflected. Construct comprehensiveness correlated positively and significantly with level of strategic adaptation; cognitive complexity correlated positively and significantly with number of appeals used and level of strategic adaptation.  相似文献   

11.

Research on the development of persuasive communication skills has described the emergence of four basic strategies in persuasive messages. This study includes two experiments to assess the role these strategies play in the process of gaining compliance. In both, college students received messages requesting they volunteer for an experiment and advocating compliance. Messages differed in the level of strategic adaptation of the compliance‐gaining appeal they offered. In general, form of request (supported versus unsupported) and content of specific message appeals influenced compliance, but level of strategic adaptation made little or no contribution to message effectiveness.  相似文献   

12.
This study examined an organization’s crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and the public’s cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptance of the message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of the message and more negative emotions than a technical translation strategy.  相似文献   

13.
《Public Library Quarterly》2013,32(3-4):129-140
ABSTRACT

In this article, media trainer Tripp Frolichstein introduces librarian readers to positive points, positive proof points, distinguishing points and message maps as appropriate tools to plan and carry out effective communication for organizations and companies. In addition, the author provides a list of tips that reiterate and enrich preparation as individuals serve as their organization's media spokespersons.  相似文献   

14.
Exemplification, or the use of highly emotional and arousing messages to elicit responses based on impression formation, has been shown to influence perceptions of events, individuals, and organizations. News coverage concerning the use of lean finely textured beef (LFTB) is one such example, and anecdotal evidence suggests that this coverage may have had a negative impact on public perception of the manufacturers producing LFTB. The current study examined the use of social media (specifically video-sharing sites) as a means of combating the negative effects of exemplars concerning LFTB. Respondents reported their perceptions of threat severity, susceptibility, behavioral intentions to avoid LFTB, and perceptions of organizational trust and reputation associated with the manufacturer. The findings are consistent with exemplification theory and indicate that message ordering can influence exemplification effects. Results are discussed in terms of implications for public relations and risk communication.  相似文献   

15.
阐述了信息时代专业图书馆与组织面临的危机,这些危机体现在信息专业人员的角色处于边缘化;资金短缺、人才流失,而组织也面临多种风险。研究并构建了专业图书馆信息服务战略测评模型,提出了测评调查中可能存在的问题及其解决办法。通过测评,明确图书馆资源配置的优先权;减少组织的决策风险与信息风险,加强图书馆对组织成功的战略服务;提升图书馆的业务水平。  相似文献   

16.
ABSTRACT

This study operationalized Weick’s [(1988). Enacted sensemaking in crisis situations. Journal of Management Studies 25(4), 305–317 and (1993). The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly, 38, 628–652] theory of enacted sensemaking to examine the communication processes associated with the Flint Water Crisis of 2014–2015. A content analysis of 389 emails and attachments from a total population of N?=?37,376 pages of publicly released e-mails and documents pertaining to Flint’s water issues, identified examples of failed sensemaking by government officials. These failures hastened and intensified a growing crisis of lead contamination and an outbreak of Legionnaires disease associated with Flint’s municipal water system. Analysis of email messages suggests that strong commitments by top leaders and limited capacity were important factors as were efforts to create and maintain consensus among officials. The Flint Water Crisis offers an important application of sensemaking theory and its utility for both organizational and risk communication scholars and for practical application. The authors emphasize the importance of questioning previous assumptions and commitments, insuring that communication practitioners are involved in decisions, and avoiding over reliance on image repair as a strategic response.  相似文献   

17.
Research in organizational communication and public relations suggest that in times of crises, messages generated by the organization are most likely to positively influence stakeholder perceptions, whereas those generated by the press may have negative ramifications. Although this advice seems logical, to date there is little research that investigates this claim empirically and directly. Two experiments were conducted to explore the separate and combined impact of print and televised messages concerning an organization in the midst of a crisis. The findings offer empirical evidence that statements from organizations experiencing crises may offset negative stakeholder responses. Theoretical and pragmatic implications are discussed regarding these findings.  相似文献   

18.
19.
《Communication monographs》2012,79(3):196-206
This study measured the effects of message threat level, message quality, and initial receiver attitude on attitude change and evaluations of source credibility. Significant positive attitude change occurred as the main effect of message quality, with no main or interaction effects for threat or receiver attitude. Significant source derogation on the dimensions of trustworthiness, objectivity, and expertness occurred as primary effects of message threat level and initial receiver attitude, with the greatest derogation occurring among disagreeing receivers exposed to high threat messages. The implications of these results for the theory of psychological reactance is discussed.  相似文献   

20.
《Communication monographs》2012,79(3):302-330
In public-health campaign research, 3 prominent theories of persuasion and media effects—elaboration likelihood model (ELM), activation model of information exposure (AMIE), and limited capacity model of motivated mediated message processing (LC4MP)—have been used to predict message effectiveness. Although conceptually overlapping, these theories suggest contradictory predictions about individual-level and message-level factors on persuasion outcomes. In this study, we contrast and test competing predictions of antidrug message effectiveness from 3 recent publications that draw on ELM, AMIE, and LC4MP. We use televised antimarijuana messages, young-adult samples, and a multilevel modeling approach. Significant interactions between individual- and message-level factors were found predicting message effectiveness as theory dictates; these results replicate some, but not all of the findings from the aforementioned publications.  相似文献   

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