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1.

No matter how many years a person has worked in the broadcasting industry, he can only become acquainted with the organizational structure of a very limited number of stations—and his knowledge of these stations goes rapidly out of date. Although there are basic similarities in most stations—the division into programming, engineering, administrative, and sales for example— it would be unusual to find two stations with exactly the same functions, problems, and personnel. The need to know some of the variations of station organization is particularly acute among those students and others who are planning to find employment for the first time in a particular type or size of station. To assist these individuals, their teachers, and all those interested in broadcast management, the following report on some “typical” and atypical stations was prepared.

Both Lawrence W. Lichty and Joseph M. Ripley earned their Ph.D. degrees at The Ohio State University, and have contributed to the Journal of Broadcasting a number of times in the past. At the time this research was conducted they were Assistant and Associate Professor respectively in the Department of Speech at the University of Wisconsin. As of the fall of 1967, Dr. Lichty will be Associate Professor at Wisconsin and Dr. Ripley will be Chairman of the Department of Radio‐Television‐Film at the University of Kentucky.  相似文献   

2.
Abstract

Collection development analysis in academic libraries typically involves collection-centered and user-centered methods. These approaches focus on building collections that help students with their academic needs but may overlook resources that students need experience with when employed. To address this gap, the authors analyzed early-career advertising agency positions to identify a list of information resources that advertising agencies expect employees to use. This list was then compared against the library websites of 158 universities with advertising programs to see how sufficiently libraries are fulfilling these resource needs. The authors found that overall, university libraries only subscribe to a small number of resources used by advertising agencies.  相似文献   

3.
In this paper, we explore how local governments are using Instagram as a communication tool to engage with their citizens, using data from the municipalities of Andalusia (Spain). We seek to identify the determinants of local government use of Instagram, the determinants of activity in this channel and the determinants of citizen reactions in order to understand the influence of media types (picture, video or album) used in municipality posts, and to understand content type (what the post is about). Instaloader, an open source intelligence (OSINT) tool for Instagram, was applied. It made it possible to automatically extract all posts of the analysed municipalities (14,742 posts). These were later automatically analysed using R, an open source software. It was determined that of the 29 Andalusian local governments with the highest populations, only those that maintain an account on Instagram, totalling 17 municipalities (58.62%), would be part of the final analysis. Our findings demonstrate that when local governments have a high level of debt, they do not maintain and actively use Instagram accounts. We also found that quality of posts’ content is more important than quantity of followers, since there is no significant relationship between citizen reactions and the number of inhabitants of a municipality or the number of followers (audience), while there is a significant negative relationship between the number of posts (activity) and reactions. Our results also highlight that the level of reactions can be stimulated by certain media and content types.  相似文献   

4.
Native America’s twenty-first-century right to know   总被引:1,自引:1,他引:0  
More than 30 years ago, in October of 1978, Standing Rock Sioux scholar Vine Deloria Jr. prepared a paper for The White House Pre-conference on Indian Library and Information Services On or Near Reservations titled “The Right to Know.” In his paper, Deloria establishes the United States Federal government’s treaty responsibility for Indian Country’s:
…need to know; to know the past, to know the traditional alternatives advocated by their ancestors, to know the specific experiences of their communities, and to know about the world that surrounds them (Deloria 1978, p. 13).  相似文献   

5.
State legislative web sites should provide information to citizens that is useful and is easily accessible. Each state’s legislative web site was studied to find common usability issues in making legislative documents available on-line. Examples of how various state legislative web sites address each issue are provided. In conclusion, a model for an accessible, useful state legislative web site is proposed.  相似文献   

