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1.
《Communication monographs》2012,79(4):448-470
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved their judgments (but not their attitudes) toward the provided statistic, a result only consistent with EVT in the case of positive violations. The results have multiple implications: (1) social norms messages may work to change judgments, but do not result in consistent attitude change; (2) the process of judgment change functions similarly across message topics, as well as message types (i.e., attitudinal versus behavioral); (3) judgment change does not appear to be the main cause for attitude change upon receipt of a social norms message; and (4) a message‐based expectancy violation does not function in the same way as a violated behavioral expectation.  相似文献   

2.
The 2015 refugee crisis has sparked heated polarized debates throughout the globe. Yet, to date, we know too little about the discursive framing of the refugee crisis by various actors on online media, and the effect of right-wing populist messages on stereotypical images of refugees. The extensive qualitative content analysis reported in this paper (Study 1, N = 1,784) shows that the framing of populist politicians and citizens overlap in the problem definitions. However, citizens attribute more responsibility to refugees themselves and perceive that the native people are relatively deprived. Traditional news media are more divided. Overall, tabloid media define refugees as a problem, and broadsheet media frame them as victim. The second experimental study (N = 277) demonstrates that messages that blame immigrants for increasing crime rates activate negative stereotypical images of migrants among people with stronger perceptions of relative deprivation. These messages have the opposite effect among citizens with weaker perceptions of relative deprivation. These findings provide important insights into the political consequences of anti-immigration framing. Online media discourse is generally one-sided, and exposure to anti-immigration messages may polarize the electorate in opposing camps.  相似文献   

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This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech.  相似文献   

5.
This exploratory study addresses the ability of values advocacy messages to influence target publics’ behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants’ comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech.  相似文献   

6.
Although research suggests that there is no meaningful real-world connection between crime rates and undocumented immigrants, media coverage of this group almost exclusively portrays them as criminals. The present two-study investigation experimentally tests the effects of exposure to crime news depicting undocumented immigrant suspects on White viewers’ social judgments. To this end, assumptions from social identity theory were applied to research and theorizing on mediated intergroup threat and compound penalties for immigrant criminality. Results from Study 1 and Study 2 indicate that when White viewers are exposed to threatening crime news featuring undocumented immigrants, out-group bias emerges in the form of harsher sentencing. In Study 1, when exposed to highly threatening coverage, attitudes toward immigration and in-group identification partially mediated and moderated this relationship, respectively.  相似文献   

7.
This study examined the visibility, status, and roles assigned to major U.S. racial groups in commercials broadcast during children's programming on 8 stations over 1 weekday and 1 weekend day (N = 1,487). Although the proportion of Whites and African Americans surpassed their actual percentages, Asians, Latinos, and Native Americans were dramatically underrepresented. The visibility of racial minorities was further diminished by their segregation into commercials for a limited group of products. When commercials showed racial minorities, they tended to cast them in stereotypical, lower prestige roles. Commercials privileged Whites by showing them in every type of commercial and role. Whites were the only characters in high-status roles and, in comparison to racial minorities, were significantly more likely to be spokespeople, initiators of action, and problem solvers. This asymmetry reveals that modest improvements in the demographics of child-targeted commercials are insignificant when weighed against the racial bias evident in the depiction of social power.  相似文献   

8.
In today's organizations, employees have an ever-growing variety of Instant Messaging (IM) technology to use to assist with the performance of their work activities. The use of an instant messenger (LINE) is popular in the government sector where immediate responses due to public pressure are expected; however, very little is known about the role of LINE in civil servants' work and its impact on their experiences. To address this gap, based on the media richness theory, this study aims to explore workers' online social anxiety, LINE cognitive fatigue (LCF) and perceived information overload of IM (PIOIM) affecting their job engagement. The data used in this study were collected from 429 civil servants in Taiwan via an online survey and were analyzed using structural equation modeling. The results show that online social anxiety is positively related to LCF and PIOIM. Respondents with higher LCF and PIOIM are less likely to be involved in job activities. Online social anxiety is negatively related to job engagement mediated by LCF and PIOIM. Considering the flexibility of using IM in communicating public affairs between civil servants, the flood of messages has to be reduced in order to increase job engagement.  相似文献   

9.
The present study examines how language use (e.g., personalized vs. depersonalized language) and modality (e.g., tweets vs. Facebook status updates) influence source credibility interdependently. A total of 257 participants read personalized or depersonalized health messages embedded in mock-up tweets or Facebook status updates. The results show that users perceive depersonalized tweets as more credible than depersonalized status updates posted on Facebook. On the other hand, personalized status updates on Facebook generate higher credibility judgments than personalized tweets. The findings are discussed in light of the MAIN model as well as the preconceived user expectations and communication norms of social media.  相似文献   

