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1.
Stephanie K. Van Stee Seth M. Noar Nancy Grant Harrington Lisanne F. Grant 《Communication Studies》2018,69(1):23-41
The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages. Results showed no significant differences in cognitive processing according to metaphor or format, but there were differences in attitudes and behavioral intentions according to metaphor and format, with literal and verbal messages performing best. Potential explanations for findings and implications for future research and health message design are discussed. 相似文献
2.
《Communication monographs》2012,79(2):183-203
Subjective message construct theory maintains that the underlying constructs, or cognitive tests, that receivers apply to persuasive messages require that message information be perceived as important, novel, and plausible for belief change to occur. In three different studies a total of six complete replications of the theory were performed. For each replication respondents indicated their subjective beliefs in the probability of the claim, datum, claim given the datum, and claim if not the datum. These subjective probabilities were subsequently placed in a mathematical formulation that represented a multiplicative combination of importance, novelty, and plausibility. The results from six replications indicated that between 25 and 50% percent of the variance in belief change can be explained by subjective message construct theory. Additionally, the results from validity checks indicated that subjective probabilities can be used to construct valid operational measures of importance and novelty. 相似文献
3.
Cyberbullying is an increasingly common experience that produces psychosocial consequences for targets. Interventions encouraging bystanders to support targets of cyberbullying are limited by a lack of focus on what to communicate. This study considers supportive messages that emphasize emotional comfort, attributions of responsibility, and beliefs that people can change as relevant to this context, and it examines how perceptions of messages differ based on whether support providers have or lack experience with cyberbullying. We extend research on the indirect effects model of supportive communication by randomly assigning participants (N?=?304), who self-identify as targets of cyberbullying, to message and source conditions and assessing their perceptions of messages, providers, and outcomes. Impressions of messages mediate their influence on outcomes, and the experiential similarity of support providers moderates these effects. Certain messages, notably those contending that bullies can change, are less effective when delivered by sources who lack experience with bullying. 相似文献
4.
《Qualitative Research Reports in Communication》2013,14(1):59-68
This study evaluates the role of spokespersons and message control in complex organizations facing ambiguous crises. Specifically, the Centers for Disease Control and Prevention's (CDC) response to the anthrax crisis in 2001 is offered as a case study. A textual analysis of CDC telebriefings and corresponding print media coverage of the anthrax crisis reveals the use of multiple spokespersons and poor message control resulted in a seemingly fragmented CDC message and apparent loss of CDC credibility. The study concludes that limiting the number of spokespersons and appropriate use of strategic ambiguity may afford organizations an opportunity to make sense of the situation, avoid confusing and contradictory messages and protect organizational credibility. Recommendations include (1) limiting the number of spokespersons, which allows for greater message control while reducing contradictory and inconsistent messages, (2) maintaining an organizational willingness to revise publicly stated positions as more accurate information becomes available, and (3) actively using strategic ambiguity as a mechanism to protect organizational credibility. 相似文献
5.
Testing the Identifiable Victim Effect With Both Animal and Human Victims in Anti-Littering Messages
Evan K. Perrault Kami J. Silk Sarah Sheff Jisoo Ahn Alice Hoffman Daniel Totzkay 《Communication Research Reports》2013,30(4):294-303
ABSTRACTThe identifiable victim effect is when people are more willing to help identified individuals than those who are unidentified, or statistical, victims. It has primarily been tested in experiments with humans as the victims. A lack of research exists testing whether animal victims could elicit the same level of help, or reactions, as human victims. This study tests the identifiable victim effect with both human and animal stimulus messages focused on the consequences of littering. A total of 198 undergraduate students were randomly assigned to view one of three messages (i.e., an identifiable human victim message, identifiable animal victim message, or a nonvictim control message). While the animal message elicited greater distress and empathy than the human message, the three messages did not differ on behavioral intention outcomes. This study fills a gap in the identifiable victim literature, and it provides insight about responses to risk messages aimed at increasing a prosocial behavior. 相似文献
6.
This study reports the extent to which four social and message perception abilities predict the use of person‐centered messages in regulative influence situations: construct differentiation, number of prosocial influence goals, awareness of message effects, and positive outcome predictions. Undergraduate students completed several message tasks along with the Role Category Questionnaire to measure interpersonal cognitive complexity. Construct differentiation and the message analysis variables accounted for 45% of the variance in person‐centered regulative messages. Each of the message knowledge and goal variables was a significant predictor of person‐centered regulative messages. Person‐centered regulative messages were more likely to be produced by people with highly differentiated construct systems, people who had prosocial influence goals, and people who had knowledge of and confidence about the effects their messages would have on their message recipients. 相似文献
7.
This study examines strategies employed by women when refusing an unwanted request for increased intimacy. Women (N = 76) orally produced refusal messages to unwanted requests from hypothetical dating partners and friends. The influence of relationship type, request persistence, and alcohol consumption on refusal strategies was examined. Approximately half of the participants (N = 37) drank alcohol before encoding the refusal messages. The results indicate that relationship type influenced women's refusal strategy selection and that request persistence had a more pronounced influence on the refusals to dates’ requests than to friends’ requests. Alcohol consumption did not significantly affect the encoding of refusal strategies. Results suggest that the influence of alcohol consumption on refusals should be examined within the context of the whole message production process. 相似文献
8.