6.
Present study critically investigates the cinematic depiction of leading Chinese masculine figures in Hollywood film productions, with a specific focus on how the positioning of white female characters romantically involved with Chinese martial arts fighters serves to construct Chinese masculinity. In noted films such as The Tuxedo (2002), Kiss of the Dragon (2001), and Dragon: Bruce Lee Story (1993), Chinese martial arts fighters not only managed to fight off white antagonists but also succeeded in winning the ‘heart’ of white heroines. Drawing on Gestner's theoretical assertion that white women's falling for a man of color signifies the invasive movement of a new masculine discourse into the space traditionally bounded by the ideal of white masculinity, and grounded on Hall's conception of articulation, my critical examination of these three film texts revealed how the privileged cultural and racial position of whiteness was reformulated and rejustified via the strategic dramatic construction of romantic encounters between Chinese martial artists and their white partners. More importantly, the current study sheds light on an emerging form of cultural politics that transformed conventional mediated construction of interracial romance and yet perpetuated the racial hierarchy sustained through racist assumption and ideology.  相似文献   

7.
The authors of this paper investigated the impact of the advanced search features of three common search engines on retrieval result performance: Yahoo, Google, and Live Search. The authors analyzed 240 search queries with different information need emphases to determine retrieval effectiveness differences among regular search, title search, exact phrase search, and PDF file format restriction search. A one-way ANOVA method and regression analysis method were used for the study. It was found that the PDF file format restriction search achieved the best retrieval performance among Yahoo, Google and Live Search. The regular search achieved the best web page ranking performance among Yahoo, Google, and Live Search. The findings of this study can be used to assist users in formulating an appropriate search strategy to improve search effectiveness, and to shed light on how search engines react to different types of search features in terms of retrieval effectiveness.  相似文献   

8.
ABSTRACT

As people’s willingness to pay for digital news remains low, this article investigates whether people would be willing to share personal data as a new currency for accessing news. Increasingly, news organizations collect personal data and track cross-media consumption to build detailed knowledge about and (re)connect with digital news consumers. This article presents the results of an industry-driven big data project that allows news organizations to engage with their audience more deeply by suggesting personalized content recommendations, serving targeted advertising and/or improving the user experience. It presents the concept of the datawall, where the user pays with their data, and delivers new insights into the challenges facing data-driven business models.  相似文献   

9.
In her presentation titled “How to Market Your Library’s Electronic Resources” at the Mississippi State University Libraries’ eResource &; Emerging Technologies Summit in August 2013, Marie Kennedy provided research, strategies, and applications that answer the question, “How … do librarians best connect their patrons to appropriate electronic resources?” While librarians typically may resist the application of marketing strategies and terminology to library operations, we all have in common the challenge to connect patrons to the resources available to them. Kennedy presented her nine components to the marketing cycle and explicated cross-disciplinary techniques, evidence-based approaches, and experiments with crowd sourcing in pursuit of effective marketing.  相似文献   

10.
The authors of this paper investigated the impact of the advanced search features of three common search engines on retrieval result performance: Yahoo, Google, and Live Search. The authors analyzed 240 search queries with different information need emphases to determine retrieval effectiveness differences among regular search, title search, exact phrase search, and PDF file format restriction search. A one-way ANOVA method and regression analysis method were used for the study. It was found that the PDF file format restriction search achieved the best retrieval performance among Yahoo, Google and Live Search. The regular search achieved the best web page ranking performance among Yahoo, Google, and Live Search. The findings of this study can be used to assist users in formulating an appropriate search strategy to improve search effectiveness, and to shed light on how search engines react to different types of search features in terms of retrieval effectiveness.  相似文献   

11.
At many hospitals, including Robert Wood Johnson (RWJ) University Hospital Rahway, librarians facilitate continuing medical education (CME) programs, sometimes working in that capacity as much as in their traditional librarian functions such as reference, research, cataloging, and bibliographic instruction. This column traces the relationship between the two aspects of the RWJ Rahway’s CME coordinator and health sciences librarian’s job to demonstrate that, because of their duties and skills, medical librarians can meaningfully contribute to hospitals’ CME programs. The worlds of librarianship and CME are further connected by the same goal: the dissemination of information.  相似文献   

