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1.
《Communication monographs》2012,79(1):37-46
Gains Suetonius Tranquillus, Roman historian and biographer of the first and second centuries A.D., wrote De Rhetoribus,the only Latin treatise concerned directly with pre‐Ciceronian rhetoricians and providing information on the strong opposition to rhetoric, the radical changes in the educational system of Rome, and the influence of otherwise unknown rhetoricians. After placing Suetonius in the rhetorical tradition of the early Roman Empire, a translation of De Rhetoribus and an extensive commentary on the major points are presented. The major significance of Suetonius's De Rhetoribus in the history of rhetoric was its demonstration that transplanted Greek rhetoric survived the dark ages of the early Roman Republic because rhetoric was a source of political power. 相似文献
2.
《Communication monographs》2012,79(4):250-264
Students of public address have long admired the rhetorical works of two of the leading ministers of the eighteenth century—Hugh Blair and George Campbell. Little has been said, however, about the rhetorical theory of another eighteenth‐century preacher, John Wesley. The purpose of this paper is to analyze Wesley's views on rhetoric and belles lettres. Since most of the subjects covered by Blair in his Lectures on Rhetoric and Belles Lettres were also discussed by Wesley in his Journal, Letters, and essays, Blair's pattern of organization is followed here. Hence the study considers Wesley's precepts on taste, genius, style, the speaker's content and organization, delivery, poetry, and historical and philosophical writing. 相似文献
3.
Kathleen Campbell 《Communication Studies》2013,64(3-4):258-268
In The Year of Living Dangerously, the philosophical position that is argued in the film's content is reflected also in the film's form; i.e., the film is an enactment of the argument it makes. Failure to recognize enactment as a viable rhetorical strategy may have led to a failure to recognize the film's rhetorical force. Further study of enactment and its rhetorical effectiveness are suggested. 相似文献
4.
On October 22, 1986, C. Everett Koop released the Surgeon General's Report on Acquired Immune Deficiency Syndrome. This essay examines that report as a rhetorical watershed in the national dialogue about AIDS. We suggest that this report—and the media attention that attended it—dramatically shifted the socio‐political environment concerning AIDS and contextual‐izfd Reagan's silence concerning the disease as a lack of presidential leadership on the issue. 相似文献
5.
Richard Leo Enos 《Communication Studies》2013,64(2):77-83
Building on Ochs’ analysis of “rhetorical detailing” in Cicero's Verrine orations, this essay reveals that the disposition of arguments in the In Verrem shifted markedly from compositions which were structured for oral argument to those which were intended for public reading. 相似文献
6.
《Communication monographs》2012,79(3):190-221
With an 1890 book called The Influence of Sea Power Upon History, Alfred Thayer Mahan had a profound and far‐reaching impact upon subsequent world events. In large measure, Mahan's effectiveness was derived from his style in discourse. Evidence for this assumption is found in the reactions of Mahan's readers, in their correspondence to him or about him. Analysis and synthesis of those situationally bound responses to discourse account for a rhetorical function of style in language as para‐message conducing to ethos. 相似文献
7.
J. Louis Campbell III 《Communication Studies》2013,64(2):174-186
Jimmy Carter's unusual success in the Presidential Primaries of 1976 has been the subject of much discussion. One rhetorical explanation posits that Carter's message may be described in terms of Weber's concept of charisma, and Bormann's theory of rhetorical vision. The charismatic message was caught up in a unique rhetorical situation, the social fantasies attending the Bicentennial Celebration. Carter's rhetoric and the people's fantasies transcended along similar lines. This confluence helped to carry Carter to the White House. 相似文献
8.
《Communication monographs》2012,79(4):368-376
This study applies the results of an updated and extended investigation of the printings of Aristotle's Rhetoric between 1477 and 1599 to demonstrate the availability of the Rhetoric during the Renaissance. Four conclusions are drawn: (1) the Rhetoric was widely available, for at least 95 printings occurred during the period examined; (2) the repeated printings of Latin translations by five different humanists indicates a growing demand for the Rhetoric; (3) Victorius's efforts to reconstruct an authentic Greek text had a favorable influence on improving subsequent editions; and (4) the fact that most of the printings appeared in five continental cities indicates that the dissemination of the Rhetoric depended upon its purchase by private scholars and collectors. 相似文献
9.