《Communication monographs》2012,79(3):211-234
This study examined the experiential attitude function--an attitude based on past experience(s)-and tested whether a message targeted at this function would elicit attitude change. Each of 139 undergraduates was assigned randomly to one of four conditions in which a fictitious Executive Committee for Academic Integrity (ECAI) report, written for a university president, supplied strong or weak arguments. Furthermore, these messages either argued that tenure should be abolished (anti-tenure) or that tenure should continue (pro-tenure). Results indicated that, although the functional target of the message was not related to posttest attitudes, conformity to message recommendations was contingent upon the discrepancy between the respondent's initial attitude and the position advocated in the message. Interestingly, the mean attitude change in every experimental condition was negative, indicating that regardless of the position advocated in the message, respondents' attitudes became increasingly antitenure. 相似文献
9.
《Communication monographs》2012,79(4):211-234
This study examined the experiential attitude function-an attitude based on past experience(s)-and tested whether a message targeted at this function would elicit attitude change. Each of 139 undergraduates was assigned randomly to one of four conditions in which a fictitious Executive Committee for Academic Integrity (ECAI) report, written for a university president, supplied strong or weak arguments. Furthermore, these messages either argued that tenure should be abolished (anti-tenure) or that tenure should continue (pro-tenure). Results indicated that, although the functional target of the message was not related to posttest attitudes, conformity to message recommendations was contingent upon the discrepancy between the respondent's initial attitude and the position advocated in the message. Interestingly, the mean attitude change in every experimental condition was negative, indicating that regardless of the position advocated in the message, respondents' attitudes became increasingly antitenure. 相似文献
10.
Deanna D. Sellnow Derek R. Lane Timothy L. Sellnow Robert S. Littlefield 《Communication Studies》2017,68(5):552-567
This study presents the IDEA (internalization, distribution, explanation, action) model as an easy-to-use and situationally generalizable framework for quickly developing effective messages instructing people on how to protect themselves before and during high-risk events, crises, disasters, and other emergencies. The model consists of four elements: helping message recipients internalize the potential impact of the risk or crisis event, identifying appropriate channels and strategies for distributing the risk or crisis event messages, offering a brief and intelligible explanation of the nature of the risk or crisis, and providing specific self-protective action steps for people to take. The model may be used to design messages in any risk, crisis, or emergency context. Through a posttest-only quasi-experimental cross-sectional research experiment, this study measured the perceived message effectiveness, cognitive understanding, and behavioral intentions of those viewing a television news story about a crisis situation employing the IDEA model compared to those viewing a similar story replicating typical crisis event news stories delivered to general publics. This comparative examination revealed that the message designed according to the IDEA model was significantly more effective than the status quo message and resulted in greater behavioral intentions to engage in appropriate self-protective actions in the event of an acute risk or crisis situation. Strategies for implementing the model are also provided. 相似文献
11.
This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on research into social dilemmas, it was hypothesized that information about charity goal attainment (e.g., the contributions of others) should increase donation intentions. The hypotheses were tested in a 2 (goal attainment: yes/no)×2 (framing: positive/negative)×2 (evidence: statistical/anecdotal) factorial design. Abstract information was more effective when combined with a negatively framed message, whereas anecdotal information was more effective when combined with a positive frame. In addition, donation intentions were higher for messages that addressed charity goal attainment issues. 相似文献
12.
《Communication monographs》2012,79(4):341-349
The traditional design for the study of language variables is a controlled message design in which one kernel message is manipulated to produce message variations that represent the language variable contrasts. Thus message content is the same across treatment conditions and hence crossed with the treatment factors. Jackson and Jacobs (1983) criticized this design on three grounds. They argued that messages should be natural rather than contrived, that messages should be nested within treatment conditions rather than crossed with treatment factors, and that each study should use as many messages as possible. Their paper has been used by reviewers as the basis for rejecting studies done using the traditional design. This paper presents a detailed analysis of the arguments presented in Jackson and Jacobs (1983) as well as subsequent papers by Jackson (1984) and Jackson and Jacobs (1987). The arguments are shown to contain both methodological and substantive errors. When the arguments are corrected, it is shown that nested designs and multiple messages should be used only when absolutely necessary. It is the traditional controlled message, crossed design and not the naturalistic message, nested design which is robust; robust against not only incidental but fundamental confounding, robust against message by treatment by message interactions, and relatively robust against Type II error. Taken together with meta‐analysis, the traditional single message, crossed design can detect and identify message by treatment interactions. On the other hand, the multiple message design makes it impossible to identify such interactions. 相似文献
13.
Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course.
Objective: The goal of this activity is to increase students’ understanding and ability to apply message design concepts in an unfamiliar context. Students will work collaboratively to craft messages that include key message features in response to an unfamiliar threat. 相似文献
14.