12.
This article discusses the implementation of a media literacy program in a college classroom in the form of an extended critique and analysis of Disney’s The Little Mermaid. Students’ decoding of Disney’s messages and their resistance to critique of the film are analyzed using four areas of research: audience research, media literacy, critical pedagogy, and psychology’s cognitive dissonance theory.  相似文献   

13.
Five focus groups were conducted to better understand African-American adults’ (N?=?62) perceptions of organ donation. Applying the health belief model, results revealed that participants generally were aware of the need for organ donors and felt susceptible to needing a transplant in the future. Additionally, the number of perceived barriers greatly outweighed the number of perceived benefits to organ donation. Several novel barriers to organ donation, not currently identified in the literature, arose during focus group discussions, alluding to a larger source of mistrust among African-Americans. In respect to self-efficacy, participants’ responses further delineated the distinction between task and decisional efficacy. The results are discussed with an emphasis on how the current findings compare and contrast with previous work, as well as a focus on the practical implications for targeted organ donation campaigns aimed at African-American communities.  相似文献   

14.
University professors are important sources of social support for students who have been sexually harassed. However, research has not investigated how professors communicate with students who seek help in coping with this distressful problem. This study examines the types of social support provided by 96 professors in response to a student’s narrative of unwanted sexual attention, and factors that influence their support. The results show that professors provided the student with more problem solving than emotional support. Consistent with the social support model that was a foundation for the study, the types of support were associated with the sex of the professors and student, and the professors’ tolerance for sexual harassment.  相似文献   

15.
Courses: Interpersonal Communication, Relational Communication

Objective: This article teaches students to explain and evaluate Knapp’s Relational Staircase Model through the creation of personalized greeting cards for each relational stage. The in-class activity encourages students to be creative and succinct in capturing the essence of an assigned relational stage in their respective greeting cards. The activity also provides students with an opportunity to apply the model to their lives and to test the validity and usefulness of the model in the hook-up culture prevalent among many college students today.  相似文献   


16.
While there is considerable research on interventions to support academic staff in writing for publication, there is limited literature on writing interventions for librarians. This article explores the potential of a blended learning approach to support librarians to develop the motivation and skills to write for publication. The program combines three elements: a formal writing seminar; a structured series of online exercises and mentoring support; and two peer-feedback days. The article suggests that the combination of online and face-to-face activities has the potential to be a sustainable model for helping to develop librarians as academic writers. It suggests that this type of model could provide a context, which is currently lacking, for librarians to develop their identity and skills as academic writers.  相似文献   

17.
To develop digital publishing, is an important part for China’s progress into an informed country, and the new designated direction for the development of publishing industry in China. This article introduces the macro-planning for developing digital publishing in China, the present status and problems of this industry, as well as personal viewpoints on how to develop a digital publishing industry in the near future.  相似文献   

18.
19.
African American women are vulnerable for sexual health risk; thus, condom use is essential. Guided by research linking goals to communicative content, this study explored women’s use of I-, you-, we-, and hedging language during condom negotiation. Female participants (N = 193) engaged in a condom negotiation role play with male confederates, where language use measures were coded. I-language was used the most frequently. Language use differed as a function of men’s tactics, such that women primarily used I-language in response to verbal attacks, you-language in response to seduction, and I- and we-language in response to information seeking. Women who engaged in more recent condom use were more likely to use you-language and, when confederates attacked, they responded with more you-language and less hedging.  相似文献   

20.
The article illustrates the evolution of a research assignment in an undergraduate nursing course and the development of the information literacy session. The authors show how, through a variety of strategies, they were able to retain research and writing rigor and at the same time, decrease research stress in the students. Through feedback from students, observations, and analysis of the research articles, the authors were able to think critically on how and what to teach the students. The article supports the existing literature on research stress in nursing students and offers a model on how nursing faculty and librarians can collaborate to support students’ academic success.  相似文献   

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