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1.
《Communication monographs》2012,79(2):85-118
With four basic assumptions about the nature of style as orientation, this study focuses on six subjects across two general modes and six sub‐modes of discourse. After discussing “style markers” such as sentence length, word length, TTR, cloze scores, ratios related to extent of qualification, AVQ, PTQ, and psychogrammatical features across modes and sub‐modes, the study sketches a “stylistic profile” of the subjects including not only these style markers but editing behaviors as well. Although subjects appear to have been influenced by modal and sub‐modal dimensions of style, individual predilections appear also to have been heavily influenced by factors relating to “epistemic stance.” 相似文献
2.
The purpose of this paper is twofold: First, it tests how the Motivation Activation Measure [MAM; Lang, A., Bradley, S. D., Sparks Jr, J. V., &; Lee, S. (2007). The motivation activation measure (MAM): How well does MAM predict individual differences in physiological indicators of appetitive and aversive activation? Communication Methods and Measures, 1(2), 113–136] applies in a non-American (i.e. Asian) context, in order to provide evidence for the universality asserted through its theoretical underpinnings as an indicator of biologically based motivation systems. It thus investigates cross-cultural variation in the MAM scores and the associations with established measures of theoretically related personality factors. Second, the paper examines how individual differences in motivational system responsiveness correlate with media use and interests in an Asian culture. Eight hundred sixty-five respondents completed MAM, personality measures and self-reported media preference in an online survey. Findings indicate that the MAM values recorded in the Asian sample associate with the measures of theoretically related human traits as expected, and had a similar pattern of scores with those found in American samples. Moreover, results suggest that audience interests in different types of media can be predicted through their variation in motivation systems activation. 相似文献
3.
《Communication monographs》2012,79(1):16-39
Sections of the beginning course in oral interpretation—three taught by an experienced faculty member using open‐circuit television facilities supplemented with classroom instruction by graduate assistant instructors having no prior teaching experience, and eleven taught by graduate assistant instructors having various levels of prior teaching experience—were compared for retention of specific course content at the end of a semester's instruction. A positive relationship was displayed between teaching experience level and retention of specific content. Although the television group displayed much higher median test scores than a control group taught by graduate assistants with little prior teaching experience, it displayed only slightly higher scores than a control group taught by graduate assistants with moderate experience, and a slightly lower median score than a control group taught by highly experienced graduate assistants. 相似文献
4.
Willett M. Kempton 《广播与电子媒介杂志》2013,57(4):345-346
At some time in the future it may be that broadcasting will become a profession with an agreed upon preparatory course of study. At the present time, not only is there a lack of uniformity in course offerings and content, but there is no substantial agreement as to whether broadcasting is or even should be a profession. (In this connection, the recent proposals by William Chambliss in the September 18 issue of Broadcasting looking toward professional standards, education and licencing for advertising practitioners become particularly intriguing.) Most encouraging however is the interest shown by teachers of broadcasting whenever they assemble for discussion of their common problems. In the following report, Professor Sherman P. Lawton, author of The Modern Broadcaster and coordinator of Broadcasting Instruction at the University of Oklahoma describes the questions raised (but not settled) at two recent meetings: a colloquium on the beginning course in broadcasting held as part of the “Annual Radio‐TV Conference and Clinic” in March 1961 at the University of Oklahoma, and a APBE‐sponsored session at the April meeting of the Institute for Education by Radio‐Television in Columbus. 相似文献
5.
Andrew Booth Christopher Carroll Diana Papaioannou Anthea Sutton Ruth Wong 《Health information and libraries journal》2009,26(1):4-21
Objectives: To systematically review the UK published literature on e‐learning in the health workplace and to apply the findings to one of the most prolific UK e‐learning initiatives in the health sector—the National Library for Health Facilitated Online Learning Interactive Opportunity (FOLIO) Programme. Methods: Sensitive searches were conducted across assia , Australian Education Index, British Education Index, cinahl , CSA Abstracts, Dissertation Abstracts, Emerald, eric , ibss , Index to Theses, lisa , medline , Psyc Info and Social Science Citation Index. Additional citations were identified from reference lists of included studies and of relevant reviews; citation tracking and contact with experts. Twenty‐nine studies met the inclusion criteria and were coded and analysed using thematic analysis as described by Miles & Huberman (Qualitative Data Analysis: A Sourcebook of New Methods. Newbury Park, CA: Sage, 1984). Results: Five broad themes were identified from the 29 included studies: (i) peer communication; (ii) flexibility; (iii) support; (iv) knowledge validation; and (v) course presentation and design. These broad themes were supported by a total of eleven sub‐themes. Components from the FOLIO Programme were analysed and existing and proposed developments were mapped against each sub‐theme. This provides a valuable framework for ongoing course development. Conclusion: Librarians involved in delivering and supporting e‐learning can benefit from applying the findings from the systematic review to existing programmes, exemplified by the FOLIO Programme. The resultant framework can also be used in developing new e‐learning programmes. 相似文献
6.