Using two experiments, this study aims to investigate how politically liberal or conservative message recipients respond to anti-tobacco appeals. The results show that in Study 1, respondents were exposed to a message about price policy. In Study 2, they were exposed to a message about a warning policy. In both studies, liberal participants more favorably evaluated anti-tobacco messages emphasizing feasibility rather than desirability, whereas conservative participants more positively evaluated messages emphasizing desirability rather than feasibility. Implications for policymakers and marketers are discussed. 相似文献
15.
Narratives have the ability to highlight climate change information in a relatable and engaging format. The purpose of the present investigation was to test the effects of five story structure types containing climate change information on perceived message effectiveness. Furthermore, we measured whether political affiliation moderated persuasive effectiveness of climate change messages among U.S. eligible voting adults (N = 594) who identified as Republican, Democrat, and Independent. The highest rated story overall was situated in the past, was realistic, and had clear moral values, indicating that certain appealing stories can serve as effective conduits for persuasive messages across the political spectrum. There were few differences between political affiliations, namely, that Democrats and Republicans rated messages differently on effectiveness when they differed on moral themes. 相似文献
16.
Oh and LaRose (2016) contended that problem severity and channel publicness shape support seekers’ goals, time spent composing messages, and the sophistication of those messages. The current study seeks to replicate and extend Oh and LaRose’s study to produce a more accurate understanding of the factors that influence the sophistication of support-seeking messages online. Support seekers’ goals varied according to the severity of a stressor and the publicness of a channel, and the amount of time people spent composing a message influenced its sophistication. We extend the original study by examining associations that were not initially tested. Time spent composing messages mediated the influence of problem severity on the quality of people’s messages, and this effect was moderated by channel publicness. 相似文献
17.
Denise Haunani Solomon Mary Lynn Mille Williams 《Journal of Applied Communication Research》2013,41(3):196-216
Social‐sexual communication at work may contribute to either the initiation of an organizational romance or sexual harassment. We examined forces that influence perceptions of sexual messages as harassing rather than flirtatious. We presented 94 working adults with questionnaires soliciting workplace attitudes and experiences. Then, participants reviewed newsletters describing male and female coworkers in a fictitious organization. Finally, participants evaluated the degree of sexual harassment evident in six hypothetical interactions wherein one of the employees introduced in the newsletter makes a suggestive remark to his or her coworker. Newsletters and questionnaires manipulated the explicitness of messages, the initiator's status as supervisor versus subordinate, the attractiveness of the message initiator and target, and the initiator's sex. Message explicitness accounted for 88% of the variance in perceptions of harassment. A five‐way interaction among message and situational cues suggested that perceptions of sexual harassment are also influenced by contextual information. Females rated highly explicit messages as more harassing than did males, and individuals who were more accepting of socializing or dating between coworkers rated scenarios as less harassing. Exposure to socializing at work had a curvilinear association with perceptions of harassment such that low to moderate exposure corresponded with perceptions of greater harassment and moderate to high exposure was associated with lower ratings of sexual harassment. The discussion highlights applications for sexual harassment training programs within organizations. 相似文献
18.
Third- and first-person perceptions (TPPs/FPPs) are considered to be biased judgments of media influence on self and others. Research suggests that perspective taking, i.e., thinking from another person’s position, decreases perceptual gaps between self and others via assimilation. In a two-factorial experiment (n = 431), we test whether this effect of perspective taking (Factor 1) holds true for the presumed influence of desirable and undesirable messages (Factor 2). Results indicate that perspective taking significantly reduces TPPs in the case of an undesirable message but not FPPs that are provoked by the desirable message. The observable effect traces back to a change in presumed message influence on the self. Presumed influence on others was independent of both factors, desirability of message influence and perspective taking. These findings are discussed in the light of cognitive and motivational explanations for FPPs/TPPs. 相似文献
19.
Among the strategic uses of various communication media is the practice of addressing and sending messages to multiple participants. The present study was a test of the hypothesis that the participation framework within which a message is sent and the sender's level of message design logic interact to affect message content. Participants sent complaints via email either to a target or to a target and a third‐party peer. Complaints were segmented into thought‐units, with each thought‐unit subsequently categorized according to its junction. The results showed that the two factors interacted to affect complaining, such that persons with conventional and rhetorical design logics often adapted messages to the target‐peer condition, whereas persons with expressive design logics generally did not. Discussion focuses on the implications for research on participation, complaining, and message design logics, as well as for the study of mediated communication. 相似文献
20.
《Communication monographs》2012,79(4):448-470
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved their judgments (but not their attitudes) toward the provided statistic, a result only consistent with EVT in the case of positive violations. The results have multiple implications: (1) social norms messages may work to change judgments, but do not result in consistent attitude change; (2) the process of judgment change functions similarly across message topics, as well as message types (i.e., attitudinal versus behavioral); (3) judgment change does not appear to be the main cause for attitude change upon receipt of a social norms message; and (4) a message‐based expectancy violation does not function in the same way as a violated behavioral expectation. 相似文献