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1.
This study explores how horizontal/vertical individualism and collectivism (HVIC) orientations influence electronic word-of-mouth (eWOM) (i.e., opinion leadership and opinion seeking) in social media. Online survey panel data through Amazon MTurk were collected from American social media users to address the research purpose. The results, using the structural equation modeling, show that the paths from horizontal individualism to opinion leadership, vertical individualism to opinion leadership and opinion seeking, horizontal collectivism to opinion leadership, and vertical collectivism to opinion leadership and opinion seeking were significant. This study provides theoretical and managerial implications regarding the influence of HVIC orientations on eWOM in social media.  相似文献   

2.
Based on a sample of 131 Chinese international students in Germany, the study examined (1) the influence of vertical-horizontal individualism-collectivism (Triandis & Gelfand, 1998) on mainstream and heritage acculturation and (2) the moderating role of gender on these relationships. It was hypothesized that both vertical-horizontal individualism would enhance mainstream acculturation and both vertical-horizontal collectivism would enhance heritage acculturation. From a gender role and a value-motivation perspective, a moderating effect of gender was also hypothesized. Since the vertical dimension is related to power and achievement values which is more important for men, men who scored high in this dimension would be more likely to acculturate than women. Since the horizontal dimension is related to universalism and benevolence which is more important for women, women who scored high in this dimension would be more likely to acculturate than men. The hierarchical regression analysis shows that (1) women's mainstream acculturation was higher than men's, but no gender difference was found in heritage acculturation; (2) the influence of horizontal individualism on mainstream acculturation was stronger for women than for men, but adopting vertical individualism has an equally positive effect on acculturation for both gender groups; (3) vertical collectivism had a positive influence on heritage acculturation for men but not for women, while horizontal collectivism had a stronger influence on heritage acculturation for women than men. These findings were discussed using a gender role perspective and the possible changes in cultural transitions.  相似文献   

3.
Intrapersonal communication satisfaction was regressed on a type of intrapersonal communication known as imagined interactions (IIs) in which people daydream about talking with others who are important in their lives. This study examined the functions of IIs impacting intrapersonal communication satisfaction and measures of cultural patterns in America, Japan, and Thailand. Additionally, cultural patterns were examined. Horizontal individualism is a cultural pattern in which the self is independent but is equal in status with others. Vertical individualism is a pattern characterized by an autonomous self but there are differences in authority, based on status, low equality, and high freedom. Horizontal collectivism is a pattern in which the self is seen as equal in status with others. Vertical collectivism is a pattern characterized by the self being connected with other group members and inequality is accepted. Results revealed that intrapersonal communication satisfaction was predicted by imagined interactions that serve a self-understanding, catharsis, and boldness function. Horizontal collectivism also predicted communication satisfaction for Thai participants. Results are discussed in terms of the importance and functions of conflict-linkage and rumination.  相似文献   

4.
Whether immigrants to the U.S. from collectivist cultures will adopt American individualist values is an important question at the intersection of theories on acculturation and individualism/collectivism. According to the assimilation hypothesis, Turkish immigrants to the U.S. should become more individualistic with increasing length of stay. Alternatively, the immigrant interdependence hypothesis proposes that the exigencies of immigration require retaining or increasing collectivist values and behaviors, especially the willingness to rely on others. Measures of individualism and collectivism were obtained from Turkish immigrants to the U.S., Turks residing in Istanbul, and residents of Boston. Bostonians and Istanbul residents differed primarily on vertical collectivism, which is the tendency to subordinate ones own goals to those of in-group authority figures. Immigrants’ values did not change with increasing length of stay in the U.S., refuting the assimilation hypothesis. When immigrants were compared to non-immigrants, immigrants endorsed stronger horizontal and vertical collectivism and more desire to both give and receive, consistent with the immigrant interdependence hypothesis. However, this hypothesis was not uniformly supported. Compared to non-immigrants, immigrants reported more self-reliance with competition, and more internal locus of control, indicating a sense of agency and responsibility. Findings are consistent with the view that immigrants adjust in complex ways to their new society, and may have different temperaments than non-immigrants.  相似文献   