ABSTRACT This study investigates the impact that pre-tests have on the effectiveness of library instruction when students are given feedback on their pre-test performance. Librarians and academic faculty partnered to measure library instruction outcomes in two Master's degree classes. The Research Readiness Self-Assessment (RRSA) was used as a pre-test (before instruction) and a post-test (after instruction) in Class 1 and as a post-test only in Class 2. Students who completed both tests performed significantly better on a post-test, earning higher scores on obtaining information and overall information literacy. They reported greater library/research experience and less reliance on browsing. Compared to students who did not take a pre-test, students who received pre-test-based feedback had higher scores on library/research experience and lower scores on reliance on browsing. To enhance the effectiveness of library instruction, students can be given pre-test-based feedback that compares their actual and perceived literacy and encourages the use of library databases. 相似文献
7.
Ask Ziggy: Some Brief Advice for Would‐Be Textbook Writers Prime Time Preachers: The Rising Power of Televangelismy. Jeffrey K. Hadden and Charles E. Swann (Reading, Mass: Addison‐Wesley, 1981). Culture, Communication, and Dependency: The Tradition of H.A. Innisy, ed. William H. Melody, Liora Salter and Paul Heyer (Norwood, NJ: Ablex Publishing Corporation, 1981). On The Shoulders of a Giant Research Methods in Mass Communication, ed. Guido H. Stempel, III and Bruce H. Westely (Englewood Cliffs, NJ: Prentice‐Hall, Inc., 1981). Mass Communication and Everyday Life: A Perspective on Theory and Effects, Dennis K. Davis and Stanley J. Baran (Belmont, CA: Wadsworth Publishing Company, 1981) Television Awareness Training: The Viewer's Guide for Family and Community, ed. Ben Logan (Nashville: Abingdon Publishing Company, 1979). 相似文献
8.
Charles Winick 《广播与电子媒介杂志》2013,57(2):129-142
Although stations, networks and advertisers spend hundreds of thousands of dollars annually on various rating services and audience measurement surveys, they often overlook a gold mine of voluntarily submitted feedback from their audience: the fan letter. It is true that the “pan” letter condemning a program often gets inordinate attention on decision‐making levels, but the run‐of‐the‐mill fan letter, if properly analyzed, can provide a wealth of information about the effect of a program upon its audience. Charles Winick is author of Taste and the Censor in Television (an Occasional Paper for the Fund for the Republic) and numerous articles in publications dealing with the mass media, such as Gazette, and the Journal op Broadcasting (“Censor and Sensibility,” Spring, 1962). Dr. Winick is a research psychologist and children's television program consultant at NBC who has taught and conducted research at the Massachusetts Institute of Technology, Columbia University and New York University. 相似文献
9.
《Communication monographs》2012,79(3):190-221
With an 1890 book called The Influence of Sea Power Upon History, Alfred Thayer Mahan had a profound and far‐reaching impact upon subsequent world events. In large measure, Mahan's effectiveness was derived from his style in discourse. Evidence for this assumption is found in the reactions of Mahan's readers, in their correspondence to him or about him. Analysis and synthesis of those situationally bound responses to discourse account for a rhetorical function of style in language as para‐message conducing to ethos. 相似文献
10.
Christiane Brosius and Melissa Butcher (Eds.), Image Journeys: Audio‐Visual Media & Cultural Change in India New Delhi: Thousand Oaks; & London: Sage Publications, 1999, 339 pp. Clement Y. K. So and Joseph M. Chan (Eds.), Press and Politics in Hong Kong: Case Studies from 1967 to 1997. Chinese University of Hong Kong, 1999, 539 pp. 相似文献
11.