10.
In situations of crisis, governments must acknowledge that communication is a major weapon in their armoury, and can be used to convince the public to accept sometimes stringent measures, while preventing a worsening of the situation by curbing any spread of panic. Theoretically, during a pandemic, fear can be contained at reasonable levels by governments counterbalancing uncertainty with information. However, there is no empirical evidence on how the flow of information during a crisis can influence emotional states among the population. In this process, social media appears to be a valuable tool for governments to observe emotional response in a population. In the light of this and within the context of the Italian government's social media campaign #iorestoacasa (‘I'm staying at home’) launched during the Covid-19 crisis, the current study utilises text analytics to explore the relationship between government and press communication, and the level of fear expressed by citizens through more than 200 thousand #iorestoacasa tweets. The results highlight how the content of the messages evolved in the early part of the outbreak and during the social media campaign. They suggest that in Italy the discussion regarding the efforts made by the European Council to find common solutions for dealing with the emergency has prompted a positive influence on public mood. Conversely, messages about people's individual vulnerability and the associated sense of an external locus of control correlated positively with levels of fear. This study opens new ways to support government communication during a crisis by monitoring public emotional response through social media.  相似文献   

11.
This study examined whether the relationship between cumulative thin-ideal media and body image disturbance is mediated by (1) cognitive variables, including beliefs about normative thinness and thinness prevalence and (2) affective variables, including dejection and agitation. Also, this study tested whether mediating effects would be different across cultures. Results revealed that perception about normative thinness mediated the relationship between thin–ideal media use and body image disturbance among both US and Korean participants and the effect was stronger for Korean participants. Thinness prevalence estimation did not mediate thin-ideal media use and body image disturbance in either Korean or US participants. Dejection was a statistically significant mediator for the relationship between thin-ideal media use and body image disturbance for both Korean and US participants, but no cultural differences were found. Agitation was also a statistically significant mediator for thin-ideal media use and body image disturbance, but only for Korean participants. Cultural differences in mediating effects were explained based on individualism and collectivism.  相似文献   

12.
This single-class activity expands current literature on person-centered messages by providing attention to message quality in mediated contexts. Students begin the activity by reviewing a hypothetical scenario in which a friend has posted about a family death loss on social media. After reviewing this scenario, students then create sample supportive messages that they could share with a grieving friend. Students are also asked to apply their knowledge about person-centered messages to evaluate other fictional support messages. Students who participate in this activity will be provided with additional skills for comforting grieving friends effectively.

Courses: This single-class activity can be implemented in several courses, including interpersonal communication, the dark side of interpersonal communication, and family communication.

Objectives: Students who complete this activity should be able to: (1) outline what qualities comprise a person-centered support message; (2) discuss why highly person-centered messages are effective in providing support to others; and (3) evaluate death loss support messages across levels of person centeredness.  相似文献   


13.
Person-centered messages are a form of social support that has been theoretically and empirically linked to a variety of outcomes. Scholars would benefit by recognizing the influence of person-centered messages across a number of studies in the absence of statistical artifacts. This article reports a meta-analysis testing the association between person-centered messages and social support outcomes across 23 studies. Our results demonstrate a positive linear association between person-centeredness and actual effectiveness, and an even stronger linear relationship between person-centeredness and perceived effectiveness. The association between person-centeredness and support outcomes was attenuated in confederate-based methodologies. Moreover, the data suggest that scholars need to more precisely conceptualize and empirically assess the differences between the nine levels of the person-centered hierarchy.  相似文献   

14.
Third- and first-person perceptions (TPPs/FPPs) are considered to be biased judgments of media influence on self and others. Research suggests that perspective taking, i.e., thinking from another person’s position, decreases perceptual gaps between self and others via assimilation. In a two-factorial experiment (n = 431), we test whether this effect of perspective taking (Factor 1) holds true for the presumed influence of desirable and undesirable messages (Factor 2). Results indicate that perspective taking significantly reduces TPPs in the case of an undesirable message but not FPPs that are provoked by the desirable message. The observable effect traces back to a change in presumed message influence on the self. Presumed influence on others was independent of both factors, desirability of message influence and perspective taking. These findings are discussed in the light of cognitive and motivational explanations for FPPs/TPPs.  相似文献   

15.
This study explores the associative influence of pretrial publicity on (a) an individual’s perceptions of a criminal offender as malicious and (b) an individual’s judgment of the criminal offender’s punishment for the crime. Expanding on the uses of agenda-setting and framing theories, this research indicates that attention to pretrial news media about a specific criminal is significantly associated with negative judgments of a criminal offender. The criminal offender in the Colorado theater shooting case, James Holmes, was the criminal offender used in this study. Results from a national survey (= 236) indicated that pretrial publicity significantly influenced participants’ perceptions of James Holmes as malicious and resulted in increased retributivist support (i.e., views of the offender deserving a harsher punishment). Mediation scenarios were also detected, whereas pretrial publicity exposure mediated the relationship between case interest and judgments of James Holmes as malicious and deserving retributivist punishment.  相似文献   