5.
Intercultural and interracial relationships face barriers, tensions, and challenges that are absent from intracultural and intraracial relationships. These challenges provide the impetus for this study to examine the influences of individualism-collectivism and relational intimacy on topics and dimensions of self-disclosure in intercultural/interracial friendships from a social penetration perspective. A total of 252 participants responded to the instruments measuring the constructs of interest. This study found: (1) relational intimacy was positively correlated with all six topics and four out of the five dimensions of self-disclosure; (2) individualism was a significant predictor of the five dimensions of self-disclosure as a set; and (3) one mirrors one's intercultural/interracial friend in all six topics and the positive/negative dimension of self-disclosure. These results suggest that relational intimacy has a greater impact on close intercultural and interracial friendships than cultural variability.  相似文献   

6.
Intercultural sensitivity is a concept that is frequently viewed as important in both theoretical analyses of people's adjustment to other cultures and in applied programs to prepare people to live and work effectively in cultures other than their own. Attempts to measure this concept have not always been successful, and one reason is that researchers and practitioners have not specified exactly what people should be sensitive to when they find themselves in other cultures. In the present study, scales were designed to measure intercultural sensitivity by examining (a) people's understanding of the different ways they can behave depending upon whether they are interacting in an individualistic or a collectivist culture, (b) their open-mindedness concerning the differences they encounter in other cultures, and (c) their flexibility concerning behaving in unfamiliar ways that are called upon by the norms of other cultures. A 46-item Intercultural Sensitivity Inventory (ICSI) was developed and tested among participants at the East-West Center in Hawaii and among graduate students in an MBA program who were contemplating careers in international business. The scoring of the items dealing with individualism and collectivism was different than for most measuring instruments. People indicated whether they would engage in certain behaviors (e.g., disagreeing with others openly) in an individualistic country such as the United States, and whether they would engage in the same behavior in a collectivistic country such as Japan. This allowed scoring based on people's sensitivity to the different behaviors considered appropriate in the two types of cultures. Results indicated that the instrument had adequate reliability (r = .84 for the East-West Center sample) and validity. People with high scores on the ICSI instrument were chosen as most able to interact effectively across cultures by a panel of experts; enjoyed working on complex tasks that demanded extensive intercultural interaction; enjoyed engaging in other intercultural activities such as eating different ethnic foods; and had spent long periods of time (more than three years) living in another culture. A factor analysis of ICSI showed that the concepts of individualism and collectivism as envisioned by previous researchers (e.g., Triandis, Hofstede, Schwartz) were constructs that people used in thinking about behavior in their own and other cultures. A practical conclusion for the content of cross-cultural training programs is that people can be encouraged to modify specific behaviors so that they are appropriate to the culture in which they find themselves and so that they will have a greater chance of achieving their goals.  相似文献   

7.
The global village metaphor, originally popularized by Marshall McLuhan, suggests that individuals connected to information and communication technologies become more involved with others from around the world. The speed at which messages are communicated is one factor why Internet-supported technologies create a sense of community. The diffusion of Internet networks to areas around the world naturally increases the potential for intercultural communication. Considering the cultural differences of the communicators and diminished social cues of the environment, the opportunity for misunderstandings may be elevated in intercultural Internet-based communication. The present investigation explores how two important components of culture—individualism and collectivism—influence communication behaviors in face-to-face and computer-mediated relationships. Self-disclosures, which are fundamental to relationship development, are specifically studied. The findings reveal that collectivism is associated with fewer self-disclosures in computer-mediated relationships than in comparable face-to-face relationships. The difference between self-disclosure behaviors in face-to-face and computer-mediated relationships is more pronounced among individuals high in collectivism than those high in individualism. Implications to social information processing theory and future directions for intercultural Internet-based communication research are considered.  相似文献   

8.
This article introduces the notion White fatigue. White fatigue occurs for White students who have grown tired of learning and discussing race and racism, despite an understanding of the moral imperative of anti-racist and anti-oppressive practices. The article differentiates White fatigue from ideas like White resistance, White guilt, or White fragility, arguing that each of these phenomenon occur at different stages of White Racial Identity Development. Distinction is also drawn among White fatigue and other forms of racially based fatigue, specifically racial battle fatigue and White people fatigue syndrome. Further drawing on the notion of stereotype threat, the article considers the challenges for White students learning about race and racism while simultaneously resisting being labeled a racist. This struggle is elemental to the manifestation of White fatigue. Ultimately, the author argues that educators must be more accurate in how they define the range of responses from White students, consistently humanize all students in the process of understanding race and racism, and encourage further research for understanding a condition that is happening to a growing number of students.  相似文献   