Richard B. Gregg 《Communication Studies》2013,64(4):221-237
Television has become the major source of news for most Americans. Therefore, it seems important to consider television's rhetorical potential to influence the public's understanding of political affairs. The purpose of this essay is to explore some of the ways television news reporting, documentaries and docu‐dramas may lead us to know and judge political events, political leadership and political institutions. 相似文献
10.
《Communication monographs》2012,79(4):287-295
Attempts to circumscribe “the Burkean method” of rhetorical criticism can be frustrating. Critics more profitably might use Burke as an example and a prod, appropriating—as was done in this study—whichever of Burke's concepts, methods, and metaphors seem applicable to a given rhetorical event. Burke's “chart‐prayer‐dream” trilogy, together with his understanding of “strategies,” was employed to examine Morley's “Home Rule” speech before the Oxford Union in 1888. Morley's reply to Randolph Churchill abandoned propositional argument in favor of reviv‐alistic‐exhortation early in the speech; his strategies of form, argument, labelling, style, and mimesis are best understood as those of the High Priest seeking a confessional and an act of expiation from his auditors. 相似文献
11.
《Journal of Radio & Audio Media》2013,20(1):30-49
Various radio and pulp incarnations of The Shadow have played a pivotal role in shaping American superhero mythology and cultural unconscious. This essay explores The Shadow's origins within the 1930s, and then utilizes Fantasy Theme Analysis to uncover mythic tensions and conflicts within The Shadow's transition from noir-like dystopian antihero into the more romantic utopian superhero of Orson Welles' 1937 radio program. We conclude by contemplating rhetorical implications for The Shadow's “symbolic divergence,” a fantasy evolving into contradictory counter-fantasies and rhetorical visions in radio and pulps, as a provocative illustration of theoretical debates regarding the psychodynamic functions of rhetorical fantasy. 相似文献
12.
James S. Taylor 《Communication Studies》2013,64(1):59-60
In the aftermath of the 1960's riots, President Lyndon Johnson appealed to the value of law and order, balanced this call with a call for support of civil rights, stressed that the preservation of peace was a local responsibility, and appointed a study commission to search for solutions. Each of these rhetorical appeals was flawed, but the constellation reveals the value system of American liberalism at a time of impasse. 相似文献
13.
《Communication monographs》2012,79(4):248-253
Though the scope of Aristotle's Rhetoric is at once broader and more limited than Bacon's theory, the Englishman owes most of his primary rhetorical doctrines to his predecessor. The two philosophers agree on the nature and general function of rhetoric, its place among the arts and sciences, its psychological basis, and the use to which it puts logical, ethical, and pathetic proofs. Some of Aristotle's hints are expanded by Bacon, mainly those regarding the philosophical style, and Bacon often corrects what he takes to be inconsistencies and errors in Aristotle's work. Moreover, because he looks to the past only for material to change and augment, Bacon does original and important new things to Aristotle as he re‐works him for a new English rhetoric. 相似文献
14.
《Journalism Practice》2013,7(7):853-872
ABSTRACTWhile Facebook is an important distribution channel for today's media houses, there is a lack of research on how news outlets choose to present their stories in social media. The present study aims to narrow this gap by analysing two weeks of Facebook updates by the Norwegian tabloid Dagbladet and the public-service broadcaster NRK and comparing them to the corresponding stories on their news sites. An important objective is to uncover if and how the Facebook updates depart from established text norms for online papers. The method is triangulated. A quantitative content analysis reveals that newsrooms tend to utilize a wider range of speech acts when writing presentations specifically for Facebook. A follow-up qualitative analysis identifies five rhetorical strategies for unique promo texts on Facebook: adding emojis, posing questions, making requests, expressing emotions and stating subjective points of view. Qualitative interviews with responsible journalists confirm that these strategies are more common the less controversial the stories are. However, the newsrooms have few explicit guidelines for when it is acceptable to transgress traditional journalistic text norms. The findings are summarized in a model that connects the continuum of decreasing story controversy to a corresponding continuum of increasingly interpretative and subjective rhetoric. 相似文献
15.