16.
许多研究者担忧,以派别化信息接触为特征,社交媒体难免会带来舆论极化,派别对立,乃至社会分裂。使用行动者模型模拟人工社会莫尔国,本研究观察了社交媒体与政治舆论演化的关系。结果显示:(1)社交媒体与舆论极化没有必然联系;(2)社会稳定程度、对主流媒体的干预策略,主流媒体派别观点的极端程度以及信誉,都可能影响舆论演化的结果;(3)只有在社会失稳和主流媒体信誉流失条件下,社交媒体对极化有明显推助作用。本文还讨论了莫尔社会舆论分布模式的涌现机制,模拟研究的启示与局限。  相似文献   

17.
On November 30, 2014, five African American St. Louis Rams players locked hands and displayed a “hands-up” gesture during player introductions in response to racial tensions in Ferguson, Missouri, emanating from the Michael Brown case. This act generated significant media attention and prompted discussions via Facebook and Twitter. Two notable venues on social media for these conversations were the “Boycott the St. Louis Rams” Facebook page and the Twitter hashtag #BoycottRams. A thematic analysis of 1,019 user-generated Facebook comments and 452 tweets was conducted through the lens of social identity threat management. Six primary themes emerged: (a) renouncing fandom, (b) punishment commentary, (c) racial commentary, (d) general criticism, (e) attacking other group members, and (f) presenting the “facts” of the case. The results suggest that social media sites such as Facebook and Twitter serve as forums where group members discuss and debate challenges to group values and promote action steps that can mitigate social identity threats. This form of protest holds implications for minority athletes’ activism efforts and sport organization administrators.  相似文献   

18.
互联网已成为消费者健康信息搜寻的重要渠道。Web 2.0环境下互联网信息传播的路径和形态嬗变使在线健康信息环境日趋多样与复杂,用户在异质信息源中选择恰当健康信息的难度显著提升。本文基于启发式信息处理视角,从理论层面梳理启发式与健康信息可信度判断之间的内在关联并构建概念模型。在此基础上,采用实验研究法,以受控健康信息文本与启发式信息线索网页框架构建实验材料,并招募高中生群体这一典型的数字原住民作为被试开展实验研究。实验结果表明,各类健康信息来源中的启发式信息线索对数字原住民的可信度判断具有显著影响,特别是机构信息源线索的出现会显著提高数字原住民的可信度评价。数字原住民对机构信息源的可信度评价显著高于商业信息源与社会化媒体信息源,而商业信息源与社会化媒体信息源之间没有显著差别。研究结论有助于进一步理解数字原住民的健康信息行为模式,并为政府部门和公共卫生机构更好地构建健康信息平台提供参考依据。  相似文献   

19.
Race and media research in the United States emphasizes the representations of ethnic minorities in mainstream media. These sometimes-poor representations of minority groups have implications for social attitudes. However, social groups are defined in relation to one another, and race specifically is a hierarchical category with Whites positioned above. Some scholars suggest that whiteness has meaningful implications for Whites’ racial identity formation. Yet little empirical attention has been given to the portrayals of Whites in racially targeted or ethnic-oriented media, where whiteness is most conspicuous. This study uses social identity theory and critical race theories to examine the portrayals of Whites in Black films. We conduct a content analysis of 32 Black-oriented films spanning two decades. We argue that such investigations (a) position race-oriented films as necessary sites for understanding racial discourse and (b) shed insight into how ethnic media creators may use film as a platform to accept or resist dominant ideologies.  相似文献   

20.
Constructing Dysfunction: News Coverage of Teenagers and Social Media   总被引:1,自引:0,他引:1  
Cultural storytellers such as journalists play a meaningful role in shaping how adults think about the role that social media play in teenagers’ lives. To better assess what adults might be learning, we employed a critical, qualitative approach to examine how contemporary news media constructed cultural understandings of teens’ relationship with social media. Our analysis of 339 print and online news articles from 2013–2014 found that the news media constructed a mediated reality that placed dysfunction as the defining characteristic of teens’ relationship with social media. The news articles consistently positioned teenagers and social media as at odds with one another, entwined in an unhealthy, frequently dangerous union. Discussions of the self-expressive, creative, and communicative practices of teen social media users were undermined or absent altogether. Altogether, the coverage created a mediated reality that denied teenage agency and obscured the diversity of teenagers’ experiences and social media practices.  相似文献   

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