AbstractA 2017 citation study looked at four scholarly anthropology journals in order to evaluate current research trends. This study examined the following journals: Current Anthropology, the American Anthropologist, the American Ethnologist, and the Journal of Anthropological Research. The results showed an average of 89.9 citations per article, which is a large increase over previous studies. The breakdown by the largest two categories showed 48.1% citations to total books, compared to 41.2% for scholarly journals. All other source types of citations comprised only 10.7% of total citations. These results were compared to a 2005 study by William Robinson and Paul Posten of the same four journals from 1999. 相似文献
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Kelly E. Miller 《Slavic & East European Information Resources》2013,14(1):43-52
ABSTRACT. This article offers a brief discussion of two projects—the creation of a set of digital images of Russian art and an exhibit of modern Russian children's books—developed in collaborative partnership between a Slavist and librarians at the University of Virginia. Both of these projects were designed to create shareable, flexible, and sustainable resources for research and educational use. The challenges and benefits of collaborative partnerships between scholars and librarians are discussed, and models for conceptualizing the relationships are also proposed. 相似文献
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AbstractMemory Cafés bring services to families and individuals experiencing memory loss, mild cognitive impairment, early Alzheimer’s, or other dementias. Memory Cafés situated in libraries are designed to be safe, engaging, and welcoming gathering spaces. These equalizing opportunities provide mind-stimulating activities and respond to the growing need to create dementia-friendly library environments. The aim of this article is to highlight management considerations for creating Memory Cafés. Issues such as building community partners, budgeting, planning, library staff training, and marketing are highlighted. Overall, Memory Cafés can be inclusive library spaces for people experiencing different phases of memory loss and their care partners. 相似文献
16.
The development of minority (in this case, black) ownership of television stations as a factor in licensing is analysed through discussion of the Orlando, Florida TV 9 and Hunts‐ville, Alabama Garrett cases. The author, part of the department of communication at Florida Technological University (Orlando), contends that Appeals court actions have forced the FCC to more carefully consider minority ownership aspirations—but that many basic questions need to be clearly answered prior to any definitive rule‐making on the subject. 相似文献
17.
Julie Kane 《College & Undergraduate Libraries》2013,20(3):205-210
AbstractMississippi State University (MSU) Libraries recently held its first library-centered First-Year Experience course. To develop an appealing class for first-semester students, the authors turned to game-based learning in conjunction with a portion of the school identity to teach the ACRL Framework for Information Literacy that they hoped would resonate with the students. This article discusses the games that were implemented along with the corresponding IL framework and assessment of the course. The authors were able to increase student scores from 66.4% (pretest average) to 84.31% (post-test average). 相似文献
18.
Ralph Beliveau Ph.D. 《广播与电子媒介杂志》2013,57(2):273-274
The “topless radio”; phenomenon was briefly widespread— and controversy about such formats continues to appear. This article reviews two important FCC decisions, Sonderling (WGLD‐FM), and Pacifica (WBAI‐FM), to discern and describe FCC policy trends and attempts to define just what obscenity and indecency is and what standards for broadcasting should exist. Dr. Feldman is on the speech faculty at Denison University (Ohio), while Dr. Tickton teaches mass communication and speech at, respectively, Norfolk State College and Old Dominion University, both in Virginia. 相似文献
19.
《Communication monographs》2012,79(4):250-264
Students of public address have long admired the rhetorical works of two of the leading ministers of the eighteenth century—Hugh Blair and George Campbell. Little has been said, however, about the rhetorical theory of another eighteenth‐century preacher, John Wesley. The purpose of this paper is to analyze Wesley's views on rhetoric and belles lettres. Since most of the subjects covered by Blair in his Lectures on Rhetoric and Belles Lettres were also discussed by Wesley in his Journal, Letters, and essays, Blair's pattern of organization is followed here. Hence the study considers Wesley's precepts on taste, genius, style, the speaker's content and organization, delivery, poetry, and historical and philosophical writing. 相似文献
20.
《Communication monographs》2012,79(4):260-265
The Examiner papers, the Conduct of the Allies, the History of the Four Last Years of the Queen, and the other productions which Jonathan Swift composed during his years as chief publicist for the Tory administration of Harley and St. John (1710–1714) are among the most effective examples of persuasive discourse in the history of British political pamphleteering. Much of this effectiveness is attributable to the skill with which Swift‐steadily aware of the prejudices and demands of his predominantly rural and conservative audience—manipulated such specific rhetorical devices as imagery, anecdote, analogy, historical example, allegory, insinuation, and other such items from the vast catalogue available to the polemicist. 相似文献