《Communication monographs》2012,79(2):92-96
The Industrial ("Coxey") Army movement of 1894 was the product of one of America's worst depressions. Groups across the nation attempted to take “A petition with boots on” to Washington, D. C. asking for relief of unemployment. The movement was rhetorical in method and object. As it progressed, it attempted to meet opposition arguments that its members were “tramps” and that it was asking for the impossible: guaranteed employment. Branded as radical, it answered its opponents with diverse rhetorical techniques and arguments rooted in the prevalent value system. 相似文献
16.
Traditional rhetorical theory tends to adopt the rhetor's point of view, emphasizing invention of rhetorical messages, rather than the audience's reception and interpretation of messages. The audience is ordinarily conceptualized in humanistic rhetorical theory as a target, a source of expectations to guide the rhetor's invention, a means to accomplish the rhetor's ends, or even an obstacle. We argue that a more complete view of rhetoric should include the audience as a potentially active part of the process of persuasion. Accordingly, we propose to supplement our traditional theories of rhetoric by sketching a complementary view of rhetoric as the process of an auditor's processing and responding to messages. The inspiration for this conception, Petty and Cacioppo's Elaboration Likelihood Model, is sketched, and implications for rhetorical theory and criticism are discussed. 相似文献
17.
《Communication monographs》2012,79(4):273-276
While stylistic rhetorics of the Middle Ages and the Renaissance are relatively well‐known, the ancient Latin works on figures of speech and thought have not attracted much attention. This paper extends our knowledge of the stylistic movement by surveying the extant classical Latin texts exclusively devoted to rhetorical figures. The treatises of Rutilius Lupus, Aquila Romanus, Julius Rufinianus and of several anonymous authors are reviewed and the development of figurist doctrine from the first century B.C. to the fourth century A.D. is sketched. It is suggested that the classical manuals on figures of thought and speech were similar in both form and content to the stylistic rhetorics of later generations and that we should regard the stylistic pattern as a single tradition which persists from the Hellenistic era through the seventeenth century A.D. 相似文献
18.
ABSTRACT This essay examines communication's historical anxieties regarding disciplinary legitimacy as an investment in whiteness. We argue that such anxieties are predicated upon a normative ideal of citizenship. As such, rhetorics of disciplinary legitimacy enact white civil society's originary exclusion, which is antiblackness. To illuminate the ways antiblackness finds expression in these anxieties, we engage the field's lengthy archive of public musings regarding legitimacy to trace the rhetorical workings of antiblackness therein. 相似文献
19.
Charles Winick 《广播与电子媒介杂志》2013,57(2):117-135
The position of network censor, whatever the title appended to the job, is one of particular sensitivity. To the industry as a whole, he acts to forstall the program material that could cause criticism of the network, station, sponsor or program. A writer who feels that his work has been needlessly mutilated has a different conception of the role of the network censor. The public is largely unaware of his existence. The pamphlet by the author of the present article, Taste and the Censor in Television (published by the Fund for the Republic, 1959, as an Occasional Paper on the role of the mass media in the free society), was the first major attempt to define the place of the censor. Another article of interest was George Gerbner's “Mental Illness on Television: A Study of Censorship” (Journal of Broadcasting, Vol. III, No. 4, Fall, 1959.) The article that follows is intended to convey the flavor of the censor's work, and provide an adequate introduction to this important phase of broadcasting self‐regulation and management. It is possibly the only study of the broadcasting executive as a decision‐maker. As such, it should be of extreme interest to anyone in the creative and the business ends of broadcasting. 相似文献
20.
《Communication monographs》2012,79(2):143-145
A theoretical critique of Fishbein's conception of belief strength is advanced which examines the concept in the context of Hullian behaviorism. Fishbein's experimental support for the concept is questioned. Finally three studies are discussed that cast doubt on the importance of belief strength weights for attitude predictions. 相似文献