9.
Studies on Individualism-Collectivism (IND-COL) have documented results contradicting Hofstede's theory. We attribute these theory-data inconsistencies to construct underspecification. Both IND and COL are confounded with similar yet disparate sub-constructs. In the main, this study illustrates that the West and the East do manifest opposite cultural values as Hofstede had initially conceptualized, and this can be empirically observable when utilizing more refined constructs and measurement instruments. This study (a) proposes holism, not collectivism, as a cultural fundamental of East Asia, (b) separates personalism from individualism, and (c) breaks collectivism down into Western group collectivism and Eastern relational collectivism.

A cross-cultural study with 152 Korean and 171 American students was conducted. Results indicate that individualism and holism constitute elements of the most basic cultural layer while collectivism belongs to a peripheral one. Koreans were much more holistic than Americans, who were significantly more individualistic than Koreans. Group collectivism was more pronounced in the U.S. while relational collectivism tended to prevail in Korea. In both cultures, collectivism was influenced by their respective cultural fundamentals: Individualism better predicted collectivism in the U.S. while holism did so in Korea.  相似文献   

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12.
This paper aims to understand how young Muslims in the super-diverse city of Antwerp negotiate the tensions between their religious identification and the broader cultural framework of individualism. Young Muslims in Antwerp face the challenge to present themselves as autonomous, while maintaining their religious identification. Based on 26 interviews with Muslim students in two secondary schools, we describe how presenting a dignified self to both non-Muslim and Muslim audiences requires a delicate balancing act. Drawing conceptually from cultural sociology, we explore how our respondents present themselves towards various audiences by selectively employing elements from the cultural repertoire of ‘religious individualism’. In our analysis, we examine four ways in which respondents employ this repertoire to rework the potential tensions and present themselves as agentive within their religious framework. We also discuss how negotiating a contested identity requires more taxing boundary work for girls, and how they challenge gender norms without denying their religious identification. Overall, our analysis demonstrates how young Muslims in a West European context engage in complex boundary work and creatively draw on the cultural repertoire of religious individualism to negotiate their multiple identifications.  相似文献   

13.
This study investigated the influence of both nationality and cultural orientation on reactions to fear appeal messages including a self-targeted or a family-targeted threat. Participants from Spain (n = 138) and from the Netherlands (n = 127) either read a version of a story that accentuated the misery of a girl suffering from chlamydia, or a version that focused on her parents’ sorrow. Cultural orientation was assessed using a scale for measuring individualism and collectivism, and a scale for measuring familism. Contrary to claims from the earlier studies, neither nationality nor cultural orientation proved to interact with message version on any of the outcome variables.  相似文献   

14.
This study investigated the high-/low-context communication construct in terms of individualistic and collectivist values and self-construals. European American students studying in the United States and Indian students studying in India rated 80 communication statements, 29 self-construal statements and 34 value (individualism/collectivism) statements to examine cultural differences in each construct. As expected, Indians rated themselves as more collectivistic, having more interdependent self-construals, and preferring silence and indirect communication than Americans. Contrary to prior theorization, Indians also rated themselves as more dramatic and more individualistic. Several other expected differences were not apparent in this study. These findings show complex subtleties that defy simple definition by the common rubrics or generalizations of individualism/collectivism, self-construal, or high- and low-context behaviors.  相似文献   

15.
In 1972 a longitudinal study was launched in one of the largest department store chains in Japan. The purpose of this study was to investigate the managerial career development of the newly hired college graduates. The research design required repeated monitoring of a newcomer's progress within the organization at seven different points in time over a three-year period. The study investigated basic questions concerning the process of managerial career development: (1) Why do some people achieve a higher level of management progress during the early period of their organizational career, while others do not? (2) What are the important indicators of management development during the formative years in business? (3) How accurately can development in management be predicted? (4) What are the organizational and personal consequences of managerial development? Over the three-year period of this study data were collected on 80 newly hired college graduates. Two models that have been used to understand the process of early management development in the United States were tested. Results were compatible with these models. Performance at the end of three years was found to be significantly related to both initially assessed potential (assessment model) and developed working relationships (vertical exchange model). Other professional and organizational outcomes were significantly related to developed working relationships. The implications of this cultural generality are discussed.  相似文献   

16.
ABSTRACT

Extending the existing low- and high-context culture theoretical framework, the current research examined the extent to which globalization has shaped low- and high-context cultures in relation to nonverbal communication. The current study employed an exploratory sequential design mixed research method. The first phase of the study observed cultural convergence evident in people’s nonverbal communication in real life and reported the observations qualitatively. In the second phase of the study, a quantitative content analysis was carried out. The content analysis, namely sentiment analysis, examined the occurrences of people of diverse nationalities expressing their emotions when they provide reviews of airlines on a travel website and empirically test the relevance of low- and high-context theoretical framework in the era of globalization. A total of 85,228 reviews of 592 airlines available on a travel website were downloaded using a web crawler. The qualified records used for analysis included records from the following regions: Africa, Asia, Australia, Latin America, Northwestern Europe, Southern Europe, and United States. An analysis of variance on the number of words people used in writing travel reviews online yielded significant variations among the seven regions. This data also sheds light on cultural convergence.  相似文献   

17.
Acculturation refers to the degree to which immigrants maintain their ethnic culture and accept or reject the new dominant culture. While considerable studies have focused on immigrants’ acculturative processes, little is known about acculturation from the perspective of the host culture. This study examined American students’ acculturation orientations toward international students based on the concept of interactive acculturation and investigated the influence of ethnocentrism, sex, and Facebook use on such acculturation attitudes. Results from a survey of 346 American college students indicated a high degree of individualism and integrationism over other orientations, namely transformation-integrationism, exclusionism, assimilationism, and segregationism. The model with ethnocentrism, sex, and Facebook usage predicted five of the six acculturation orientations, with ethnocentrism being the most important predictor.  相似文献   

18.
In exploring the “status boundary enforcement hypothesis,” Thomsen, Green and Sidanius (2008) theorized and confirmed that Social Dominance Orientation would be more strongly correlated with a general willingness to aggress against immigrants when respondents are primed with an immigrant who is eager to assimilate into the dominant culture than when they are primed with an immigrant who prefers cultural isolation (separation). However, because assimilation differs from separation on both the home culture component and the host culture component, the actual source of this effect remains unclear. By using an assimilation versus integration contrast that differ only on the home culture component, the present study confirmed and extended Thomsen et al.’s findings. We were able to conclude that this counter intuitive effect, at odds with most research in this area, is primarily driven by people with high SDO having more negative reactions to immigrants’ willing to abandon their original cultures rather than to immigrants wanting to maintain contact with the host culture. The theoretical implications of these findings are discussed.  相似文献   

19.
Basque origin undergraduates in four universities of the Basque Autonomous Community (BAC) completed the Host Community Acculturation Scale (HCAS) in three life domains: marriage, culture, and work. Undergraduates with a strong Basque identity (N = 308) and those with a strong dual Basque-Spanish identity (N = 219) completed the HCAS towards the co-national Spanish minority and “devalued” Moroccan immigrants residing in the BAC. Results indicate that (1) undergraduates have a preference for individualism and integrationism towards Spanish co-nationals and Moroccans; (2) Strong Dual identifiers endorse individualism and integrationism more than Strong Basque identifiers towards Spanish co-nationals; (3) Strong Dual identifiers favored Spanish co-nationals over Moroccan immigrants in their acculturation orientations, whereas Strong Basque identifiers endorsed more welcoming acculturation orientations towards Moroccans than towards Spanish co-nationals; and (4) undergraduates endorsed more individualism, integrationism, and assimilationism in the work domain, while they endorsed more segregationism and exclusionism in the culture domain. Results are discussed using the Interactive Acculturation Model.  相似文献   

20.
Based on the work conducted by trait psychologists, this cross-cultural investigation sought to examine young adults’ trait affection given and trait affection received in the U.S., Russia, and Slovakia as functions of (a) Hofstede’s four primary dimensions of national cultures (i.e. masculinity–femininity, individualism–collectivism, uncertainty avoidance, and power distance), and (b) national origin. Undergraduate students (N = 558) from the U.S. (n = 214), Russia (n = 169), and Slovakia (n = 210) completed a questionnaire in their native languages. The results of regression analyses and analyses of variances supported the notion that the four dimensions of national cultures influence people’s trait-like attributes and therefore also result in significant differences among the three countries examined in this investigation.  相似文献   

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